MEDIA INFORMATION 2021
Unparalleled coverage of the Asia Pacific’s media industry The Asia Pacific’s media industry is evolving at a rapid pace and Television Asia Plus is here to provide full coverage and an unbiased look at everything that is happening in the region. Television Asia Plus embraces Asia Pacific’s vibrant broadcast, production, and distribution of content across Free TV, Pay-TV, OTT, short video, livestream and new media platforms. We take a look at the trends, the current market, and the freshest news and information on what’s happening in the industry today. Our digital platforms comprising tva.onscreenasia.com and @TVAsiaPlus on FB, Twitter and LinkedIn cover the latest industry news and movements. Meanwhile our print version is available as bonus distribution at all major trade events including HK Filmart, APOS, Mipcom Cannes and ATF. In the market for over two decades, Television Asia Plus has been proven to be a reliable and reputable television content journal. We reach 15,000 senior content professionals across Asia Pacific through our web, social media, e-newsletters and print products.
What makes Television Asia Plus unique? • Highly-respected, in-depth quality editorial • 27 years of experience in covering the Asian and international television industry • A dedicatead team that is committed to quality
Editorial/Publisher RAYMOND WONG Publishing Director raymond@harvest-info.com MONINA EUGENIO Editor editor-tva@harvest-info.com Operations MARI VERGARA Head of Operations mari@asiantvawards.com Sales SIMON LEE USA/Europe Hong Kong/Middle East sales@harvest-info.com CHUA CHEW HUAT Asia Pacific sales-sg@harvest-info.com Marketing FRANCO RAFAEL mktg@harvest-info.com Technical Support MICHAEL MAGSALIN tech@harvest-info.com
information • Daily news on our website and social media platforms that keep industry professionals abreast with the latest news and trends • Guaranteed reach • Constantly updated distribution lists
Television Asia Plus is published by: HARVEST INFORMATION PTE LTD 1100 Lower Delta Road #02-05-8, EPL Building Singapore 169206 Tel: +65 6828 9330
Editorial Summary News
Analysis
People
Trending
C-Suite
Features
In-Focus
Tradeshows
A curated collection of industry news that is easily digestible for quick reading with relevant images. A popular segment in the publication, this section highlights the new appointments and movements within the industry. Features a one-on-one interview with key industry decision-makers as they talk about their work, professional opinion, and industry insights. A section that puts the spotlight on the latest industry trends and innovations.
The Final Word
A section where professionals can let their writing shine as they talk about their thoughts and opinions on the industry in general.
MEDIA KIT 2021
A section that highlights the whys and hows of industry trends written and contributed by professionals. Takes a look at the latest industry trends such as content, tech, OTT, marketing, and platforms. An in-depth look at stories concerning the broadcast industry as we take a look at the trends and the professional opinions of industry executives. Covers the events around the Asia Pacific including pre-event and post-event coverages.
Circulation Profile Analysis by Country 14% Singapore 12% India 11% South Korea 8% Malaysia 8% Indonesia 7% China 6% Hong Kong 4% Australia 4% Japan
MEDIA KIT 2021
More than
10,000*
qualified subscribers in the region
500-2,000**
Bonus copies to trade shows and conventions. *Publisher’s own data in December 2020. **Bonus copies depend on the size of trade shows.
Analysis by Industry
4% Philippines 4% Thailand 19% Others
Analysis by Job Function 31% Corporate / Senior Management 15% Marketing, Promotions & Distributions 12% Programming 7% Operations Management 5% Creative / Art Direction 4% Media Planning & Buying 26% Others
17% Terrestrial Broadcaster 15% Production House 14% Cable/ Satellite Braodcaster 12% Content Distribution Company 10% Advertising Agency 3% Satellite Operator/Network Provider/Playout Ser-
vices Provider
2% Media Regulator Government 2% Telecom/Mobile/Broadband Service Provider 1% Pay-TV Operator 1% IPTV/Online Content Aggregator/OTT Service Provider 24% Others
Advertising: Digital Media
MEDIA KIT 2021
Our Digital Solutions come into 3 main areas: • Social Media - Facebook, Twitter, Instagram, LinkedIn • www.onscreenasia.com • Enewsletters
Social Media
Up to
126,000
1,000,000
social media followers
TV Asia Plus and the Asia Television Awards have comprehensive social media outreach, with daily posts which are often re-posted and shared.
impressions
Position
Specifications
Per Insertion
Sponsored Post
Link + Post
$ 3,000
Videos
x:xx length
$ 2,000
Mentions
160 characters
$ 200
MEDIA KIT 2021
www.onscreenasia.com Page Views Channel Source
Referral Others 5% Social 5% 6%
Direct
28%
19,700
monthly average website sessions
17,800 monthly average users 57% Organic Search
24,800 monthly average page views
Note: Data based on Google Analytics
Position
Size*
CPM**
Leaderboard
728 x 90
Horizontal
600 x 60
$ 300
Boom box
300 x 250
$ 280
MPU
300 x 700
$ 300
*size in pixels **minimum buy: 10,000 impressions
Leaderboard Ad
Horizontal Ad
Boom Box
MPU
$ 400
MEDIA KIT 2021
E-newsletter Size Pixels
Per Insertion
Leaderboard
728 x 90
$ 3,000
Horizontal ad
600 x 60
$ 2,500
Position Sponsored Content
$ 5,000
12.53% Ave. Open Rate
6.25% Average CTR
Leaderboard Ad
Horizontal Ad
Sponsored Content
TV Asia Enews is a weekly email
Sponsored Contented
to all our readers containing the weeks’ news highlights. The email is sent out every Thursday with a delivery rate of more than 95% and an average open rate of more than 12%, well above industry averages.
