Design Maze_Selected Works of Joanne Li by haruko821

SELECTED WORKS OF JOANNE LI

ABOUT DESIGN MAZE

Sometimes, design to me is like being inside a maze. The solution remains mysterious until the end of the exercise. â&#x20AC;&#x201D;Joanne Li

DESIGN MAZE

Concept

GOAL

S T R AT E G Y

The goal of running a maze is always to find

Develop a design strategy to me is like working out a logical

an exit. When it comes to designing, the goals

plan and trying to follow it throughout the design process,

can be various. For me, getting a clear view

only to be turned back by the constraints encountered along

and full understanding of the project's goal is

the way. As in a maze, I continue my exploration through

very important to me for establishing a good

further applications of logic, some intuitive guesswork, and

starting position.

a certain amount of trial and error until the problem is successfully solved.

DESIGN MAZE

Contents

MAZE 01

A Taste of Sweet

Page. 002-015

MAZE 02

A Relaxing Rhythm

MAZE 03

An Uncertain Journey

Page. 024-055

MAZE 04

A Central Theme

MAZE 05

The Art of Shaving

Page. 074-097

Page. 112-123

A Linear Sans

Page. 136-153

Page. 098-111

MAZE 08

The Daily Delight

MAZE 09

The Shift of Pan Am

Page. 056-073

MAZE 06

MAZE 07

A Cohesive Look

Page. 016-023

Page. 124-135

MAZE 10

Teenfluence Project

Page. 154-171

DESIGN MAZE

0 0 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A TA S T E O F S W E E T

MAZE NO. _

01 / 10 A TA S T E O F SWEET

ENTRANCE

The secret of success in life is to eat what you like and let the food fight it out inside. â&#x20AC;&#x201D;Mark Twain

GOAL

S T R AT E G Y

To design a new brand identity and packaging

In order to express the unique rich taste of the chocolates

for an artisan chocolate maker Cocao & Co.

through the packaging, I drew inspiration from calligraphy.

The chocolates of Cocao & Co are made from

Different brush strokes shown on the packaging not only

raw cocoa beans. Their signature product is

work as design patterns which resonate with the taste but

dark chocolate bars that have a deep, rich,

also represent flavors and ingredients of each bars.

and intense taste.

KEYWORDS

Raw

Deep

Flavor

Calligraphy

Intense

Ingredient

Rich

Brush

Taste

DELIVERABLES

___ App

___ Book

___ Web

___ Branding

Ă&#x2014; Packaging ___

___ Identity

___ Poster

___ Other

SPECS

TIME

CLIENT

LO C AT I O N

D U R AT I O N

Fall 2013

Cocao & Co

Malaysia

15 Days

PA G E _ 0 0 3

DESIGN MAZE

0 0 4 _ PA G E

SELECTED WORKS OF JOANNE LI

DESIGN MAZE

0 0 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A TA S T E O F S W E E T

MAZE NO. _

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P R O J E C T _ A TA S T E O F S W E E T

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PA G E _ 0 0 9

DESIGN MAZE

0 1 0 _ PA G E

SELECTED WORKS OF JOANNE LI

DESIGN MAZE

0 1 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A TA S T E O F S W E E T

MAZE NO. _

PA G E _ 0 1 3

DESIGN MAZE

0 1 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A R E L A X I N G R H Y T H M

MAZE NO. _

02 / 10 A RELAXING RHYTHM

ENTRANCE

Music is the mediator between the spiritual and the sensual life. — Ludwig van Beethoven

GOAL

S T R AT E G Y

To design a poster based on our interpretation

I chose to work with the song Lazy Days by Enya. It's a song

of a piece of music through imagery, layout

of dreams and imagination. It relaxes my mind and when I

and typography. We needed to gather visuals

listen to it my mind wanders everywhere. I used hand drawn

and our moods that associate with the song.

type and paired it with San Serif type to create fusions of

We are also encouraged to explore related

forms. Techniques such as the distortion of light and folding

photography techniques, use different design

were also used to create an abstract and mysterious visual

materials and project designs onto various

experience that conveyed the mood of the song in an unique

surfaces such as walls and projection screen.

typographical manner.

