MRCA Academy‘s Digital, Learning Journey

Collaboration with Malaysia Retail Chain Association (MRCA)

August 2020

R

ecognising the rapid pace of digitalisation in business, MRCA Academy organised a series of events over the last few months to upskill and raise greater awareness among retailers on the power of digital tools for business growth.

In an effort to help retailers automate their e-commerce businesses, MRCA hosted the “E-Commerce Automation Solutions” webinar via Facebook live stream free-of-charge for 100 members. The session featured two distinguished speakers, Choon Ee May, a certified HRDF trainer and Yong Hui Yie, a member of Malaysian Mensa Society. The trainers shared their vast experience in the e-commerce space and enlightened members on the ease of doing business by automating e-commerce.

The digital journey can be a complicated affair, therefore, MRCA Academy leveraged on the experience of Senheng to present to retailers a webinar on enhancing business know-how and operations efficiency. The webinar entitled “Digital Journey By Senheng” offered SMEs a detailed view of Senheng’s comprehensive digital retail solution to emulate. The webinar participants also received a free copy of the book by Mr KH Lim, Founder & Group Executive Chairman of Senheng Electric, entitled “Digital Journey: The Game, The Rule, The Way Forward for Businesses in Digital Economy”. The session covered several interesting topics that included e-commerce solutions and operations, CRM restructure, seamless and digitalised inventory management, business data analytics, marketing automation, and digitalised human resource management, among others.

MRCA Academy invited the renowned e-commerce platform, Carousell, to host a webinar on “The Power of C2C Marketplaces in Malaysia”, guiding retailers on how to leverage on the power of C2C marketplaces to clear stocks. The session featured Tang Siew Wai, Country Head of Carousell Malaysia who presented on the main topic, while also sharing tips on how to be successful in the C2C space, as well as how to leverage on CarouBiz (Carousell for Business) to strengthen O2O businesses. Participants also had the opportunity to learn from case studies and testimonials of success stories.

As TikTok takes the social media space by storm today, MRCA Academy hosted a webinar for retailers on how to leverage on this platform to reach out to the new generation of consumers. The webinar entitled “Get to Know the TikTok Generation” featured Mia Ong, General Manager of MGAG Media, who expounded on effective content creation for TikTok, insights on consumer trends, social consumption of Gen Z and TikTok case studies in Malaysia. The session helped retailers to understand the dynamics of TikTok as a marketing and branding platform which can help to grow retail businesses and generate leads.

MRCA Academy will continue to deliver insightful and thoughtprovoking business advisory sessions for members in the months ahead in line with the division’s aim to continue to enhance the knowledge of members on the latest developments in the market and the industry.