BATX Pitchbook

Page 1

Bats Make Austin


Mission and New Name


BATX (pronounced B-A-T-X) seeks to educate and engage Austinites with their fellow flying neighbors. Through family friendly activities such as arts, crafts, music, food and more; the community gets the opportunity to get up-close and personal with these iconic inhabitants of the city, the Mexican Free -Tailed bats. Bats have helped make Austin unique since 1980 and our new name reflects that. BATX is a celebration of these creatures and their incredible contributions to the city.


Identity



Typography


Gotham ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Museo Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Sabon ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Colors


C:100 M:100 Y:0 K:60 HEX: 0D004C

C:66 M:9 Y:27 K:0 HEX: 4DB3BB

C:95 M:0 Y:100 K:27 HEX: 00853F

C:70 M:46 Y:0 K:1 HEX: 547EBD

C:98 M:46 Y:30 K:10 HEX: 006B8C


Advertising Festival posters will hang on walls all over the city. Due to their large scale, viewers get the feeling of being enveloped by the swarms.







Merchandise


MEN

FRONT

BACK

WOMEN

FRONT

BACK


Website


BATX :: Bats Make Austin :: HOME http://www.batx.com

HOME ABOUT SCHEDULE THE BATS

MORE AUSTIN THAN A BRIDGE WHERE CARS ARE THE VISITORS.

JOIN US

FOR


Festival Guide



Kameron Fehrmann Harris Robinowich


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