Harry Hughes BA Design For Industry 1st Class Honours Northumbria University Newcastle
Welcome! I have curated a selection of projects to communicate my diverse set of design skills that I have developed from my studies at university, design competitions and industrial placements.
Contents Curriculum Vitae References Key Skills Demonstrated Water For All
RSA Student Design Awards Project 2015
Primary Research, Product Design, Brand Evolution
Toaster For Life
University Live project
Market Research, Product Analysis, Product Design, CAD
Roam University Final Major Project Ethnographic Research, Product Design, Service Design, Making, Branding, Packaging, Web Design, Video Production Camera Experience Seymourpowell Placement Competition Project Market Research, Product Design, Model Making, Design Communication LUP Sneakers
University Live Project
Sketching, Marker Rendering, Specification Drawing
Birdfeeder University Live Project Sketching, Model Making, Testing, CAD Baby Food Steamer Blender
Placement Project
Product Analysis, Product Design, CAD, Rendering
Branded Non-literal Form University Project Brand Analysis, Model Making Accurate Solidworks Modelling University Project CAD, Rendering
CV Personal Profile
Work Experience
Technical Skills
Passionate about design, with a meticulous attention to detail. First Class Honours Graduate in (BA) Design For Industry from Northumbria University Newcastle. I have experience working in the design teams of market leading brands and have a strong desire to create great products and experiences. I have built a versatile skillset that allows me to tackle challenging briefs that span broad spectrum of design, working individually or within a multidisciplinary team. 2006 - Present - Assistant Instructor (current grade 2nd Dan Black Belt) in Taekwondo. I have been committed to training for 13 years and have been teaching for over 8. I have a lot of experience working with children aged 4-7, this has improved my communication skills. Many times I have been given the opportunity to sit on the grading panel where I can use my assessment and analysis skills to grade other students. 2008 - Work experience placement at Unika Colour Products. This work placement allowed me to experience the logistical workings of a factory both in the office and on the factory floor. The hands on experience helped me understand production lines at different stages of manufacturing, especially at the packaging stage. 2009 - Present - Merchandise team at Metro Radio Arena. Through working with the merchandise team I have gained experience communicating with the public, working in a team effectively and how to display and sell merchandise successfully. Model Making Proficient in the workshop using a range of materials. Adobe Suite Photoshop Illustrator InDesign Premiere Pro After Effects Muse CAD Solidworks Rhino Showcase Keyshot
Contact me
07706 156255 Hugheshf@gmail.com www.creativeproject.com
DOB - 23.07.1993 Location - Newcastle Upon Tyne
Education BA Design For Industry 1st Class Honours GCSE
A-Level
1A* 7As 4Bs
Product Design Chemistry Art
- - -
Key Skills Concept & Product Development Design Communication Branding Service Design CAD Modelling
A* C C
Design Placements
Awards
April - May 2013 - SHIFT - This is an internship program run by Precept who are a digital brand agency. Multiple disciplines working together to create the best possible creative outcome is the essence of SHIFT. Here I was able to gain new insights into a range of design and design related disciplines through workshops delivered by collaborators from Herman Miller and Trust Print Consultants. May - September 2013 - Tommee Tippee - Working at Tommee Tippee really helped me understand and experience the role of an in-house designer. I was able to work closely with a variety of departments, all of which influence the design process. I was given opportunities to gather active research through product testing and use this information to guide my concept development. I was able to progress with my CAD skills and practice my presentation skills to co-workers and clients. March - August 2014 - Uniform Wares - Being involved in so many different projects and working with a range of departments really helped me understand the company and raised my awareness of business practice. Primarily working on projects with the design team that required me to exercise a broad range of design skills from sketching and card modelling to Keyshot rendering. I was even able to take responsibility of the in-house 3D printing which was a valuable opportunity for me. I refined my communication ability when presenting research and design developments to the design team on a regular basis. I have a passion for watches and products with attention to detail and I know that Uniform Wares will be an inspiration to my future design endeavours.
