2021 ADVERTISING GUIDE
MAXIMIZE
BANG FOR YOUR BUCK
in Listing Marketing.
When planning your listing marketing a range of media options exist for you to take advantage of. The home buying process has evolved along with the media landscape:
93% of buyers use the internet during their home search process, and 52% of buyers found the home they purchased online. Print media can work well, particularly to elevate high-end listings, or to target hyper local audiences. However to maximize listing exposure, you should consider cost effective options to be where the eyeballs are. Some of the options for your marketing plan include:
•Website •Social Media •Email •Blogs •Digital display advertising The following pages outline some of the frequently used print and digital media for listings. This information on audience and cost should help inform your marketing plan.
Source: National Association of REALTORS®. 2020 Home Buyers and Sellers Generational Trends Report. March 2020
TABLE OF CONTENTS LUXURY AFFILIATES
4- 5
CHRISTIE'S INTERNATIONAL REAL ESTATE MAGAZINE CHRISTIE'S AFFILIATE ADVERTISING PROGRAM
6-9
LUXURY PORTFOLIO INTERNATIONAL MAGAZINE LUXURY PORTFOLIO INTERNATIONAL AFFILIATE ADVERTISING PROGRAM LUXURY PORTFOLIO INTERNATIONAL DIGITAL OPPORTUNITIES
10 - 12 13
LUXURY REAL ESTATE MAGAZINE LUXURY REAL ESTATE.COM FEATURED PROPERTY OF THE WEEK LUXURY REAL ESTATE.COM ADVERTISING OPPORTUNITIES MAYFAIR MAGAZINE
MAGAZINES
14
HARRY NORMAN HOME MAGAZINE
15 - 16
ATLANTA HOMES & LIFESTYLES MAGAZINE ATLANTA HOMES & LIFESTYLES DIGITAL OPPORTUNITIES
17 - 18
MODERN LUXURY MAGAZINES SIMPLY BUCKHEAD MAGAZINES AND DIGITAL
19 - 20
LIFESTYLE PUBLISHING MAGAZINES AND DIGITAL ATLANTA JEWISH TIMES MAGAZINE
21 - 22
HAVEN ATLANTA MAGAZINE AND DIGITAL ATLANTA AGENT MAGAZINE
NEWSPAPERS
23 - 24
ATLANTA BUSINESS CHRONICLE NEIGHBOR PAPERS
25 - 26
ATLANTA INTOWN NEWSPAPER REPORTER NEWSPAPERS
27
MARIETTA DAILY JOURNAL & COBB PAPERS
DIGITAL ADVERTISING/SOCIAL MEDIA
28 - 29
HARRY NORMAN SOCIAL MEDIA STRENGTH ADVERTISING RULES OF GEORGIA REAL ESTATE COMMISSION
CHRISTIE'S AFFILIATE ADVERTISING PROGRAM
Properties advertised under the CHRISTIE'S name benefit from invaluable exposure and association with a well-known and admired brand. In these publications, your property is displayed under the CHRISTIE'S brand, reinforcing the message that you are part of the world's leading network of brokers specializing in luxury real estate.
REACH
Christie’s International Real Estate magazine is distributed in CIRE offices and by its network of affiliates in more than 46 countries in Americas, Europe, Africa, Asia, and Australasia, which is then distributed to local clientele. ■
■
Circulation 42,500
■
Average Reader Age: 40-55 years
Publishes 4 times annually: March, June, September, December
SIZES & RATES ONE PROPERTY ON ONE PAGE INCLUSION IN CHRISTIE'S (CHINESE) EDITION
$3,600 $500
CONTACT Alex Page | Alex.Page@HarryNorman.com | Cell/Text 678-334-1169 | Office 404-504-7300 ext. 7951 4 | HARRY NORMAN, REALTORS®
CHRISTIE'S AFFILIATE ADVERTISING PROGRAM
$300 PER LISTING Publishes every Saturday
Friday Mansion Section $125-$200 PER LISTING Publishes every Friday
Sunday Section $225 PER LISTING Publishes every Sunday
EMAIL NEWSLETTER ADVERTISING This monthly real estate newsletter is distributed digitally to Christie's clients and real estate subscribers around the world.
DIGITAL MEDIA & FACEBOOK
Digital Advertising options are now available programmatically and on Facebook through Christie's online advertising portal. These ads target your luxury real estate listings to people either in the market for or interested in real estate and feature them under the Christie's International Real Estate brand. The system uses sophisticated data-gathering processes to reach this target market and also offers the capability to geo-target select locations.
RESERVATION & RATES CLIENT NEWSLETTER DIGITAL CAMPAIGN - ONE WEEK DIGITAL CAMPAIGN - TWO WEEKS FACEBOOK LISTING ADS - ONE WEEK
$995 $99 $179 $179
CONTACT Alex Page | Alex.Page@HarryNorman.com | Cell/Text 678-334-1169 | Office 404-504-7300 ext. 7951 ADVERTISING GUIDE 2021 | 5
LUXURY PORTFOLIO INTERNATIONAL MAGAZINE
REACH The Luxury Portfolio International® Magazine features luxury content, home features, design trends and more. Published twice per year, advertising in this publication gives your listing 6 months of global exposure.
