Social Media Induction Session Some thoughts on creating great content
29/3/2012 Angharad Dalton, Caroline Kenzie, Josh Hoole Session twitter hashtag #C2p0SM
What we’ll cover • This session has been designed to help us consider our project approach to Social Media • Format of workshop • Strategy; collaboration, discussion and action • Inspiration
#C2p0SM
Why? • Social media is great! • If used well, SM can help you work smarter, and better connect you to those that matter • This in turn could help drive word of mouth, and brand reputation - but only if it’s done well! • To do it well, you need to understand it. #C2p0SM
Where do yo want to go?
Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t matter which way you go,” said the Cat.
#C2p0SM
Understanding SM & approaching strategy • • • •
Today’s key discussions / questions Who What How Benefits & concerns #C2p0SM
#C2p0SM
SM’s best kept secret
#C2p0SM
SM’s best kept secret
#C2p0SM
SM’s best kept secret
#C2p0SM
SM’s best kept secret… • We ALL have something to say, it’s how you say it that makes a difference. • Think creatively about how you express your work, ideas and thoughts! • Depth of engagement is key measure of success • Animation
#C2p0SM
SM is about you… • Storytelling(blogs, photo sharing, video sharing, podcasts) • Connecting(social networks, calendaring, meetups) • Knowledge sharing(wikis, bookmarks) #C2p0SM
Social Media Support Seek Inspiration: http://pinterest.com/ http://twitterfall.com/ http://www.netvibes.com/ http://gifninja.com/ http://issuu.com/ http://instagr.am/ Usual Suspects: Twitter, Facebook, Flickr, YouTube, Linked-in, Ask the staff! GEECS & Circuit Riders are obviously well placed to help you with your SM use
#C2p0SM
Overnight Challenge • Working in your Area Teams (support staff to join Area Teams please!) produce a piece of content on the theme of engagement. The content can take any form – animation, photo, text, etc. • Upload it to a relevant platform, and then share via twitter using #c2p0SM hashtag #C2p0SM