Sponsorship Materials 2012
Ab!t Conway Fa"ion Week
For the last three years, Ashley Yingling, a Conway resident, has received national and international attention for her blog, Love For Fashion, including having attended Mercedes-Benz Fashion Week last year in recognition of her celebrity and large fan base on the popular blogger’s network, Tumblr. Ashley’s blog benefits from a national following of over 200,000 unique hits per month and as a proud Arkansas native, it was her desire to give back to her community in a way that will hopefully put Conway in the minds’ eye of her readership and ultimately across the retail and fashion industry, for its reasonable rates on venues and attractions for professional-level conventions, trade shows and other invaluable opportunities, which could bring future investment interest in our community. In the previous two decades, outside investment has focused on areas such as Dallas, Houston and Memphis as accessible points for the Southern and MidWestern retail and fashion network communities. Having exploited these locations to the full, many are now seeking alternatives with lower rates of investment requirements for the likes of venue/accommodation requirements and other amenities. We feel strongly Arkansas deserves the opportunity to be considered as a player to serve this industry, and this thinking is backed by the strong presence of investment by other retail organizations in the NW Arkansas area since 1995. Conway Fashion Week is to be a community and family-friendly event, centered upon showcasing what Conway has to offer on our doorsteps, lending a page from “buy local” campaigns and green initiatives. We hope to give economic stimuli to our area both via our own residents and also the influx of attendees from outside proximities to help us grow and mature in our offerings, annually. We are seeking seed money to help us secure our venue and are more than happy to include your organization on all press appearances and printed materials – we even plan to have a banner in the town center and really bring Conway to a place of ownership and pride in this event. We look forward to partnering with you and if we can be of further assistance, please let us know.
The first annual Conway Fashion Week will take place from October 1st through 6th and we want to invite you and your business to be in the forefront of this spectacular event!
Committee Ashley Yingling, Owner/ Producer Ross Yingling, Project Director Carol Yingling, Assistant Producer Chante Ducan, Model Coordinator/Backstage Manager Michelle Fitz, CFP Consulting, Public Relations & Marketing Management Meredith Corning, CFP Consulting, Public Relations & Marketing Management Bobby Haws, Photographer The Ford Theater, Chamber of Commerce Liaison/Stage & Equipment Erica Riley, Volunteer Coordinator
www.conwayfashionweek.com info@conwayfashionweek.com
After our successful, sold-out pilot ‘Spring Sneak Peek’ at The Ford Theater, we know you will be impressed with what’s in store for our annual autumn event. The event consists of a philanthropy event, a press party, two designer/ boutique focused fashion showcase events, a spa discount day, and, much like New York, a Conway Shopping Night Out full of downtown late night shopping. • Monday: Conway Shopping Night Out in downtown Conway • Tuesday: Fashion Cares, Philanthropy Silent Auction • Wednesday: Press Party • Thursday: Spa Discount Day • Friday: Fashion Show - Conway Boutique Showcase • Saturday: Fashion Show - Designer Showcase Enclosed, you will find detailed information about what we have in store. We are offering a wide range of sponsorship opportunities from title sponsorships, to single-event sponsorships, in-kind, and other special sponsorships. Availability for high level sponsorships is limited, so return your sponsorship form as soon as possible (enclosed). Our pilot show yielded high rewards for 501(c)3 non-profit The Bethlehem House, and the official Conway Fashion Week 2012 again benefits The Bethlehem House and also adds Arkansas Women and Children First and The Humane Society of Faulkner County to its list of benefactors. The mission of CFW is to be the authority on the fashion community at large and the business of fashion and design. We will help our members in their careers by showcasing talent, providing insight on fashion trends, and becoming a gateway to how fashion impacts the marketplace. We appreciate your support and please note that with limited time, we encourage you to act fast and become a part of this premier event before it’s too late! With your help, we can achieve our mission and set the standard for the fashion industry in 2012.
Conway Fashion Week takes place October 1-‐6, 2012.
Ways to take pa#
Using state-of-the-art marketing materials to compliment your organization’s involvement and give measurable value to participating in our event.
Your support will go directly to planning this event including lighting, stage set up, venue hire, etc and of course, our aim is to keep the costs associated as low as possible and to make this information available upon request, to maximize the contributions we can make to the charities we have partnered with in our community.
