Harry Maguire
Design and innovation portfolio.
Contents Chapter 1: Industrial Design Boss Design, industrial experience. Orange, Non-literal form Philips, Flux: Shaving sub-brand. Flyte, social camera concept.
Chapter 2: Service and Innovation FrontStage, RSA competition brief. Wisdom teeth: NHS service design placement. Parts of the Past, final major project. ESI Collective, service and industrial design freelance.
Chapter 3: Interests and CV Photography. Videograpy. Curriculum Vitae.
CHAPTER 1: Industrial Design.
Boss Design
Furniture design experience. Boss Design Group is the UK’s market leader in high quality furniture design and manufacture, based in Dudley. During my six week relationship with Boss Design, I was involved in their Soft Office development. This development was aimed at making workspaces more flexible by promoting a more relaxed environment for employees.The result of this six week research and design period was a high-back 2 person sofa. The sofa was designed for ‘on the spot’ meetings and relaxed working. The high sided contours have been designed to reduce peripheral vision and noise making it perfect for a more flexible private space within a workspace. This concept was presented to the design team at Boss Design Group in July 2012, this process allowed for an authentic response of questions posed by this design and was a valuable experience.
Side panels to reduce peripheral sound and vision.
LED Lighting built into roof.
Angled cushion back.
USB charging on either side.
Deep and comfortable sit.
Polished mild steel tubing.
“Ultimately his chosen concept is practical, commercially viable and most importantly for the stage that he is at with his education, manufacturable. In my experience this is rare amongst second year students and he should be commended for this.�
- Mark Barrell, Design Director at Boss Design Group.
Orange
Non-literal form. The non literal form project is an exploration into form, communication and brand identity. The brief was to explore Orange Mobile Phones and identify their values, perception and image and represent this in a functionless object. The brief required an in depth approach to the research conducted as well as an creative interpretation of this research. The resulting object I created was an acrylic vacuum formed ball with a pulsating orange glow underneath the lid. The black shell represents the professional and trusted side of Orange’s brand. However, Orange has a playful and lighthearted side to it that is personified by the pulsating orange glow. These combined themes is what Orange aim to communicate to its customers, we are fun that you can rely on.
It’s playful, It’s reliable. It’s Orange.
Switch on Arduino board.
Lift lid to reveal pulsating glow.
Contoured to fit in your palm.
Philips
Flux: Shaving sub-brand. Philips had identified that they were losing market share in their shaving department. The six month project was to investigate this issue, with four months allocated to research and two to design development. Our brief was to firstly identify the reason for this and then to design a business solution to increase their market share. Our solution to this was Flux. We identified early on that teenagers do not associate shaving with Philips. The reason for this is that an individual’s first razor is likely to be a cheap disposable one, not a £60-£80 electric shaver. An individual’s first razor is key to their brand association as it is likely to be the brand they stick with for many subsequent years. Therefore Philips required a sub-brand that addressed this gap in their product line.
Flux is a shaving specific sub-brand of Philips aimed at first time shavers. The products consist of a single base with three adapters for any type of facial hair. This product line coincided with our shaving timeline created in stage 1 allowing the shaver to grow with the user, this created a lasting connection with the Flux brand throughout the user’s teens to their early twenties. The investigation into this subject area warranted many new research techniques and introduced me to research through design. This allowed us as a team to find key pieces of information that helped shape our brand so that we were confident that there was a need for our product. Working as part of this team allowed concise delegation of work making the final presentation succinct and an overall success.
The final presentation to Philips included the finished designs, a 3D model of the shaver including packaging, promotional material, a demonstration video (CAD) and an advert for the new line of shavers.
Flyte
Social camera concept. This project was in response to the growing social trend of sharing photos and videos. However, there seemed to be no camera specifically designed for social events such as music festivals or nights out. The GoPro would seem an obvious solution to this problem however, GoPro’s are not only extremely expensive they also require protective cases. Flyte is a new concept designed to be the camera for social events. It’s use of impact resistant material D3O makes it near indestructible and it’s form makes it easy to carry. It’s a safer, more playful and more relaxing way to capture the moments that matter.
