MARKETING PROPOSAL
HARRY NORMAN STRENGTH
Since 1930, we have proudly offered first-class service backed by award-winning marketing, strong connections to our community, and local expertise.
As stewards, leaders, and trusted real estate advisors with incomparable expertise we hold a 99% customer satisfaction rating*.
Operating across Atlanta and broader Georgia with 14 sales offices along with various franchise and satellite offices, we bring together approximately 1,000 real estate professionals.
*2022 Qe Awards. Quality Services Certification, Inc.
Historic Marietta Woodstock
Canoe
Luxury Lake & Mountain
THE HARRY NORMAN DIFFERENCE
We stand by our commitment to be genuine, honest, and transparent, and will continue to hold ourselves to the highest level through our dedication to market leading expertise and first-class service. With a blend of innovation and connectivity in the marketplace, we serve our clients with a luxury experience no matter the price point.
AUTHENTICITY
We stand by our commitment to be genuine, honest, and transparent, always.
INTEGRITY
We hold ourselves to the highest level of moral and ethical conduct.
COMMUNITY-FOCUS
With care, compassion, and generosity we are invested in enriching the communities we serve.
PROFESSIONAL EXCELLENCE
Exemplifying unparalleled professionalism and exceptional service through a dedication to innovation, continued learning, and growth.
RICH RELATIONSHIPS
Founded on a client first philosophy, we build meaningful and loyal relationships based on value, respect and equality.
ATLANTA’S FIRST IN LUXURY
Having an expert on your side to guide you through the home selling process is invaluable. Our Harry Norman, REALTORS® sales associates are trusted advisors and industry leaders with extensive market knowledge and unmatched expertise. We are connected with more international luxury affiliations than any other brokerage in market, delivering:
PRESTIGIOUS & EXCLUSIVE GLOBAL NETWORK
DISTINCT FIRST-CLASS EXPERIENCE
A LEGACY OF LUXURY LEADERS
GLOBALLY RECOGNIZED AWARD-WINNING MARKETING
THE HARRY NORMAN COMMUNITY FOCUS
For 95 years, Harry Norman, REALTORS® has been making a difference throughout the metropolitan Atlanta region with charitable service and financial contributions. We have proudly supported more than fifty organizations over the past few years, including those listed here.
In May 2019, we launched the Harry Norman, REALTORS® Philanthropy Fund in conjunction with the Community Foundation for Greater Atlanta, an organization that connects philanthropists with nonprofits. Together, we actively participate and raise funds for a variety of nonprofits in the 23-county metropolitan Atlanta region. We can make a real difference in lives of those in need within our communities and help ensure that our future remains bright.
Throughout the year, our sales associates agree to contribute a set amount from each closing to the Harry Norman, REALTORS® Philanthropy Fund. We match the funds* raised to further enhance the community impact.
Would you like more information? Please speak with your Harry Norman, REALTORS® sales associate or send us an email to HarryNormanCares@HarryNorman.com.
MARKETING THAT GENERATES RESULTS
Through a mix of syndication, print, digital broadcast, affiliate partners, and strategic partnerships, Harry Norman, REALTORS® produces award-winning, market leading results. We use innovative and strategic marketing placements to ensure that exceptional properties reach the right audience.
PREMIUM PRINT ADVERTISING
We have relationships with all the local media outlets and global affiliations that create the visibility you need to get your home sold for the highest price in the shortest time.
EXPANSIVE DIGITAL PRESENCE
We have invested heavily in digital marketing tactics. From our select media syndication placements to the highly visited HarryNorman.com, your home will be seen by the most appropriate home buyers wherever they are online.
MARKET STRATEGY RESULTS
With an unwavering commitment to excellence and an unparalleled dedication to client satisfaction, Harry Norman, REALTORS® has established itself as a true leader in the Metro Atlanta and Greater Georgia real estate markets. Recognizing that luxury properties require a distinct marketing approach, we leverage innovative marketing strategies, cutting-edge technology, and an expansive network to showcase our listings to qualified buyers worldwide. Our robust transaction volume at a higher price point than the area average can be attributed to our agents' profound understanding of their local real estate markets. Equipped with comprehensive market knowledge, they adeptly navigate through fluctuations and trends, providing clients with valuable insights to make well-informed decisions.
AVERAGE SOLD PRICE
HARRY NORMAN, REALTORS®
AREA AVERAGE (ALL BROKERS)
$638,501 $481,109
Source: Trendgraphix. Single Family Homes, All Price Points in all FMLS. January 1, 2024 - December 31, 2024.
