DR. ADDY’S
2021 VIRTUAL AWARD SHOW
DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW
CROSS-PLATFORM INTEGRATED BRAND IDENTITY CAMPAIGN GOLD
DCA
The Light Box Branding Campaign Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production
As simple as the concept, not overpowering, and confidently concealing the details within.
CR O S S-P L AT F O R M
INTEGRATED BRAND IDENTITY CAMPAIGN GOLD
DCA
Venture Out Announcement Campaign Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Photography Connor Ryan, Photography Pretty Useful Co., Map Illustration and Animation Cara Greenstein, Sr. PR + Social Media Manager Abbie Gordon, Sr. Account Manager Signs & Designs, Inc., Window and Stair Installation Champion Promotion, Merchandise
INTEGRATED ADVERTISING CAMPAIGN GOLD
DCA
Venture Out Announcement Campaign Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Photography Connor Ryan, Photography Pretty Useful Co., Map Illustration and Animation Cara Greenstein, Sr. PR + Social Media Manager Abbie Gordon, Sr. Account Manager Signs & Designs, Inc., Window and Stair Installation Champion Promotion, Merchandise
ELEMENTS OF ADVERTISING ILLUSTRATION GOLD
Archer Malmo
UX is like training a kitten kong wee pang, Associate Creative Director/Art Director Christina Huntington, Senior Information Architect Caroline Cook, Digital Content Strategist
ILLUSTRATION GOLD
Creative Punch Marketing Group Blue Note Limited Edition Poster Chris Porter, Creative Director Patrick Weber, Illustrator & Art Director
EL EM EN T S O F ADV E RTIS IN G
ILLUSTRATION GOLD
Creative Punch Marketing Group Riverset Rye Riverboat Chris Porter, Creative Director Patrick Weber, Illustrator & Art Director
RIVERSET RYE RIVERBOAT ILLUSTRATION | 71A Illustration Single
ART DIRECTION - SINGLE GOLD
DCA
The Light Box Welcome Kit Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production
ART DIRECTION - CAMPAIGN GOLD
DCA
Venture Out Branding Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Photography Connor Ryan, Photography Pretty Useful Co., Map Illustration and Animation Cara Greenstein, Sr. PR + Social Media Manager Abbie Gordon, Sr. Account Manager Signs & Designs, Inc., Window and Stair Installation Champion Promotion, Merchandise
EL E M E NTS OF ADVERTISIN G
COPYWRITING GOLD
DCA
The Light Box Brand Book Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography
1 1 W E S T H U L I N G . C O M
Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production
A NEGLECTED outdoor storage building looked d e c i d e d ly out of place
WITH A CAMPUS
f e at u r i n g t h e awar d-w i n n i n g 11 W. Huling & The Residence identities...
BAR
We saw an opportunity to approach the shed from a different perspective. A creative approach that could expose many more PHOTO STUDIO
opportunities; for community, camaraderie, relaxation, and motivation.
L i k e t h e a g e n c y t h at c r e at e d i t, the building is designed to reveal
DCA
m o r e t h a n w h at ’ s e x p e c t e d .
Reimagining the Light Box was inspired by 11 W Huling’s heritage as a photography studio and the buildings iconic cyclorama, which remains a focal point inside the renovated warehouse.
