Le Soleil Branding Manual

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Welcome to Le Soleil, Inc.

Contents About Le Soleil The Logo Logo versions Typeface Used Business Stationeries Identification Materials Business Card I.D. Advertising Materials Flyer Brochure Newsletter Catalogue Calendar Poster Billboard Menu Website Design Booth Design Corporate Giveaway

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Le Soleil, Inc is a French restaurant and wine bar located at the heart of Paris. It offers classic and contemporary French food and a selection of wine. It provides services like Chefs for Hire, catering and private functions.

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The Logo

The Logo Logo Versions

Le Soleil literally means “The Sun”. A symbol of it is made by creating a yellow orange circle splashed with a darker orange streak underneath surrounding the word “Le”.

Le Soleil

French Resto & Bar

French Resto & Bar

Official colored logo

C: 0 % M: 28 % Y: 100 % K: 0 %

C: 0 % M: 74 % Y: 100 % K: 0 %

C: 75 % M: 68 % Y: 67 % K: 90 %

Le Soleil

Grayscale logo

Le Soleil

Logo on black background C: 0% M: 0% Y: 0% K: 100%

Color Palette

French Resto & Bar

Le Soleil

Logo on colored background

French Resto & Bar

Other Notes: The logo will use the word Le Soleil without the Incorporated (Inc). Instead Le Soleil, Inc will be used on business stationeries, I.D. and advertising materials.

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Typeface Used

Business Stationeries Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ,!.:;?“/

Gessele Regular Le Soleil logo uses a French font called Gessele Regular.

Calibri

Regular

All marketing collaterals will use Calibri. This font belongs to the humanist sans-serif typeface family which is more legibile than other sans serif fonts.

Italic

Letterhead

Tel.: 43-08-34-55; Fax: 43-88-02-29

French Resto & Bar

Envelope 9 in x 4.12 in

Le Soleil

French Resto & Bar

LE SOLEIL, INC.

4, Rue Beethoven, Paris 75016 Tel.: 43-08-34-55 :: Fax: 43-88-02-29

Bold Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ,!.:;?“/

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LE SOLEIL, INC.

4, Rue Beethoven, Paris 75016

Le Soleil

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ,!.:;?“/

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ,!.:;?“/

French Resto & Bar

8.5 in x 11 in

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ,!.:;?“@/

Bold

Le Soleil

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Identification Materials

Advertising Materials Flyer

Business Card

5.5 in x 8.5 in

Elisa Labelle

Le Soleil

Owner

Le Soleil

French Resto & Bar

4, Rue Beethoven Paris 75016 Tel.: 43-08-34-55 Fax: 43-88-02-29 hello@lesoleil.com

French Resto & Bar

GRAND OPENING! LE SOLEIL, INC

When: January 1, 2013 Time: 18:30 to 12 M.N. Where: 4, Rue Beethoven, Paris 75016

I.D.

Le Soleil

French Resto & Bar

If found please return to:

Le Soleil

French Resto & Bar In case of emergency contact:

Child, Julia

Free Taste!

Paté Maison Moules Marinières ou à la crème Poulet aux Port Truite aux Amandes Alpindon Creme Brulee Red Wine PLUS!

Live band with Air & Justi ce!

Bon Appetit and See You!

Head Chef

Le Soleil, Inc. opens every Mon-Sun from 9am - 10pm 4, Rue Beethoven, Paris 75016 :: Tel.: 43-08-34-55 :: Fax: 43-88-02-29

ID No. 2012-001

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Advertising Materials Brochure

Newsletter

Front About Le Soleil

Facilities

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Front cover

Back cover Food & Wine

Le

Le

8.5 in x 11 in

Hors-d’œuvre Entrees Le Fromage Le Dessert Le Café Le Vin Pannaquet De Saumon

Dining Area

Coq Au Vin

Function room

Back

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Truite aux Amandes

Sample spread

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Advertising Materials

Advertising Materials Catalogue

8.5 in x 11 in

Calendar

8.5 in x 5.5 in

Le Soleil

French Resto & Bar

Le Soleil

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Back cover

French Resto & Bar

Front cover

Sample spread

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Advertising Materials Poster

