MALAYSIA
Vol 10 No 1 2022
WM RM9 / EM RM11
RETAIL I FRANCHISE Property Investment:
What’s Trending Now
Dr Renesial Leong, Asia’s Queen of Property CEO, Right Lifestyle Sdn Bhd
MRCA Celebrates It’s 30th Anniversary In Style CEO Get Together
CONTENTS / VOL. 10 NO. 1
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MRCA Celebrates Its 30th Anniversary In Style
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Focus Point Pursues Expansion Amidst Economic Recovery
CEO Get Together
COVER STORY 8
Property Investment:What’s Trending now Dr Renesial Leong, Asia’s Queen of Property, CEO, Right Lifestyle Sdn Bhd shares her insights on the Property market.
ON THE COVER
MRCA EVENTS/MARKET INFO 6
MRCA Celebrates Its 30th Anniversary In Style
14 Wilstech – Implementing Ideas Into Reality
15 Nelson Liew Of Vanilla Crepe Helms Business Networking Club
16 CapitaStar – A Captivating Rewards Dr Renesial Leong, Asia’s Queen of Property CEO, Right Lifestyle Sdn Bhd
Programme by CapitaLand
18 CEO Get Togther
20 Eatcosys Infuses The F&B Industry with A New Spirit
22 Focus Point Pursues Expansion Amidst Economic Recovery
24 MIHAS 2022 Spurs Global Halal Economy
25 Sunway Pyramid Ushered In A Vibrant ‘Riuh Ria Raya’ For Shoppers
26 MRCA Members’ Solution Day 28 Web Bytes Revitalises Retail Sector With Xilnex Vouchers Network
30 Sunway Pyramid Presents ‘The Link’ Retail & Dining Zone with A Magnificent View
32 MRCA Spreads Raya Cheer 34 New Member 36 MRCA In News
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PROPERTY INVESTMENT:
WHAT’S TRENDING NOW
Asia’s Queen of Property Dr. Renesial Leong shares her insights on the Property market.
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3 eavy traffic, overbooked hotels and resorts, carparks in shopping malls reaching full capacity, luxury brands running out of sales stocks, long queues at restaurants and the likes are the new talking points in town. Businesses have returned to almost full capacity following the easing of COVID-19 restrictions. This has led to an upward spiralling of economic activities. With positive sentiments and a promising outlook, commodities and properties prices have been on an ascending trend since the last quarter of 2021. For those who have been holding back on property purchase, there is no better time to act on it than now. However, it is crucial to recognise that preferences have changed post pandemic. As such, it is important to know what’s trending in the property market.
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THE BALANCE BETWEEN LIFESTYLE AND WORKING NEEDS Millennials and young professionals are craving for their own space and looking to move out of their parents’ nest. Most are looking for smaller units that are close to their workplace and conveniently connected to amenities and entertainment, for a good balance between affordability, manageability and a comfortable lifestyle. Growing families will be looking for a larger space that is close to schools, enrichment centres and outdoor areas for their young children. And, for some, the expanding families include their furkids as well as pets of other kinds.
THE YOLO MINDSET Those with better financial standings are looking for properties with bigger layouts and a more luxurious setting. Citing “life being very fragile” and losing friends and relatives
during the pandemic, has made them re-evaluate their priorities. Ideas such as Living Life to the Fullest and You Only Live Once, or YOLO, have never been stronger than in this time of age. In fact, interior designers are making windfalls with new projects – be it modest makeovers, extensive revamps or renovating a property for an upgrade. Spending more to enhance one’s lifestyle is not only captured in the property market. A similar trend is also seen in luxury brands as well as in the car market. I had wanted to buy a limited-edition timepiece for a loved one recently but despite numerous calls to stores in Malaysia and around the region, I couldn’t get
the piece I wanted. Furthermore, each store had an unbelievably long and uncertain waiting list. I met with the same fate at a car dealership a couple of weeks ago. I was ready to put down a five-figure sum deposit for a new car but guess what? The queue is 15 months long!
RETIREMENT HOMES The cash-rich baby boomers are another group of spenders we should not neglect. Asia records a substantially large aging population. In Malaysia, those aged 65 years and above make up 15% or 5.6 million of the population according to the Department of Statistics. Both the retired and the retiring population Malaysia Retailer Vol 10 No 1
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“In conclusion, I see great potential in well-planned developments which integrate publicly accessible natural and green spaces with efficient layout, and space as well as good quality retirement homes with medical and health care support.” – Asia’s Queen of Property Dr. Renesial Leong
When looking for industrial properties for investment, functionality of design plays an important role. Big open spaces with minimal pillars will allow greater flexibility for operators and tenants to customise the space. High ceilings are key to good ventilation and minimises air hazards while higher load bearing floors can tolerate heavier use of machineries and robots. Do not overlook network accessibility and connectivity. Being close to ports or main transport hubs is a preferred choice, together with wider roads for ease of loading and unloading of goods. are not only well-educated and welltravelled but have strong financial standings allowing them to demand for homes that meet their needs for their golden years. Hence, it is ever more important for investors to consider investing in good quality retirement homes.
INTEGRATED INDUSTRIAL AREAS If in the earlier years, operators Malaysia Retailer Vol 10 No 1
and tenants do not mind occupying warehouses away from cities, the trend has now changed. Today, there are growing preferences for locations with easy access to food and beverage outlets, malls and amenities. e-Commerce businesses which have mushroomed during the pandemic are now looking for attractive places to attract and retain their employees.
REVOLUTIONARY RETAIL After almost a two-year hiatus from casual hangouts at the malls on weekends and holidays, consumer preferences for physical retail experience have changed. Unique F&B concepts offering extraordinary dining experiences and international cuisines are key elements that can draw footfalls to shopping malls. Retail brands
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are setting up flagship stores with showcase pieces and demo items. Here shoppers can view the products and place their orders online, which will be delivered to their homes, instead of lugging shopping bags around the malls. These have resulted in a demand for smaller retail lots as tenants only require smaller in-store inventory. Malls, on the other hand, have been upgrading their facilities to enhance their shoppers’ experience. Car number plate recognition parking system, cashless parking, female and family parking only, electric vehicle charging stations, automatic and frequent sanitation services are some of the more noteworthy changes spotted recently.