■
200,000 high-net-worth consumers
■
Distributed in 70+ countries
■
Unprecedented exposure to a highly targeted audience who love luxury real estate and who are in the market to buy or sell a home
AD SIZE & RATES SIZE
CHARACTER COUNT
RATE
Full page 9”x 6”
1,000 words
$1,200
1/4 page 5” x 4”
300 words
$400
RESERVATION & ART DEADLINE ISSUE
RESERVATIONS CLOSE
September 2021/February 2022
Wednesday, May 26
March/August 2022
Wednesday, November 17
MATERIALS DUE Thursday, May 27 Thursday, November 18
Full page layout can accommodate from 1 - 5 photos Free distribution of 100 magazines with purchase of full page ad
Full page layout
Quarter page layout
CONTACT Alex Page | Alex.Page@HarryNorman.com | Cell/Text 678-334-1169 | Office 404-504-7300 ext. 7951 6 | HARRY NORMAN, REALTORS®
LUXURY PORTFOLIO INTERNATIONAL AFFILIATE ADVERTISING OPPORTUNITIES
Our affiliation with Luxury Portfolio allows you to leverage the collective multi-million dollar advertising investment made by firms in our network through the global publications listed below. By utilizing these publications you will attract a high-end demographic with the benefit of buying them at a group rate. You have access to a targeted audience through dominant ads with a compelling design. The Luxury Portfolio Advertising Program reaches an affluent audience of over 47 million targeted luxury consumers.
PRINT OPTIONS HOUSE AND HOMES SECTION MEDIUM: $450 PER LISTING • 18% are millionaires • 81% of c-suites agree that Financial Times is their most trusted news source LARGE LISTING: $800 MEDIUM LISTING: $500 • 40% of readers own two or more homes WALL STREET JOURNAL $350 PER LISTING NEW YORK REGION $310 PER LISTING FLORIDA/NEW ENGLAND REGION LOCAL ADVERTISING: LIFESTYLE-TARGETED MAGAZINES Through LPI's relationship with Addy, you have access to a 10% discount on print advertising in premium publications in your local area, such as Architectural Digest, Food & Wine, Forbes, Harper's Bazaar, Travel + Leisure, Vogue, and more! Create an Addy account through the LPI landing page to get started and take advantage of the LPI member discount by using the LPI logo on your ads! AD SIZE AND RATE: Full Page starts at $1,450 *Reserve a print ad any time by visiting "Local Lifestyle Advertising" in the LuxeXchange CONTACT Alex Page | Alex.Page@HarryNorman.com | Cell/Text 678-334-1169 | Office 404-504-7300 ext. 7951 ADVERTISING GUIDE 2021 | 7
LUXURY PORTFOLIO INTERNATIONAL DIGITAL OPPORTUNITIES
LUXESELECT Exclusively for listings $3 million and above; Maximum of 2 listings per company.
RESERVATION & ART DEADLINE
*materials due the day after reservations close
ISSUE
RESERVATIONS CLOSE
Luxeselect is a monthly email and the first
January 14
December 30, 2020
option available for direct Luxury Portfolio
February 11
January 28
network agent-to-agent promotion.
March 11
AD SIZE & RATES
February 24
April 8
March 24
May 13
April 29
June 10
May 26
July 8
June 23 July 28
SIZE
RATE
August 12
Large
$800
September 9
Medium
$300
October 14
August 25 September 29
November 11
October 27
December 9
November 24
*All ad cancellations must be made prior to the reservation close date; otherwise charges will still be incurred. *Due to the design nature of the publication all co-op ads and photography are subject to approval by Luxury Portfolio.
DISTRIBUTION
REQUIRED MATERIALS
Monthly email sent exclusively to agents
Photo Specs (minimum)
with active listings on luxuryportfolio.com
Large 2,400x1,600 px
of at least $3 million.
Medium 1,600x1,067px Resolution 72dpi
Posted on Luxury Portfolio's website and sent to 80,000+ LuxeChatter® subscribers.
8 | HARRY NORMAN, REALTORS®
Ad Information ■ Location, price, and web ID ■ Name and phone ■ Description: 112 characters including spaces (LG only) ■ Property title pulled from Luxury Portfolio listing
LUXURY PORTFOLIO INTERNATIONAL DIGITAL OPPORTUNITIES
LISTING SYNDICATION
Juwai.com is China's #1 international property platform and Luxury Portfolio ensures your listings reach the Chinese affluent market by displaying all LuxuryPortfolio.com listings on Juwai.com. If you would like to elevate the placement of your listing on Juwai.com, take advantage of members-only discounts.
OTHER SYNDICATIONS MansionGlobal.com ¦ Receives 15 million pageviews per month
All properties listed on LuxuryPortfolio.com will also automatically be displayed on our partner websites. It normally will take up to 48 hours after your listing is approved on LuxuryProperties.com for it to appear on the sites to the left.
WSJ.com ¦ Reaches 43 million digital readers per month
FEATURED LISTING UPGRADES Separate your property from the competition across the WSJ/Dow Jones Network websites by bringing your listing to the top of relevant
YouTube.com ¦ Custom property tours created by Luxury Portfolio
search results and labeled with a “FEATURED” banner for the entire month purchased.
