What’s New: SEO Trends in 2018
As you know that 2017 came up with various SEO tools and practices such as Google’s AMP(Accelerated Mobile Pages), increment in HTTPS, the awareness regarding backlinks, the essential steps for the overuse of 301 redirects and also increasing the popularity of voice search by reformatting of rich snippets. However, most of them will be continued in 2018 and most of them will fall apart but what will arise in 2018 which can be the part of Professional SEO Services let’s find out.
• Increase In SERP Features SERP(Search Engine Results Page) features include news block, local packs, AdWords, featured Snippets, image pack, video, tweet, shopping results, site links, and reviews. The only question comes out for SERP is “How will you be able to monitor your ranking for all the SERPs? So here, we’ll go for the solution. There are multiple tools i.e. Rank Tracker, which will allow you to analyze your ranking of all your SERPs and will even display you the keywords which are generating potential traffic.
• Rich Snippet There are rich snippets and regular snippets. Both incorporate an interactive title, a URL, and a meta description. Rich snippets have more consolidated titles that incorporate “|” rather than a dash(-), reviews and a picture. The way in which you structure the information is essential in how a search engine will show the data. While the distinction may appear to be irrelevant, it has been demonstrated that indexed lists with appropriately arranged rich snippets get more clicks and have a higher active clicking factor, which consequently expands the potential deals.
• Page Loading Speed This is one of the most frustrating problem occurring most of the time. Users have the tendency to open another website to find the answers if the current website take a lot of time to open and that similar website can be yours. Just remember, if your page takes time to load, it can have adverse affects on your website traffic at the same time. Although in 2018, you have the solution through Google’s PageSpeed Insights. This tool will let you know the reasons behind the depletion of your page speed. For the companies who are providing Professional SEO Services, 2018 can be their perfect year for practicing the latest SEO strategies as it seems that there are a lot of improvements done and a lot of improvements are about to happen in the near future.
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