HARRY NORMAN SOCIAL MEDIA STRENGTH
Harry Norman, REALTORS® maintains a dynamic social media presence with dedicated accounts for each office, ensuring strong local visibility and community engagement. These localized accounts provide opportunities to share relevant updates and showcase properties that resonate with the needs of local buyers and sellers.
Complementing these is our brand account, offering a broader view of company-wide initiatives, industry insights, and exclusive luxury listings. Together, our social media channels highlight our deep community roots and commitment to excellence in the luxury real estate market.
HARRY NORMAN WEB DOMINANCE
Buyers are searching for homes online in overwhelming numbers delivering over 190,000 average monthly views. The Harry Norman website is designed to connect with ideal buyers. With our website and mobile app, we put your home where buyers are looking.
ATLANTA’S PREMIER
FULL SERVICE REALTORS®
Proudly serving since 1930, Harry Norman, REALTORS® is Atlanta’s first and one of the most successful residential real estate firms.
OFFERING THE FOLLOWING
» Over 90 years of industry leading expertise
» 11 convenient sales offices throughout Georgia
» More than 1,000 professional, full-time sales associates and staff
» Globally recognized, award-winning luxury marketing
» Accredited international specialists
» Atlanta’s first and most successful relocation division
» Specialized residential real estate marketing & public relations team
» Prosperity Home Mortgage, LLC mortgage services
» HN Insurance Services
» Leasing support services
» Unsurpassed sales associate training
» Leading edge technology
» Campbell & Brannon Township Title services
» Exclusive access to the networks and resources of our affiliates:
» Leading Real Estate Companies of the World®
» Luxury Portfolio International
» Who’s Who in Luxury Real Estate Board of Regents
» Mayfair International Realty in London
LOCAL CONNECTIONS WITH A NATIONAL PRESENCE
Harry Norman, REALTORS® is a member of HomeServices of America, Inc.™, a Berkshire Hathaway affiliate offering:
» 41,265 sales associates.
» 898 branch offices throughout the country.
» Exclusive access to real estate, mortgage, title and insurance services.
» Exceptional real estate experience throughout the home transaction process.
» Proven results with over $136.1 billion in sales volume last year.
* the country’s largest residential real estate company based on transaction sides, according to the REAL TRENDS 500 report. Metrics through 12/31/23. Includes commercial transactions.
In connection with the purchase or sale of your home, mortgage financing, title insurance, settlement services, and homeowners insurance may be necessary. Harry Norman, REALTORS® recommends that you consider our family of services to help you with these needs. Ask your Harry Norman sales associate or visit them online through the websites listed below.
PRESTIGIOUS GLOBAL NETWORK
Harry Norman, REALTORS® are connected to more international luxury affiliations than any other. Through prestigious invite-only memberships with Luxury Portfolio International, Who’s Who in Luxury Real Estate and Board of Regents, Mayfair International Realty and Leading Real Estate Companies of the World, your home is presented to the globe’s largest and most distinguished network of buyers and investors.
For listings $1 Million and up
The luxury marketing division of Leading Real Estate Companies of the World®. Membership is awarded solely to brokerages like ours, with significant luxury market share and expertise in buying, selling and marketing high-end properties to today’s global affluent. LuxuryPortfolio.com
For listings $1 Million and up
The Board of Regents is the upper echelon of Who’s Who in Luxury Real Estate, representing the world’s most elite luxury real estate professionals. Harry Norman is the exclusive Regent for Georgia. Regents.com
For listings $500,000 and up
Who’s Who in Luxury Real Estate is a worldwide collection of top brokers representing the finest luxury properties across the globe. LuxuryRealEstate.com
For all listings
Our London Office representing the luxury network for UK and International properties. We are the exclusive Mayfair International Realty member for Georgia. MayfairInternationalRealty.com
For all listings
Harry Norman, REALTORS® relocation network and global community of real estate companies awarded membership based on rigorous standards for service and performance. LeadingRE.com
MARKETING YOUR PROPERTY TO THE WORLD
550 companies 4,800 o ces
When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World®:
» We have the resources to market your property to the highest possible number of potential buyers.
» We expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.
70+ countries
134,000 sales associates
RELOCATION SERVICE
Our Corporate & Consumer Business Services team of experienced full-time professionals, one of the largest in the U.S. and the first in Georgia to earn the RELO® Quality Certification, is ready to assist you with your move.
We will help you with a move across Atlanta, across the United States, or around the world. As a Diamond Award Recipient, the highest member achievement given by Leading Real Estate Companies of the World®, we put the expertise, reputation and personalized service of Georgia’s best Relocation Division to work for you.