PLACEMAKERS Placemakers are multi-faceted approach to the planning, designing and management of public
spaces that capitalises on the community’s desires, attracting them to congregate in an identified area. They are applicable to both residential and commercial developments. Examples include supermarkets as anchor tenant for a row of shop lots within a housing area to generate traffic, facilities centring around wellness and wholesome living with enhanced safety, comfort and well-being, tastefully
planned green spaces to promote healthier lifestyle, sustainable ecosystem supported by futureproof technology, preserving and enhancing natural sanctuaries to attract nature lovers, green rooftop gardens to encourage community farming, safe and educational playgrounds for children and the list goes on. In conclusion, I see great potential in well-planned developments which integrate publicly accessible natural and green spaces with efficient layout, and space as well as good quality retirement homes with medical and healthcare support. It is also a buyer’s market now, and if you are looking out for your next property investment, you cannot go wrong with the Klang Valley. It is a fact that there will always be buyers looking to buy and willing to pay for prime real estate. Malaysia Retailer Vol 10 No 1
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MRCA Celebrates Its 30th Anniversary In Style With A Grand Dinner The Malaysian Retail Chain Association (MRCA) recently celebrated its 30th Anniversary dinner on April 8, 2022 at One World Hotel, Petaling Jaya.
ollowing the theme “A Rejoicing Celebration”, the dinner celebration was attended by about 800 guests comprising entrepreneurs, chief executive officers and corporate senior management from various sectors including retail, shopping mall management, property development, financial institutions and other related sectors. This grand and prestigious anniversary event was graced by the attendance of the Guest Of Honour, YB Datuk Seri Ir. Dr. Wee Ka Siong alongside the 8th President of MRCA; Immediate Past President; Lifetime Honorary Presidents; Board of Advisors; Legal Advisors and Auditors; Excos and the Council of MRCA; Members of MRCA; distinguished sponsors; guests and members of the media. Established in 1992 by visionary chain retailer, Dato’ Eddie Choon
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of Poh Kong Holdings Berhad, MRCA has come a long way from its initial beginnings with only 20 members. Today, MRCA has over 500 leading retail chain store operators, franchise businesses and other related businesses which represent more than 30,000 outlets
throughout the nation. These members provide over 300,000 job opportunities for Malaysians across the country. COVID-19 has had an indelible economic impact on the majority of local businesses over the past two years. Shirley Tay who is MRCA’s
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eighth President reiterated that one of her objectives during her tenure was to “assist members in recovering” and that is, MRCA will always strive to assist its members wherever possible to recover from the difficulties caused by the pandemic. “We are honoured and proud to be part of MRCA’s 30 years of achievement. Our greatest appreciation also goes to our President Council and Board of Advisors who have been great supporters of all our endeavours. That’s not forgetting the MRCA Members who have remained steadfast with us through thick and thin. Let us celebrate this outstanding milestone together as we look forward to a brighter future in the endemic phase transition,” she added. On this special occasion, MRCA also recorded its appreciation and recognition in the presence of the President Council as well as to the MRCA Council line-up (2020-2022 term) for their commitment and contribution to the association’s activities. The esteemed members and guests enjoyed a memorable evening with the orchestra playing complemented by an inspiring programme itinerary and exciting lucky draw prizes. A key highlight Malaysia Retailer Vol 10 No 1
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of the luxury giveaways took shape in the form of the Maurice Lacroix watch worth RM12,300 and Diamond Pendant masterpiece worth RM6,000. Pursuant to its 30th anniversary, MRCA will also be organising the Malaysia International Retail and Franchise Exhibition (MIRF) 2022 from July 14-16, 2022 at the Kuala Lumpur Convention Centre. The association hopes to resume other major physical events like the MRCA Installation, MRCA CEO Night, Overseas Mission Trips and many more in due time. MRCA will continue to provide a supportive environment to share valuable knowledge and experiences among its members while indirectly promoting networking among its members to promote industry growth. As of March 31, 2022 – MRCA has put up an impressive feat by organising and participating in 328 activities throughout the pandemic period (of which 88 were engagements and meetings with government agencies). Other key MRCA activities included charity events such as the White Flag campaign and initiatives such as the donation to the Sungai Buloh Hospital, MRCA Charity Golf and festive charity visitations for Not-for-Profit NGOs; CEO GetTogether and Monthly Members Meetings besides the Marketing and Media Initiative including the quarterly MRCA Retailer Magazine and more.
ABOUT MRCA’S 30th ANNIVERSARY THEMED “A REJOICING CELEBRATION” The MRCA Anniversary is an annual banquet Anniversary event that was started back in 2006. MRCA celebrates this significant milestone together with its Board of Advisors, President Council, Excos and Councils, Members, distinguished guests and media partners.
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Special Mention Is Given Here To Express MRCA’s Sincere Appreciation To Its Main Event Sponsors Comprising: Diamond Cash Sponsor: Fusionex Platinum Cash Sponsor: CapitaLand Retail Malaysia Sdn Bhd Sunsuria Berhad The Store Corporation Berhad Triterra Metropolis Sdn Bhd Wilstech Sdn Bhd Gold Cash Sponsors: Allianz General Insurance Company (Malaysia) Berhad B&G Capital Resources Berhad Bandar Utama City Centre Sdn Bhd Hong Leong Assurance Berhad Klinik Pakar Kulit Ko Sdn Bhd (Dr. Ko) Mah Sing Properties Sdn Bhd RHB Trustees Berhad (Sunway REIT) Zurich General Insurance Malaysia Berhad Silver Cash Sponsors: ACCA Malaysia Sdn Bhd AGAPE Superior Living Sdn Bhd Coramax Mall Sdn Bhd (Vivi City) Focus Point Vision Care Group Sdn Bhd IOI City Mall Sdn Bhd KK Supermart & Superstore Sdn Bhd KL Wellness City Sdn Bhd MSIG Insurance (Malaysia) Bhd Media Sponsor: Spectrum Outdoor Marketing Sdn Bhd Lucky Draw Main Sponsors: Valiram Group Poh Kong Berhad
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Wilstech - Implementing Ideas Into Reality Focusing on providing B2B solutions, Wilstech is committed to ensuring clients invest wisely into their IT systems. ilstech Sdn Bhd offers a wide range of integrated IT solutions and services to empower their customers to achieve greater value from their IT investments. The company provides full function integrated cloud-based business management solutions that include scalable cloud-based HRMS, ERP, and
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CRM solutions; using a (SaaS) model; fully compliant tools and applications, manufacturing resource planning and an award winning zero-coding development platform. Wilstech is the recipient of prestigious awards and accolades that include Icons in Business Technology Services 2020 – Global Business Leadership Awards; Excellence in Software Development
in the Malaysia Business Excellence Awards 2019; and, Emerging Young Entrepreneur 2019 – Global Business Leadership Awards, among others. Steered by IT professionals with combined experience of some 35 years, Wilstech is committed to transforming ideas into reality and improving clients’ business operations.
