PARADIGM SHIFT
IN FASHION
HASMIK MATEVOSYAN
THIS BOOK IS MEANT TO
HELP BRANDS DESIGN DESIRABLE CLOTHES OF GREAT QUALITY IN AN ETHICAL WAY... AND MAKE THEM AFFORDABLE FOR EVERYONE
WHAT WILL THIS BOOK OFFER YOU?
1
A SYSTEM FOR DESIGNING DESIRABLE CLOTHES FIVE STEP PROCESS FOR CO-DESIGNING WITH THE WEARER
TOOLS FOR EACH STEP
EXPLANATION BASED ON A CASE STUDY
STEPS FOR CO-DESIGNING EXPLORE VISUALIZE CREATE REFLECT ASK
2
A NEW
BUSINESS MODEL
FIVE PRICES FOR THE SAME GARMENT
PRICE DEPENDS ON HOW LONG CLOTHING WILL BE WORN FOR
EXPLANATION BASED ON A CASE STUDY
PRICES
BASED
ON USE
BUY NEW BORROW NEW BUY WORN BORROW WORN SUBSCRIPTION
3
PRACTICAL INFORMATION INSURANCES TAXES LOGISTICS
BENE
F I TS?
FAIR WAGES ARE THE MAIN FACTOR IN EACH STEP OF THE FASHION PRODUCTION CHAIN
INCOME IS NOT BASED ON LOW COSTS, BUT RATHER ON
RETURNING CUSTOMERS AND
INNUMEROUS TIMES THAT CLOTHES WILL BE WORN
CLOTHES ARE OF GREAT QUALITY AND AFFORDABLE TO EVERYONE
CLOTHES ARE DESIGNED BASED ON THE NEEDS AND PRODUCED WITH GREAT QUALITY TO BE BORROWED AND SOLD MULTIPLE TIMES
LESS RESOURCES WASTED AND NO OVERPRODUCTION
MORE CLOTHES WILL BE BORROWED THAN BOUGHT. RECOURCES WILL BE SAVED WHICH BEFORE WERE BEING USED FOR THE CREATION OF UNDESIRED CLOTHES
PRODUCTIVE DIALOGUE BETWEEN FASHION CREATORS AND FASHION WEARERS
EACH COLLECTION GETS BETTER AND MORE FAVORED. THE RELATIONSHIP BETWEEN CONSUMERS AND BRANDS IS BASED ON TRANSPARANCY AND TRUST
HELP TO MAKE THIS BOOK HAPPEN
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