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PORTFOLIO OF JOANNE LI _
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E
N
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Y
A
Lazy old day, rolling away,
One red balloon,
Dreaming the day away,
Floats to the moon,
Don't want to go,
Just let it fly away.
Now that I'm in the flow,
Dreaming the day away,
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↳ WALTER SALLES Brazilian filmmaker and film producer
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04 ‹
ENTRANCE
You see, but you do not observe. The distinction is clear. —S h e r l o c k H o l m e s
GOAL
‹
‹
S T R AT E G Y
To mentally and physically record things that
Sundays are usually spent watching television with a lot of
we see, hear, touch and smell as we go about
laziness and inertia in the mix. The notion of time is distorted
our daily routines. Then use these recordings
on Sundays because everything goes slowly and unhurriedly.
to write and design a book similar to a jour-
The book portrays the slow passage of time and laziness on
nal but with more depth. The book should
the weekend through the use of images of everyday objects
reflect a central theme that we develop from
such as the bed, television, etc.
our daily observations. DELIVERABLES
‹
‹
KEYWORDS
Record
Mood
Routine
Observation
Environment
Contrast
Habitat
Contrast
Visual
___ App
× Book ___
___ Web
___ Branding
___ Packaging
___ Identity
___ Poster
___ Other
‹
SPECS
TERM
COURSE
INSTRUCTOR
DURATION
Spring 2014
Type Experiment
Stan Zienka
5 Weeks
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↳ PRIMARY LOGO
↳ BADGE 01
↳ BADGE 02
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ENTRANCE
Type is a beautiful group of letters, not a group of beautiful letters. —M a t t h e w C a r t e r
S T R AT E G Y
‹
‹
GOAL
To mentally and physically record things that we see,
Sundays are usually spent watching television with a lot of laziness
hear, touch and smell as we go about our daily rou-
and inertia in the mix. The notion of time is distorted on Sundays
tines. Then use these recordings to write and design
because everything goes slowly and unhurriedly. The book portrays
a book similar to a journal but with more depth. The
the slow passage of time and laziness on the weekend through the
book should reflect a central theme that we develop
use of images of everyday objects such as the bed, television, tooth
from our daily observations.
brush, etc.
DELIVERABLES
‹
‹
KEYWORDS
Record
Mood
Routine
Observation
E n v i ro n m e n t
Contrast
Habitat
Contrast
Visual
___ App
___ × Book
___ Web
___ Branding
___ Packaging
___ Identity
___ Poster
___ Other
‹
SPECS
TERM
COURSE
INSTRUCTOR
DURATION
Spring 2014
Type Experiment
Stan Zienka
5 Weeks
DEISGN MAZE
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GEOMETRIC SANSSERIF
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↳ LOGO DEVELOPMENT DIRECTION 1
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