KEYWORDS

Relax

Float

Fly

Dream

Imagination

Wander

Slow

Fusion

Sail

DELIVERABLES

___ App

___ Book

___ Web

___ Branding

× Packaging ___

___ Identity

___ Poster

___ Other

SPECS

TERM

COURSE

INSTRUCTOR

D U R AT I O N

Spring 2014

Type Experiments

Stan Zienka

5 Weeks

PA G E _ 0 1 7

DESIGN MAZE

0 1 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A R E L A X I N G R H Y T H M

MAZE NO. _

PA G E _ 0 1 9

DESIGN MAZE

SELECTED WORKS OF JOANNE LI

Lazy Lazy old old day, day, rolling rolling away, away,

0 2 0 _ PA G E

A One One red red balloon, balloon,

P R OJ E CT _A R E L A X I N G R H Y T H M

MAZE NO. _

PA G E _ 0 2 1

DESIGN MAZE

0 2 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A R E L A X I N G R H Y T H M

MAZE NO. _

PA G E _ 0 2 3

DD EESSII G G NN M M AAZZEE

0 2 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

03 / 10 A N U N C E R TA I N JOURNEY

ENTRANCE

The greater the obstacle, the more glory in overcoming it. — Jean-Baptiste Poquelin

GOAL

S T R AT E G Y

To create an imaginary film festival for the

I chose the director Walter Salles. All visual execution is

chosen movie director. Extract a theme that

based on the thread 'It's the obstacles and difficulties along

ties together all of the director’s selected

the way that lead us to discover our strength and take us

movies and create a cohesive visual system

further.’ I decided to use brown antique leather, beige linen

through different design materials. Design

and grey painted wooden boxes to drive across the texture

a series of design deliverables based on the

of an uncertain road trip. The use of journey related images

extracted theme.

illustrate the strong sense of realism.

KEYWORDS

Road

Obstacle

Strength

Discover

Overcome

Uncertain

Shift

Journey

Realism

DELIVERABLES

___ App

× Book ___

× Web ___

___ Branding

× Packaging ___

× Identity ___

× Poster ___

___ Other

SPECS

TERM

COURSE

INSTRUCTOR

D U R AT I O N

Spring 2015

Integrated Communications

Christopher Morlan

15 Weeks

PA G E _ 0 2 5

DESIGN MAZE

SELECTED WORKS OF JOANNE LI

F I L M D I R E C T O R W A LT E R S A L L E S

0 2 6 _ PA G E

DESIGN MAZE

0 2 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 2 9

DESIGN MAZE

0 3 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 3 1

DESIGN MAZE

0 3 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

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SELECTED WORKS OF JOANNE LI

0 3 4 _ PA G E

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

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DESIGN MAZE

0 3 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 3 7

DESIGN MAZE

0 3 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 3 9

DESIGN MAZE

0 4 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 4 1

DESIGN MAZE

0 4 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 4 3

DESIGN MAZE

0 4 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 4 5

DESIGN MAZE

0 4 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 4 7

DESIGN MAZE

0 4 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 4 9

DESIGN MAZE

0 5 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 5 1

DESIGN MAZE

0 5 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 5 3

DESIGN MAZE

0 5 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ A N U N C E R TA I N J O U R N E Y

MAZE NO. _

PA G E _ 0 5 5

DESIGN MAZE

0 5 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C E N T R A L T H E M E

MAZE NO. _

04 / 10 A CENTRAL THEME

ENTRANCE

You see, but you do not observe. The distinction is clear. â&#x20AC;&#x201D;Sherlock Holmes

GOAL

S T R AT E G Y

To mentally and physically record things that

Sundays are usually spent relaxing with a lot of laziness

we see, hear, touch and smell as we go about

and inertia in the mix. The notion of time is distorted on

our daily routines. Then use these recordings

Sundays because everything goes slowly and unhurriedly.

to write and design a book similar to a journal

The book portrays my activities and thoughts on Sunday.

but with more depth. The book should reflect

Black and white imagery, geometric graphic elements and

a central theme or idea that we develop from

editorial typographic layouts were used to illustrate and

our daily observations.

emphasize my mood change.

