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Best For Proximity Marketing: iBeacon Protocol App By definition, Proximity Marketing is the dispensation of marketable content to be advertized in a particular distinct locality. This content is transmitted over a broadcasting channel that is preset. These information data packets are received by people who are willing to receive them and have the right device for reception. This transmission can be targeted to a particular audience in a distinct area. iBeacon app development is very important in Proximity Marketing. In simpler terms, Proximity marketing is the marketing of product to the right person, at the right time at the most suited place with suited notifications. It can be used to track customer behaviour, and make changes accordingly. Discounts, combos, incentives, etc can be offered. Thus proximity marketing is a real time location based marketing method. It is being used by Food Chains, Retailers, Fashion Stores and many more. It is going to be the next big thing in business as per IT experts. Related Post: iBeacon App Development – Innovation Begins Here
Why iBeacon Protocol App is Best For Proximity Marketing? iBeacon App Development is increasing daybyday due to the popularity of iBeacon technology. iBeacons are small, cupcake sized devices. It is a BLE (bluetooth low energy) device. The function of iBeacons is transmission of low energy data packet using the Bluetooth channel. (Generally 4.0 protocol is used). The strength of these signals is significant.
Transmission range is 400 meters. Thus it has sufficient range for Proximity Marketing purposes. This is because it has the ability to make a smartphone into a marketplace for proximity marketing. The seller can directly target the device owner, who in turn is an interested party, that too in a within a closed proximity. An iBeacon App Development expert can trigger various actions on your smartphone according to the various bluetooth signals received. You can receive notifications when the linked object goes out of the range of the proximity or comes into the range of proximity. The benefits of using iBeacon Protocol App for Proximity Marketings are many.
1) The first and foremost is its Integration. iBeacon, being a native Apple technology, integrates effortlessly with the Apple network. 2) Accuracy is a big plus for iBeacon App Development. It is much more accurate than GPS and RFID. It is seamlessly accurate indoors too. Atmospheric disturbances or Infrastructural barriers are not faced as it is based on Bluetooth 4.0 3) CostEffectiveness: Apple devices are used on a massive scale. Thus, iBeacons can easily be integrated to them, making it very affordable, accessible and scalable. 4) Privacy: iBeacons do not track the user all the time. They do not follow you everywhere. They provide notification only when you are in the close proximity. Therefore, the user can be tensionfree as their privacy is not being invaded. Thus, it is
very safe to use iBeacons. Privacy is maintained. 5) The rising tide: There is a huge surge of popularity created by iBeacons in Proximity Marketing. Their wave is rising largely in the Retail Sector. Business valuation worth Billions is being and will be affected by iBeacons.
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Thus, due to their attributes of accessibility and scalability, iBeacon Protocol Apps are the best for Proximity Marketing.
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