ISSUE / RESERVATION DATE* *materials due the day after reservations close
ISSUE January February March
RESERVATIONS CLOSE December 23 January 28 February 24
April
March 24
May
April 29
June
May 26
July
June 23
August
July 28
September October
August 25 September 29
November
October 27
December
November 24 ADVERTISING GUIDE 2021 | 9
LUXURY REAL ESTATE DIGITAL MAGAZINE
DIGITAL REACH & DISTRIBUTION ■ ■ ■ ■
Emailed to 100,000 U.S. households with incomes in excess of $250,000 Digital copy sent to over 75,000 agents, brokers, marketing specialists and media contacts Shared on LRE® Social Media Channels with over 375,000 social media followers Posted on the award-winning LuxuryRealEstate.com reaching 6.6M+ views a month
AD SIZE & RATES SIZE RATE Full Page (BoR members only)
$895
1/2 Page $595 1/4 Page $295 Agent Profile
$195
Significant Sale
$95
RESERVATION & ART DEADLINE ISSUE
RESERVATION CLOSE
MATERIALS DUE
March
February 24
February 26
July
June 9
June 11
November
October 27
October 29
CONTACT Alex Page | Alex.Page@HarryNorman.com | Cell/Text 678-334-1169 | Office 404-504-7300 ext. 7951 10 | HARRY NORMAN, REALTORS®
LUXURYREALESTATE.COM FEATURED PROPERTY OF THE WEEK
FEATURED PROPERTY & AGENT OF THE WEEK ■ ■ ■ ■ ■
Publishes Weekly (runs Friday to Friday) Most-viewed luxury real estate website in the world Over 2.5 million page views per month A Webby Award Honoree, and named a “Forbes Favorite” Ranked by high-net-worth US consumers as “Best Website”
RATES Large $995 Listing Requirement $3 Million+
Small $495 Listing Requirement $1 Million+
Featured Luxury Professional $295
CONTACT Alex Page | Alex.Page@HarryNorman.com | Cell/Text 678-334-1169 | Office 404-504-7300 ext. 7951 ADVERTISING GUIDE 2021 | 11
LUXURY REAL ESTATE® ADVERTISING OPPORTUNITIES
THE WALL STREET JOURNAL The opportunity to connect with affluent, influential individuals in Regional editions and the National Thousand issue, highlighting the leaders in real estate. Reserve and purchase in the Luxury Lounge: Lounge.LuxuryRealEstate.com/Marketing
RESERVATION & ART DEADLINE: ISSUE
RESERVATION & MATERIALS
RATE
January: New England
January 6
Standard: $395 / Jumbo: $1,495
April: Florida Region
March 31
Standard: $395 / Jumbo: $1,495
September: Florida Region
August 25
Standard: $395 / Jumbo: $1,495
December: New England Region
November 17
Standard: $395 / Jumbo: $1,495
LRE® EMAIL BLAST Reach over 25,000 luxury real estate and high net-worth contacts, including Who’s Who in Luxury Real Estate members, brokers, agents, real estate developers, media contacts, industry partners and LuxuryRealEstate.com subscribers. You must provide an HTML ready email for this product. Reserve and purchase in the Luxury Lounge: Lounge.LuxuryRealEstate.com/Marketing ......$995
12 | HARRY NORMAN, REALTORS®
MAYFAIR INTERNATIONAL REALTY AFFILIATE OPPORTUNITIES
Twice a year Mayfair International Realty produces a magazine called “Mayfair Collection”. This is produced in both print and digital format. With over 180 pages of beautiful properties, it is a great way to provide exclusive global exposure of our listings. The in-print “coffee table” version has an average
print run of 10,000 copies and the digital version gets over 28,000 unique views. Quarter page ads cost approximately $125. Look out for emails in the first and third quarters of each year and make sure your listings are featured in the next issue!
LISTING SYNDICATION
CONTACT Alex Page | Alex.Page@HarryNorman.com | Cell/Text 678-334-1169 | Office 404-504-7300 ext. 7951 ADVERTISING GUIDE 2021 | 13
HARRY NORMAN HOME MAGAZINE
HOME
, REALTORS®
HARRY NORMAN
Don’t miss this twice-annual opportunity to showcase your luxury listings. Published in print and digital. Promoted with a digital ad campaign.
AD SPECIFICATIONS ■ ■ ■ ■ ■
Listing price must be $500,000+ Up to two listings on a full page ad and four listings on a two-page spread Signed Listing Agreement required Minimum resolution of 300 dpi for all photography Images must be in TIFF or JPG format
AD SIZES & RATES Two Page Spread 24” X 9”
ISSUE
RESERVATIONS OPEN
PUBLISHES
Full Page 12” X 9”
SPRING 2021
January 18 - February 8
End of March
1/2 Page 6” X 9”
FALL 2021
July 19 - August 2
End of September
Please refer to MyHNRoffice.com for layout options and pricing. CONTACT Melissa Gailey | Melissa.Gailey@HarryNorman.com | Direct 404-364-8916 | Office 404-504-7300 14 | HARRY NORMAN, REALTORS®
ATLANTA HOMES & LIFESTYLES MAGAZINE
REACH ■
Median household income is $306,000
■
$1.6 million average net worth
■
89% have taken action as a result of reading AH&L
■
Magazine audience - 52,500
■
Digital audience - 56,600
■
Social media audience - 490,780
■
Total monthly audience - 599,780
■
Total yearly audience - 7.19 Million
Atlanta Homes & Lifestyles is Atlanta’s most respected 12-month magazine, offering homes coverage into the city’s most elegant and inspiring homes and gardens.