• Become a title or subtitle sponsor • Purchase an advertisement for your organization • Purchase a retail booth to sell your products or market your services during the live events • Donate products or services as part of the event • Make a nominal cash contribution of any amount Net proceeds generated from this event will benefit Arkansas Women and Children First, The Humane Society of Faulkner County and The Bethlehem House, all 501(c)3 non-‐profits. Addi&onally, clothing dona&ons will be accepted on behalf of Simone’s Home, a 501(c)3 non-‐ profit, which is a group home for girls.
info@conwayfashionweek.com
Packa$ deals & Information Ad Sizes
Color
Black & White
Full Page
£300
£175
Half Page
£200
£125
Quarter Page
£100
£65
Whether you have an existing, tried and tested ad you would like to use to represent your organization, or could use some professional help in pulling together a logo, text or overall advertisement, our professional marketing team can help you pull something truly beautiful to represent your interests, with a concise message to maximize your marketing impact.
Title and Subtitle Sponsorship Packages
Commitment
Conway Fashion Week, Fashion Week Title Sponsor
£5,000
Friday Bou&que Showcase, (runway show) Sub&tle Sponsor
£1,500
Saturday Designer Showcase, (runway show) Sub&tle Sponsor
£1,500
Fashion Cares, Philanthropy Event, Sub&tle Sponsor
£1,500
Other Packages * Booth rental on the night of my choice during Conway Fashion Week In Kind Sponsorships -‐ Product samples for our VIP goody bags or the dona&on of your &me, services or products to help us put on our event.
Commitment £225
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* Although all requests will be taken into consideration and reasonably accommodated, specific requests will be on a first come, first served basis. We will communicate this to you upon confirmation of receipt of your form and we appreciate your understanding.
Ways y! can help %r!gh services We welcome the assistance of any professionals or retailers who wish to take part in making Conway Fashion Week a success through the contribution of their time, materials, services or products. These are just a few of the items we will need to ensure this event is a hit for our community - if you feel you are able to help, please contact us or complete the sponsorship form, attached and return by email to info@conwayfashionweek.com. All in kind sponsors will receive a complementary advertising package to the nearest equivalent dollar value on all marketing materials.
Interested volunteers and new committee members, welcome.
info@conwayfashionweek.com
•Runway Stages •Lighting •Sound •Entertainment •Hair and Make-Up Services •Catering •Graphic Design and Printing Services •Copy and Print Services •Marketing and PR Assistance •Paper •Videography •Sponsor Banners and/or Posters •Red & White Table Wines •Silent Auction Items •Bouquets for Trendsetter Nominees and Special Guests •Swag Bag Donors
info@conwayfashionweek.com
We welcome your further questions, comments or feedback.
We welcome sponsors who wish to express their commitment, and pay upon receipt of an invoice. We kindly request that all accounts are settled no later than August 15, 2012 unless alternate arrangements are made separately.
Premiere sponsors are eligible for complementary VIP tickets to each of the scheduled events for Conway Fashion Week. However, for the safety of the event, these tickets are non-transferable and must be given to named individuals by your organization.
VIP Pass Entitlements For Premiere Sponsors Title Sponsors: Up to 10 VIP Passes Sub-Title Sponsors: Up to 5 VIP Passes
Sponsorship Type - Please Check All That Apply Sub/Title Sponsor
Venue Sponsor
Advertising Sponsor
Product/Service
Booth Sponsor
Media Sponsor Volunteer
Nominal $ Sponsor
Sponsorship Form
Enclosed is a check for $_____________made payable to Conway Fashion Week. Please invoice me for the cost of my sponsorship in the amount of $___________. Name_______________________________________________________________________ Company____________________________________________________________________ Address_____________________________________________________________________ City, State, Zip________________________________________________________________ Phone___________________________ Fax________________________________________ Email_______________________________________________________________________ Name of Guests (if eligible for free passes/tickets as part of the package): 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ 5.______________________________________________________________________________ 6.______________________________________________________________________________ 7.______________________________________________________________________________ 8.______________________________________________________________________________ 9.______________________________________________________________________________ 10._____________________________________________________________________________ I understand that by signing this agreement, I am granting Conway Fashion Week permission to publish my Company’s name and grant rights to mentions by Conway Fashion Week and their associates working on their behalf. I also understand that refunds are not available and that my agreement to participate is binding. I also agree to hold Conway Fashion Week, its organizers, sponsors, affiliates and all others harmless for any damages associated with my personal or organization’s participation.
Signature_________________________________________Date________________________ Printed Name: _____________________________ Title: _____________________________
Copyright Conway Fashion Week 2012 All Rights Reserved Prepared by Hat Trick Strategies Ltd