FOCUSED ON THE D E TA I L S
S o m e t i m e s i n s i d e
t h e
t h i n k i n g b o x
c a n
i l l u m i n at i n g
b e
EL EM EN T S O F ADV E RTIS IN G
ILLUSTRATION SERIES GOLD
Harvest Creative
Live Show From Home Concert Series
Ronnie Lewis, Associate Creative Director Daniel Brown, Principal/Creative Director
ART DIRECTION - CAMPAIGN GOLD
Loaded For Bear
The Walk On Union Art Direction
EL E M E NTS OF ADVERTISIN G
ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS GOLD
Pretty Useful Co. LLC Discover Memphis Animations
Clare Freeman, Owner/Animator Allie Mounce, Owner/Illustrator Doug Carpenter & Associates, Art Direction and Project Management
RESPONSIVE DESIGN GOLD
Speak Creative
Raleigh Group Responsive Design
Whitney Hochstein, Senior Designer Josh Cooper, Director of Creative Jacob Savage, Founder and CEO Mark Palomino, Web Designer
CINEMATOGRAPHY - SINGLE GOLD
Speak Creative Loose Leaves
Jordan Dudek, Cinematographer Ty Stinson, Cinematographer Josh Cooper, Director of Creative Jacob Savage, Founder and CEO Devon Haines, Producer
FILM, VIDEO, & SOUND INTERNET COMMERCIAL CAMPAIGN GOLD
Archer Malmo
Grizzly Blank of Pouches Campaign
INTERNET COMMERCIAL – SINGLE GOLD
Archer Malmo
Grizzly Blank of Pouches Campaign Jay Cooper, Principal, SVP, Group Account Director Laura Hedges, Account Director Bo Hargett, Account Manager Leigh Less, Senior Account Executive Kay Patat, Account Manager Donna Morley, Production Manager Wally Rose, SVP, Executive Creative Director Justin Dobbs, VP, Group Creative Director Rich Playford, Creative Director Josh Harper, Associate Creative Director, Copywriter Troy McCall, Associate Creative Director, Art Director Mark Miller, Production Artist Drew Fleming, Senior Video Director David Yeouze, Senior Art Director Barry Wolverton, Brand Content Manager Matt Musick, Senior Creative Strategist John Markham, Director of Broadcast Production Sean Davis, Producer/Editor/Photographer Michael Norris, Motion Director/Editor Morgan Griswold, Senior Video Director
F I L M , V ID EO, & S OUND
WEBISODE GOLD
Archer Malmo
The Memphis Masters: Big Star
Drew Fleming, Writer/Director/Cinematographer Brandon Seavers, Executive Producer, Memphis Record Pressing Catrina Guttery, Producer, Communications, Memphis Record Pressing
BRANDED CONTENT & ENTERTAINMENT CAMPAIGN GOLD
inferno
Dear FedEx-Nisolo/Ginjan/Rendezvous Greg Miller, Copywriter/Director Michael Overton, Executive Creative Director Eric Taylor, Account Executive Liza Routh, Account Supervisor Brandon Roten, Running Pony, Editor Matt Fremstad, Running Pony, Cinematographer
F I L M , V I D EO, & S O U N D
BRANDED CONTENT, MORE THAN :60 SECONDS GOLD
inferno
Just Getting Started - Again Greg Miller, Copywriter/Director Michael Overton, Executive Creative Director Eric Taylor, Account Executive Liza Routh, Account Supervisor Brandon Roten, Running Pony, Editor Matt Fremstad, Running Pony, Cinematographer
BRANDED CONTENT, MORE THAN :60 SECONDS GOLD
inferno
Dear FedEx - Rendezvous Greg Miller, Copywriter/Director Michael Overton, Executive Creative Director Eric Taylor, Account Executive Liza Routh, Account Supervisor Brandon Roten, Running Pony, Editor Matt Fremstad, Running Pony, Cinematographer
BRANDED CONTENT, MORE THAN :60 SECONDS GOLD
inferno
Dear FedEx - Ginjan Greg Miller, Copywriter/Director Michael Overton, Executive Creative Director Eric Taylor, Account Executive Liza Routh, Account Supervisor Brandon Roten, Running Pony, Editor Matt Fremstad, Running Pony, Cinematographer
ONLINE/INTERACTIVE ADVERTISING & PROMOTION CAMPAIGN GOLD
DCA
Venture Out Digital Advertising Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Cara Greenstein, Sr. PR + Social Media Manager Abbie Gordon, Account Manager Pretty Useful Co., Illustration and Animation
SOCIAL MEDIA CAMPAIGN GOLD
Harvest Creative
Live Show From Home Concert Series Ronnie Lewis, Associate Creative Director Daniel Brown, Principal/Creative Director
MICROSITE GOLD
Loaded For Bear