RSA Student Design Awards 2015 ‘Highly Commended’
Live Projects
References Company: Tommee Tippee Start Date: 07/05/13
End Date: 30/08/13
During his time with Mayborn ( Tommee Tippee) , Harry exhibited a great enthusiasm for all elements of the Design and product development process. He worked well with all functions and is a great team player, showing initiative and questioning briefs, tasks and objectives in a constructive way. Achieving all deadlines and managing changing priorities within a busy studio. Harry has a very strong understanding of consumer behaviours and the desk research he undertook on the food prep project was well thought through, brilliantly executed and clearly documented. He presented these findings back to external partners and key internal stakeholders in a professional and compelling manner, showing great maturity, confidence and understanding. His creative sketch work was of a high standard which he then developed into finished Cad. Harry worked with senior designers to understand the production process and solutions required to tackle commercial, manufacturing and quality requirements. Harry exhibits core skills and behaviours which are an asset to any business- Creative, Confident, Competent and Commercial. Tina Gray Global Head of R&D
Company: Uniform Wares Start Date: 31/03/14
End Date: 15/08/14
Throughout his time at Uniform Wares, Harry had proved to be a valued addition to the company. His versatile skill set allowed him to tackle a variety of briefs at all stages of the design and development process. After initial guidance he quickly learned to work independently which enabled him to become an efficient member of a team working to tight professional deadlines. As part of a research based project Harry was able to effectively collect and document findings from an out of office trip. In presenting his research to the design team he showed a confident ability to communicate his findings and subsequently work with the team to construct a focused project direction. His professional understanding of the Uniform Wares brand was evident in all project deliverables. Harry also proved essential during the development phase of our new company website competently producing Keyshot 3D renderings and animation pieces in collaboration with our digital agency. Assisting the design team he produced professional standard solid models using Solidworks and was instrumental in the creation of key assets using Adobe Creative Suite. Harry gained valuable 3D printing experiences on the recently released Pro-Jet 1200 SLA printer, taking charge of in-house prototyping for 2 weeks. Overall Harry was a focused, professional part of the team with a can do attitude and a useful curiosity. He also has an exceptionally strong sneaker collection. Patrick Bek Founder + Managing Director
Water For All - RSA Competition Project RSA Student Design Awards Competition Project, sponsored by Unilever
Brief:
When: Project Duration: About:
Reduce the burden of water collection for women in the developing world. University 4th Year 6 Weeks I’m proud to say that this project was awarded ‘Highly Commended’ from the RSA judging panel. ‘Save’ bathing station: a frugally designed pack comprising of a watertight bathing basin and a plant-friendly soap bar. The tarpaulin bathing basin collects greywater containing plant nutrients from the soap and transforms into a plant irrigation system.
Research Saving Water, Evolving Brand Focus Area: Sub Saharan Africa
Water Collection
Family Size
Family Dynamic
Community
Domestic Water Use
People living in densely packed rural populations dedicate a lot of time to collect water every day.
In urban populations, piped water is very unreliable and expensive.
6
800
When piped water is active people often try and store as much as they can.
23
In an Ethiopian population of 36,000 each family had a minimum of 6 children
The average American uses around 800 litres of water per day.
The average African family uses around 23 litres of water per day.
Urban migration causes families to part as parents move away to find work.
Elderly familily member are often left with young children to look after.
Elderly and young have problems carrying water and food due to lack of strength.
There is a strong sense of community in rural populations, people look after each other.
In urban areas there is a lack of community spirit.
Urban migration results in a mix of people from a mix of rural communities living together.
Drinking and personal hygiene are the primary uses of water
Water is used in cooking.
Water is used for washing dishes.
Focus Group Session
The 4C’s is a charity based in the UK, dedicated to educating on environmentally responsible and ethical living. They have strong links with people who have lived in Sub-Saharan African countries. We Spoke with men and women originally from Zimbabwe and Ethiopia now living in the UK.
Key Insights
The walk to get water is time that is highly valued by women and girls as social time. Pumps installed by NGO’s can negatively impact their social time.
“Adults might wash themselves 3 times per week, but everybody would wash their faces, arms and legs everyday otherwise you would transfer all the dust from the day’s hard work onto your blankets.”