AD DEADLINES ISSUE
AD SIZES & RATES DEADLINE:
BRANDING ADS:
March: Outdoor Living
January 8
Full Page
$4,200
April: Color Issue
February 5
1/2 Page
$2,800
May: Escape! Weekend Living
March 5
June: Arts & Culture
April 9
July: The Bath House
May 7
August: Designer's Own Homes
June 4
September: Atlanta Style Now
July 7
October: Before & After: The Renovation Issue
August 6
November: Classic Redux
September 10
December: Entertaining Issue
October 8
LUXURY HOMES & ESTATES: 2 Page Spread
$4,600
Full Page
$2,500
1/2 Page
$1,400
1/4 Page
$870
CONTACT Debbie Brown | Account Representative | DBrown@EsteemMedia.com | Direct 404-965-4419 | Cell 404-314-2892 ADVERTISING GUIDE 2021 | 15
ATLANTA HOMES & LIFESTYLES DIGITAL OPPORTUNITIES
E-NEWSLETTER BANNER Sponsor an ad on a bi-weekly e-newsletter which highlights the latest in design trends, events, decorating tips, travel, luxury real estate and more. Limited to two ads per month $500/each
DEDICATED E-BLASTS An opportunity to share your business's latest updates, events, and more with monthly subscribers. Limited to two blasts per month $1,800/each
STATS
SPECS
Subscribers 14,500
JPG only
Open Rate 29.2%
No Flash
Click-throughs 4.9% E-Newsletter 800x200 pixels Sidebar Blocks 800x1,200 pixels
Allow AH&L Editors to tell their audience more about your brand’s story. Give our loyal Instagram audience a behind-the-scenes look at your product, event or brand. • One in-feed Instagram Post with tags and hashtags • Stories series remains saved on handle’s Archive for period of one week • One series of 6-8 slides on Instagram Stories, with a URL link direct to your site or event • Stories direct to URL of your choice
RATES 1 in-feed Instagram post and 1 Instagram story series $1,250 / total
CONTACT Debbie Brown | Account Representative | DBrown@EsteemMedia.com | Direct 404-965-4419 | Cell 404-314-2892 16 | HARRY NORMAN, REALTORS®
MODERN LUXURY MAGAZINES
THE ATLANTAN
JEZEBEL
Circulation: 50,000
ISSUE February: The Home Issue March: The Escape Issue April: The Next Wave May: The Wellness Issue June: The Power Issue July/August: Best of the City September: The Style Issue October: The Men's Issue November: The Giving Issue December/January: The Arts Issue
AD CLOSE December 30 February 1 March 1 April 1 April 30 June 1 July 30 September 1 October 1 November 1
INTERIORS Circulation: 45,000 ISSUE Volume 1: Best of Design Volume 2: The Green Issue Volume 3: Travel & Second Homes Volume 4: The Refresh Issue
AD CLOSE January 4 March 1 July 1 September 1
Circulation: 35,000
ISSUE AD CLOSE March: Fearless Issue January 31 April/May: Best of Atlanta February 28 June/July: Summer Sizzle May 1 August: 20 Most Eligible Atlantans July 1 September/October: Fashion Frenzy July 31 November: 50 Most Beautiful Atlantans/Anniversary October 1 December: It's Extra Issue October 30
WEDDINGS
Circulation: 30,000
ISSUE Fall/Winter Spring/Summer
AD CLOSE May 1 October 30
DIGITAL
Modern Luxury offers a variety of digital advertising options across their brands including banner ads and email opportunities. Contact the sales representative for more information.
CONTACT Kendra Anderson | KAnderson@ModernLuxury.com | Direct 404-443-6191 | Cell 540-207-3447 ADVERTISING GUIDE 2021 | 17
SIMPLY BUCKHEAD MAGAZINES & DIGITAL
Simply Buckhead is an upscale lifestyle magazine in Buckhead, Brookhaven, Dunwoody, Sandy Springs and Chamblee - With 24,000 copies per issue distributed free in over 370 locations throughout the area eight times a year, plus online virtual reading. Simply Buckhead reaches taste makers ages 24-65 who want to experience the best the area has to offer.