Hattie B's Goldbelly Microsite
O N L I N E / IN T E R AC T IV E
CONSUMER WEBSITE GOLD
Paradigm Marketing & Creative RBR Enterprise Website
Allie Mounce, Sr. Art Director Hope Dalton, Brand Strategist & Account Executive Tyrel Witcher, Senior Web Developer Becca Hand, Creative Director
CONSUMER WEBSITE GOLD
Paradigm Marketing & Creative Pyros Pizza Website
Becca Hand, Creative Director Lexie Danford, Brand Strategist & Account Executive Andrew Gray, Web Front-End Developer
MICROSITE GOLD
Speak Creative Imagine An America
Mike Nelson, Front End Developer + Designer Kindra Svendsen, Vice President of Client Partnerships Cody Gross, Brand Strategist Josh Cooper, Director of Creative Jacob Savage, Founder and CEO
CONSUMER WEBSITE GOLD
Speak Creative
Raleigh Group Consumer Website Whitney Hochstein, Senior Designer Josh Cooper, Director of Creative Jacob Savage, Founder and CEO Mark Palomino, Web Designer
PRINT ADVERTISING MAGAZINE ADVERTISING - FULL PAGE OR LESS GOLD
Tactical Magic
Fiercely Independent Trace Hallowell, Creative Director Brian Borgman, Designer
PUBLIC SERVICE CORPORATE SOCIAL RESPONSIBILITY TELEVISION GOLD
RedRover Sales & Marketing Strategy Have The Talk With Someone You Love Jesse Lorencz, Creative Director Cassie Williard, Director of Client Delivery Jee Vahn Knight, Director of Growth Ann-Rachel Hagan, Digital Marketing Specialist Christopher O’Conner, Prodigi Arts
SALES & MARKETING
SPECIAL EVENT MATERIALS (PRINTED OR DIGITAL) GOLD
Archer Malmo Creative is Queen
Amanda Dent, Associate Creative Director Katie Steed Senior, Art Director Kong Wee Pang, Associate Creative Director Martha Hample, SVP, Director of Operations Michael Norris, Motion Director/Editor Wally Rose, SVP, Executive Creative Director John Markham, Director of Broadcast Production Laurel Amatangelo, Senior Art Director
S A L E S & MARKETI NG
PACKAGING CAMPAIGN GOLD
DCA
The Light Box Welcome Kit Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production
PACKAGING – SINGLE UNIT GOLD
DCA
The Light Box Welcome Kit Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production
SPECIALTY ADVERTISING CAMPAIGN GOLD
DCA
The Light Box Merchandise Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography The Laughing Owl Press Co., Coaster Production
LOCAL ONLY
COPYWRITING - DIGITAL/VIDEO GOLD
Archer Malmo
Grizzly Blank of Pouches Campaign
COPYWRITING - CAMPAIGN GOLD
Jay Cooper, Principal, SVP, Group Account Director Laura Hedges, Account Director Bo Hargett, Account Manager Leigh Less, Senior Account Executive Kay Patat, Account Manager Donna Morley, Production Manager Wally Rose, SVP, Executive Creative Director Justin Dobbs, VP, Group Creative Director Rich Playford, Creative Director Josh Harper, Associate Creative Director, Copywriter Troy McCall, Associate Creative Director, Art Director Mark Miller, Production Artist Drew Fleming, Senior Video Director David Yeouze, Senior Art Director Barry Wolverton, Brand Content Manager Matt Musick, Senior Creative Strategist John Markham, Director of Broadcast Production Sean Davis, Producer/Editor/Photographer Michael Norris, Motion Director/Editor Morgan Griswold, Senior Video Director
DCA
The Light Box Welcome Kit ART DIRECTION - CAMPAIGN GOLD
DCA
The Light Box Branding ART DIRECTION - PRINT GOLD
DCA
The Light Box Welcome Kit Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production
As simple as the concept, not overpowering, and confidently concealing the details within.
DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW
MYCHAEL METCALF
JUDGES SPECIAL AWARD
Three(i) Creative Communications Stay Home Mane
NATASHA CL ARK
JUDGES SPECIAL AWARD
Bit.io’s mission is to make large datasets about politics, economics, COVID, global demographics, and more easily shareable and queriable for developers and data scientists. We were tasked with creating 60+ editorial-style illustrations that made the huge sheets of raw data and accurate but dense labeling feel more accessible and personable to site visitors.