Malaysian networking club welcomes new leadership amidst fresh ideas to rejuvenate economic collaboration and strategic partnerships. he Business Networking Club of Kuala Lumpur & Petaling Jaya (BNC) installed Nelson Liew of Vanilla Crepe, recognized as the largest Mille Crepe chain in Malaysia by the Malaysia Book of Records, as President of the club. The installation dinner which was held on 28 June 2022 at the Grand Ballroom of Avante Hotel, welcomed more than 400 guests, council members, business associations, businessowners, representatives from charitable organisations, artists and celebrities. The event was graced by
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Yang Amat Mulia Tengku Dato Dr. Hishammuddin Zaizi and His Excellency Yasser Ibourk, Chief Regional of Political Affairs from the Embassy of the Kingdom of Morocco. As the new in-coming President, Nelson shared potential new ideas and the future direction of the club during his address. He mentioned various innovative strategies and ideas to add value to the business networking space in Malaysia. Under his leadership, Nelson is committed to introduce positive disruptions to the club in the form of new partnerships, ideas, and events spanning various industries
and business segments. He is also excited about upcoming events planned for the club in the months ahead such as CSR initiatives, corporate visits, joint seminars and educational sessions with other trade associations. The new club aims to attract more business collaboration opportunities to aid the recovery of the Malaysian economy postpandemic. Nelson stressed that BNC is open to working with other associations, nonprofit organisations, SMEs and conglomerates towards achieving this goal.
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CapitaStar – A Captivating Rewards Programme by CapitaLand CapitaStar presents both retailers and customers with attractive incentives and rewards, offering greater value for money spent at CapitaLand Malls. apitaStar is the Multistore, Multi-mall Cardless Rewards Programme by CapitaLand. With no membership fee, no expiry and no hassle of carrying a physical card, CapitaStar members enjoy benefits on top of any existing rewards and cards programmes when they shop and spend at any participating stores at CapitaLand Malls! All CapitaLand retailers will benefit from joining CapitaStar as their customers will enjoy
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greater rewards when they shop at their outlets. Members get to earn STAR$® (points) that can be exchanged for cash e-Vouchers (STARVouchers), parking rebates, lucky draw chances, gifts and other rewards. There are tactical reward campaigns from time to time such as double/triple STAR$® campaign and STAMP rewards (digital stamp card) to entice higher spending among members. Retailers are also able to reach out to potential customers by leveraging on CapitaStar’s database
and can provide personalised offers and promotions to members as well as collaborate on special campaigns to drive traffic and sales to their outlets. CapitaStar has recently launched a Refer & Earn campaign to encourage members to refer friends to sign up as members. The membership referral campaign ends on December 31, 2022. For more information, visit https://www.capitastar.com/my/ en.html or email ask_us@capitastar. com.my.
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MRCA CEO Get-Together MRCA’s CEO gathering proved to be a vibrant and exciting night of fun, food and networking. RCA held the CEO Get-Together event on June 16, 2022, attended by more than 100 guests and MRCA members. Ken Phua, Organising Chairman of the event and Sharan Valiram, President of MRCA, welcomed the guests with their opening speeches. The guests had the opportunity to listen to Sam Teo,
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Chief Executive Officer of ZCITY, who addressed the audience with information on ZCITY. Dr David Khoo Sin Keat, Group Managing Director/Medical Director/ Consultant Cardiothoracic Surgeon from iHEAL Medical Centre in Kuala Lumpur enthralled the audience with his presentation entitled “Living Better and Longer Lives”. Dr David shared important tips on healthy
living and preventive healthcare for longevity. The vibrant night presented a delectable array of fusion cuisine, coupled with great networking opportunities. Ending on a highnote, the event is one of MRCA’s highlights as the association brings together business leaders and business owners, thus fostering a culture of collaboration and strategic partnerships.