Advertising: eBook and Bonus Distribution Published seven times a year, Television Asia Plus offers complete coverage of the Asian TV industry, embracing the region’s vibrant broadcasting, production and distribution businesses, including free TV, pay-TV and new media platforms. Plus a wide range of specialty guides relating specifically to the Asian television industry. Each issue is available both in ebook and print, and also available in the digital archives of www.onscreenasia.com.
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Reach out and extend your reach. Positions
1x
3x
6x
Front Cover
$ 15,000
$ 12,000
$ 10,000
Inside Front Cover
$ 12,000
$ 10,000
$ 8,000
Outside Back Cover
$ 12,000
$ 10,000
$ 8,000
Inside Back Cover
$ 10,000
$ 8,000
$ 6,000
ROP
$ 6,000
$ 5,000
$ 4,000
Bonus Distribution Month of Issue
Trade Show
Distribution Copies
March
Hong Kong Filmart
500
April
MIP TV / MIP DOC / MIP FORMATS APOS Content Tokyo Canneseries
2,000
June
MIP China Shanghai TV Festival Vietnam Telefilm Broadcast Asia
2,500
August
BCWW
500
October
MIP JUNIOR / MIP COM Tokyo International Film Festival TIFFCOM
2,000
November
MIP CANCUN Taipei International TV Market & Forum Asian Animation summit
2,000
December
Asian TV Forum & Market Dubai International Content Market
1,500
Asian Television Awards
MEDIA KIT 2021
Founded in 1996, the Asian Television Awards (ATA) is Asia’s most widely followed and watched Awards ceremony, televised live to 500 million homes across its network of 15 broadcast platforms comprising cable networks, terrestrial broadcasters, OTT platforms and social media live feeds. Broadcast and Social media views are in the millions and 100 regional press and publications carry its news.
Sponsorship opportunities are available in many forms including: • • •
Embedded messaging through script, placements and video insertion Commercial airtime advertising Utilising ATA’s extensive digital and social media properties
• • • •
Merchandising Content Licensing Marketing collaterals Advertising and Public Relations
Our Clients
“In fact, in January there was a big jump of more than 60 per cent (of visitor arrivals) compared to last year in January due to events that were held that month.” – Datuk Abdul Karim Rahman Hamzah, Sarawak Minister of Tourism, Art, Culture, Youth & Sports
Asian Television Awards 2021 will be the 26th edition of the Awards. The Awards is held over 3 days: Friday Day 1 – ATA Technical & Creative Awards. Held in a black tie Gala Dinner format, the evening recognises categories in Documentary and News, Sports, Children and Animation, General Entertainment as well as the best in technical production skillsets. The results are available on FB, IG, Twitter and Weibo.
Saturday Day 2 – ATA Live Show. Televised live across Asia Pacific through our broadcast network, this is a highly watched show featuring a Red Carpet with more than 60 celebrities and performances from renowned Asian performers. The evening recognises all the acting performance categories as well as highly followed entertainment programs like dramas and variety shows.
Sunday Day 3 – ATA Sundown Concert. This is a public concert where the performers who are in town for ATA stay behind to put on a riveting show for their fans and followers. Televised through the ATA broadcast network across Asia Pacific.
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Marketing Services and Solutions
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Editorial Services
We can custom create interviews and feature articles tailored to your messaging. These will be published as “Featured Content”. An additional writing fee on top of the advertising cost will be applicable.
Database Services
Need help to execute your surveys, secure delegates for conferences or promote a new service/show directly to buyers? We provide tailor made email marketing and telemarketing services to our qualified database. Requirements can be tailored by region and industries.
Mechanical Requirements - Size Specifications Ad Size
Trimmed (w x h) (Magazine)
Bleed (w x h) (Magazine)
Trimmed (w x h) Bleed (w x h) (Annual Guide) (Annual Guide)
Double Page Spread
490mm x 335mm
500mm x 345mm
460mm x 300mm
470mm x 310mm
Full Page
245mm x 335mm
255m x 345mm
230mm x 300mm
240mm x 310mm
Material Guidelines Print
Digital files are accepted (Macintosh format only): Illustrator AI/EPS, InDesign and Freehand. All images should be saved in CMYK format, 300 DPI resolution at actual print ad size, all link files and fonts must be included. Artwork created in InDesign, for color management in print option should use Printer Profile as “Photoshop 5 Default CMYK” only. Acrobat PDF files: High resolution PDF with 300 DPI, must be supplied in actual print ad size with bleed allowance and trim marks. All images and fonts embedded. Proofs: 2 final color proofs are required for all ads. Bleed recommendation: Leave 5mm safe area all around. Headlines that cross a spread must be split between words or allow 5mm in gutter.
Online
Web banner: Please provide GIF or PNG files no more than 300 DPI with linking URLs. Text sponsorship: Header, company name, URL and body text must not exceed 100 words. Video: Files may be sent via WeTransfer, Vimeo or Google Drive
Video Format: MOV or MPEG 4 Optimal file size: Codec: H.264 (recommended) Audio Bitrate: Optimal Aspect Ratio: 16:9 or 4:3 Final Resolution: Optimal Bitrate: 1 mbps
No more than 3GB No less than 64kbps HD 1920 x 1080 or SD 720 x 576
Contact Us All advertising insertion orders, digital files, online materials and other production materials should be sent to: MONINA EUGENIO
FRANCO RAFAEL
Editor Marketing editor-tva@harvest-info.com mktg@harvest-info.com
Harvest Information Pte Ltd 1100 Lower Delta Road, #02-05-8, EPL Building, Singapore 169206