Top row from left: 1. UN Population, Fertility, and Mortality Rates 2. Economic Freedom Data 3. Google Political Ads Creative Stats Second row from left: 1. 538 Senate Polls 2. COVID Job Impacts by Industry 3. 538 Governor’s polls Third row from left: 1. 538 House Polls 2. Internet Speed Statistics 3. FBI Originating Agency Identifiers Bottom row from left: 1. Presidential Electoral Vote Probabilities 2020 2. US Labor Force Statistics 3. COVID Job Impacts by Geography
Top row from left: 1. US State Employment Hours and Earnings 2. Urbanization by Census Tract 3. Google Political Ads Geographic Spend Second row from left: 1. US Consumer Price Index 2. Google Political Ads - Advertiser Declared Stats 3. Urbanization by State Third row from left: 1. Big Mac Index 2. 538 Poll of Presidential Approval 3. Economic Index Bottom row from left: 1. Pharmaceutical Drug Spending Worldwide 2. Presidential State Toplines 2020 3. US Population By County
Allie Mounce - Pretty Useful Co. Bit.io Dataset Illustrations
DARIO CAMPOS
JUDGES SPECIAL AWARD
Archer Malmo Grizzly Blank of Pouches
DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW
MOSAIC AWARD
Speak Creative Imagine an America
DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW
BEST OF SHOW
ART DIRECTION
WITH A CAMPUS
f e at u r i n g t h e awar d -win n in g 11 W. Huling & The Residence identities...
FOCUSED ON THE D E TA I L S
DCA
The Light Box Welcome Kit Doug Carpenter, Creative Director | John David Dowdle, Sr. Art Director | Erin Mosher, Art Direction, Photography Andria Brown, Copywriting | The Laughing Owl Press Co., Coaster Production | Sundry Blossoms Studio, Leather Roll Production
BEST OF SHOW
COPYWRITING & VIDEO/TELEVISION
Archer Malmo Grizzly Blank of Pouches
Jay Cooper, Principal, SVP, Group Account Director | Laura Hedges, Account Director | Bo Hargett, Account Manager Leigh Less, Senior Account Executive | Kay Patat, Account Manager | Donna Morley, Production Manager Wally Rose, SVP, Executive Creative Director | Justin Dobbs, VP, Group Creative Director Rich Playford, Creative Director | Josh Harper, Associate Creative Director, Copywriter Troy McCall, Associate Creative Director, Art Director | Mark Miller, Production Artist | Drew Fleming, Senior Video Director David Yeouze, Senior Art Director | Barry Wolverton, Brand Content Manager | Matt Musick, Senior Creative Strategist John Markham, Director of Broadcast Production | Sean Davis, Producer/Editor/Photographer Michael Norris, Motion Director/Editor | Morgan Griswold, Senior Video Director
BEST OF SHOW
ADVERTISING SELF-PROMOTION
Archer Malmo Creative is Queen
Amanda Dent, Associate Creative Director | Katie Steed Senior, Art Director | Kong Wee Pang, Associate Creative Director Martha Hample, SVP, Director of Operations | Michael Norris, Motion Director/Editor | Wally Rose, SVP, Executive Creative Director John Markham, Director of Broadcast Production | Laurel Amatangelo, Senior Art Director
BEST OF SHOW
ILLUSTRATION
Creative Punch Marketing Group Blue Note Limited Edition Poster
Chris Porter, Creative Director | Patrick Weber, Illustrator & Art Director
BEST OF SHOW
PUBLIC SERVICE
RedRover
Have The Talk With Someone You Love Jesse Lorencz, Creative Director | Cassie Williard, Director of Client Delivery | Jee Vahn Knight, Director of Growth Ann-Rachel Hagan, Digital Marketing Specialist | Christopher O’Conner, Prodigi Arts
BEST OF SHOW
BRANDING
DCA
Venture Out Branding Doug Carpenter, Creative Director | John David Dowdle, Sr. Art Director | Erin Mosher, Photography Connor Ryan, Photography | Pretty Useful Co., Map Illustration and Animation Cara Greenstein, Sr. PR + Social Media Manager | Abbie Gordon, Sr. Account Manager Signs & Designs, Inc., Window and Stair Installation | Champion Promotion, Merchandise
AWARD
DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW
BEST OF SHOW
WITH A CAMPUS
f e at u r i n g t h e awar d -win n in g 11 W. Huling & The Residence identities...