High water meter charges in urban areas often causes people to wash using rural methods.
“The water used to bath with cannot be used for watering plants as it has soap in it and soap is believed to kill plants.”
“70% of people in SSA are small farm holders. We had land close to the homestead where mainly subsistence crops were farmed.” “We usually wash in a fenced up area outside of the homestead called ‘isiza’. There is very little privacy so people usually bath at night.”
When washing the body people use a soap and then pour water over themselves using a small vessel. The water used is discarded.
The Opportunity Re-defining The Brief Educational This product used alongside the Plant+ soap can promote small behaviour change to educate Sub Saharan African people about the uses of greywater for irrigation. Greywater would be used as a supplement to regular irrigation in some cases. Frugal Design - Functional Design Using waterproof tarpaulin, tubular polyvinylchloride (PVC) and very limited small injection moulded parts this product could be manufactured and shipped on a huge scale at a minimal price. Rural & Urban The benefits in rural areas are clear - in urban areas every home has a fruit tree - and with many still using rural bathing methods, this product could be implemented with great benefits. Especially for older & younger people to provide a close fruit supply. Repairable The construction is simple and parts could be repaired or replaced with ease. The tarpaulin is the most likely component to be damaged (privacy curtain section) The privacy curtain would sill remain very functional with small rips. Community Compatible Whether irrigating a personal allotment near the homestead or a community field the benefits can multiply if people collaborate. Community allotments could produce greater yields of vegetables such as tomatoes, spinach, carrots, kale and onions. Immediate Integration This low tech resourceful product solution to greywater waste can be implemented today. The people who use it can maintain it themselves and use it to reap benefits organically whilst giving the product a greater sense of value.
Sketch
Development - Prototyping - Bathing Process
Privacy Curtain
Collection Basin
Attach Basin
Lather Up
Scoop Water
Rinse Body
Pour Water
Undo Attachment
Remove Basin
Carry Handle
Filter Water
Decant Water
Hang
Or
Rope holes allow tree hanging if appropriate.
Prop Wooden props can be fabricated locally.
Fasten Step into privacy cover and Velcro shut from inside.
What’s In the Pack? Plant+ Soap
Grip & Transform Structural PVC ring provides handles to grip when moving and transforming into watering device.
Unlock & Fold
Save -Bathing Station
PLUS
Unlock
Pour
Filter
Slide fasteners to reveal hinge for folding into watering device.
Water plants with greywater using watering nozzle.
Filter out any hair etc to keep nozzle clear.
Pipe Direct
Adaptive Usage
OR Greywater Irrigation System
Carry & Pour
The Soap Used For Bathing - Brand Evolution
Positive brand association.
Promote conserve and Educating people about re-use mentality to get grey water and how to consumers thinking use it resourcefully. about their contribution to a circular economy.
Promotes plant growth, its part of every plant protein
N Nitrogen
New fragrance “Ethiopian Rose� (for Ethiopia) connects positive emotions and local familiarity with the brand.
Not just for growing vegetables. The ability to grow other plants and flowers around the homestead or within a community could increase general quality of life and happiness.
Promotes root development and flowering
P
Phosphorus
Rope folds into bar for easy packaging and shipping Easy to hold or hang
The Pack Who could fund this?
‘Bathe & Save’
+
Sunlight Plant+
Crowd funded through charity.
Give people the essentials to start/maintain engagement with Plant+ soap and the Unilever brand.
Micro Entrepreneurship. Kick start a business for local people. Installation of ‘Bathe & Save’. Collaboration with one of the many bicycles for Africa companies for distribution.
Save Water
Educational
Privacy
Behaviour Change
Security
Happiness
Low Cost
Brand Association
Longevity
Fragrance
Filtration
Smart Function
Rainwater Collection
Soil Binding
Toaster For Life Live Project in collaboration with Adrian Stokes of ASA
Brief:
When: Project Duration: About:
Create a toaster that would last a lifetime. Create a toaster that somebody would want to keep for a lifetime. University 3rd Year 4 Weeks This was a group project. How can we change the throw away consumer attitude towards cheap electrical products? Promote reduce and repair and recycle and encourage a more sustainable future for the toaster.
