EXHIBITION DESIGN
2010
sapa culture
contents /Introduction Task 1 /Exhibition brief Task 2 /Site analysis Task 3 /Mood reference Task 4 /Conceptual Model Task 5 /Spatial response to site Task 6 /Display Case Task 7 /Development of exhibition environment
introduction Location: Arts House, Meat Market, 5 Blackwood Street, North Melbourne.
SAPA CULTURE EXHIBITION SAPA museum intend to build in 2010 titled “SAPA CULTURE” Sapa exhibition will be built to introduce Terrence rice , traditional custom, life style, farm product, photography gallery, textiles. Team design: Nguyen Ngoc Nam Hung (HARRY) 5401046
about sapa
Located in Vietnam’s remote North West Mountains, Sapa is famous for both its fine, rugged scenery and also its rich cultural diversity. Sapa, at 1,600m above sea level, is an incredibly picturesque resort town that lays on the Hoang Lien Son mountain range near the Chinese border in north-western Vietnam, known as “the Tonkinese Alps�. Sapa and its surrounding region is host to many hill tribes, as well as rice terraces, lush vegetation and Fansipan (Phan Xi Phang),
the highest peak in Vietnam at 3,143m. As a result of a recent surge in popularity Sapa has rapidly become a tourist hot-spot. Sapa is home to a wealth of colorful, diverse hill tribes, who have steadfastly resisted integration into Vietnamese society and modern life. In fact, the hill tribes, including the Hmong, Dao (Dzao), Tay, Day (Dzay) and Xa Pho, comprise the majority of inhabitants in the area, outnumbering the Vietnamese (Kinh) who prefer the warmer low lands.
exhibition brief
overview Sapa is home to a great diversity of ethnic minority people. It is likely that, Sapa was first inhabited by highland minorities of H’mong and Yao group and later came the Tay, Zay, and a small number of Xa Pho to form the 5 main ethnic groups which takes about 85% of the district’s population today and a very small number of them live in Sapa town, most of themlive in small villages and hamlets scattering in valleys and hamlets scattering in valleys and mountains throughout the district.
SAPA culture exhibition will display in Arts House, Meat Market, 5 Blackwood Street, North Melbourne.The exhibition space is a long rectangular with area approximately 510 meters square. The ceiling is really high, around 9.4 meters, creating a more spacious feel of the place. Mostly the space will use nature air from window up on top roof, omni light for ambient light fill whole space of ehxibition and spotlight for objects
Functional Objectives -There will be around 50 peoples that can access the gallery at any one point. -At the entrance, there will be an orientation for the visitors about the content of Sapa exhibition, there will also be a guide that will explain each sapce function display, however it depends on the visitors whether they want to follow the guide or not. -There will be one exit and main entrance in the same door separated by front wall. -The entry access for display, visitors and staff alike will be from the main entrance, as it is almost 5 meters wide. -The lighting that are used will be mostly omni and spotlight, as spotlight main purpose is to highlight the object, and also to give theatrical emotion. There is also natural light window from roof to give ambient fill light, the exhibition space will be on middle end of Art house building. -Projector in the end of exhibition. -There will be a 24-hours security provided in proximate of the building to secure the display, and at the same time, at the entrance of the exhibition. - For safety purposes, the visitors will be checked in the entrance door, and are prevented to carry suspicious goods in or even camera as photo taking is not allowed.
exhibition brief
Communication objectives / Model scale of Sapa and terraces rices Most of the ethnic minority people work their land on sloping terraces since the vast majority of the land is mountainous. Their staple foods are rice and corn. Rice, by its very nature of being a labour intensive crop, makes the daily fight for survival paramount. The unique climate in Sapa has a major influence on the ethnic minorities who live in the area. With sub-tropical summers, temperate winters and 160 days of mist annually, the influence on agricultural yields and health related issues are significant. The minority people can only yield one crop of rice annually, which leads to food shortfalls in many communes at specific times. This shortage of food contributes to malnutrition and other related health problems. The climatic conditions also contribute to many health issues including coughs, colds, and bronchial and respiratory problems that are commonplace throughout the community.
