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Best For Proximity Marketing: iBeacon Protocol App By definition, Proximity Marketing is the dispensation of marketable content to be advertized in a particular distinct locality. This content is transmitted over a broadcasting channel that is preset. These information data packets are received by people who are willing to receive them and have the right device for reception. This transmission can be targeted to a particular audience in a distinct area. iBeacon app development is very important in Proximity Marketing. In simpler terms, Proximity marketing is the marketing of product to the right person, at the right time at the most suited place with suited notifications. It can be used to track customer behaviour, and make changes accordingly. Discounts, combos, incentives, etc can be offered. Thus proximity marketing is a real time location based marketing method. It is being used by Food Chains, Retailers, Fashion Stores and many more. It is going to be the next big thing in business as per IT experts. Related Post: iBeacon App Development – Innovation Begins Here
Why iBeacon Protocol App is Best For Proximity Marketing? iBeacon App Development is increasing daybyday due to the popularity of iBeacon technology. iBeacons are small, cupcake sized devices. It is a BLE (bluetooth low energy) device. The function of iBeacons is transmission of low energy data packet using the Bluetooth channel. (Generally 4.0 protocol is used). The strength of these signals is significant.