By Annissa Khanna

in the heart of the store is adorned with crystals, connecting floors three to eight.

Chief executive Anthony Ledru and executive vice president Alexandre Arnault monitored final preparations. “We asked ourselves lots of questions going into this,” Ledru told The New York Times. He continued, “Are we going to change the feel? Do we respect tradition? We decided to do both.”

Tiffany was no longer aspirational among new generations in comparison to European fashion labels. He told Fast Company Magazine, “Some brands are over-present, which can damage their brand, but others are too pure and aren’t part of the conversation,” he says. “Tiffany wasn’t part of the cultural zeitgeist.”

Photo of Hudson and Jorge Zamacona.

said, “Pay your writers! Honk if you want new shows!”

It was a really unforgettable experience to see the passionate men and women standing in the boiling sun to protect their passions.

The Fifth Avenue store, known as “The Landmark,” is unlike any other Tiffany & Co. location, reflecting the brand’s commitment to honor its rich heritage. Shoppers are greeted with a sense of opulence that is synonymous with the Tiffany & Co. brand, and the interior design is contemporarily curated to showcase the exquisite jewelry that Tiffany & Co. is famous for.

Upon entrance, shoppers see that the store has been refurbished to honor its original design, housing glass cases illuminated by a skylight that spans almost the entire room.

On the ground floor, the Manhattan skyline is projected on the walls, and, when switched off, double as mirrors. The 1940 design is revised to a now 10-story building, and an Elsa Peretti–inspired staircase

Tiffany revealed its renovation plans for its store back in 2018. Three years later, according to The Entrepreneur, French conglomerate Louis Vuitton acquired Tiffany for $15.8 billion, one of the largest deals in the luxury world and the largest American brand acquisition to date for Louis Vuitton.

Tiffany & Co. grossed $4 billion in sales in 2013, but then revenue started to fall in 2015, even as the industry grew. A senior research analyst told Fast Company Magazine, “Tiffany had fallen from a luxury brand into a jewelry retailer.” When Louis Vutton acquired the brand, CEO Bernard Arnault furthered on his quarter earnings call, “We came at an opportune time,” just as it had “stagnated.”

From Arnault’s perspective,

Arnault’s sentiments proved to be true. Tiffany’s earnings have doubled what they were before the acquisition, and the gain was mutual. According to Euromonitor, Tiffany was the No. 1 contributor to Louis Vutton’s growth, increasing the revenue up 18% to $11.35 billion.

Europe has produced numerous luxury brands that have withstood the test of time, such as Chanel, Hermès, and Loewe, but America has found it difficult to create a comparable high-end brand. Founded in 1838 by jeweler Charles Lewis Tiffany (1812-1902) on Broadway in New York, Tiffany & Co. is an exception. According to Arnault, Tiffany is the only American luxury brand, producing jewelry made in the world’s best studios.

Appointments are recommended to avoid wait times, and, if you require product services, book-

Audrey Hepburn as seen through the windows of Tiffany & Co’s Landmark windows. Photo Credit to Everett Collection.

ing an appointment (in person or online) on the Tiffany & Co. website is mandatory. Shoppers are welcome to walk in during opening hours without an appointment, as the reopening of The Landmark is a much-anticipated event. Until the reopening, you can contact Tiffany & Co. at (800) 8433269 or book an appointment at their Soho, Hudson Yards, or Wall Street stores.

Upon its reopening on Fifth Avenue, Tiffany & Co. is committed to providing an exceptional shopping experience that is second to none.