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Why Customers Abandon Your Cart in Magento Stores? As a Magento eCommerce store owner, you have to be careful of a lot of things. One of those things is the Cart and the checkout process of your magento store. For this, you will have to tweak your Magento eCommerce Development process.
You may have the best products on your site, but little things like the design of your cart, process if checkout, etc make a huge difference which can be understood only by a Magento Development Company. Sometimes it happens that the customer selects a product on your website to buy, they move to the cart, and from there, they abandon it. This type of abandonment of the cart can happen due to a lot reasons.
Below are some of the common reasons for the cart abandonment.
Related: How to Improve Magento Conversion Rates?
Complicated Pricing:
Your customer saw a particular price of a product on the store. After a lot of scrolling, they decided that they want that product, and it fits budget. So they add it to their cart. Then they add all the details, the shipping address, payment method, etc. At the checkout page, the price is different from what they saw. It is unreasonably high. It maybe the Shipping cost, or any other cost. This frustrates the customer, and they end up abandoning the cart. This should be avoided. Your pricing should be transparent and the shipping cost (or any other cost) should be reasonable.
Absence of Clear CTA:
Any Magento eCommerce Development process should implement CTA. Absence of a clear Call to Action is not a good practice in Magento Development Service. There should always be a clear guidance provided by the site, just by its design, to let the customer know where they should be going.
Long and Complicated Checkout:
Sometimes, websites ask too much information from the customers during checkout. This makes the process very long and annoying. The basic details like email id, phone number can be obtained from the User’s login data. There should be saved addresses and preferred payment options from previous purchases. The checkout process should overall be guided and easy. Otherwise, the customer will be regretting their choice and abandon the cart immediately.
Related: Same day shipping , New Standard for eCommerce business!
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