KEYWORDS

Record

Mood

Routine

Observation

Environment

Contrast

Habitat

Contrast

Visual

DELIVERABLES

___ App

Ă&#x2014; Book ___

___ Web

___ Branding

___ Packaging

___ Identity

___ Poster

___ Other

SPECS

TERM

COURSE

INSTRUCTOR

D U R AT I O N

Spring 2014

Type Experiment

Stan Zienka

5 Weeks

PA G E _ 0 5 7

DESIGN MAZE

0 5 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C E N T R A L T H E M E

MAZE NO. _

PA G E _ 0 5 9

DESIGN MAZE

0 6 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C E N T R A L T H E M E

MAZE NO. _

PA G E _ 0 6 1

DESIGN MAZE

0 6 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C E N T R A L T H E M E

MAZE NO. _

PA G E _ 0 6 3

DESIGN MAZE

0 6 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C E N T R A L T H E M E

MAZE NO. _

PA G E _ 0 6 5

DESIGN MAZE

0 6 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C E N T R A L T H E M E

MAZE NO. _

PA G E _ 0 6 7

DESIGN MAZE

0 6 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C E N T R A L T H E M E

MAZE NO. _

PA G E _ 0 6 9

DESIGN MAZE

0 7 0 _ PA G E

SELECTED WORKS OF JOANNE LI

PA G E _ 0 7 1

DESIGN MAZE

0 7 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C E N T R A L T H E M E

MAZE NO. _

PA G E _ 0 7 3

DESIGN MAZE

0 7 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

05 / 10 THE ART OF S H AV I N G

ENTRANCE

We seem to believe it is possible to ward off death by following rules of good grooming. —Don Delillo

GOAL

S T R AT E G Y

To find a hand-written sign which contains at

I found a sign in front of a barber shop which contained the

least three different pieces of information

following: barber, styling, shave, trim, and grooming for

written by local stores or people on the street.

the greater good. After being inspired, I came up with an

To be inspired by the chosen sign and words,

imaginary barber shop branding campaign called 'Chop

expand the meaning of contained information,

Shop'. The logo design and visual system is based on the

recreate it as a campaign, and generate a

original store atmosphere. Chop Shop aims to provide a

brand system.

classic barbering, grooming and styling experience for the modern gentleman.

KEYWORDS

Barber

Style

Trim

Community

Experience

Gentleman

Classic

Service

Modern

DELIVERABLES

___ App

× Book ___

___ Web

× Branding ___

× Packaging ___

× Identity ___

___ Poster

___ Other

SPECS

TERM

COURSE

INSTRUCTOR

D U R AT I O N

Spring 2013

Visual Literacy

Hunter Wimmer

4 Weeks

PA G E _ 0 7 5

DESIGN MAZE

0 7 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

PRIMARY LOGO

LOGO BADGE 01

LOGO BADGE 02

PA G E _ 0 7 9

DESIGN MAZE

0 8 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

PA G E _ 0 8 1

DESIGN MAZE

0 8 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

PA G E _ 0 8 5

DESIGN MAZE

0 8 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

PA G E _ 0 8 7

DESIGN MAZE

0 8 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

PA G E _ 0 8 9

DESIGN MAZE

0 9 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

PA G E _ 0 9 1

DESIGN MAZE

0 9 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

PA G E _ 0 9 3

DESIGN MAZE

0 9 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

PA G E _ 0 9 5

DESIGN MAZE

0 9 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _T H E A R T O F S H AV I N G