Research
Too many parts cannot be salvaged in this disassembled Argos £4.50 toaster. It’s cheap enough to be viewed as a throw away product when it breaks. We want to encourage a more sustainable attitude.
Existing Product Experience Flow Got bread?
Push lever
Check toast
Innovation Opportunities Easy access for repair
Interaction simplicity
Crumb spill prevention
Toast removal method
Not done yet!
How long now?
Done (crumbs!)
Interaction Development 1. Simple separated heat and lever controls. 2. Combined gear stick style lever with heat selection. 3. Split lever, one side is the timer and the other is the lever for lifting the toast. 4. Combined controls, lever is used to select the time and also for lifting the toast with mid toast ‘Peak’ feature.
The Toast-o-meter The toast-o-meter is a unique feature. It counts every piece of bread that the user toasts. We believe this will help build a stronger connections with the product as the user can check and see exactly how long their toaster has been serving them well. Knowing that your product has provided long service over time should encourage users to think twice about throwing away and instead think about repair if any component should fail. Click here to see the product demonstration video.
Final Product Features
Long lasting quality Reason to keep Minimise Parts Easy access to repair High Performance Single slot means less heating elements that can break. Curved top prevents crumbs from spilling onto work top. Tennis ball style construction allows for a clean aesthetic making this toaster an excellent choice for any kitchen.
Very easy to clean with a damp cloth.
Set the timer and use the lever all in one interaction.
Light indicates toaster is in use. Large and easily removable crumb tray catches 100% of crumbs.
Coin slot screw feet grants convenient access to the internals of the toaster.
Making
Product
Service
Branding
Roam Final Major Project
Brief: When: Project Duration: About:
What is the role of the wallet in our digital future? University 4th Year 12 Weeks As technology advances, the items that we carry on our person change. Roam is a lifestyle brand producing wallets and offering a smart service. The service offers simple receipt management, gestural social media connections and curation of your best digital media and is enabled by the technology within the Roam card. The whole Roam experience is seamlessly integrated with your personal product ecosystem whilst accommodating the latest trends in digital payments. Over time the users connection with their wallet will grow in significance due to the added value of the Roam service. To view my final major project with video content please visit www.roambrand.co.uk
Seymourpowell Camera Placement Project Short project set by Seymourpowell for the opportunity of a placement
Brief:
When: Project Duration: About:
Create a new photography or video experience (that’s not an app!) University 3rd Year 2 Weeks To view my shortlisted mini project please click here.
LUP Sneakers Live Project Live project with LUP
Brief:
When: Project Duration: About:
Design a totally new sneaker with a unique inspiration for the UK market. University 2nd Year 4 Weeks Live Project with LUP, this project was about creating some edgy and fresh new sneakers for the UK market. Aimed at the 15-30 age range, my sneakers took inspiration from the ancient art of ninjitsu whilst also using some bold and different materials not usually found on footwear. Combining stainless steel plate, leathers and flexible polymers I was able to produce a final shoe that was unique.
Sketch
Feature Breakdown
Bird Feeder Live Project Live project with Cranswick Pet Products
Brief:
When: Project Duration: About:
Design a new and innovative bird feeder for your choice of consumer. University 1st Year 6 Weeks My project was short listed by Cranswick. Can I create a unique and interesting form? How can I make the product interaction experience better?
Product Interaction
Easily removable water dish.
Pull.
Scoop seeds with the cone.
Stick back in place.
Removable b i rd bath tray.
W
t a
r e
B i rds are s h el tered f ro m rai n w h en feedi n g w h i l s t water co l l ec t s i n t h e to p fo r bat h i n g an d dri n k i n g .
O pen cl as p al l ows u s er to eas i l y l o cate a bran ch fo r h an g i n g .
S ta i nless s te e l feeder c o n e reflec ts e nvi ronment.
Stainless steel r ing allows birds to perch on feeder.
C l as p cl i ps to g et h er aro u n d bran ch .
Lo ck s l i des i nto pl ace to s ecu re t h e fas ten i n g .
