ADAMSON University College of Engineering Civil Engineering Department CE 431- Elective 3: Entrepreneurship for Civil Engineers Proposed Business Plan
Romblon’s Finest
(Marble Bricks and Marble Blocks Manufacturing Company) Presented by: Carl John Fesalbon
Table of Contents Executive Summary Company Description Services Market Analysis Marketing Strategy and Implementation Organization and Management Romblon’s Finest
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EXECUTIV E SUMMARY
Romblon's Finest is a bricks and blocks manufacturing company which is going to be established in the province of Romblon. It is a small company owned by Carl John Fesalbon that offers quality products and services with reasonable price. The company also offers bricklaying services. Romblon's Finest will be the main supplier and manufacturer of bricks and blocks needed for all residential and commercial construction in the province. The company is proud for being able to produce cheaper quality bricks without compromising the costumer's standards and expectations.
Business Objectives The primary objectives of the company are: •All services and products must meet the company’s standards. •Workplace, including the equipment for the production will be regularly checked for the safety of the customers and workers. •Latest technologies and innovations are used to ensure the quality of products and to maximize the production. •Staffs and workers are not just well trained but also have good characters. •Products should be delivered to customers on time. Romblon’s Finest
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Mission Statement Romblon’s Finest dedicated itself in producing quality products and services for its customers by constantly improving its production facilities and equipments while maintaining their highest level of safety. The company uses top of the market, environmental friendly equipments to meet the customers demand and expectations without harming the community and surroundings.
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Quality
This is the company’s top priority. Everything must be done according to the company’s standards for its reputation depends on the quality of products and services it offers.
Safety
Every work has to be carried out with care and in accordance to the company’s safety guidelines to ensure the safety of customers and employees.
Character
Every employees and workers will have their own work to do, and that work must be done with right mindset, teamwork and proper
Keys to Success In order to achieve a defendable position in this environment, the company must concentrate on the following tasks.
•Provide quality materials with a reasonable price •Laborers must have several years of experience in brick and
blocks making. •Implement and maintain a quality control and assurance policy. •Provide good and customer friendly service. •Have an online customer service that is operating 24/7.
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COMPANY DESCRIPTION Romblon’s Finest will be located in Romblon,
Romblon. The office will be located in a commercial building where clients can come and discuss about their concerns. The company will be supervised by Carl John Fesalbon. The company will be opened from Monday to Saturday from 8:00-12NN in the morning and 1:00-5:00 in the afternoon. The company is closed on holidays.
Ownership Romblon’s Finest will be owned by Carl John Fesalbon. Any family member can handle the company only if there is approval from the owner. The company will start its operation on the year 2025. Carl John Fesalbon is a Civil Engineering student in Adamson University and is expected to graduate on the year 2020. He will work in Top Block Corporation for 3-5 years to gain experience on the field. Romblon’s Finest
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Legal Forms Romblon’s Finest will be organized by a sole proprietorship, wholly owned and operated by Carl John Fesalbon. The marble bricks and marble blocks manufacturing company will be registered on the province of Romblon.
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Start-up Summary An estimated capital of Php 60 million is needed to start the business. The source of funds is a combination of the owners salary on his job, sponsors and may acquire a business loan if the budget was not met. 50% of it will be allotted for the equipments and machines needed for production, 10% for occupancy cost, 25% for initial salary of employees and the rest is for the maintenance and development.
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Location and Facilities The company will be established on Romblon, Romblon. The manufacturing plant will be located near the marble quarry for an easy access to materials needed for production while the store will be established on a strategic location near the community and main roads. The store will need a big warehouse to store finished products ready for delivery.
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SERVICES
Romblon’s Finest will offer a new and improved bricks and blocks in terms of aesthetic and quality. The company will also offer free consultation, product delivery and bricklaying services.
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Competitive Comparison Currently, market competition for this kind of business in the area is minimal to none. The bricks and blocks making industry in the province is fading for most people opted to souvenir making, marble engraving, fishing and farming as their primary source of income. Maybe there are some who still make bricks on Sibuyan Island and Tablas Island but these islands are 2-3 hours of sea travel away from Romblon, Romblon.
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Management Control •For the safety of employees, the company will provide
protective equipments like gloves and facemasks. •Equipments will also be checked and calibrated every week to maximize the production. •Employees’ performance will be evaluated monthly. •To ensure the legitimacy of the order, customers need to pay an initial payment of 25% of their purchase. •Management will conduct a monthly inventory to determine the profit and loss. Romblon’s Finest
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Future Services The company will extend its services to nearby provinces and expand the products and services offered at the current locations. Additional retail stores and warehouses will be established on major cities for easier and faster delivery of products. The company also plans to conduct free trainings about bricklaying.