MAZE NO. _

PA G E _ 0 9 7

DESIGN MAZE

0 9 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A L I N E A R S A N S

MAZE NO. _

06 / 10 A LINEAR SANS

ENTRANCE

Type is a beautiful group of letters, not a group of beautiful letters. — Matthew Carter

GOAL

S T R AT E G Y

To generate contents and design a 12-page

I chose to work with the geometric sans serif typeface

type specimen book for promoting a typeface

Avenir Next created by Adrian Frutiger. The design of the

produced by Monotype Imaging. Create an

book focused on highlighting Avenir Next’s legibility and

effective visual communication style such as

its optimal balance of harmony and contrast. Words from

story-telling in a limited number of pages.

different areas are showcased to indicate the wide usage of this linear sans typeface.

KEYWORDS

Highlight

Modern

Optimal

Flexibility

Harmony

Legibility

Contrast

Balance

Usage

DELIVERABLES

___ App

× Book ___

___ Web

___ Branding

___ Packaging

___ Identity

___ Poster

___ Other

SPECS

TERM

COURSE

INSTRUCTOR

D U R AT I O N

Spring 2013

Type Composition

David Hake

3 Weeks

PA G E _ 0 9 9

DESIGN MAZE

SELECTED WORKS OF JOANNE LI

GEOMETRIC SANSSERIF 1 0 0 _ PA G E

P R OJ E CT _A L I N E A R S A N S

MAZE NO. _

PA G E _ 1 0 1

DESIGN MAZE

1 0 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A L I N E A R S A N S

MAZE NO. _

PA G E _ 1 0 3

DESIGN MAZE

1 0 4 _ PA G E

SELECTED WORKS OF JOANNE LI

DESIGN MAZE

1 0 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A L I N E A R S A N S

MAZE NO. _

PA G E _ 1 0 7

DESIGN MAZE

1 0 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A L I N E A R S A N S

MAZE NO. _

PA G E _ 1 0 9

DESIGN MAZE

1 1 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A L I N E A R S A N S

MAZE NO. _

PA G E _ 1 1 1

DESIGN MAZE

1 1 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C O H E S I V E LO O K

MAZE NO. _

07 / 10 A CO H E S I V E LOOK

ENTRANCE

The love for all living creatures is the most noble attribute of man. â&#x20AC;&#x201D;Charles Darwin

GOAL

S T R AT E G Y

To redesign three book covers as a series.

I came up with an idea of redesigning the covers of three

They needed to have a cohesive look and

books that reveal the science behind the mysterious

use spot colors and dark background color

stories of the owl, the elephant and the octopus. Three

to enhance the typographical approach.

spot colors along with dark backgrounds were chosen to emphasize the dual aspect of science and mystery. The outline illustrations were used to indicate the subject matter and content of each book.

KEYWORDS

Fiction

Mystery

Animal

Cohesive

Illustration

Emphasize

Classic

Contrast

Science

DELIVERABLES

___ App

___ Book

___ Web

___ Branding

Ă&#x2014; Packaging ___

___ Identity

___ Poster

___ Other

SPECS

TERM

COURSE

INSTRUCTOR

D U R AT I O N

Spring 2013

Type Composition

David Hake

4 Weeks

PA G E _ 1 1 3

P R OJ E CT _A C O H E S I V E LO O K

MAZE NO. _

PA G E _ 1 1 5

DESIGN MAZE

1 1 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C O H E S I V E LO O K

MAZE NO. _

PA G E _ 1 1 7

DESIGN MAZE

1 1 8 _ PA G E

SELECTED WORKS OF JOANNE LI

DESIGN MAZE

1 2 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _A C O H E S I V E LO O K

MAZE NO. _

PA G E _ 1 2 1

DESIGN MAZE

1 2 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E D A I LY D E L I G H T

MAZE NO. _

08 / 10 T H E D A I LY DELIGHT

ENTRANCE

Cooking is at once child's play and adult joy. And cooking done with care is an act of love. —Craig Claiborne

GOAL

S T R AT E G Y

Design a mobile app of your choice. It has

Daily Delight is an app for those who want to be inventive

to be interactive, user friendly, intuitive and

in the kitchen. It’s an 'online urban cooking book' which

easy to use.

provides collection of recipes that help users cook meals based on their mood, body condition, nutrition targets, occasion and cuisine type. With this app, users can also share their recipes and cooking experience.