FOCUSED ON THE D E TA I L S
DCA
The Light Box Welcome Kit Doug Carpenter, Creative Director | John David Dowdle, Sr. Art Director | Erin Mosher, Art Direction, Photography Andria Brown, Copywriting | The Laughing Owl Press Co., Coaster Production | Sundry Blossoms Studio, Leather Roll Production
DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW
S ILV E R AWAR D S
CROSS-PLATFORM
ELEMENTS OF ADVERTISING
ADVERTISING INDUSTRY SELF-PROMOTION INTEGRATED MEDIA CAMPAIGN
ILLUSTRATION SERIES
Archer Malmo
The Light Box Coaster Illustrations
DCA
Creative is Queen LOGO DESIGN ONLINE/INTERACTIVE CAMPAIGN
DCA
Archer Malmo
ArtsWeek Logo
YaraVita PROCOTE
INTEGRATED BRAND IDENTITY CAMPAIGN
Creative Punch Marketing Group Riverset Rye Branding INTEGRATED BRAND IDENTITY CAMPAIGN
Creative Punch Marketing Group Sporting Queen City Branding INTEGRATED BRANDED CONTENT CAMPAIGN
DCA
Venture Out Announcement Campaign
ILLUSTRATION SERIES
Farmhouse Bar Cornelius Branded Campaign VIDEO EDITING
inferno Dear FedEx - Nisolo CINEMATOGRAPHY - SINGLE
inferno Just Getting Started - Again LOGO DESIGN
RedRover Sales & Marketing Strategy Two Tails Logo Design
SI LVE R AWARD S
FILM, VIDEO, & SOUND
OUT-OF-HOME & AMBIENT MEDIA
BRANDED CONTENT, MORE THAN :60 SECONDS
OUT-OF-HOME MULTIPLE INSTALLATIONS
inferno Dear FedEx - Nisolo WEBISODE
Ray Rico Freelance 2020 Focus Awards, Virtual Event
DCA Venture Out Outdoor Installations OUT-OF-HOME INSTALLATION
DCA Venture Out Bluff Stair Install POSTER CAMPAIGN
INTERNET COMMERCIAL CAMPAIGN
Speak Creative
Harvest Creative Live Show From Home Concert Series
Loose Leaves Campaign POSTER
Loaded For Bear
ONLINE/INTERACTIVE
Wilson Music: Paul Cauthen Poster OUT-OF-HOME CAMPAIGN
MICROSITE
Paradigm Marketing & Creative Allure Disney Weddings Website
Red Deluxe Grizzlies 2020 COVID Campaign POSTER
Sullivan Herff College Tiger Mascot Poster
S ILV E R AWAR D S
LOCAL ONLY
SALES & MARKETING
VIDEO - CINEMATOGRAPHY/VIDEOGRAPHY
SALES KIT OR PRODUCT INFORMATION SHEETS
Archer Malmo
DCA
The Memphis Masters: Big Star
The Light Box Welcome Kit
ART DIRECTION - CAMPAIGN
SPECIALTY ADVERTISING - OTHER MERCHANDISE
DCA
DCA
Venture Out Branding
COVID-19 ADVERTISING
DCA Venture Out Announcement Campaign
COPYWRITING - CAMPAIGN
DCA Venture Out Announcement Campaign
OTHER - APPAREL
Harvest Creative Victory Big Dam Bridge Kit DIGITAL - SOCIAL MEDIA (SINGLE OR CAMPAIGN)
Harvest Creative Live Show From Home Concert Series
The Light Box Coasters
DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW
STUDENT ENTRY
ROAR Magazine Tiger Sports Edition Cover Student – Logan Peterson School – University of Memphis Advisor – Prof. Candy Justice
JUDGES
Dario Campos
Mychael Metcalf As a highly imaginative only child growing up in southern Ohio, Mychael spent countless hours creating artistic images. Wherever he went he always kept a bag of crayons and paper in hand. That led him to attend The Columbus College of Art & Design in Columbus, OH and studying illustration & fine art before moving on to graduate from The College of Modern Design in Kettering, OH with a degree in Illustration and Advertising Design. Out of school Mychael went to work on the Ohio Lottery and the Washington D.C Lottery account before being recruited to work on the Michigan Lottery, resulting in Mychael eventually making his move to Detroit. For the past 20 plus years he has lent his imagination, creativity and direction on small scale pro-bono community based projects all the way up to big budgeted Superbowl commercials. Over the years he’s built and amazing roster of diversified national, international and Fortune 500 accounts that he has worked on such as Chevrolet, Cadillac, DaimlerChrysler, Proctor & Gamble, General Mills, Domino’s Pizza, Buick, Kmart, GMC, Colgate, NBC, eBay, Sports Illustrated and Fox NFL.