AD DEADLINES ISSUE
CLOSING DATE
March/April 2021: At Home Style
February 12
May 2021: Family Ties
April 16
June 2021: Music to Our Ears
May 14
July/August 2021: Rising Stars
June 18
September 2021: Great Outdoors October 2021: Here's to the Innovators November/December 2021: Precious Pets
LISTING SIZES & RATES AD SIZE
August 20 September 17 October 22
1x advertising RATE
Spot $275 1/8 Page
$510
1/4 Page
$810
1/2 Page
$1,265
Full Page
$1,965
Glossy Page
$2,700
Back Cover
$3,250
Inside Back/Front
$3,115
DIGITAL AD
SIZE
RATE
Website Banner Ad
1,024x264
$600
Horizontal Box Ad
300x250
$300
Vertical Box Ad
300x600
$500
Email Blast
$750
Weekly Social Media Campaign
$350
CONTACT Joanne Hayes | Publisher | JoanneHayes@SimplyBuckhead.com | Direct 404-538-9895 18 | HARRY NORMAN, REALTORS®
LIFESTYLE PUBLICATION MAGAZINES
AD SIZES & RATES 4-COLOR 12X Back Cover
$2,950
Inside Front Cover
$2,395
Inside Back Cover
$2,165
2 Page Spread
$2,650
2 Page Spread (Inside FC)
$3,865
Realty Report
$1,395
REACH
Full Premium Page
$1,920
■
Full Page
$1,695
2/3 Page
$1,350
1/2 Page
$975
DIGITAL AD
SPECIFICATIONS
■ ■ ■ ■
Web Ad
230x346 px
Promotional Banner
1,600x300 px
10,000+ Delivered to homes 100,000+ Readers Digital edition powered by Issuu Delivery to homes ranging from $600K to $9M Average Household Income $189,000
RATES $695 $1,295
For a complete list of ad specifications, visit: LifestylePubs.com/Ad-Specifications
CONTACT Karyn Slovin | Senior Account Manager | Karyn.Slovin@LifestylePubs.com | Direct 678-358-8257 ADVERTISING GUIDE 2021 | 19
ATLANTA JEWISH TIMES MAGAZINE
REACH ■ ■ ■
■ ■
Weekly Circulation 125,000 Publishes Every Friday Targeted Areas: Atlanta, Buckhead, Brookhaven, Sandy Springs, Dunwoody, East Cobb, Gwinnet and Peachtree Corners. Over 55% of our readers have an income of $150,000 or more. Over 70% of our readers read the paper cover to cover each week.
RESERVATION & ART DEADLINE
AD RATES & SIZES
Art deadline: Friday one week prior to publication date Reservation deadline: Monday one week prior to publication date Real estate ads are placed in the classified display section toward the back of the publication. All rates include full color.
AD SPACE
OPEN RATE
Full Page
$975
1/2 Vertical/Horizontal Page
$675
1/8 Horizontal Page
$190
Horizontal Sky Banner with Mobile
$200
Tile Ad with Mobile
$150
Large Banner in Weekly E-Blast
$175
Small Banner in Weekly E-Blast
$125
CONTACT Michal Bonell | Business Manager | Michal@AtlJewishTimes.com | Direct 404-883-2130 ext. 107 | Cell 978-390-6661 20 | HARRY NORMAN, REALTORS®
HAVEN ATLANTA MAGAZINE
ENGAGEMENT
PRINT REACH
Haven is a magazine and digital platform for engaging key
The print version of the magazine is distributed to selected high-
audiences. Top agents use state-of-the-art tools to reach
end hotels, condo buildings and professional offices throughout
ideal demographics, develop name recognition and support
the area. Advertisers also receive copies to use for open houses
stunning listing and reporting presentations for their clients.
and listing appointments. Clients appreciate the tangible element
Each objective calls for different messages and mediums.
of the publication, quality aesthetics and exposure to an additional
Haven partners with agents to achieve those objectives
audience beyond those on digital devices.
through an extensive digital strategy supplemented by highly targeted print distribution, all included in one price
■
and repeatedly proven to deliver an unmatched ROI.
■
100% Pick up rate 90% Pick up locations
AD SIZES & RATES
DIGITAL REACH
SIZE RATES
Through advanced targeting via social media and search
Full page
$295
engine marketing, Haven drives traffic to property content in
2-page spread
$495
compelling advertorial formats. The effortless user experience
3+ pages
$195 each
and low friction for accessing content and messaging agents maximizes the opportunity to generate leads. ■ ■ ■
80% Atlanta area readers 12% Property click-throughs 72% Earn over $100K
CONTACT Jordan Rader | Jordan@HavenLifestyles.com | Direct 404-738-7702 ADVERTISING GUIDE 2021 | 21
ATLANTA AGENT MAGAZINE
REACH With more than 327,000 impressions annually and a readership of more than 41,600 real estate professionals, Atlanta Agent magazine is where agents and industry leaders turn for the latest news in Atlanta residential real estate. Atlanta Agent magazine delivers local news and information to residential real estate professionals throughout Atlanta. As an online publication, they take a perspective that goes beyond daily news to
AGENT SNAPSHOT | FREE
offer in-depth reporting on the full range of topics
Agent Snapshots are published on their website and shared in
that are important to our readers – the residential
their newsletter and social media feeds. It's a great way to get the
real estate professionals that make the Atlanta
word out about you and your business. Fill out the questionnaire
market move.
at AtlantaAgentMagazine.com/Agent-Snapshot-Questionnaire/
SPECIAL EDITORIAL
LISTING OF THE WEEK | $325
July: Agents' Choice Awards
The perfect opportunity to highlight a home for sale that Nominations due June 4
December: Real Estate Predictions
deserves a greater spotlight, including full-color images and listing information for potential buyers.
PRINT ISSUE
RESERVATION DEADLINE
MATERIALS DEADLINE
SIZE
November: Who's Who in Atlanta Residential Real Estate
September 30
Oct. 14
Full Page / $2,500 2-Page Spread / $4,500
AD SIZES & RATES PRODUCT
DESKTOP MOBILE
RATE
Billboard (Rotating)
970x250 px
300x250 px
$425 / 30 days
Pop-up Ad
700x700 px
320x320 px
$300 / 7 days
CONTACT Sami Siegal | Sami.Siegel@AgentPublishing.com 22 | HARRY NORMAN, REALTORS®
ATLANTA BUSINESS CHRONICLE NEWSPAPER
GENERAL PRINT AD RATES & SIZES
EXECUTIVE MARKETPLACE ADS The Executive Marketplace allows you to economically build the frequency you need. Every ad in the Executive Marketplace is custom-designed and tailored to meet your individual needs. Ads are grouped under subject or category headings in a clean, reader-friendly format.