KEYWORDS

Need

Flavor

Cooking

Cuisine

Occasion

Recipe

Health

Mood

DELIVERABLES

× App ___

___ Book

___ Web

___ Branding

___ Packaging

___ Identity

___ Poster

___ Other

SPECS

TIME

COURSE

INSTRUCTOR

D U R AT I O N

Fall 2014

Nature of Interaction

Amir Bahadori

4 Weeks

PA G E _ 1 2 5

DESIGN MAZE

1 2 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E D A I LY D E L I G H T

MAZE NO. _

PA G E _ 1 2 7

DESIGN MAZE

1 2 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E D A I LY D E L I G H T

MAZE NO. _

PA G E _ 1 2 9

DESIGN MAZE

1 3 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E D A I LY D E L I G H T

MAZE NO. _

PA G E _ 1 3 1

DESIGN MAZE

1 3 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E D A I LY D E L I G H T

MAZE NO. _

PA G E _ 1 3 3

DESIGN MAZE

1 3 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E S H I F T O F PA N A M

MAZE NO. _

09 / 10 THE SHIFT OF PA N A M

ENTRANCE

Culture is a way of coping with the world by defining it in detail. —Malcolm Bradbury

GOAL

S T R AT E G Y

To rebrand a dead, defunct or dying brand and

I chose to rebrand the Pan Am known for being an industry

revive it into a new life. The chosen brand can

innovator and the largest international air carrier in United

be repositioned and expanded from where it

States. The rebranded Pan Am aims to expand the horizons

presently sits. In order to develop a new visual

and enrich peoples lives through both personal and cultural

system and future possibilities, the brand soul

explorations. Pan Am will bring human cultural exchange

can be redefined without changing the original

experiences to higher altitudes. The logo design and visual

core meaning.

system is based on the idea of celebrating culture exchange and global community.

KEYWORDS

Culture

Enrich

Horizon

Community

Experience

Innovation

Exchange

Passion

Expand

DELIVERABLES

___ App

× Book ___

× Web ___

___ Branding

___ Packaging

× Identity ___

___ Poster

___ Other

SPECS

TERM

COURSE

INSTRUCTOR

D U R AT I O N

Fall 2015

Nature of Identity

Hunter Wimmer

15 Weeks

PA G E _ 1 3 7

P R O J E C T _ T H E S H I F T O F PA N A M

MAZE NO. _

PA G E _ 1 3 9

DESIGN MAZE

1 4 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E S H I F T O F PA N A M

MAZE NO. _

PA G E _ 1 4 1

DESIGN MAZE

SELECTED WORKS OF JOANNE LI

LOGO DIRECTION DIRECTION 01

1 4 2 _ PA G E

P R O J E C T _ T H E S H I F T O F PA N A M

MAZE NO. _

LOGO DIRECTION DIRECTION 02

PA G E _ 1 4 3

DESIGN MAZE

1 4 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E S H I F T O F PA N A M

MAZE NO. _

PA G E _ 1 4 5

DESIGN MAZE

1 4 6 _ PA G E

SELECTED WORKS OF JOANNE LI

PA G E _ 1 4 7

DESIGN MAZE

1 4 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E S H I F T O F PA N A M

MAZE NO. _

PA G E _ 1 4 9

DESIGN MAZE

1 5 0 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E S H I F T O F PA N A M

MAZE NO. _

PA G E _ 1 5 1

DESIGN MAZE

1 5 2 _ PA G E

SELECTED WORKS OF JOANNE LI

P R O J E C T _ T H E S H I F T O F PA N A M

MAZE NO. _

PA G E _ 1 5 3

DESIGN MAZE

1 5 4 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _ T E E N F LU E N C E P R OJ E CT

MAZE NO. _

M FA T H E S I S

Substance abuse in our nationâ&#x20AC;&#x2122;s teens has become a major public health issue.

