TREND REPORT AW17
manifesto
This trend report has been created for AW17 by Craze the Trend Agency. We will take you through nine trends for 2017 relating to three different categories; Visual and Instore Merchandising, Print and Graphic and Womens Sportswear. It aims to determine certain patterns within these categories along with briefly describing each component to provide a summative analysis regarding the findings of the report.
1. Mannequins With Personality 2. Surround Yourself With Greenery 3. NEON NOVELTY
4. NOVELTY 5. Geometric 6. Slogan
7 Cut it out 8 Mesh 9 Bomber
Mannequins with personality
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moody minx
buttercup baby
you’re blushing
sass queen
candy gal
oh darling
majestic mauve
aqua attitude
03 02 04 Giving mannequins personality and sass to create visual impact and a story behind their consumption. This is a visual response to the booming online market. Mannequins that are more relatable to the consumer will only encourage a purchase. Whereas if the consumer can’t relate to the mannequins size or personality then it is less attractive to them.
‘’Mannequins with more personality will help the consumer image what they’d look like in an outfit’’ Jezebel.com
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Surround Yourself With Greenery
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botanical beauty
mindful moss
positive pantone
fresh start
calm debate
what party?
silver lining
black is black
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‘This year, PANTONE has fully embraced the “fresh start” mentality by choosing the crisp, life-affirming Greenery as its 2017 Colour of the Year. From the loss of creative icons to a tense political climate, 2016 has brought its
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share of challenges’. http://www.decoist.com/
“A refreshing and revitalizing shade, Greenery is symbolic of new beginnings” PANTONE If people surround themselves in this natural and healthy environemnt, they will only start to feel more and more positive which could also mean successful sales.
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NEON NOVELTY
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redlight
dirty dusk
afterglow
royal neon
aurora borealis
kryptonite
flre fly
ember
For Spring Summer 2017, we are seeing the Neon trend in clothing on the catwalk. These three images are taken from the NYFW Trend Guide Spring 2017. We are seeing a bright and colourful palette for this Spring Summer.
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Creating a sense of glamour with a luminous glare, the neon signs are aesthetically pleasing and create a retro ambiance.
“They attract the eye like fireworks.” “They animate city centres. They evoke nostalgic worlds of 1930s cocktail bars, speakeasy diners, sensual nightclubs and the sheer excitement of going downtown.” - BBC CULTURE
novelty
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unicorn tears
fairytale
majestic
glitter glamour
abracadabra
mermaid mystique
i wish
daring dreams
‘‘I'm calling it right now that 2017 will be the year of glitter everywhere’’ bustle.com
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‘‘We're quite sure that fashion world will remember 2017 as year of the holographic trend. It all started with holographic nails and soon the holo colors have spread to various items of clothing, accesorries and now even hair!’’ http://www.boredpanda.com
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31 32 33 34 ‘‘Societies obsession with mythical creatures hasn’t come out of nowhere: in a world filled with racism, sexism, death and despair (cheery, right?), colourful and mystical creatures make us feel slightly less bleak’’. http://www.thedebrief.co.uk
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geometric
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riley red
geometric glamour
pretty puzzle
dizzy pink
tessellate
vertigto
primary blue
jigsaw
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‘‘...whether directly inspired by a particular artist’s work, painterly prints, or patterns, strong art references will be here to stay in 2017.” vogue.com
“From criss-cross stripes to in-yourface color, fashion has gone graphic for summer 2017. Think vibrant, geometric prints...’ ‘Geometric checks, flowers, losanges and curves heralded a 1970s revival and seriously colorful summer 2017.” vogue.com
39 Art and fashion are strongly connected, they are constantly influencing eachother throughout time.
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The few abstract artists chosen have a strong correlation with the specific catwalk garments, Prada, Miu Miu and Armani. You can see a clear connection between art and fashion here which suggests in 2017 we will see strong influences from art on the catwalks and trickled down to the highstreet.
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SAY IT SLOGAN
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determination
optimistic orange
you go girl
delicacy
women’s march
power blue
fight evil
equality grey
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‘‘...Adwoa Aboah took on the initiative to to help treat teens through an educative program called : Gurls Talks. Via discussion groups, inspiring videos, interviews, she imagined a safe space that will put to light delicate topics : mental health, addictions, health disorders, and even talk about feminism in today’s society (with the help of the association Free the nipple).’’ http://trace.tv/lifestyle/spotted-adwoa-aboah/
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“Ever since Maria Grazia Chiuri sent down a tee at Dior that read “We Should All Be Feminists”, the lust for such slogan garb has reached fever pitch. Now is the time to say it with your chest and the more provocative, the better.”
‘‘This season, say it with your chest’’
http://www.independent.