Welcome to Flyte
The Flyte camera can also be retailed for approximately £55, making it a safer option to carry with you than a smartphone. Take photos or videos any time, anywhere and they will be automatically uploaded to the Flyte app for the user’s review.
CHAPTER 2: Service and Innovation.
FrontStage
RSA competiton brief. With unemployment 10% in the North East, I decided to explore the reasons for this and understand the difficulties individuals have in finding a job. After interviewing the individuals at local work clubs it became clear that there was no perceived value in the unemployment services provided by local councils. Therefore I had to create a value to these services in the eyes of the unemployed. FrontStage is an online platform that triangulates all local community and business employment services and creates value to these services for the unemployed. It allows users to find local services that give them interview and CV writing skills. If these services are attended, it is reflected on their profile that can be viewed by employers on the FrontStage website. With only 1 in 6 leaving school with any qualifications, FrontStage allows motivated candidates to show their drive through the utilisation of free services.
Skills
The individual can improve their skills through the network of community services.
Experience
This rates the users’ involvement in experiences such as internships or industry work experience.
Contacts
Your SECO Score: 68%
Contacts are invaluable career links. The individual can document who they have met through the service.
Opportunities
As the individual interacts with the service, opportunities to grow arise such as interviews and volunteering.
Facilitate op collaboratio profes The service connects the user to a network of employers and services.
Local businesses run workshops and classes for local community.
Your journey begins here.
The unemployed individual hears about FrontStage through local JobCentrePlus
Individual and atte employme Individual Individualconnects connectsonto online platform onto online and creates a basic platform andprofile. creates a basic profile.
pportunities for on with industry ssionals.
Your SECO score grows the more you utilise the services available.
The service also integrates the unemployment services already in place.
l then finds ends local ent services.
The higher the profile score, the more potential opportunities the individual is exposed to. These services allow the user to build their online profile that employers can view.
Champion Employee Once the individual achieves employment, they can share their skills and experiences to help other jobseekers within the service.
Wisdom Teeth
NHS dental service design placement. Wisdom Teeth was an exploration project into making the domiciliary dental care of NHS Northumbria Foundation Trust more person centred. The service was primarily for the elderly and disabled, as a result of this many of the individuals we were designing for had dementia. This meant much of the investigation surrounded design for dementia and how to care for the mentally ill. The ten week process involved speaking to medical and healthcare professionals, staff members, design professionals and most importantly the users of the current service. The next few pages will go into detail about the changes we made that made the service easier and more comfortable for its users as well as more efficient for the staff involved.
We identified the first appointment as a distressing time for an individual with dementia. ‘This is Me’ is a non-medical document promoted by the Alzheimers Society that outlines social aspects of an individual’s personality such as their hobbies or past experiences. By understanding the person before the patient we are able to build a more comfortable environment during the first visit from the dentist.
We decided to adapt this document and turn it into a playful exercise for the individual and their family members. Instead of the person with dementia having to fill out a form, they are able to use this creative exercise to convey elements of their life such as hobbies or past experiences.
Clearer communication
When we first delved into the service, we were bombarded with an overflow of information. This can be very distressing for an individual with dementia and as a result we decided to streamline all of this information into one booklet. By using clear fonts and simple graphical layouts we made the booklet easy to read and therefore more comfortable for the individual.
Nostalgic advertising
One of the main symptoms of dementia is short term memory loss however, an individual’s long term memory can remain intact for years after diagnosis. We therefore decided to use celebrities that many of the individual’s would be familiar with in order to promote good oral hygiene. This connected with the individuals in a way that made a lasting impression.
Service Blueprint
Apologies for the eye test! In order to map the way staff and users interacted with the service we used this service blueprint. This made it easy to spot points of communication breakdown as well as highlight the problem areas within the service that could be made more efficient. It was also an extremely useful tool to map user journeys through the service as every user had a different interaction with the service.