/ Travel info and photos gallery on location This space will take you around sapa with popular areas, beauty landscapes and local people. there are include: - Silver Falls is one of the region’s major attractions. It is possible to climb to the top of the waterfalls. From there, there is an excellent view of the waterfalls. - Coc Ly market is the chance for the minorities to meet and share joy and sorrows after the crops, to exchange one another’s experience. - Fansipan Moutain We see at 3, 143 meters above sea level in the Nortwestern part of Vietnam, Mount Phan Xi Pang - the highest summit in Indochina is located. It forms a significant part of the Hoang Lien Son mountain range, which is a part of the Hoang Lien Nature Reserve and encompasses approximately 30 km2 of mountainous landscape. The reserve contains temperate and subtemperate forests and provides habitats for a variety of plant and animal species of which, some are endemic to North-West Vietnam.
/ Jewellery and handicraft Silver jewellery is still made by numerous ethnic groups. The Hmong from Sa Pa and the Dao are renowned for their necklaces consisting of several silver circles put together – the weight of the jewel is also a wealth and status symbol as silver metal used to be one of the main ways of hoarding wealth. The Tày from Văn Bàn make beautiful silver bangles. Depending on the area and on the subgroups they belong to, the Hmong and the Dao are distinguished by the shape of their earrings. Handmade Sapa products, especially beautiful handmade handbags, handmade silk clothing, Sapa handicraft, and handmade lacquer, wood and bamboo products.
exhibition brief
Communication objectives / Farm products This space introduces products farm in market, rice in bamboo, fruit, alcohol, wine, tea. Specail food style is just only in Sapa. Rice is packed into bamboo, soaked in water for several hours, boiled, then cooked over a grill. Rice in bamboo can be found all over the Sapa area.
/ Traditional custom and textiles Originally from china, the Tay , Xa Pho, Dzay, Dzao and H’Mong are the five main ethnic groups found in the scenic highlands near Sapa, all with unique cultures tradition, and spectacular textiles. Villagers often trek to Sapa to sell handicrafts to tourists. Brightly-garbed women carrying deep baskets woven or a baby swathed in cloth are a familiar sight on the winding mountainous roads. Although Sapa’s colorful market overflows with traditional garments and garish accessories, the best way to see local textile production is to trek to local villages. H’mong people have different techniques to dye garments. Using a tool which holds small amounts of beeswax, women mark out repetitive zig-zags, short crosses and other geometric shapes on long lengths of fabric, which are then dyed in a cold indigo vat. When the wax boils off, the batik material can be used to make pleated skirts, baby carriers, and jackets.
Audience The target audience for this Sapa culture exhibition will be all ages, speacially students, teachers, lecturers, inspirers, informers, as well as people who like travel and love to discover a new culture.
Experience Visitor will be aware of a cultural minority in the mountains. Portray the living style and can see and learning from traditional of Sapa people daily activities The Exhibition will be designed transition from Sapa natural landscape into modern design.
Programs Space for Visitor can relax or discussion after seen exhibition and have a free drink of traditional wine or tea. Projector present as short drama acting, music. In order to bring them closer to this culture.
site analysis
Location: Arts House, Meat Market, 5 Blackwood Street, North Melbourne.
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LOCATION PLAN
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DISCLAIMER WHILST EVERY EFFORT HAS BEEN MADE TO ENSURE THE ACCURACY OF THIS DRAWING BLUEBOTTLE 3 PTY LTD OFFERS NO WARRANTY.
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PLEASE CHECK ALL DIMENSIONS ON SITE PRIOR TO COMMENCING ANY WORKS. WRITTEN DIMENSIONS HAVE PRECEDENT OVER SCALED MEASUREMENTS. IF YOU ARE UNSURE PLEASE CHECK FIRST.