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Eatcosys Infuses The F&B Industry with A New Spirit alaysia’s Food & Beverage (F&B) industry continues to endure new challenges even as the country reopens its borders to boost the country’s economy. Among the struggles include supply chain disruptions, cost inflation, manpower shortage, and finicky customers in a marketplace overwhelmed by a multitude of F&B choices. The alcohol sector, in particular, is still experiencing a slow growth due to the closure of entertainment outlets and limited on-trade channels. As a means to reviving the
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industry – Eatcosys, a multidisciplinary foundation company, launched its first F&B festival BoozeFest Kuala Lumpur through its subsidiary brand Boozeat, with a focus on premium spirits and wines complemented by a gourmet menu running from May 12-14, 2022 at the InterContinental Kuala Lumpur Hotel. The three-day festival was organised through a collaboration with local spirit brand owners, distributors and wholesalers boasting a wide variety of blends from established brands such as Singleton, Mortlach, Dewar’s,
Aberfeldy, Glenfiddich, Balvenie, Cloudy Bay, Lillet, Bombay Sapphire, Perrier-Jouët, Cointreau and Botanist Gin, etc. Eatcosys also partnered several local restaurants, bars and cafes including The Crane KL, Puteh Beach Bar, Bestow and Terra Bar KL, Halley Dim Sum, and Union Artisan Coffee to curate a unique and impressive menu of alcohol-infused tapas, dim sum, cakes and pastries specifically for the festival. “BoozeFest Kuala Lumpur is a platform for brand owners, distributors and wholesalers to boost their brands’ visibility while widening their customer base to offer a valuefor-money experience to pandemicfatigued consumers,” said Tham Lih Chung, Founder and Group Chairman of Eatcosys Sdn Bhd. He noted that F&B brands and players now face stiffer competition in an oversaturated market as the rising cost of living will negatively affect the overall purchasing power and decisions, particularly among the middle-class. This segment is now being increasingly value-driven and selective in their choices insofar as demanding quality
products and/or services with a wholesome experience – all at a competitive rate. Featuring two sessions daily, the festival promises to pamper attendees with unlimited tastings of over 30 brands of first-rate whisky, wine and cocktails which will be complemented by as a series of exclusive master classes and cocktail making sessions by the respective brand ambassadors and connoisseurs. All this and more to inculcate an appreciation for the alcohol industry and culture among the drinking community. Other activities during the festival include the bidding of 12 bottles of the Royal Salute 21-YearOld Richard Quinn Edition, starting at RM900 per bottle (current RSP starts from RM1,200). Inspired by fashion and print designer Richard Quinn, the sought-after whisky uses 31 fine malts to indulge drinkers in an exquisitely floral finish. “The festival was aligned with the Eatcosys mission to reinvigorate the F&B sector post-pandemic while building a robust ecosystem to uplift our communities and stakeholders,” added Tham. “Last December, we launched Malaysians Eat Out (MEO) via the FoodAdvisor app to simultaneously encourage dine-ins and provide brand visibility and discoverability for F&B operators.” Eatcosys, a homegrown retail technology solutions provider, offers end-to-end retail and digital services to support the operational
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needs of independent businesses and F&B players covering customer acquisition and retention, go-to market support, procurement, supply chain financing, and data analysis. The company also operates digital platforms such as FoodAdvisor, VMO, MyCookingStory,
FeedMyGuest, and Boozeat, the latter a one-stop e-Commerce platform offering customers a broad selection of spirits and other alcoholic beverages at competitive prices, with door-todoor delivery and/or same-day delivery for customers within the Klang Valley region.
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Focus Point Pursues Expansion Amidst Economic Recovery Focus Point Holdings Berhad continues to rev its engines as it picks up pace post-pandemic and drives rapid business growth. ntegrated optical care group, Focus Point Holdings Berhad, has allocated a higher capital expenditure of RM16 million for the financial year ending December 31, 2022 compared to RM12.72 million (13.57 million) in FY2021. The higher allocation of funds will be channelled towards the opening of new outlets and the upgrading of existing stores. According to Datuk Liaw Choon Liang, President and Chief Executive Officer (CEO) of Focus Point, the Group has plans to open an additional 12 to 15 optical outlets and three to four F&B outlets under the Komugi brand in Malaysia in 2022. The Group currently has 182
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optical outlets and 10 Komugi stores in Malaysia. With the economic recovery and reopening of international borders, Focus Point is confident that business prospects are promising for the months ahead. Datuk Liaw shared that with the opening of borders since April 1, Focus Point has experienced promising growth in its business as consumers begin to frequent shopping malls around the country. Reviewing the performance of the Group over the last two months, he added that it has been better than the pre-COVID-19 performance as a result of “revenge buying” among consumers. In the recent annual general
meeting, the Group committed to continue to drive its business growth with its optical business which makes up 82 percent of its turnover in FY2021, followed by its F&B business which accounts for 15 percent and its Lasik surgery business which accounts for 0.3 percent. In further penetrating the optical business, Focus Point recently launched a new optical brand, Optometris Anggun, largely targeted at the mid-to-high-end Malay market. To-date, the Group has opened three Optometris Anggun outlets over a span of two months, while the opening of two more new outlets is in the pipeline in the coming months.
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Speaking about the effects of China’s lockdowns on the Group’s eyewear supply chain, Datuk Liaw explained the impact on the company’s business has been minimal, as the Group is wellstocked in all its warehouses. The company also has suppliers from Europe, Japan and South Korea, which helps cushion the impact of the lockdowns in China. Addressing concerns about price hikes with the weakening of the ringgit, Datuk Liaw shares that the impact is not significant on the Group’s optical business as they would just follow the recommended prices set by the brand principles. Meanwhile, in the F&B business, the company has had to raise the prices of certain products by approximately 5 to 10 percent over the last two months as a result of rising cost of ingredients. The Group is constantly monitoring the situation due to concerns about shortage of ingredients such as flour. The hope is that there will not be another price hike in the near future. Malaysia Retailer Vol 10 No 1
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Mihas 2022 Spurs Global Halal Economy MATRADE presents the world’s largest showcase that is digitally-empowered halal, to drive cross-border trade.