This placement was an extremely exciting learning curve for me as it opened up a side of design that I had previously not encountered, this then lead me to explore service design and social innovation in my final year of University. With the in depth primary research into dementia, I decided to centre my final project around the design for the wellbeing of people with dementia and their families.
Parts of the Past Final major project.
Dementia can have an impact on many aspects of an individual’s life as well as their family’s lives. With 61% of people with dementia feeling anxious or depressed in the past week, Parts of the Past asks the question what really matters most to families living with dementia? We believe it to be the wellbeing and happiness of the individual and those closest to them. Wellbeing is notoriously difficult to define, with every person with dementia having a different experience of the disease. Parts of the Past is a digital experience designed to build and strengthen relationships between people with dementia and their family. It does this through the creative activity of building a digital wristband that connects with the entire family.
How can we improve family relationships and give children a sense of purpose when a relative is diagnosed with dementia?
Co-creation By involving family members in the activity, everyone is able to work towards a common goal, the output of this activity is a deeper emotional attachment to the artefacts created.
Sensory interaction The right level of sensory stimulation helps to relieve stress and boredom; to engage in activity also involves an act of communication that enhances the feeling of comfort and wellbeing.
Sense of ownership
Wellbeing and happiness
3D artefacts are a valuable tool to people with dementia. The ownership over an artefact gives it inherient value, particularly if the object is created by the individual.
Wellbeing is the single most important factor to a person with dementia. Their mood impacts their ability to communicate, their health and their relationships with their loved ones.
Reminiscence therapy
Child involvement
Replaying positive memories is well regarded as one of the most effective means of improving a person with dementia’s wellbeing. A particular memory can trigger positive emotions concerning that memory.
Children often feel neglected when a family member is diagnosed with dementia. It is important to involve them where possible to give them a sense of purpose in the care of their elderly relative.
These six factors became the basis for my design.
1
Build and customise your digital wristband.
The journey begins with a toolkit. This toolkit has a selection of leather straps, wooden pendants and rubber RFID bases, enough to build up to 3 wearables
2
Use your wristband to play personalised content.
When the wristbands are placed together in the reader box, the RFIDs connect to an online library of memories from the owner’s past.
3
Personalise your library of content.
The content played by the wristbands can be personalised via the online platform, with every family member having their own section of memories and experiences.
“My family is key to who I am. Parts of the Past would give me a tool to develop relationships within the context of my busy family and clinical life and this is important to me.� - Becky Wassall. Clinical Lecturer in Special Care, Newcastle University.
ESI Collective
Service and industrial design freelance. Experience and Social Innovation (ESI) Collective is the name under which myself and my freelance partner collated all of our work away from University studies. It was created as a means of documenting our process and displaying our work in the public sector. This involved freelance design work for NHS research, published design articles and graphic design for new business start ups. Much of the work conducted was for a new dental platform called ‘OpenDentalHUB.’ This was an NHS backed initiative founded by Dr Rebecca Wassall for the purpose of screening patients using a Red, Amber and Green (RAG) score to determine the urgency of their appointment.This platform is now being used by dental students across the country as an educational tool.
NHS TEL Fringe event
In March 2015 I travelled to Leeds for a NHS hackathon where practitioners, developers and designers collaborate to build community interest systems and services. Over the course of the weekend, the team began the development of the OpenDentalHUB online platform, from the coding of the website and app to the design of the content.
Published design research
In July 2015, our research and service redevelopment for community dentistry in Newcastle was presented at Design4Health European Conference. The conference discussed the use of Design’s person-centred approach to the UK’s health service provision can work across the usual organisational boundaries.
Link: www.researchgate.net/publication/280002695_Designing_across_organisational_ boundaries_-_Community_Dental_Services
NHS research videography
As a means of presenting research and findings to our client, we decided to use videos. This allowed for easy communication of complex scenarios that fitted well into presentations. The video below of a dental examination was used in subsequent presentations for OpenDentalHUB.
