What we’re about The SWiFi experience aims to engage Southwest customers from their first steps into the airport, to their arrival at their destination, and beyond. We offer a simple and affordable WiFi service that is cutting edge with unique flair. Our goal is to create a personal and friendly experience for the customer that will ensure brand loyalty. From shopping, to watching, to knowing where you are, the SWiFi experience is an exciting new way to make time fly.
Our look The logo is a combination of Southwest Airlines and their customers; modern and futuristic but always fun and with a lot of love.
Tried and true colors
Pantone: 1795C Hex: D8262E
Pantone: 7455C Hex: 3A5CAC
Pantone: 654C Hex: 003D78
Pantone: 137C Hex: FFA300
Pantone: 136C Hex: FEC057
Just our type
Knockout 30 Junior Welterweight ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Sentinel Book ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
In the glossy pages The print campaign will run in carious magazines within Southwest’s top-served cities including Dallas’ D-Magazine, Las Vegas’ Vegas Magazine, and Chicago’s Chicago Mag.
While you’re getting frisked Airports have so many opportunities for ads and we’re taking advantage of it.
PACK LIGHTER. FLY SMARTER.
The product The SWiFI portal is a social experience that brings shopping, watching, and exploring to life. From making restaurant reservations through OpenTable, to shopping our premier stores, to chatting with other flyers,h there are so many things you can do to make time fly.
SWiFi
SWiFi
http://www.swifi.com/portal/watch/4eqs34/tv~offices2e4
http://www.swifi.com/portal
PHX
AUS AUSTIN, TX
PHOENIX, AZ
HEADS UP! WATC H
FLIGHT T R AC K E R
SHOP
CI TY GUI DE
READ
P L AY
L I ST E N
Your flight is landing in 15 short minutes! You will soon be asked to power down your devices. Thank you for flying Southwest and enjoying our Swifi service.
B R OWSE
See you next time!
Flier RocketMan76 just bought an Inflatable Screen & Projector from Skymall! #SWIFIROCKS!
WATCH NOW
Flier Swansonator just tweeted “never enjoyed a flight as much this one, thanks #swifi!” Flier Jenpicz just bought a 6-piece Steel Cutlery Set with Block! She tweeted “wow im sitting on this flight just bought a set of knives! #swifi!” Flier JMendez just tweeted “first time using #swifi on this flight, very impressed, lots to do for $5!”
The Office S2:E4 The Fire
2:37
22:03
Welcome
Login
Flight Information and User Profile
Portal Hub
Shopping
Flight Tracker
City Guide
Entertainment
In the air Easily recognizable signage is posted on board and in the passangers notification bars above them. Afterall, you can’t use the service if you don’t know its there and on.
Kameron Fehrmann Nathan Misutka Harris Robinowich