ADAMSON University College of Engineering Civil Engineering Department CE 431- Elective 3: Entrepreneurship for Civil Engineers Proposed Business Plan
GBT Designs and Construction Presented by: Gecilo B. Tabogon Jr. Presented to: Dr. Tomas U. Ganiron Jr. Professor, Entrep. for C.E.
GBT Designs and Construction
A Company of Autodesk Certified Users and Autodesk Certified Professionals
TABLE OF CONTENTS • • • • •
Executive summary Company description Services Market analysis Marketing strategy and implementation • Organization and management
Executive Summary Founded by Gecilo B. Tabogon Jr. and his father, Gecilo L. Tabogon Sr., GBT Designs and Construction offers structural design, civil engineering, and project and construction management services. The full-time technical professionals are proficient in cutting-edge design software, including applications such as Primavera, Navisworks, Autodesk Building Design Suite, Autodesk Infrastructure Design Suite, Autodesk Civil 3D and full versions of Autodesk AutoCAD software. Using these resources, we consistently and faithfully work for the efficient completion of each project and the protection of the interest of all stakeholders.
Business Objectives • Contribute to the continues progress that is coming into the Philippines with our own brand of modern engineering. • Recognize the need to continually adapt and improve together with the changing business environment and cope up with the global trend towards engineering services. • To be a world-class "BUILDER OF CHOICE" providing Engineering, Construction and Construction Management for our partners
GBT Designs and Construction
Mission GBT Designs and Construction will only provide excellent, quality and costeffective engineering services to its customers. In the process, it will improve the quality of life of all its stakeholders.
Vision GBT Designs and Construction commits to being one of the engineering company of choice within the country, utilizing state-ofthe-art technology with the help of welltrained, highly motivated and well taken care of employees.
Guiding Principles Excellence Achieving excellence is never easy to do. Excellence is a quality that people really appreciate, because it's so hard to find.
GBT Designs and Construction
Professionalism
Integrity
Professionalism is the key to quality and efficiency.
Integrity is the quality of being honest and having strong moral principles and moral uprightness.
KEY TO SUCCESS Like a living organism, we recognize the need to continually adapt and improve together with the changing business environment. We see the increasing global trend towards engineering services outsourcing and we are ready to serve this growing need.
Building Information Modelling BIM is the future(BIM) of engineering. It is a renowned approach in design engineering harnessing efficiency of technology.
Project Management The trust of our project management services is built on integrity and competence.
Global Safety Standards We use performance-based designs to ensure that the safety of all our projects are durable and never compromised.
CENTRALIZED MODEL
CLASH DETECTION
TIMELINERS
Company Description Founded by Gecilo B. Tabogon Jr. and his father Gecilo L. Tabogon Sr., GBT Designs and Construction offers structural design, civil engineering, and project and construction management services. The company will be located at Kapitolyo, Pasig City and the office will be opened from 8:00am – 5:00pm from Monday to Friday and closed on Holidays.
OWNERSHIP GBT Designs and Construction will be owned by Gecilo B. Tabogon Jr. and his father Gecilo L. Tabogon Sr. The company will be establish in 2025
Gecilo B. President Tabogon Jr. At the early age of 18 he already started accepting sidelines with relate to designs and cad drawing to support some of his needs in college. With the desire to be proficient in using engineering software, He continually attend trainings outside the school such as MICROCADD and ESCA Incorporated to learn the current trends of engineering technologies because he believe that the knowledge that we are currently learning as of now here in school will only be used until the board examinations. He also used to represent Adamson University in JPICE-MNL AutoCAD Competition since 2017, a competition which includes 14 different schools including La Salle, FEU, Mapua, UE, TIP, TUP, etc. and as of now a 2x defending champion in the said competition.
Gecilo B. Tabogon Jr. is currently a civil engineering student in Adamson University. He will graduate in 2021 and will continue his current work as a freelancer for at least 2-3 more years to gain funds to start the company.
AutoCAD Competition 2017
Revit Structure Training
AutoCAD Competition 2018
Phil. Community of Student Expert meet at Quezon City Circle
BIM Seminar
Revit Architecture Training
House Renovation, Pandacan Manila
Proposed Warehouse Design for HOWO Trucks PH: Tandang Sora, Quezon City
Proposed Condo Unit Renovation, Suntrust Parkview
Proposed 3-Storey House Renovation, Sun Valley Paranaque
Gecilo L. Tabogon Senior Engineer, Civil Works Sr. In his previous career, he work as a safety consultant in one prominent company from Japan with a projects in different parts of Asia. Most of the Projects that is assigned to him was in the Power Plants
Gecilo L. Tabogon Sr. is a graduate of BSCE in Cebu Institute of Technology. He is now currently a small time contractor based in Surigao Del Norte and focusing on horizontal land development or roadworks.
Legal Form GBT Designs and Construction will be organized as sole proprietorship, wholly owned, and operated by Gecilo B. Tabogon Jr. The BIR is registered at the district of Pasig.