PA G E _ 1 5 5

DESIGN MAZE

1 5 6 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _ T E E N F LU E N C E P R OJ E CT

MAZE NO. _

10 / 10 TEENFLUENCE P R OJ E CT

ENTRANCE

The positive family and peers influences appear to reduce the risk of drug abuse among teens. —National Institute on Drug Abuse

GOAL

S T R AT E G Y

To develop an MFA thesis by identifying and

I chose teen substance abuse as my thesis topic since

defining the problems, distilling information,

it has been a serious national public health issue. As a

and finding solutions with a graphic design

person who went through the struggles of the teenage

approach. The design solutions will reach

years, I want to help teens solve their problems without

the audience on multiple levels and across

resorting to drugs. After finding out the main causes of

multiple design platforms.

teen substance abuse are study stress, peer pressure and misuse of both prescription and over-the-counter drugs, I decided to design a task oriented app to guide teens in facing their problems.

KEYWORDS

Drug

Influence

Task

Teenager

Peer

Innovation

Health

Pressure

Reward

DELIVERABLES

× App ___

× Book ___

× Web ___

× Branding ___

___ Packaging

× Identity ___

× Poster ___

___ Other

SPECS

TERM

COURSE

INSTRUCTOR

D U R AT I O N

Spring 2015

MFA Thesis

Phil Hamlett, Bob Slote

3 Semesters

PA G E _ 1 5 7

DESIGN MAZE

SELECTED WORKS OF JOANNE LI

LOGO DEVELOPMENT

1 6 0 _ PA G E

P R OJ E CT _ T E E N F LU E N C E P R OJ E CT

MAZE NO. _

PA G E _ 1 6 1

DESIGN MAZE

SELECTED WORKS OF JOANNE LI

Salvia

ALSO KNOWN AS

NICKNAME

Salvia Divinorum

Magic Mint

E F F E C T S O N H E A LT H

Loss of coordination, Loss of memory, Dizziness, Slurred Speech

1 6 2 _ PA G E

P R OJ E CT _ T E E N F LU E N C E P R OJ E CT

Marijuana

MAZE NO. _

Spice

Bath Salts

Salv

ALSO KNOWN AS

NICKNAME

ALSO KNOWN AS

NICKNAME

ALSO KNOWN AS

NICKNAME

Canabis

Pot, Weed, Herb

Synthetic Marijuana

K2, Bliss, Stunk

Bloom

White Lightning

ALSO

Salvia

E F F E C T S O N H E A LT H O N C E A B U S E

E F F E C T S O N H E A LT H

EFFEC

Increased heart rate, Lung and breathing

Fast heart rate, Throwing up, Feeling

Racing heart, High blood pressure, Chest pains, Panic attacks

Loss o Dizzin

problems, Mental health problems

Methamphetamine

nervous, Feeling confused

Prescription Drugs

MDMA

Coc

ALSO KNOWN AS

NICKNAME

ALSO KNOWN AS

NICKNAME

ALSO KNOWN AS

NICKNAME

ALSO

Methamphetamine

Crystal, Speed

Ecstasy

Beans, Clarity

Prescription medicine

Candy

Coke

E F F E C T S O N H E A LT H

EFFEC

Anxiety and confusion, Mood swings Problems sleeping, Violent behavior

Muscle tension, Teeth clenching, Chills or sweating, Blurred vision

Slurred speech, Sleepiness, Shallow breathing, Disorientation

Highe press

PA G E _ 1 6 3

DESIGN MAZE

SELECTED WORKS OF JOANNE LI

Heroin

y Pills

on,

Opioids

ALSO KNOWN AS

NICKNAME

ALSO KNOWN AS

NICKNAME

ALSO KNOWN AS

NICKNAME

Heroin

Smack

Pain Medications

Oxy, Happy Pills

Heroin

Smack

