Eatcosys Infuses The F&B Industry with A New Spirit

Market Info

Eatcosys Infuses The F&B Industry with A New Spirit M

alaysia’s Food & Beverage (F&B) industry continues to endure new challenges even as the country reopens its borders to boost the country’s economy. Among the struggles include supply chain disruptions, cost inflation, manpower shortage, and nicky customers in a marketplace overwhelmed by a multitude of F&B choices.

The alcohol sector, in particular, is still experiencing a slow growth due to the closure of entertainment outlets and limited on-trade channels.

As a means to reviving the industry – Eatcosys, a multidisciplinary foundation company, launched its rst F&B festival BoozeFest Kuala Lumpur through its subsidiary brand Boozeat, with a focus on premium spirits and wines complemented by a gourmet menu running from May 12-14, 2022 at the InterContinental Kuala Lumpur Hotel.

The three-day festival was organised through a collaboration with local spirit brand owners, distributors and wholesalers boasting a wide variety of blends from established brands such as Singleton, Mortlach, Dewar’s, Aberfeldy, Glen ddich, Balvenie, Cloudy Bay, Lillet, Bombay Sapphire, Perrier-Jouët, Cointreau and Botanist Gin, etc.

Eatcosys also partnered several local restaurants, bars and cafes including The Crane KL, Puteh Beach Bar, Bestow and Terra Bar KL, Halley Dim Sum, and Union Artisan Co ee to curate a unique and impressive menu of alcohol-infused tapas, dim sum, cakes and pastries speci cally for the festival.

“BoozeFest Kuala Lumpur is a platform for brand owners, distributors and wholesalers to boost their brands’ visibility while widening their customer base to o er a valuefor-money experience to pandemicfatigued consumers,” said Tham Lih Chung, Founder and Group Chairman of Eatcosys Sdn Bhd.

He noted that F&B brands and players now face sti er competition in an oversaturated market as the rising cost of living will negatively a ect the overall purchasing power and decisions, particularly among the middle-class. This segment is now being increasingly value-driven and selective in their choices insofar as demanding quality

products and/or services with a wholesome experience – all at a competitive rate.

Featuring two sessions daily, the festival promises to pamper attendees with unlimited tastings of over 30 brands of rst-rate whisky, wine and cocktails which will be complemented by as a series of exclusive master classes and cocktail making sessions by the respective brand ambassadors and connoisseurs. All this and more to inculcate an appreciation for the alcohol industry and culture among the drinking community.

Other activities during the festival include the bidding of 12 bottles of the Royal Salute 21-YearOld Richard Quinn Edition, starting at RM900 per bottle (current RSP starts from RM1,200). Inspired by fashion and print designer Richard Quinn, the sought-a er whisky uses 31 ne malts to indulge drinkers in an exquisitely floral nish.

“The festival was aligned with the Eatcosys mission to reinvigorate the F&B sector post-pandemic while building a robust ecosystem to upli our communities and stakeholders,” added Tham.

“Last December, we launched Malaysians Eat Out (MEO) via the FoodAdvisor app to simultaneously encourage dine-ins and provide brand visibility and discoverability for F&B operators.”

Eatcosys, a homegrown retail technology solutions provider, o ers end-to-end retail and digital services to support the operational needs of independent businesses and F&B players covering customer acquisition and retention, go-to market support, procurement, supply chain nancing, and data analysis.

The company also operates digital platforms such as FoodAdvisor, VMO, MyCookingStory, FeedMyGuest, and Boozeat, the latter a one-stop e-Commerce platform o ering customers a broad selection of spirits and other alcoholic beverages at competitive prices, with door-todoor delivery and/or same-day delivery for customers within the Klang Valley region.