CHAPTER 3: Interests and C.V
Photography Telling stories.
I have taken to photography as I believe that a single photograph can tell a better story than any words could. Photographs have the ability to immediately communicate ideas, thoughts and emotions, this is a key tool for design. I have used photography to document research as well as communicate presentations and it has prompted me to develop my editing skills. The photographs in the next few pages all have their individual story to tell, I am constantly taking photos wherever I go and this selection convey some of my favourite stories.
This photo was taken in Open Arms orphanage in Blantyre, Malawi. Each year, Stewart’s Melville College sends ten school students to teach English as well as fund non-profit organisations such as Open Arms.
With the average coffee consumption in the UK being 1.5 cups a day, it would seem that for some coffee is a ritual and this ritual is essential to the enjoyment of the coffee. So, what was the best coffee you’ve ever had?
Videography
I initially began shooting and editing videos as part of project presentations. As I have learned more I have transferred these skills to making videos about just about anything. It has become a great way to document and remember events and experiences, some of which are listed below.
Research
Communication
Tough Mudder
Travelling ‘15
Education University of Northumbria at Newcastle / Aug ‘11 - July ‘15 Design for Industry: First Class Honours.
Stewart’s Melville College, Edinburgh / Aug ‘05 - July ‘11
Harry Maguire Industrial and Service Designer. hmdesignuk.com An ambitious and determined design graduate with a passion for design thinking and execution. A drive for everything digital and keen to expand my career and experience. A grounded understanding in industrial and service design for both freelance and University clients with a strong dedication to person-centred research. Address 12 Inverleith Avenue South, Edinburgh, EH3 5QA. D.O.B 07/08/1993 Tel +44 (0) 7871755481 Email hmdesign.esi@outlook.com References available on request.
Advanced Higher Level: Philosophy, Product Design. Higher Level: English, Mathematics, Business Management.
Experience CREA Summer Academy / July ‘15 - Oct ‘15 European social innovation competition for the promotion of ICT in UK schools. The three month project concluded with a pitch to investors at ICT 2015 in Lisbon.
Design4Health published research / July 2015 The research and service redevelopment conducted at NHS Foundation Trust was presented at the European conference on person-centred health service provision.
Royal Society of Arts Competition Shortlist / March 2015 FrontStage is a service innovation concept focused on reducing unemployment in the North East for individuals with little to no qualifications. See portfolio for more details.
ESI Collective / Sep ‘14 - July ‘15 Experience and Social Innovation Collective is a blog I created for myself and my freelance partners to share all the work conducted under the umbrella of social innovation.
OpenDentalHub / Aug ‘14 - July ‘15 OpenDentalHub is a dental screening platform designed to filter NHS service users. The freelance work involved user research; graphic design, branding and marketing.
NHS Northumbria Foundation Trust / Mar ‘14 - July ‘14 Service redevelopment of local domiciliary dental service for the elderly and disabled. Involved the design and implementation of a series of print and digital touch points.
NHS Hack Weekends / Nov ‘14 - April ‘15 Technology Enhanced Learning (TEL) Fringe events bring together practitioners, developers and designers to collaborate and build community interest services.
Skills and software Design communication Full proficiency in Adobe CS and extensive experience in designing digital and print media for presentations, service touch points and marketing.
User experience/interface design Thank you.
Experience in designing graphics for websites and apps, specifically for people with dementia. This involved extensive research into communicating with disabled people.
Human-centred design An understanding in conducting primary human-centred research and using this research to create user journeys, service blueprints as well as concept testing.
Sketching and prototyping Avid sketcher and confident in translating brainstorming into 2D and 3D concepts. Experience in using CAD and model-making to explore form and function.
Thank you. hmdesignuk.com hmdesign.esi@outlook.com +44 (0) 7871755481