he Malaysian External Trade Development Corporation (MATRADE), under the patronage of the Ministry of International Trade and Industry (MITI), presents the 18th Malaysia International Halal Showcase (MIHAS 2022). This upcoming event, scheduled to be held from 7 to 10 September 2022, is designed to facilitate global buyers and exhibitors in marketing their Halal products and services. The digitally-empowered event is MATRADE’s flagship event and is set to open its doors at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. Datuk Mohd Mustafa Abdul Aziz, MATRADE’s Chief Executive Officer explained, “Greater interest and participation of burgeoning Halal markets is a critical bright spot we look forward to at this year’s showcase. We are excited to connect established brands and newcomers to explore the potential of the vast global Halal market. MIHAS 2022, themed, ‘Diversifying Halal Possibilities’, is the gateway into the global Halal ecosystem and I would like to take this opportunity to invite the business community to participate in this iconic event.” In 2021, MIHAS was a key contributor to Malaysia’s positive trade performance, which achieved a record high of RM2.2 trillion,
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of which exports were valued at RM1.2 trillion, while imports made up RM987 billion. This led to a trade surplus of RM252.6 billion in 2021 – a new high for Malaysia. In 2022, MIHAS is expected to continue as a catalyst for Malaysia’s trade performance in tandem with the 12th Malaysia Plan which projects Malaysia’s Halal industry to contribute 8.1 percent of the country’s GDP, and generate export revenue totalling RM56 billion by 2025, compared to 6.6% and RM30.5 billion respectively in 2020. MIHAS 2022 has a threepronged approach which includes a showcase; an iconic International Sourcing Programme (INSP), which
facilitates pre-arranged, one-to-one business meetings between Malaysian exporters and foreign buyers; and, Knowledge Hub sessions, providing Malaysian exporters opportunities to gain insights and engage with premium buyers who will be the speakers at the event. The networking opportunities continue with the MIHAS Connect feature, an artificial intelligenceassisted business-matching suite, that matches relevant MIHAS exhibitors to trade visitors. Another exciting component of this international-class event is the MIHAS Awards recognising innovative and sustainable excellence showcased by local and foreign Halal brands. The awards are open to participating exhibitors and submissions are being accepted from 1 June till 1 August 2022 for evaluation by accomplished Halal industry captains. Spicing up the event, MATRADE has incorporated Islamic Arts and Culture as MIHAS 2022’s 13th cluster, complementing existing clusters comprising Pharmaceuticals, Islamic Finance, Modest Fashion, Media and Recreation, Cosmetics and Personal Care, Food Technology, Franchise, Muslim-friendly Travel, Services and Enablers, Education, and e-Commerce. To learn more about MIHAS 2022, visit www.mihas.com.my.
t was a Raya with a difference as Sunway Pyramid ushered in its “Riuh Ria Raya” celebration in style this year with the mall having transformed its LG2 Orange Concourse into an eye-catching set-up reminiscent of traditional balik kampung scenes so shoppers could enjoy shopping for the festivities from April 15 until May 8 in a festive atmosphere. The sight of a charming kampung house in the middle of the concourse dressed up in turquoise, pink, blue and yellow evoked feelings of excitement, joy and celebration even as the accompaniment of flora and fauna added further vibrancy to the cheerful atmosphere. Sunway Pyramid also collaborated with celebrated graffiti artist Abdulrashade, whose artworks and murals was displayed throughout the concourse. Abdulrashade showcased creative floral motives with orchids in full bloom, signifying the rising dawn with striking colours, and bold strokes to denote the meaning of life and the importance of perseverance. The collaboration which was a partnership with Peugeot saw an interactive corner which also displayed the mall’s Raya packet designs. The Penang-born artist is known for his wild-style lettering that was seen in the abstract art and massive composition displayed throughout the concourse area. Abdulrashade’s artwork, incorporated onto a full body wrap for the brand-new Peugeot 2008 also showcased the interactive augmented reality (AR) experience. For instance, onlookers witnessed the butterfly on the car which
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came to life via AR as well as the art piece of butterflies and orchids that represented the unification of relationships, life and growth come to life. Shoppers redeemed Duit Raya packets with floral motives with a minimum spend of RM250 in two receipts at the mall (RM150 for HSBC credit card holders). Shoppers spending RM500 (RM400 for HSBC credit cards) were entitled to RM50 Sunway eMall vouchers; while those spending RM800 (RM700 for HSBC credit card holders) redeemed a limited edition 2-Tier Carrier by The Tiffin Company. Shoppers also stood the chance to win Sunway Lagoon Annual Passes with each redemption. The “Snap and Win” contest using Samsung’s “Single Take feature” encouraged shoppers to take photos of their outfits at the Samsung booth at the concourse area which they shared on social media hashtags #RiuhKatPyramid, #RiuhRiaRaya as well as #GalaxyS22. They stood
the chance to win a phone from the Samsung Galaxy S22 series. Various booths from participating tenants such as leading local fashion brand Christy Ng, Rimba and Sunway eMall booths ensured shoppers had everything they needed to brighten their festivities this year. “There is no better feeling than to see Malaysians from all backgrounds getting excited about the festivities which have become all the more meaningful since the celebrations were slightly muted in the past couple of years. With the ‘Riuh Ria Raya’ campaign, we hope to spark joy and warmth that comes from celebrating and spending time together safely while being able to create an atmosphere befitting the season,” said Jason Chin, General Manager of Sunway Pyramid. Bringing the online experience offline for the first time ever, Sunway eMall – the one-stop online shopping experience for all seven Sunway Malls was available offline in its first shoppable space in Sunway Pyramid as well as Sunway Velocity Mall and Sunway Putra Mall. Launched in time for the Raya campaign, shoppers could browse, scan and shop at the concourse and be rewarded with an additional gift with every purchase at the shoppable space. More than 30 items were available on Sunway eMall via this space. Shoppers could consolidate their orders with free delivery as well as mix and match their redemption items. Those who shopped physically at the mall were also entitled to redeem vouchers which could be utilised on Sunway eMall. During this campaign period, shoppers utilised special Promo codes such as RIA25 to get discounts and free delivery. Malaysia Retailer Vol 10 No 1
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Sunway Pyramid Ushered In a Vibrant ‘Riuh Ria Raya’ For Shoppers
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MRCA Members’ Solution Day RCA’s Members’ Solution Day held on June 29, 2022 features several key speakers who enlightened the participants with valuable insights on business ideas, e-Commerce solutions and platforms as well as online payment gateways.