• Start-up Summary •
The estimated capital needed is Php 20 million, 50% will come from bank loans. Gecilo and his father will give the remaining 50% Item
Quantity
Price
Total Price
PC Computer
20pcs
P70,000
P1,400,000
Licensed Revit Software
15pcs 5 for Architects, 5 for Civil, 5 for MEP
P115,000 per year
P1,725,000
Licensed AutoCAD
5pcs
P80,500 per year
P402,500
Licensed Civil 3D
5pcs
P 110,250 per year
P551,250
Licensed Navisworks Manage
2pcs
P108,750 per year
P217,500
Licensed Robot Structural Analysis
2pcs
P141,250 per year
P282,500
Other Equipment and office necessities
*VARIES*
P2,000,000
Total Price
P6,578,750
Remaining Budget
P13,421,250
The remaining budget will be used for the salaries of the workers, maintenances, upgrades, and other needs of the company GBT Designs and Construction
Location and Facilities The company will be located at Kapitolyo, Pasig City in front of the Governor Ynares Gymnasium Pasig City has a population of 755,300
Services Offered • • • • • • •
Building Information Modelling Structural Design Project and Construction Management Land Development Horizontal / Road Works Engineering Consultancy Renovations
Competitive Comparison •
As of now our country is not yet fully informed about what Building Information Modelling is and how modern technologies work. Even those big companies now ,their technical or design team is still behind the current trend.
•
With our Modern Engineering Design tools and practices, we believe that we can be in lined with those big companies when it comes to high quality services and in being globally competitive.
GBT Designs and Construction
Suppliers Through Gecilo’s recent clients, he already has connections with suppliers who offers quality products in lower prices and now it is easy to find what we need online.
Management Controls Safety Planning - Identifying and eliminating safety hazards and implementing ways to reduce safety risks. The company will provide PPE. Goal Setting - Clearly communicating what is expected of teams and individuals. Monitoring - Monitoring work with systems, communications and reporting.
Future Services To extend and provide services to the other parts of the Philippines and abroad.
Administrative System Weekly prime cost – a staff will record the weekly prime cost to profit during projects. Payables/ purchasing Records – a book keeper will list all transactions of the day. Payroll Processing –A payroll manager will check the performance and the Attendance of the staff. The payroll will be issued bi-monthly at 15th and 30th of the month.
Market Analysis The company will be concentrating on the customers that will provide us with the greatest margin, in other words those clients desiring commercial building construction. This is the fastest growing segment of all the commercial clients requiring our services. The other categories we will serve include the residential and special facilities segments, to serve all other potential commercial and residential clients.
Industry Analysis In order to complete a construction project, a range of factors have to be considered, including budgeting, safety of the construction site, building materials, public inconvenience, environmental impact and scheduling. Other factors that should be considered are financial, design and legal issues, especially since there's always the possibility of a negative outcome during a construction project, such as structural collapse and cost overruns.
Market Size There are 237 barangays in the city of Pasig with a population of 755,300. currently, there are businesses rising in the market.
Industrial Participants Metro Manila is a place where big and small construction company is everywhere so all of those construction companies is to be considered as participants. The nearest would be DMCI who has an office nearby which is less than 2km away from our office.
Main Competitors • • • • • •
DMCI SMDC MDC ESCA Small scale contractors etc.
Market Segmentation GBT Designs and Construction will concentrate on the customers that can provide us with the greatest margin, in other words those clients desiring office building construction. This is the fastest growing segment of all the commercial clients requiring our services. The other categories that we will serve include the housing projects, warehouses, and other facilities, encompassing all other potential commercial clients.
Target Segment Strategy Since commercial building construction has the highest profit margin, we will focus most of our marketing and servicing toward these customers. Usually these clients require the largest projects in scope, land use, and cost.
Market Strategy and Implementation GBT Designs and Construction plans to use referral systems with local businesses. We will also air radio spots and publish ads in a variety of commercial construction trade magazines. In addition we will leverage our pre-existing contacts with the local real estate companies
Strength • Modern engineering technology system • Years of experience and expertise • Referrals from previous clients
Weaknesses • Only few people knows about Building Information Modelling (BIM) • Maintenance and subscriptions to the software installed. • Our company is not yet established as one of the premier construction company in the Philippines
Opportunities • Projects are easily monitored through the centralized cloud system of BIM. • Income level is at constant increase in every projects done. • Find competent employees that is capable of doing BIM works.
Threats • Intense Competition from Local & Foreign Firms (Loyalty of the customers and more numbers of branches will favor their side)
Unique Selling Point GBT Designs and Construction has been able to gain an advantage company due in having an expertise in interior designing, construction services and a reasonable prices to the customers/clients. This will allow the company to underbid its rivals and achieve a low cost leadership role.
Competitive Edge With the use of modern practices, the company has its edge over those competitors that has no background into the changing world of engineering technology today.
Positioning GBT Designs and Construction will ensure the quality of services for the customers and the safety of the employees, workplace and the environment. We will ensure the safety practices that the company needs.
Positioning Statement For clients and established engineering and architectural firms who require sub-consultant services, we offers a competitive and economical services. Projects may be delegated to us directly or arrangements can be made to supplement and assist their own desired plans.
Pricing Strategy In order to meet specific objectives, and within the content of factors that influence pricing decision, the company aims to have a reasonable low price level
Promotion and Advertising Strategy • Social Media • Referrals • Advertisements
Management •
As a startup company, some equipment needed for a certain project will be rented through reliable sources. Supplier of materials such as sand and gravel will be ordered from the trusted suppliers.
Position
Salary
Position
Executives
Salary
Non - executives
President
P1300
Skilled Worker
P800
Vice President
P1300
Laborer
P700
Senior Engineer
P1200
Staffs
P600
Head, Structural Engineer
P1200
Head, BIM
P1200
Head, Finance Department
P900
Head, Operations
P900
Head, Human Resource
P900
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