Market Info
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Eatcosys Infuses The F&B Industry with A New Spirit alaysia’s Food & Beverage (F&B) industry continues to endure new challenges even as the country reopens its borders to boost the country’s economy. Among the struggles include supply chain disruptions, cost inflation, manpower shortage, and finicky customers in a marketplace overwhelmed by a multitude of F&B choices. The alcohol sector, in particular, is still experiencing a slow growth due to the closure of entertainment outlets and limited on-trade channels. As a means to reviving the
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Malaysia Retailer Vol 10 No 1
industry – Eatcosys, a multidisciplinary foundation company, launched its first F&B festival BoozeFest Kuala Lumpur through its subsidiary brand Boozeat, with a focus on premium spirits and wines complemented by a gourmet menu running from May 12-14, 2022 at the InterContinental Kuala Lumpur Hotel. The three-day festival was organised through a collaboration with local spirit brand owners, distributors and wholesalers boasting a wide variety of blends from established brands such as Singleton, Mortlach, Dewar’s,
Aberfeldy, Glenfiddich, Balvenie, Cloudy Bay, Lillet, Bombay Sapphire, Perrier-Jouët, Cointreau and Botanist Gin, etc. Eatcosys also partnered several local restaurants, bars and cafes including The Crane KL, Puteh Beach Bar, Bestow and Terra Bar KL, Halley Dim Sum, and Union Artisan Coffee to curate a unique and impressive menu of alcohol-infused tapas, dim sum, cakes and pastries specifically for the festival. “BoozeFest Kuala Lumpur is a platform for brand owners, distributors and wholesalers to boost their brands’ visibility while widening their customer base to offer a valuefor-money experience to pandemicfatigued consumers,” said Tham Lih Chung, Founder and Group Chairman of Eatcosys Sdn Bhd. He noted that F&B brands and players now face stiffer competition in an oversaturated market as the rising cost of living will negatively affect the overall purchasing power and decisions, particularly among the middle-class. This segment is now being increasingly value-driven and selective in their choices insofar as demanding quality