4 M a g n ets o n u n d e rside of l e aves. 4 M a g n ets o n to p of Co n e .
Copp er l eaves bl en d in w i t h an au t u mn aest h et i c an d w i l l age beau t i f u l l y w i t h ox i di s at i o n .
No nee d to u n h o o k t h e feeder f ro m t h e t ree. Magnet i c co n n ec t i o n s allow co nven i ent ref i l l i n g .
Ref i l l t h e feeder co n e w i t h eas e an d s i mpl y s t i ck i t to t h e to p s ec t i o n u p i n t h e t ree.
Copyright Š Jackel International Limited 2013
Tommee Tippee Placement Baby food steamer blender project for Tommee Tippee
Brief:
When: Placement Duration: About:
Create a product that would out perform the competition in the baby food maker market. Placement 2nd Year 5 Months This was one of a number of projects undertaken during my time at Tommee Tippee. What products are currently on the market and what do they offer? Use real world competitor product testing to identify areas for improvement. How can smart design add value without incurring significant manufacturing expense?
Product Analysis
Condensation in the handle
Inaccessible drying areas Worktop
Cupboard
Cleaning
Hard to dry underneath the vessel
Storage
Generally easy to clean
Stains very easily
Instructions
Poor choice of matte textured material finish for main body of product
Text based
Few info graphics
Could be much clearer Easy to assemble after examining parts and with help of instructions
Dull Product Assembly
Text and graphics do revel product features on closer inspection
Twist & Lock Visual Communication
Not quite a clear as the Avent Model
Spatula Colours
Compartment lid Steam heating compartment
Deep purple
Bowl lid Cooking Basket
Unboxing Experience
Parts are easy to locate
Box Contents
Beaba Babycook
Gasket Bolt for detaching blades
Parts are wrapped in plastic bag covers
Ease of Use
Base Cover instructions booklet
Smooth
Guarantee Recipe Book
Simple to use after reading instructions
IMG_2892
Grape green
Removable processor blades Blending bowl
White
Process of use
Consistent Measure water (room Temperature
Fill reservoir
Prepare food by dicing
Place in steaming basket
Lid
Steam
Use spatula to remove basket
Remove excess water from jug
Food Quality
IMG_2893
Carrot Twist & Lock
Place, Twist & Lock
Carrot & Potato Apple Tip steamed food from basket to jug
Blend
Copyright © Jackel International Limited 2013
Dish out
Serve
mmm…
Sketch
Copyright Š Jackel International Limited 2013
Innovations
Ergonomically shaped vessel allows for easy pouring with either hand.
Touch sensitive LED backlit control panel; number of dots indicates steam time/ if action is active.
Copyright Š Jackel International Limited 2013
Spilt base design allows refilling without having to unplug the appliance.
Please click here for a product breakdown explaining all of the features and innovations.
Copyright Š Jackel International Limited 2013
Passionate Experience
Powerful Performance
Beautiful Detailing
Meticulous Manufacture
Non-Literal Form Internal university project
Brief:
When: Project Duration: Notes:
Deconstruct and understand the brand value of Bang & Olufsen. Capture the essence of the brand within non-literal physical form. University 2nd Year 3 Weeks What are the brand values of Bang & Olufsen? How can I communicate the brand through form and interaction?
7.5
5
7.5
5
26
140
50
60
Do not scale drawing 50
Projection Tolerences 0 +/- 0.25 0.0 +/- 0.10, 0.00 +/- 0.05
22
Colour
Satin Black, Metallic Black, Aluminium, Oak
Finish
Satin, Metallic, Lacquered, Stain Waxed
Name
Date
Title
Created By
Harry Hughes
10.12.12
Non-Lite
Checked By
Harry Hughes
10.12.12
Scale: 1:1
Drawing Num
A
B
C
D
A translation of the brand values of Bang & Olufsen, this can be seen through distinctive form, high quality materials and range of finishes. Above you can see how the user can interact with the object.
Interaction
Grip
Slide
Hold
Place
Remove
Solidworks Accurate Modelling
Nerf Jolt Hasbro
Created in Solidworks - Rendered in Photoview 360
Thank You Hugheshf@gmail.com