SPOTLIGHT ADS Spotlight ads are groupings of smaller space ads under a specific topic heading. Spotlight ads are positioned in the Focus Sections and Market Reports allow you to take advantage of the unique editorial compatibility these sections provide.
REACH ■ ■ ■
77,142 Readers invest 41 minutes weekly 38,000 Weekly Circulation 33,928 Paid Subscribers
RESERVATION DEADLINE Space reservations due: Wednesday, nine days prior to publication date. Creative materials due: Thursday, eight days prior to publication date.
ISSUE / FOCUS SPACE DEADLINE January 29: Education Guide January 11 February 5: Atlanta Real Estate Summit January 27 March 12: CRE: Million Dollar Brokers March 3 March 26: Home Quarterly: Top Producers March 10 April 16: Best in Atlanta Real Estate Awards April 7 May 14: Defining Atlanta May 5 June 18: Home Quarterly: Mid Year Review June 9 July 23: Executive Education Guide July 14 August 6: Home Quarterly: Who's Who and Up & Comers July 28 September 24: Giving Guide August 27 October 22: Home Quarterly: Where the C-Suite Lives October 13 November 19: Architecture and Design November 10 November 26: Tour of Homes: Notable 2021 Residential Sales November 15 December 17: 2021 Year in Review December 8
GENERAL PRINT AD RATES & SIZES AD SPACE Eighth Page Square Quarter Page Half Page Island Full Page Rates include color.
SIZE 5" x 3.5" 5" x 5” 5” x 7” 10” x 7” 7.5” x 10” 10" x 14"
RATE $2,150 $2,650 $3,050 $4,150 $4,650 $5,850
REAL ESTATE ADVERTISING PRINT AD RATES & SIZES AD SPACE 1 Block 2 Block Horizontal 2 Block Vertical 4 Block 6 Block 12 Block Color +$300
SIZE 3.25" x 3" 6.5" x 3" 3.25" x 6" 6.5" x 6" 7" x 10" 10" x 14"
RATE $250 $500 $500 $1,000 $1,500 $3,000
CONTACT Dixie Cox | Account Executive | DCox@BizJournals.com | Direct 404-249-1038 | Cell 404-409-9995 ADVERTISING GUIDE 2021 | 23
NEIGHBOR NEWSPAPERS
Brookhaven | Buckhead | Sandy Springs | Vinings 31,000 Circulation Publishes every Wednesday
Roswell | Alpharetta | Milton | Johns Creek 47,225 Circulation Publishes every Wednesday
RESERVATION DEADLINE:
Monday one week prior to publication date Art deadline: Friday - Noon, one week prior to publication date
AD RATES & SIZES: AD SIZE
NORTHSIDE & NORTH FULTON
3 col x 4 (5.05" x 4") black and white
$400
3 col x 4 (5.05" x 4") color $450 3 col x 5 (5.05" x 5") black and white
$500
3 col x 5 (5.05" x 5") color
$550
1/4 Page (5.057” x 10.5”) black and white
$900
1/4 Page (5.057” x 10.5”) color
$1,000
1/2 Page (10.25" x 10.5") black and white
$1,700
1/2 Page (10.25" x 10.5") color
$1,800
Full Page (10.25 x 20.5) color
$2,800
Two Page Spread (21.25 x 20.5) color
$5,000
Cobb Real Estate Section runs once a month Publishes 1st Thursday of month
Cobb Real Estate Section runs once a month Publishes 1st Thursday of month
AD RATES & SIZES: AD SIZE
NORTH COBB NEIGHBOR
EAST COBB NEIGHBOR
Front 1/2 Page Cover Color (10.25” x 10”)
$425
$425
Back Full Page Color (10.25" x 20.5")
$675
$675
Cobb Life Magazine Monthly 1/4 Page
$300
$300
CONTACT Stephanie DeJarnette | SDeJarnette@MDJonline.com | Direct 404-256-3100 ext. 725 | Cell 404-229-0678 24 | HARRY NORMAN, REALTORS®
ATLANTA INTOWN NEWSPAPER
REACH
Atlanta INTOWN delivers a valuable and responsive audience of readers who care about their community and support local businesses.
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19,000 copies are mailed to home owners in ZIPs 30306, 30307, 30308, 30309, 30324 and 30329.
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8,000 copies are available at more than 130 restaurant and retail locations.
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A digital edition of each issue is also available.
DISTRIBUTION AREAS Midtown | Ansley Park | Morningside | Virginia-Highland | Old Fourth Ward | Inman Park | Druid Hills | Candler Park | Emory | Decatur | South Buckhead
RESERVATION DEADLINE Publishes once a month. To reserve space in this publication, please contact your marketing coordinator.
