ADAMSON University College of Engineering Civil Engineering Department CE 431- Elective 3: Entrepreneurship for Civil Engineers Proposed Business Plan
_______DCF________ (DEMAFELIX CONSTRUCTION FIRM) (DESIGN AND CONSTRUCTION)
Presented to: Dr. Tomas U. Ganiron Jr CE 431 Professor
BY: JAKE DANIELLE M. DEMAFELIX
TABLE OF CONTENTS ØExecutive summary ØCompany description ØServices ØMarket analysis ØMarketing strategy and implementation ØOrganization and management
EXECUTIVE SUMMARY •
DCF is a design and construction firm to be established inside the municipality of Nasugbu, Batangas. The firm is determined to give quality services to establish its own reputation throughout Nasugbu, Batangas.
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DCF is determined to dominate the construction of residential and commercial construction within Nasugbu, Batangas.
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DCF will be the first construction firm that covers design and construction inside Nasugbu, Batangas.
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DCF is determined to satisfy the demands and desires of the clients to provide a rightful reputation through offering construction services.
BUSINESS OBJECTIVES To ensure safety inside and outside the construction site or anything within the vicinity through the safety standards. To compete with the established design and construction firms and establish a reputation through its quality of service and time efficiency. To ensure the skills and expertise of each staff to their respective fields and continually develop and grow together as a firm.
MISSION STATEMENT DCF is determined to compete with the established design and construction firms and establish its own reputation with astonishing design, quality service yet time efficient by providing integrity through safety, innovation and unending growth.
GUIDING PRINCIPLES AESTHETICS Construction work must maintain a DCF standard of design of how it will be known for. SAFETY Safety is one of the fundamentals that should be kept implemented throughout every construction project to provide the highest safety criteria. TEAM-GROWTH Every part of the firm would act as a body part of the firm, every staff would be needed so that the staff would grow together with the firm itself.
KEY TO SUCCESS Construction industry is not too big within the municipality, it is the perfect moment for DCF to establish its own name through the following keys to success: Quality and unique services. Time and resources efficiency. Aggressive marketing strategies. Consistency on industry standards.
COMPANY DESCRIPTION DCF, a construction firm to be built by the Demafelix family to compete with the construction industry within the municipality of Nasugbu, Batangas. Ease communication method will be available through the client’s preferences, online and verbal communication will be implemented for faster appointments.
OWNERSHIP DCF will be owned by Jake Danielle M. Demafelix and managed with Engr. Nicko Jeanina M. Demafelix. Which will soon rise in 2025. Engr. Nicko Jeanina M. Demafelix is a licensed Civil Engineer who graduated in De Lasalle University in the year 2013.
LEGAL FORM
DCF will be established as sole proprietorship, owned under the name of Jake Danielle M. Demafelix, to be registered in the municipality of Nasugbu, Batangas.
START-UP SUMMARY • The estimated capital need is Php 20 million since the firm will start small.
LOCATION AND FACILITIES According to the 2015 census, the municipality of Nasugbu has a population of 134,113 people.
LOCATION AND FACILITIES BRGY. 6, Nasugbu, Batangas 2 mins. Away from the main municipality.
SERVICES Engineering Consultancy Design and Construction services Interior Design consultancy Design management Construction supervision
COMPETITIVE COMPARISON As of now, there are established Design and Construction firm in Nasugbu, but there are companies for Construction or Architectural but individually on their fields respectively.
The two well known companies for each fields are MBS Construction for Engineering construction firm and CantosxSuelto Architects for Achitectural frim.
SUPPLIERS
• Through Engr. Nicko’s past job as
the engineer of Batangas State University ARASOF, she gathered credible suppliers.
• Through Delio Demafelix’s machine shop, he knew trust-worthy hardware owners who can be credible suppliers.
MANAGEMENT CONTROLS
• Safety controls. The company will provide PPE.
• Setting goals – keeping the team motivated through setting certain goals.
• Monitoring - Monitoring work with systems, communications and reporting.
• Developing staff’s skills and promote growth.
FUTURE SERVICES
• To extend services on a larger scale.
• To extend construction works and accept civil works through municipality deals.
ADMINISTRATIVE SYSTEM
• Careful auditing– auditing of the incoming and outgoing transactions.
• Payroll Processing –A payroll manager will check the performance and the Attendance of the staff.
MARKET ANALYSIS Since, our family has been in Nasugbu even before I was born, we know almost half of the people inside it. Thus, it would be much easier to gather clients than competing outside blindfolded.
INDUSTRY ANALYSIS • Construction industry is not too big within the municipality of Nasugbu, it is the perfect moment for DCF to establish its own name and compete with the individual construction companies.
• Competing with a broad team effort would be our bearing to triumph in the construction industry.
MARKET SIZE The Municipality of Nasugbu has a total of 43 Barangays with a population of 134, 113 people. INDUSTRIAL PARTICIPANTS CantosxSuelto Architects MBS Construction Other freelance professionals MAIN COMPETITORS
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There are still no design and construction firm established in Nasugbu, Batangas.
MARKET SEGMENTATION DCF will start small through clients without reservations. Whether it be a small residential, compound or commercial.
TARGET MARKET SEGMENT STRATEGY DCF will start small through residential, or commercial constructions that would provide us a good reputation through good feedbacks and recommendations.
MARKET STRATEGY AND IMPLEMENTATION DCF plans to build a good client-firm relationship. To connect with individual professionals willing to join the firm. Also, through the use of social media and friend’s connections, it would make a chain reaction since Nasugbu is not much of a huge are.
STRENGTH
• Versatility of the company for covering both design and construction. • Location is within the municipality area. • Time and resource efficient. WEAKNESSES
• Construction reputation • Design reputation OPPORTUNITIES
• Expanding on a larger scale such as the province of Batangas City. THREATS
• Established connection between clients and the existing firms.
UNIQUE SELLING POINT • DCF will be the first established Design and Construction firm on both fields combined.
• Ensure the quality of service. • Time and resources efficiency.
COMPETITIVE EDGE Versatility Accessibility of the location. Built connection with staff’s previous work.
PRICING STRATEGY
Since the firm is just starting up, we may establish a low but reasonable pricing.
PROMOTION AND ADVERTISING STRATEGY
• Social media • Word of mouth • Advertisements • Existing connections
Jake Demafelix (President)
Architecture Department
Nicko Demafelix and Delio Demafelix (Vice President)
Manager of Finance/Payroll Department
Manager of Labor and Services
Laborers
Engineering Department
MANAGEMENT Position
Salary
President
Php 700.00/day
Vice President
Php 700.00/day
Manager of Finance/Payroll
Php 600.00/day
Manager of Labor and Services
Php 600.00/day
Laborers
Php 500.00/day
*It may vary due to the current minimum wage