E F F E C T S O N H E A LT H

Severe itching, Slowed breathing, Coma

Sleepiness, Confusion, Constipation, Breathing problems

Severe itching, Slowed breathing, Coma Throwing up

Throwing up

Nicotine

nies

eep, e

Heroin

Stimulants

Nicotine

ALSO KNOWN AS

NICKNAME

ALSO KNOWN AS

NICKNAME

ALSO KNOWN AS

NICKNAME

Tobacco, Cigarettes

Smokes

Amphetamines

Skippy, Bennies

Tobacco, Cigarettes

Smokes

E F F E C T S O N H E A LT H

Lung or respiratory problems, Cancer, Heart disease, Aging skin and teeth

Irregular heartbeat, Decreased sleep, Intense anger, High blood pressure

Lung or respiratory problems, Cancer, Heart disease, Aging skin and teeth

1 6 4 _ PA G E

P R OJ E CT _ T E E N F LU E N C E P R OJ E CT

MAZE NO. _

Depressants Drugs

ALSO KNOWN AS

NICKNAME

Depressant Medications

Barbs

E F F E C T S O N H E A LT H

Loss of coordination, Loss of memory, Dizziness, Slurred Speech

PA G E _ 1 6 5

DESIGN MAZE

1 6 6 _ PA G E

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P R OJ E CT _ T E E N F LU E N C E P R OJ E CT

MAZE NO. _

PA G E _ 1 6 7

DESIGN MAZE

1 6 8 _ PA G E

SELECTED WORKS OF JOANNE LI

P R OJ E CT _ T E E N F LU E N C E P R OJ E CT

MAZE NO. _

PA G E _ 1 6 9

DESIGN MAZE

1 7 0 _ PA G E

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P R OJ E CT _ T E E N F LU E N C E P R OJ E CT

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Acknowledgements

T H A N K Y O U T O M Y PA R E N T S

THANK YOU TO MY FRIENDS

Thank you mom and dad for showing me the

Thank you to all my friends for offering me help. Thank you

unconditional love in its rarest form, what it

for being by my side and making my life worth living. Thank

feels like, and how it can extend beyond life’s

you dear friends for being in my life, you guys really have

obstacles and challenges. Dad, thank you for

added so many colors and cheers in to my life.

telling me what I’m capable of. For giving me the support that I needed to build a dream to THANK YOU TO MY INSTRUCTORS

chase after. And for believing that I have the talent to reach my goals. Mom, thank you for making me realize that I’m worth everything

Thank you to all my instructors. You are always supportive,

in this world. Therefore I should never settle

inspiring and encouraging. Many thanks to Michael Kilgore,

for less than what I deserve. Without each of

David Hake, Hunter Wimmer, Phil Hamlett, Bob Slote, Mary

you, I would be nowhere near the person I’m

Scott, and my ESL support instructors Susan Pasley, Stacy

and the person I’m still working on becoming.

Nelson and Jill Ballard.

DESIGN MAZE

Colophon

SCHOOL

Academy of Art university, School of Graphic Design COURSE

Senior Portfolio

INSTRUCTOR

Mary Scott STUDENT

Joanne Li

PHONE

415.316.9644 EMAIL

joanneli821@yahoo.com

WEBSITE

joannelidesign.com TITLE OF BOOK

Design Maze

BINDERY

blurb.com SOFTWARE

Adobe Creative Cloud 2015

PHOTOGRAPHY

Joanne Li COVER STOCK

Image Wrap Matte Finish

TEXT STOCK

Proline Uncoated 100# FONTS

Minion Pro/ Bold and Din Pro/ Regular/ Medium/ Bold