AD RATES & SIZES
AD DEADLINES
AD SIZE
12X
ISSUE
RESERVE SPACE
Full Page
$1,640
January 2021
December 11
Junior Page
$1,335
February
January 15
January 22 February 19
ADS DUE December 18
1/2 Page
$965
March
February 12
1/3 Page
$755
April
March 19
March 26
1/4 Page
$600
May
April 16
April 23
1/6 Page
$435
June
May 14
May 21
July
June 18
June 25
August
July 16
July 23
September
August 13
October
September 17
November
October 15
December
November 12
Four Color $195 minimum 1/4 page
August 20 September 24 October 22 November 19
CONTACT Janet Porter | Janet@AtlantaIntownPaper.com | Direct 404-501-0090 | Cell 404-421-1021 ADVERTISING GUIDE 2021 | 25
REPORTER & DUNWOODY CRIER NEWSPAPERS
REACH AND RATES DISTRIBUTION AREA
REACH
FULL PG. AD
1/2 PG. AD
Sandy Springs, Buckhead, Brookhaven, Dunwoody
50,000
$1,695
$1,170
Buckhead & Brookhaven
26,000
$1,070
$773
Sandy Springs & Dunwoody
32,000
$1,380
$943
Advertisers may place ads in all 4 publications or a 2-paper combo. Please call Janet Porter for more information on all of the options. Special agent rates are offered with a 4 issue commitment.
RESERVATION DEADLINE Reservation & art deadline: Monday by noon, one week prior to publication date. To reserve space in this publication, please contact your marketing coordinator.
CONTACT: Janet Porter | Janet@AtlantaIntownPaper.com | Direct 404-501-0090 | Cell 404-421-1021 26 | HARRY NORMAN, REALTORS®
MARIETTA DAILY JOURNAL & COBB NEWSPAPERS
MARIETTA DAILY JOURNAL
COBB BUSINESS JOURNAL
Cobb Real Estate Section runs once a month on the first Sunday of the month.
Cobb Real Estate Section runs once a month on the first Monday of the month.
FORECAST 2021
AD RATES & SIZES
This annual publication will feature 8 sections: Arts & Entertainment, Business, Economic Development, Education, Health, Real Estate, Senior Living and Sports/Recreation.
ISSUE February March
RESERVATION/AD DEADLINE January 14/January 19 February 11/February 16
April
March 18/March 23
May
April 15/April 20
ISSUE RATE
June
May 20/May 25
Full Page + Full Page Advert
$1,450
July
June 17/June 22
Half Page + Half Page Advert
$825
August
1/3 Page
$625
September
1/4 Page
$375
October
1/8 Page
$295
November
October 14/October 19
December
November 11/November 19
AD RATES & SIZES
With purchase of either Half Page or Full Page Ad, you receive a half page or full page advertorial (sized respectively).
July 15/July 20 August 19/August 24 September 16/September 24
CONTACT Wade Stephens | wstephens@mdjonline.com | Direct 770-795-4001 ADVERTISING GUIDE 2021 | 27
HARRY NORMAN SOCIAL MEDIA STRENGTH
With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.
FACEBOOK FOLLOWERS Coldwell Banker Atlanta | 5,271 Ansley Atlanta | 5,375 Dorsey Alston | 5,498
Harry Norman, REALTORS® 37,582
Virtual Properties | 6,305
Atlanta Fine Homes | 10,414
BHHS Georgia | 10,161 Beacham & Co. | 16,606 Metro Brokers | 11,708
Mark Spain Real Estate | 14,294
INSTAGRAM FOLLOWERS BHHS Georgia | 5,507 Mark Spain Real Estate | 9,121
Harry Norman, REALTORS® 138,595
Virtual Properties | 10,004 Beacham & Co. | 13,590 Atlanta Fine Homes | 17,753
Dorsey Alston | 17,833
Ansley Atlanta | 98,123 28 | HARRY NORMAN, REALTORS®
*Current numbers as of November 2020 for all Harry Norman, REALTORS® offices
ADVERTISING RULES OF GEORGIA REAL ESTATE COMMISSION In order to maintain truthful and ethical business and advertising standards, Harry Norman, REALTORS® encourages agents and employees to become familiar with and adhere to all applicable state and federal real estate advertising rules and regulations.
Rules of Georgia Real Estate Commission (Chapter 520-1) 520-1-.09 Advertising Media. This rule regulates advertising whether done personally by a licensee or through any media. The term “media” includes, but is not limited to, print, photographic, broadcast, and computer media including, but not limited to, such examples as newspapers, magazines, flyers, posters, business cards, billboards, radio, television, signs (including, but not limited to, office, directional, for sale, for lease, sold, or vehicle signs), newsletters, and the Internet. Misleading Advertising. Any advertising that is misleading or inaccurate in any material fact or in any way misrepresents any property, terms, values, services, or policies is prohibited. Whenever a licensee becomes aware that a principal with whom the licensee’s firm has a brokerage engagement is advertising to sell, buy, rent, lease or exchange a property in such a manner that is inconsistent with this rule, the licensee must immediately take steps to stop the advertising until it complies with this rule. Written Permission to Advertise. A licensee shall not advertise any property for sale, rent, lease, or exchange unless the licensee has first secured the written permission of the owner or the owner’s authorized agent. Where such permission is granted, a licensee advertising property that is listed with another licensee shall clearly and conspicuously disclose that fact and the name of the listing licensee unless the listing licensee has expressly agreed to waive those clear and conspicuous disclosures. Discriminatory Advertising Prohibited. A licensee shall not advertise to sell, buy, exchange, rent or lease property when such advertisement is directed at or referred to persons of a particular race, color, religion, sex, handicap, familial status, or national origin. The contents of any advertisement must be confined to information relative to the property itself, and any advertisement that is directed at or referred to persons of any particular race, color, religion, sex, handicap, familial status, or national origin is prohibited. Internet Advertising. Any licensee who advertises any property for sale, rent, lease or exchange on the Internet must cease and remove such advertisement within ten days after the expiration of the listing. Note: See 520-1-.11(3) for requirements for licensees advertising as principals.
