fragrance insight report
creation of brand creative concept
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presentation
moodboards brand launch
promotional plan
Report
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Insight consumer and visual language
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his new, individual fragrance targets the demographic of 25-35 year olds of both genders. The consumer profile is someone who is minimal in his or her fashion sense and goes shopping for the essential fashion trends. They are self-assured, cultivated, open minded and non materialistic. The feel of the overall product is minimalistic, natural, fresh, ecological and youthful. The product will be sold in health and beauty stores like lush or the body shop to create a target audience that are able to have the DNA testing in store.
‘’The images should reflect accurately the market level and status level of the consumer’’ (Harriet Posner pg.123) Demographic is old enough to have an open mind to niche products. They find new experiences exciting therefore aren’t caught up in celebrity faces in fragrance branding.
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Insight concept and competition
A new popular trend of personalisation
already consists of having initials on make up bags and names on coke bottles. This makes the consumer feels more connected to a product and has a personal experience. There are new desires to be more in tune with our bodies
‘’ The new consumer wants to know their body inside out’’ (wgsn)
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rom medical procedures to daily lifestyle choices, DNA testing kits for skin care diet and fitness regimes now exist. Developments in science allows DNA to be edited, so a scent created with your own DNA with added notes could be created. Adding notes to your own genetic smell to only enhance not mask it will be a personal way of wearing a fragrance.
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http://hello-harriet.blogspot.co.uk/
http://issuu.com/harrietogden/docs/digital_ portfolio_creative_networks_abc8a4dbe6f91f/1