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K. J. Phua, Seller Management Manager, PG Mall Sdn Bhd Phua explained that PG Mall Malaysia is now one of the leading platforms for e-Commerce in the country. Sharing about the platform’s ranking among top e-Commerce platforms in the country, he said that PG Mall ranked second after Shopee and ahead of Lazada. The company is the only homegrown fully-Malaysian e-Commerce platform in the country – thus making it the No. 1 Malaysian e-Commerce platform. Phua elaborated that PG Mall has been highly successful in garnering more average web visits as the platform’s traffic leapfrogged to 158 percent in the first quarter of 2021 compared to the corresponding period in 2020. This year PG Mall is witnessing much higher traffic on its site, increasing from 17.7 million visitors in February 2022, to 23.1 million in March, followed by a staggering 27.7 million visitors in April this year. To-date, PG Mall has 22,000 sellers on board its platform. Touching on the factors driving PG Mall’s success, Phua explained that its ConsuMerchant concept was key to its rapid success, which includes an exclusive ‘forever cash-back’ rebate system of up to 3.5 percent offered to all shoppers based on a Shop, Share and Earn theme. He elaborated that for every amount Malaysia Retailer Vol 10 No 1
spent on a purchase, consumers receive 0.5 percent cash-back, while getting another 0.5 percent cashback for every referral to friends and other shoppers. The platform has a wide range of logistics providers and major payment gateway providers to support its e-Commerce operations. PG Mall constantly collaborates with government agencies such as MDEC, MATRADE and MTDCA. They also collaborated with Grab Express to offer 2-hour delivery, whereby shoppers who choose Grab Express are able to receive their parcels within 2 hours, limited to a 50km radius. PG Mall constantly runs attractive shopper campaigns to draw consumers to its platform. PG Mall hopes to expand to Thailand, Vietnam and the Philippines in the near future. Currently PG Mall has collaboration with JD Worldwide which paves the way for sellers to sell products to China.
Johnny Chong, Head of Innovative Partnership & Relationship, iPay88 (M) Sdn Bhd Johnny touches on e-Commerce and payment trends, and how it can add value to the operations of business owners. Explaining about iPay88, he adds that the company was established in 2000, leading the
way in online payment gateway. The company has a regional presence in Indonesia, Thailand, Philippines, Bangladesh, Cambodia and Singapore. In 2020 alone, a total of RM17.9 billion transactions were carried out via iPay88 in Malaysia alone, and by the end of 2022, more than RM30 billion is expected to pass through its payment gateway. iPay88 has 40,000 touch points with over 20,000 online merchants including Shopee, Agoda, Zalora, Mary Kay, Petronas Setel, Prudential and many others. The company has its strengths in payment and a solid ecosystem, with its business partners using its payment gateway to expand and grow their businesses. Talking about social commerce, Johnny explains that this involves selling on social media such as Facebook, TikTok and Instagram and not through any e-Commerce platforms. He advises businessowners that using only credit card is not effective in handling payment systems, because more than 60 percent of online purchases uses online banking, hence having e-wallet, credit card and online banking features are key to successful payment systems. Johnny elaborates that social commerce is leading the future of e-Commerce as it does not limit consumers to just one
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medium of online purchases. He added that social media selling is successful nowadays because more than 40 percent of consumers spend more than 3 hours on social media. He points out that there are many social media platforms that empowers sellers without having to go on e-Commerce platforms. Johnny says that the upcoming smart invoicing digital payment which is about to be launched by iPay88 uses SQL based accounting software, and is key to effective invoicing management for sellers.
service points comprising hubs, distribution centres, shops, homes, and drop-off points. The Group’s F-Commerce platform provides Shopee and Lazada e-Commerce platform services, TikTok Live Stream e-Commerce services and customers services in Southeast Asian countries. The Malaysian operations is eight months old, providing express, logistics, payment gateway, technology and fulfilment services.
Nathan, Head of Marketing, Flash Malaysia Express Sdn Bhd
Adrian explains that Rych provides multiple communication channels in one portal. The company provides digital personalised sales features, an active database and analysis as well as prediction capabilities to gauge customers’ responses and emotions. Rych is able to bridge up to 29 consumer channels comprising Whatsapp, Instagram, Telegram, LinkedIn and Slack, among others. The interface of the portal is user-friendly and comprises professional ticketing features, support and team chat in one view, and the ability to switch between sub profiles. Rych is also able to automate engagement between the business and customers. With Rych, businesses are able to improve sales conversion with better engagement through the chat commerce business, which helps business owners to manage business coming through chat platforms. Other businesses using Rych have enjoyed cost reduction
Flash Group is a one-stop solution for e-Commerce in Southeast Asia. The company was established in 2018 in Thailand, and by early 2020 had achieved more than 2 million parcel hits, becoming the No. 1 express in Thailand by the fourth quarter of 2020. The Group is Thailand’s 1st unicorn and offers flash supply chain, F-Commerce, Flash Pay, and Flash Money with official operations in Malaysia, Philippines and Laos. Nathan highlights that the Group has a close partnership with TikTok and e-Commerce platforms. To stimulate the growth of every business, Flash Group offers Logistics and Supply Chain, Financial Solutions and Technology Services. The Group has more than 50,000 delivery vehicles and 50,000 fulltime employees across Southeast Asia, with more than 12,000
Adrian Chong, Co-Founder, Rych Omnichannel Communication
and optimisation of manpower with the portal’s unified communication solution provider feature which improves operational efficiency, cost savings, and transparency.