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BLUEBOTTLE 3 PTY LTD 6/24 EASTERN RD SOUTH MELBOURNE PHONE 61 3 9645 9949
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FAX 61 3 9645 9982 EMAIL MAIL@BB3.NET.AU
© PROFESSIONAL IN CONFIDENCE BLUEBOTTLE 3 PTY LTD
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METROPOLITAN MEAT MARKET
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CNR COURTNEY & BLACKWOOD ST, NTH MELB ELEVATION A & B SCALE 1:100 @ A1 DATE
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6/24 EASTERN RD SOUTH PHONE 61 3 9645 9949 FAX 61 3 9645 9982
ROOM SPECIFICATIONS
Length (partit ion to wall) 35175mm Width (wall to wal l) 16082mm Height Vaulted ceiling (to highest point) 9200mm (to lowest point) 4000mm (floor to lx bars) 5700mm approx and (variation between 5600mm and 5800mm across bars) For additional dimensions refer to the Floor Plan and Elevation Floor Flat plywood floor (no rake) Painted Grey (Two parts white to one part black) Loading Dock Pavilion lane between 7 Blackwood Street and Tyrone Street External Door Dimensions 4850mm (w) x 3650mm (h) Internal Door Dimensions 2450mm (w) x 3300mm (h) Clearance height reduced to 3640mm, 16m from entrance Black out All windows have motorised blinds and can be blacked out This does not provide total blackout during daylight hours Access is via the act ionable doors or Pavilion lane. Emergency Exits Via Pavilion lane and doors either side of actionable wall. Emergency Exits must be kept clear at all t imes Climate Control 22째C on 3 hour t imer controlled f rom wall button. Data Points Internet access available via RJ45 wall plates, or wireless lan upon request. Addit ional charges apply. Kitchen Facilit ies available upon negotiation. Addit ional charges apply. Addit ional Information Toile ts and shower available. Lock up store room available upon request. Black wool drapes down both sides of hall dead hung. Main Pavilion - East is separated from the Main Pavilion - West by actionable doors. Wings are used for Arts House equipment storage.
site analysis
Location: Arts House, Meat Market, 5 Blackwood Street, North Melbourne.
The area i would like to build, round 510 meter square. lowest height 5m and highest is 9.2m.
ROOM SPECIFICATIONS
mood images
rice terraces
fire camp
sunray
bamboo forest
concept model
First concept is quiet narrow to the real site thats i have choice. Lack of objects display. Not many people can access at a time. But its quiet interesting space concept relate to form of stairs (terraces rice)
Second concept is more space for audiences Better field to display objects. up to 50 peoples at same time Central space exhibition inspired on fire camp market.
Spatial response to site
I tried to incorporate my conceptual model into the site. It quite succesful of sapa culture exhibition concept, and case display can also increase the curiosity of the visitors.
case display CASE DISPLAY SCALE 1:10
Development of exhibition C 2
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1. Entrance and exit 2. Model scale 3. Gallery 4. Handmade product 5. Relax and dicussion 6. Case display for wine 7. Case display for farm products 8. Textiles 9. Sreen projector
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Exhibition plan
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Arts House, Meat Market, 5 Blackwood St, North Melbourne.
This are my final plan, that i finally used for my exhibition. It gives more spaces than the previous one. Plan on site
Section A
Section C
Arts House, Meat Market, 5 Blackwood St, North Melbourne.
Arts House, Meat Market, 5 Blackwood St, North Melbourne.
Section B Arts House, Meat Market, 5 Blackwood St, North Melbourne.
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Development of exhibition
Lighting plan (spot light) Sapa culture exhibition Spotlight lighting on object
Lighting plan (omni light) Sapa culture exhibition Omni give the fill light to whole space of exhibition
Recommentdation of walking in Exhibition
Entrance
Model scale of sapa location
Gallery
Handmade products
Farm products
Textiles
Development of exhibition
Relaxing and dicussion area
Section perspective Sapa culture exhibition
Projector make audients closer to Sap culture