Billboard

12 in x 18 in

Le Soleil

Valentine’s Day Special Menu All main course served with a selection of green vegetables and dauphinoise potatoes

Set A Starter

French onion soup with heart shape crouton Main Course

Breast of Chicken with a white wine and mushroom sauce Dessert

Sticky toffee pudding

Set B Starter

Usage of poster on store window

Crab risotto with parmesan wafer Main Course

Loch Duart Salmon with a lemon and chive butter sauce Dessert

Mixed berry Eton mess

Bon AppĂŠtit!

For reservations please call 43-08-34-55 4, Rue Beethoven, Paris 75016

Le Soleil

French Resto & Bar

Valentine menu poster

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Advertising Materials Menu

26 in x 34 in

Le Soleil

Experience love at Paris...

French Resto & Bar

Le Soleil Entree

French Resto & Bar

Welcome to Le Soleil!

Le Fromage

Nostrala - $17.5

Paté Maison - $7.5 served with cornichons

Firm cheese, creamy texture; Italian cousin of French Gruyere

Crêpe au Fromage de Chèvre - $10.5

Alpindon - $14.5

crepe baked with goat cheese, spinach and prosciutto, garnished with a red brandy cream sauce

Smooth nut flavor; made with milk from summer pastures

Crêpe au Fromage de Brie - $11.5

Earthy flavor; pasteurized organic cow’s milk

Ash Ripened Camembert - $20.5

brie cheese crepe topped with bechamel sauce and gratineed with swiss cheese

Le Dessert

Crevettes Sauce Boursin - $14.5

shrimp sautéed with sun-dried tomatoes, corn and leeks in a garlic, herb cream sauce

CREME BRULEE - $7.00

Moules Marinières ou à la crème - $13.5

Welcome page

SOFT HEART CHOCOLATE SOUFFLE - $8.5

mussels steamed, with or without cream, in garlic wine sauce

TARTE TATIN - $8.00

Le Plat Principal

WHOLE FRUIT MIXED SORBET - $6.00 FRENCH VANILLA ICE CREAM - $6.00

CONFIT DE CANARD - $25.5 Slow braised duck confit served with ”Cassoulet” white beans.

Drinks

FILET DE SAUMON - $20.5

Grilled salmon. Granny Smith apple and celeriac slaw. English pea “guacamole”

Cafe- $4.5

CRÊPE AU JAMBON - $9.5

White Wine - $30.5

Ham, gruyère & béchamel.

Red Wine - $30.5

Poulet aux Porto - $19.5

chicken breast tenderloin sautéed with a white port wine mushroom cream sauce

Water - $3.5 Wine and Cafe

Bar au Beurre Blanc et Crabe - $32.5 seared seabass with crabmeat in a sherry butter sauce

Truite aux Amandes - $19.5

sautéed trout topped with brown butter and almonds

Magret de Canard Sauce Cerises - $29

roasted duck breast with a sun-dried cherry red port wine demi-glace sauce

Confit De Canard

Crepe Au Fromage

Filet de Porc Sauce Normande - $19.5

pork tenderloin sauteed with apples, in a brandy cream sauce

About page

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Booth Design

Corporate Giveaway T-shirts

Sizes: S, M, L

Le Soleil

French Resto & Bar

Booth setup design in participation of a Food Taste Test Event

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Corporate Giveaway

Corporate Giveaway Planner

Ballpens

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Drinking Tumbler

Set of notecards

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Corporate Giveaway

Corporate Giveaway Keychain

Apron

Calendar

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Le Soleil

French Resto & Bar

Le Soleil, Inc. 4, Rue Beethoven, Paris 75016 Tel.: 43-08-34-55 Fax: 43-88-02-29


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