Jackson Loh, Sales Manager, Merchantrade Asia Sdn Bhd Jackson explains that Merchantrade is currently the largest services business operator and emerging player in the payments business. The company holds 34 percent of the domestic market share for remittances. Total top-up in its e-wallet has reached approximately RM2 billion with more than 400 companies using its payroll services. He highlights that Merchantrade has 97 branches in Malaysia, 1,000 agents and 3 million customers across the country with 2 global presence offices. The company’s core business includes remittance, currency business, payments and mobile services. Merchantrade accepts multiple payment modes that include all local banks in Malaysia, FPX, VISA, Master, Boost, Touch n Go, GrabPay, AliPay, WeChat Pay, and PrestoPay. The company enables customers to share payment links via email, SMS, and social media messenger to help customers make payment immediately. With Ozopay, they feature a ‘buy now pay later’ module to help customers with short-term instalments. To help business set-up payment gateway, Merchantrade provides IT support and an easy integration process which can be completed within 7 to 10 days. Malaysia Retailer Vol 10 No 1
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Web Bytes Revitalises Retail Sector with Xilnex Voucher Network ecognising the impact of the COVID-19 pandemic on the retail sector in Malaysia, Web Bytes Sdn Bhd, a retail management software company, launched a voucher network for retail customers. This initiative is part of the company’s efforts in revitalising the retail market in Malaysia postpandemic. As a kick-start to the programme, Web Bytes sponsored RM300,000 worth of e-vouchers from participating merchants, which were then distributed to university students via the student enrolment platform, Uni Enrol. Uni Enrol is an online platform with the participation of more than 80 private universities and colleges in Malaysia, that leverages the voucher network to launch a student e-Wallet. One thousand students enrolling via Uni Enrol stand to receive the 30,000 e-Vouchers sponsored by Web Bytes from brands including Tealive, Marrybrown, A-Look and SNS Network. The process is simple – e-Voucher barcodes will be emailed to eligible students who just need to walk into participating merchants’ outlets to scan the barcodes and redeem. According to Rickson Khaw, CEO of Uni Enrol Sdn Bhd, “Uni Enrol has been working with many large corporations to help ease the financial burden of pursuing higher education for deserving students through sponsorships in kind. We believe that Web Bytes’ sponsorship and our continuous collaboration in Xilnex Voucher Network will go a long way in helping to reduce the students’ daily expenses.” In talking about the e-Voucher
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programme, Ooi Boon Sheng, CEO of Web Bytes said, “The retail sector plays a vital role in contributing to the country’s economic recovery as we move out from the pandemic phase. In doing our part to help rejuvenate this sector, we are continuously developing new solutions such as this voucher system, that we hope can help boost sales for our retail merchants as well as equip them with the technology to leverage on a collaborative network in the Xilnex’ ecosystem, to expand their customer base.” Under Xilnex Voucher Network, retailers who are merchants on Xilnex Web Bytes’ cloud-based Point-Of-Sale (POS) system, are able to offer discount e-Vouchers that other merchants can purchase to complement their own offerings. The programme is a highly versatile initiative that encourages merchants to leverage on the e-Voucher discounts to drive business growth. Even non-retail businesses can purchase multiple merchant e-Vouchers in bulk through the network and create bundle reward deals or incentives on their own apps, making the multi-voucher offering part of their marketing or
promotional campaigns. Meanwhile, the automated reimbursements of voucher redemptions for merchants via Xilnex offers retailers convenient, prompt and reliable payouts. Xilnex Voucher Network is the latest addition to Web Bytes’ retail solutions. The company also provides self-ordering kiosks, mobile loyalty applications, iPadbased POS (iOS POS) as well as sales, inventory and warehousing solutions. Xilnex POS solutions are used in all international airports by reputable retailers such as La Juiceria, Ms. Read, Hai-O, Mydin and Alpro Pharmacy. Talking about the power of digitalisation in the retail landscape during the pandemic, Tan Hai Hsin, Managing Director of Retail Group Malaysia said, “The pandemic has accelerated the digital transformation for retailers in Malaysia. Payment via e-Wallets or orders through scanning of QR codes have become more widely adopted. In the post pandemic era, retailers need to continue to leverage the right technology to offer value-formoney products and services that can be purchased conveniently through multiple channels.”
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Sunway Pyramid Presents ‘The Link’ Retail & Dining Zone with A Magnificent View Sunway Pyramid never fails to mesmerise shoppers with its milliondollar ideas and concepts that deliver a whole new experience of shopping, dining and leisure.
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enowned shopping powerhouse, Sunway Pyramid, once again mesmerises shoppers with a new and innovative concept called ‘The Link’ – presenting a brand new retail and dining zone that is poised to create memorable experiences for shoppers. Spread across 80,000 sq ft between Sunway Pyramid’s bustling shopping haven and the newly refurbished Sunway Pyramid Hotel and Sunway Resort, The Link offers shoppers the perfect sanctuary to relax, recuperate and enjoy at leisure. The location overlooks a panoramic view of lush greenery, lakes, the world-renowned Sunway Lagoon, and the landscaped Sunway City Kuala Lumpur. A viewing point is also available for those who wish to take in the sights and sounds of Sunway City and the Kuala Lumpur skyline, through wall-to-ceiling glass panelled windows. Customers are spoilt for choice with the wide array of dining options comprising Din Tai Fung and Haidilao as well as other boutique
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eateries, cafes and fine dining restaurants. Whisky aficionados can drop by The Chamber to unwind and fitness enthusiasts can explore the newly opened Sports Direct. “The Link provides greater connectivity, that in return creates a synergy that gives more options
for our visitors. They can be dining in new restaurants, enjoy some fun in the sun in Sunway Lagoon or go for fine-dining at our five-star resort hotel,” shares HC Chan, CEO of Sunway Malls & Theme Parks. “We welcome everyone from near and far to visit The Link and enjoy all the latest great offerings that Sunway City has to offer,” he adds. The Link is highly accessible from various points such as Sunway Pyramid, Sunway Pyramid Hotel, Sunway Resort as well as a side entrance from Sunway Lagoon. Visit https://www. sunwaypyramid.com/experiencethe-link to catch a virtual glimpse of The Link.
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MRCA Spreads Raya Cheer Continuing its trail of hope and relief for the needy, MRCA spreads goodwill and love through charitable initiatives. n spreading hope and love through charity, MRCA Branding Education Charity Foundation brought festive cheer to the underprivileged children of Pusat Jagaan Haneen Firdous in Klang – a community project initiated by the Little Steps Charity Organisation. To help ease the burden of the centre, MRCA made a donation worth RM10,000 comprising cash, grocery items and electrical appliances. Dr Noraida Habibullah, founder of Little Steps Charity and Head of Pusat Jagaan Haneen Firdous and the centre management were at hand to welcome the entourage from MRCA led by Datuk Lee Hwa Cheng, Chairman of MRCA Branding Education Charity Foundation. The team from MRCA included MRCA President Council, Datuk Seri Nelson Kwok; MRCA Charity Head, Mr Jordan Ng; MRCA Vice President,
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Dato’ Vincent Choo and committee members. The donation is aimed at easing the challenges faced by the charitable centre and to help Pusat Jagaan Haneen Firdous to resume tuition classes which ceased during the pandemic. Part of the contribution was also channelled to the Amal Muhajir Clinic, a non-profit refugee charity clinic in Serdang initiated by the Little Steps Charity offering vulnerable refugees’ medical care. As MRCA strives to address needs within communities, the association’s simple acts of kindness and love have warmed the hearts and eased the burden of many needy families, individuals and charitable organisations. To-date, MRCA has contributed more than RM1 million to charitable causes nationwide through the MRCA Branding Education Charity Foundation.