Trade Names and Franchise Names. For purpose of this rule the term trade name shall include trademark and service mark; and the term advertising shall include, but is not limited to, advertising done by others in behalf of the licensee. 1. Any firm, or franchisee, using a trade name shall in advertising specific properties for sale in any media, clearly and unmistakably include said firm’s name as registered with the Commission in a clear and concise manner reasonably calculated to attract the attention of the public. The firm’s name shall appear adjacent to any specific properties said firm advertises for sale so that the public may unmistakably identify the firm responsible for the handling of the listing of the specific property. 2. Any firm using a trade name or any franchisee shall on any signs, business cards, contracts, or other documents relating to real estate transactions clearly and unmistakably include said firm’s name as registered with the Commission. 3. Any firm using a trade name or any franchisee shall clearly and unmistakably include said firm’s name as registered with the Commission on office signs. Firm Names in Advertising. In advertising a specific property or properties for sale, for rent, or for exchange in any media, all firms must include in the advertisement the firm’s full name as registered with the Commission and a telephone number for the firm, except when city or county ordinances forbid the use of the firm’s name on a particular type of sign. In advertising a specific property or properties for sale, for rent, or for exchange, the name of the licensed firm offering the property for sale, for rent, or for exchange shall appear in equal or greater size, prominence, and frequency than the name or names of any affiliated licensees or groups of licensees. All the above information comes from the Georgia Real Estate Commission’s website. For a complete transcript of rules, regulations and other pertinent information, please refer to http://www.greab.state.ga.us.
FINANCIAL DISCLOSURES Regulation Z, The Truth in Lending Act (TILA) Any advertisement that includes information about the availability of credit to finance the purchase of real estate is required to include certain disclosures. Regulation Z, The Truth in Lending Act requires that if an advertisement refers to the rate of interest or finance charge, the rate must be expressed in terms of an annual percentage rate (APR). For example, instead of advertising “Interest Rate 8%,” you must advertise “Annual Percentage Rate 8%.” If the APR may increase after the loan is closed, the advertisement must state that fact. More significantly, if the advertisement mentions 1) amount or percentage of down payment required or that no down payment is required, 2) amount of monthly payment, 3) amount of any finance charge, 4) number of installments or the period of repayment, and/or 5) that there is no charge for credit, then the following terms must also be included in the same advertisement: 1) cash price or amount of loan, 2) amount or percentage of down payment or that no down payment is required, 3) terms of repayment, 4) the “Annual Percentage Rate” using that term, and 5) if the APR may increase after the loan is closed, the advertisement must state that fact. Using statements such as “90% financing available” and “monthly payments of only $479,” will trigger the requirement to list all the other information. For a complete transcript of the law and other pertinent information, refer to http://www.fdic.gov/regulations/laws/rules/6500-1400.html.
ADVERTISING GUIDE 2021 | 29
NOTES
30 | HARRY NORMAN, REALTORS®
LUXURY PORTFOLIO INTERNATIONAL DIGITAL OPPORTUNITIES
SPHERE OF INFLUENCE AGENT BANNER ADS
In partnership with Adwerx, you can ADVERTISE YOURSELF online in an elegant, Luxury Portfolio co-branded banner ad
Cost per Placement: $84/month
to help you stay top of mind with your personal contacts by
Minimum 3-month campaign
reminding them of who you are and what you do.
AUDIENCE
DISTRIBUTION
The Adwerx banner ads utilize retargeting to
A minimum of 100 contacts are
follow your audience as they browse online.
required to launch.
Your Sphere of Influence ad will be shown to the specific contacts you upload into the
Staying below 500 contacts helps
campaign, by targeting their email address.
maximize impressions.
Your banner ad will also appear on Facebook.
You can target contacts in the U.S., Canada, United Kingdom, and Australia. Contacts in other locations may work, but are not guaranteed.
LISTING PROMOTION ONLINE BANNER ADS Cost per Placement: $110 for a 3-week campaign
In partnership with Adwerx, you can ADVERTISE YOUR LISTINGS online in an elegant, Luxury Portfolio co-branded banner ad to ensure you're getting in front of people looking for homes like yours, wherever they are browsing online.
AUDIENCE The Adwerx banner ads utilizes retargeting to follow your audience as they browse online, including real estate and related sites.
DISTRIBUTION You may choose to have the ad show up using one of these options: ■
Your banner ad will also appear on Facebook.
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Those within a 15-mile radius of the property address Those in specific cities of your choosing
You can target buyers in the U.S., Canada, United Kingdom, and Australia.
33 | HARRY NORMAN, REALTORS®