Dario Campos is a Creative Director from Bogotá, Colombia. He has more than 15 years of hands -on experience working with Advertising Agencies in South America and the United States such as FCB, Saatchi & Saatchi, Sancho:BBDO, Publicis:BROMLEY, McGarryBowen & Dieste (Omnicom). During the course of his career, Dario has won several awards including Cannes, Clio, LIA, One Show, the New York Festivals, Effie, Fiap, El Ojo de Iberoamérica, Festival del Caribe, el Diente (Círculo Creativo Argentino), Telly’s, Addy’s, Condor (Colombia) & Nova (Colombia). He also had served as jury at the New York Festivals, the Wave (Rio) and in Mexico. Dario’s experience includes the conceptual development and execution of campaigns for a wide variety of national brands in both the Hispanic and Total market arenas. His client experience includes working on campaigns for Coca - Cola, Burger King, General Mills (Yoplait, Cheerios, Fiber One, Go - Gurt, Roll Ups, Pillsbury), CDC Aids Prevention, Audi of America, Sony, GM, Las Vegas, Nestle, MillerCoors (Miller Lite, Coors Light), NBA, The Dial Corporation, Pizza Hut, AT&T, DirecTV, P&G, and Reynolds Wrap to name a few.
Along the way his award winning black and white fine art work has also been on display in galleries and museum exhibitions from Essencefest to Art Basel Miami and many more places in between. Currently Mychael is a Creative Director at GTB in Dearborn, MI working exclusively on the Ford Motor Company account. And he still occasionally keeps a bag of crayons and paper within reach.
Natasha Clark Natasha Clark is an interactive and marketing designer at Gatorworks, specializing in designing for digital accessibility. On a daily basis, she does website and digital marketing work for a variety of clients in industries ranging from small fashion boutiques to state government offices. In her professional life before Gatorworks, Natasha worked on both the agency and client side for companies big and small in New York and Louisiana. She currently lives and works out of Madison, Wisconsin. A proud alumna of the 4A’s Multicultural Advertising Intern Program, Natasha volunteers as a mentor providing guidance to up-andcoming minority talent in advertising. She also served as an AAF board member for four years in Louisiana and remains connected to the organization as an Ad2 member in Wisconsin and occasional American Advertising Awards judge.
2021 SILVER MEDAL
The Silver Medal Award recognizes an entire career of outstanding accomplishment and contribution in advertising, and is based on four key areas of service: CREATIVE ABILITY CONTRIBUTION TO COMPANY
ANDERSON HUMPHREYS
CONTRIBUTION TO THE ADVANCEMENT OF ADVERTISING CONTRIBUTION TO THE COMMUNITY.