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The Market Analysis looks at potential MARKET ANALYSIS
customers and potential business. This type of business is suitable and is very much in need for the area. There are a lot of historical houses that were abandoned and some are just waiting to be destroyed by time because its either the materials needed to preserve those structures are not available on the area or its too costly to do a renovation. With the province’s booming tourism, restoration and preservation on historical sites will soon be the top priority of the local government of the province. Also with the number of visiting people increasing every year, it creates more opportunity for the company to be gain potential customers.
Cultural were
Some of the Important Properties in the province
the Old Municipal Building; the Triada de Aguas; the colonial bridges Meanwhile the twin forts Fuerza de San Antonio and Fuerza de Santiago, built by the Augustinian Recollect friars, were declared National Cultural Treasures. The Cathedral de San JosĂŠ, one of the 37 colonial churches declared as National Cultural Treasures. The cathedral, built between the 18th and 19th
Target Market and Segmentation Market size -According to the current census, the province has a population of 38,758 people.
Commercial building Construction, 20%
Contractors 30%
The nearest construction company is ALNAP CONSTRUCTION AND ENGINEERING, which is located in Odiongan, Romblon. Main Competitors: There are still no bricks manufacturing company in Romblon, Romblon
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Residential Houses Construction, 25%
Resellers 15% Heritage sites Preservation 10%
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MARKETING STRATEGY AND IMPLEMENTATION Romblon’s Finest plans to use referral systems with local construction company. We will also publish ads in local newspapers and on variety of commercial construction trade magazines. In addition to that, we will conduct seminars on other areas about our product and services to encourage potential customers. Company brochure will be given to the participants of the said seminars.
S.W.O.T. STRENGTHS: Quick access to supplies, connections, quality employees, potential customers WEAKNESSES: Location, trust deficiency OPPORTUNITIES: Less competition, developing market THREATS: Weather, uncontrollable external cost
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Competitive Edge The competitive edge that the company have over its competitors is that their product is unique. Given that the quality is better, the price of the marble bricks and blocks are lower than the regular ones sold in the market. But the main reason why local customers will choose Romblon’s Finest is because their products are incorporated with the one true identity of the province, which is the marble.
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Positioning Romblon’s Finest Marble Bricks and Marble Blocks Manufacturing Company prides the quality of its products and services. The company also ensures the safety of the employees, workplace and the environment. Most of all, all the company’s operation will be legal and in accordance to the existing local and national laws.
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Pricing Strategy Due to availability of supplies and the low labor cost in the area, the product will have a reasonable low price. Also, discounts will be given to bulk orders and trusted customers. Compared to other bricks available on the market, the price of our product is significantly lower.
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Advertising Strategies Customers will be introduced to Romblon’s Finest through the following strategies: •Social media like Facebook, Instagram and Twitter •Word of mouth •Local advertisements like newspapers •Small seminars to gain more potential customers
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ORGANIZATIONAL CHART President (Carl John Fesalbon) Vice President
Office Manager
Manager of Finance
Manager of Labor and Services Laborers
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Job Description President – He is in charge of monitoring the whole company. He has a deep background and experience on this kind of business. He also entertains clients and customers. Vice President – He is in charge of seeking potential clients. He also monitors the company and will do a monthly evaluation of employees. He can entertain clients and customers. Office Manager - Supervise office personnel to insure timely preparation of records, statements, and monthly reports. He is also in charge to do monthly inventory. Manager of Finance- He is in charge of all the receivables, payables and monthly financial statements. He also controls the monthly and annual budgets. Manager of Labor and Services – he is in charge of managing and recruiting laborers. Laborers- they are the workforce and the one who do all the operations in the Romblon’s Finest manufacturing plant.
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MANAGEMENT Position
Salary
President
Php 700.00/day
Manager of Finance/Payroll
Php 600.00/day
Vice President
Php 700.00/day
Office Manager/ Accountant
Php 600.00/day
Manager of Labor and Services
Php 600.00/day
Laborers
Php 500.00/day
*It may vary due to the area’s cost of living and its current minimum wage
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THANK YOU
Romblon’s Finest
(Marble Bricks and Marble Blocks Manufacturing Company) Reported By Carl John Fesalbon
Question: Explain how can the company maximize their benefits from the opportunities in the area (less competition and developing market)?
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