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How Beacon Apps Will Impact the Digital Commerce Beacon app development is the new trend in the digital market these days. Beacons are tiny devices working on Bluetooth and running on battery, they are used to transmit signals to the people close enough to their radius. A Beacon device sends messages to the smartphones which are in its proximity, it is totally unaware about the surrounding devices, so there is no scope of data-theft in this technology. Beacon app development will create a powerful impact in the digital commerce and will strengthen the bond between the retailers and the customers through its prolific use.
Beacon App Development is like a boon for Offline market. Since 5 years, offline market is facing serious trouble due to the heavy competition offered by online e-commerce stores. People are very comfortable buying products online due to its luxury, you can order what you want straight from your home and it will be delivered to your doorstep within few days, what else do people want? So, the local retailers are forced to face loss in their business. But, as Beacons have arrived, it will enlighten the physical shopping era once again. Beacons will lead a combat against online ecommerce stores.
Beacons as said are used to transmit signals to the smartphones of customers which are in its range. So, the shop-owners can welcome their customers with a Welcome message as soon as they enter the shop. Through Beacons, it is also possible to navigate the customers within big stores, now the customers can easily reach their favorite section directly. Customer’s shopping behaviour can be analysed, one can monitor the entry time, exit time, the section in which customers spend most of