AAF Memphis awarded Anderson Humphreys as its 2021 Silver Medal recipient. Anderson Humphreys, a lifelong Memphian, has been a consistent champion for creativity in advertising and in building the perceptual value of Memphis as a center for advertising excellence. Humphreys attended college in Michigan, Florida and Tennessee, and studied advertising at the acclaimed School of Visual Arts in New York City. In 1988, he started the Memphis agency Humphreys Ink, after working at Malone & Hyde Advertising and Auto Shack (later AutoZone). Humphreys Ink was recognized on the local, regional and national level with numerous advertising industry awards working with clients such as Holiday Inn, The Memphis Zoo, FedEx, and others. Humphreys has made Memphis better by serving on the Boards of: Memphis Advertising Federation, Memphis Brooks Museum of Art, AAF National ADDY Committee, Memphis Cotton Carnival, and Shea Clinic Foundation.
Anderson Humphreys
Advertising awards he has garnered include: ATHENA, Mobius, New York Art Directors Club, Creative magazine, Communigraphics, 4 National AAF ADDYs, 15 District ADDYs and more than 60 local ADDYs, "Best of Show" and "Marketer of the Year," 1990, 1991; AAF Memphis Volunteer of the year 1989, 1990. Most recently, Humphreys established his own firm - Anderson Humphreys LLC in 2016 using a virtual team approach, leading experienced advertising professionals in branding projects and integrated advertising solutions for select clients.
SPONSORS
THANK YOU Jeff Posson Meghan Lewis Drew Fleming Kyle Taubken Michael Norris Morgan McKinney Dave Landis Jaclyn Suffel Crosstown Arts DirectFX Welcome to Memphis Andrew Michael Italian Kitchen The Gray Canary Catherine & Mary’s Chef Tam’s Underground Cafe The Second Line Restaurant Iris
PARTICIPATING AGENCIES ARCHER MALMO
REDROVER COMPANY
BIG SOUTH
RUNNING PONY
CREATIVE PUNCH MARKETING GROUP
SAUCE MARKETING
DANG BRAND CO
SPEAK CREATIVE
DCA
SULLIVAN
FARMHOUSE
TACTICAL MAGIC
HARVEST CREATIVE
THREEI CREATIVE COMMUNICATIONS
INFERNO LAMAR ADVERTISING LE BONHEUR CHILDREN'S HOSPITAL LINDA CORTI LOADED FOR BEAR MEMPHIS & SHELBY COUNTY FILM AND TELEVISION COMMISSION MEMPHIS TOURISM MORRIS MARKETING GROUP PARADIGM MARKETING & CREATIVE PRETTY USEFUL CO. LLC RAY RICO FREELANCE RED DELUXE
WHITMOR WYXR / CROSSTOWN RADIO PARTNERSHIP
WORK ENTERED The logo for the annual Big River Crossing Half-Marathon + 5K uses a quadrant pattern to symbolize the fourth year of the race. Recognizable athletic, academic, environmental, race iconography were used to visually
BE
R T Y PA
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A
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CENTR
TH ING
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explain the event.
TO EVE
R
Liberty Park’s Memphis eagle is an icon that evokes Memphis pride. Illustrating freedom of expression, the “M” makes up the body and the wings show how important Memphians are to this development. Liberty Park will feature a sports and events center, public plaza, family entertainment, office and retail, dining, hotels and apartments.
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BRING EVERYTHING INTO FOCUS
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MASK ON 901
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2/6/20 3:18 PM
AAF MEMPHIS BOARD GRACE BURNS
ANTHONY MACRI
Skyline Exhibits MidSouth
Memphis Grizzlies
PRESIDENT
BECKY HENSLEY
KAREN MCKENZIE ALSAC 1ST VP
RICHARD FUDGE Baptist 2ND VP
KATIE MARS Red Deluxe 3RD VP
NIKII RICHEY EXECUTIVE DIRECTOR
MARTHA HAMPLE Archer Malmo IMMEDIATE PAST PRESIDENT
Sullivan Branding
CHARLSEI EVANS AVI-SPL
KAYLA EARWOOD Sullivan Branding
NOAH GLENN Perpetual Motion
REBECCA PHILLIPS Big South
SHAINA LAKEY Archer Malmo
ALLIE MOUNCE Pretty Useful Co.
CANDACE ASHIR GRAY CG Comms Group
DANIEL SCRUGGS Scruggs Creative
KATE FRIEDEL Archer Malmo
KELLY WADE inferno
RAY RICO Ray Rico Freelance