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JOM DIM SUM WITH TEAM SOME SDN BHD Team Some Sdn Bhd is the sole manufacturer and supplier of halal steamed buns and ‘dim sum’ in Malaysia. The company holds various certifications that include JAKIM Halal, MeSTI, HACCP ISO 22000 and GMP. With a strong commitment towards delivering high quality and healthy products, Team Some practices a stringent selection of raw materials that comprise food colouring from natural ingredients, and with no preservatives used in its food products. The company’s products are muslim-friendly with Halal certification, offering easy to prepare healthy dim sum items for a wide range of global consumers. Since 2020, Team Some have been exporting its products
to several countries across the globe such as Australia, Hong Kong, Singapore and the UAE (Middle East). In the near future, Team Some is planning to expand its reach to Indonesia & Brunei. Managing Director of Team Some, Ceylyn Tay says, “The reason we decided to be a member of MRCA is to be part of a platform that builds retailers with the sharing of valuable information, contributing towards the betterment of our business.”
MEDKLINN INTERNATIONAL SDN BHD Medklinn is a young, dynamic and innovative health technology brand that enjoys steady growth and has successfully spread its wings across various international markets such as Asia, the USA, Canada, Europe, the United Kingdom, and Australia. The company is committed towards developing and marketing ground-breaking, eco-friendly and chemical-free technologies that offer healthy and safe-living options to everybody, every day. Medklinn’s current focus is to deliver innovative and versatile products that offer the highest levels of hygiene and safety for indoor living environments – specifically for air and water, by utilising Active Oxygen through its proprietary and patented technologies. In a world where hygiene and safety solutions can be complex, temporary and ineffective, Medklinn is Malaysia Retailer Vol 10 No 1
committed to starting a new conversation and offering new perspectives on protecting, achieving and maintaining higher levels of hygiene and safety that can start easily from personal living spaces. Jessica Tham, Director of Sales & Marketing, Medklinn says, “We decided to be a member of MRCA to meet with like-minded leaders to share knowledge and values.”
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SERVEDECK INNOVATION SDN BHD Based in Kuala Lumpur, ServeDeck provides a cloudbased all-in-one smart facility operations and management platform that has the capacity to improve efficiency of operations and management of retail stores as well as commercial buildings at reduced operational costs. The company empowers property and asset owners to resolve daily operations and maintenance challenges encountered in retail stores, malls, hotels, resorts, theme parks and commercial buildings. Currently, ServeDeck’s mobile app is being used in more than 800 retail stores and 300 commercial buildings across Malaysia and Southeast Asia.
ServeDeck’s suite of solutions include Issue & Work Order Management, Inspection & Preventive Maintenance, Vendor & Contract Management, Attendance & Manpower Planning, Asset & Inventory Management, Client & Tenant Request Management, Maintenance Budgeting & Purchasing, Management Dashboard and Reports, as well as IoT Integration for Smart Buildings. Michele Tan, Chief Revenue Officer at ServeDeck says, “Our solutions have helped the retail chain industry and we are here to share how we have done that.”
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Malaysia Retailer Vol 10 No 1
ADVERTISE YOUR BUSINESS IN THE OFFICIAL PUBLICATION OF
MALAYSIA
MALAYSIA
RETAIL I FRANCHISE
RETAIL I FRANCHISE
Increase Revenue with e-Commerce Best Practices
Malaysia’s 2022 Retail Outlook Positive: Industry Report
How The Government’s 2022 Budget Can Help You Rebuild and Drive Your Business Forward
MALAYSIA
MALAYSIA
RETAIL I FRANCHISE Financial Relief from MIDF
MRCA Celebrates 30 Years of Distinction
Malaysia Retail Report March 2020
CEO Get Together
Businesses Focus on Customer Experience to Thrive Against The Pandemic
Vanilla Crepe’s
DATO’ WINNIE LIM
Layers of Love
Managing Director
SOLUTION RISK GROUP
on her latest – an insurance plan for parcels during delivery
Nelson Liew, Chief Executive Officer & Founder of Vanilla Crepe
Painting A Bigger Picture of Health and Wellness Racheal Tan, CEO of Wellous Sdn Bhd
MALAYSIA RETAILER magazine is MRCA’s official publication that provides news, relevant information and market reports on the evolving retail, franchise and branding landscape in the country and the region. The quarterly publication highlights: • Events • Market information • Changing consumer behaviour with a focus on retail-industry specific surveys, studies and reports to help those in the industry to assess their impact and to stay informed • Success stories of business people – their achievements, innovation, vision, hard work and dedication – that can inspire up-and-coming entrepreneurs • Digitalization • Special reports on the retail industry such as Fashion & Lifestyle, F&B, Pharmacy & Healthcare equipment and supplements, Shopping Malls, Hypermarkets and Supermarkets; and general information related to the three disciplines. Apart from the print copy, the entire issue of MALAYSIA RETAILER magazine is available online, including at MRCA website (www.mrca.org.my). A link is available for anyone who wishes to read the magazine, free of charge. A PDF of the magazine will be given to advertisers who wish to promote their write-up and advertisement through email, WhatsApp and other social media.
RETAIL I FRANCHISE
PERNAS: Empowers Growth & Connects Opportunities In The Franchise Industry Mohd Hilaluddin bin Abd Shukor, Chief Executive Officer of Pernas
TARGET MARKET Business community interested in the retail, franchising and branding industry. DISTRIBUTION • More than 500 Members Companies & Associates in Malaysian and abroad. • Top Management of companies. • Relevant Government Ministries & Agencies, including the Malaysian Overseas Trade Office. • Relevant Business Organisations & Major Shopping Malls. • MRCA Events. • Sold in all leading bookstores nationwide.
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