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CUT IT OUT
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tear it
hole in the fabric
incision
fitness freak
snip it
gym gal
cut throat
cut out chic
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“The cold shoulder cut out is nothing new but sportswear has adopted it for more practical, performance purposes which has brought it back round for the fashion industry to reinvent it with a sense of sexuality and playfulness.� nyimes.com
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‘‘Cut-outs have been showing up on red carpet A-listers for months, so it was only a matter of time before they showed up on bikes and treadmills, too.’’ www.wellandgood.com
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“Cut outs have ripped through the fashion industry and are as popular as ever so much so that the sliced detail is nearing classic territory but we can always count on designers to deliver refreshing takes on trends’’ Instyle.com
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mesh
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anything goes
tutu
sheer sheer
make it pink
block me
sporty spring
contrast me
net noir
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66 ‘‘Come spring, we're seeing a modern update with streamlined and sexy designs that mean more time going out and less time at the gym.’’ instyle.com
We are seeing both mesh and this fish net look throughout fashion and sportswear, neither taking more dominance than the other. See through is a dominant trend where we are seeing layers underneath; such as bralets. We are seeing fish net socks and tights either on their own or under ripped jeans become a statement to any chic outfit.
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no sweat, BOMBER
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no sweat off my back
gym girl
squat
time out
navy newbie
motivated monday
pink cheeks
are you hot?
70 “Sweat-friendly bomber jackets, oversized parkas and silk bombers have exploded as the trendy fashion piece that pairs flawlessly with leggings. Next year, the trend will pick up across activewear brands and become outfitted with technical fabrics and specs that you can wear whether you’re sprinting on the sidewalk or on your way to your next meeting.” www.wellandgood.com
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72 We are seeing a lot of celeb style which is a big influence to our wardrobe. For example, Gigi Hadid not only flaunts the fashionable athletic look on the high street but has her own Tommy Hillfiger collection of this style.
73 “...now the bombers getting the most buzz are simpler and can be worn with pretty much anything in your wardrobe, from your gym kit to even a casual workwear look.” whowhatwear.co.uk
“Bomber jackets have been a key piece for several years now, but the sporty silhouette is still just as popular as ever.” whowhatwear.co.uk
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list of illustrations fig1 own image stratford london missguided fig 2 pinterest + quotes from pinterest fig 3 own image stratford london missguided fig 4 http://mollygoddard.com/ fig 5 http://stylesweekly.com/15-breathtaking-pastel-hair-looks-for-summer/ fig 6 https://www.tumblr.com/tagged/bollocks%3F fig 7 https://s-media-cache-ak0.pinimg.com/originals/37/70/d4/3770d4e0e8a44b5555abf82c7db3a7b9.jpg fig 8 own image stratford london missguided fig 9 own image curious manor nottingham fig 10 own image sky garden fig 11 own image galeries laffyette fig 12 own image from researh group berlin trip fig 13 pantone.com fig 14 aesop.com fig 15 seek berlin fig 16 own image topshop nottingham fig 17 stylecaster.com fig 18 http://theimpression.com/neon-madness-the-trend-spring-2017/ fig 19 own image topshop window nottingham fig 20 own image faradays fig 21 own image paris galeries lafyette fig 22 own image be at one nottingham bar fig 23 own image newlook nottingham fig 24 own image primark fig 25 boredpanda.com fig 26 bustle.com fig 27 modernlady.com fig 28 own image zara nottingham fig 29 own image primark nottingham fig 30 own image newlook nottingham fig 31 own image from researh group berlin trip fig 32 own image missguided stratford fig 33 skinnydip.com fig 34 own image missguided stratford fig 35 bustle.com fig 36 boohoo.com fig 37 http://www.tate.org.uk/art/artists/bridget-riley-1845 fig 38 latavolalinen.com
fig 39 http://www.tate.org.uk/whats-on/tate-modern/exhibition/malevich fig 40 http://www.tate.org.uk/art/artists/piet-mondrian-1651 fig 41 miu miu glamour.com fig 42 armani glamour.com fig 43 prada glamour.com fig 44 salvatore ferragano fig 45 http://march.domecollective.com/ fig 46 https://www.instagram.com/adwoaaboah/?hl=en fig 47 www.trace.tv.lifestyle fig 48 http://march.domecollective.com/ fig 49 http://www.glamour.com/gallery/bras-to-wear-with-spring-trends#3 fig 50 glamour.com fig 51 house of holland fig 52 www.amaro.com fig 53 rankin.co.uk fig 54 www.azbro.com fig 55 ashish.com lfw fig 56 www.amaro.com fig 57 www.kiragrace.com 58 2017fashiontrend.blogspot.co.uk/ 59 www.vogue.com 60 www.shopbop.com 61 http://blog.llidesign.co.uk/?og=1 62 missguided.com 63 topshop.com 64 own image primark 65 garageclothing.com 66 instyle.com 67 asos.com 68 shopstyle.com 69 http://uk.tommy.com./ 70 aloyogo.com 71 www.wellandgood.com 72 http://uk.tommy.com./ 73 whowhatwear.com 74 mindbodygreen.com
harriet
ogden n0644469
fashioin communication & Promotion