Hat Trick Magazine November 2013

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Staying Ethical

Truth

Mentor

Will A Career Change Make You Happy?

Deb Lange

Entrepreneurial ADD Hat Trick Your Life

Volume 2 Issue 11  November 2013


about about Hat Trick (noun): 1. A sports metaphor for three achievements by a single player in a game. 2. A magic trick. We happily accept both deÞnitions. Hat Trick Magazine is a special project targeted at sharing spiritual and professional growth with likeminded people from around the world. We share strategies that truly will change your life, business and career (with a little help from some pro friends). WeÕve all been there: under/un/employed, in a bad situation, in transition, wondering what the options are and not knowing the skills we would need to get us there. We wonÕt lie to you. Coming out the other side isnÕt easy, but we can show you what we learned along to way and help you get the conÞdence to turn that leaf over and pursue that which is your destiny. Knowledge is power. Not everyone fancies themselves to be an entrepreneur but the truth is, even when seeking employment these days, pulling together your resumŽ requires some sly articulation to showcase your skills, be keyword-optimized and with a strong, personable presentation to get noticed. We feature inspirational people who have great careers, amazing businesses, tips and a host of amazing stories will inspire and amaze you. Our editors and contributors are some of the most connected in their industries and specialisms. Hat Trick Your Life! Take control of your lifestyle, your career, your dreams and your journey. WeÕll share what we know and we invite you to join us. If you or your business would like to be featured or simply would like to contribute a feature in an upcoming issue, please email us on content@hattrickmagazine.com 2 • Hat Trick Magazine • hattrickstrategies.com

Hat Trick Strategies cannot accept responsibility for unsolicited coverage made by our contributors including reviews, articles, manuscripts or photographs of products, services. While every care is taken, prices, details or availability of items are subject to change and we cannot accept responsibility for omissions or errors. We reserve the right to publish and edit letters or correspondence received via email, social media or other communication. All advice is given in general terms or as a matter of opinion, for entertainment purposes only, and may not be exhaustive nor suitable for all situations. Always seek specialized professional advice, speciÞcally suited to you or your business needs. Absolutely no part of this magazine should be taken as medical, professional or other advice - always seek the advice of a qualiÞed practitioner.

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Editorial Team

Michelle Fitz Editor-In-Chief, Page Design Michelle is originally from Arkansas and the head of Hat Trick Strategies, a UK firm for Emerging Technologies, Business Change and Corporate Strategy. Her firm has served US and UK household names, government departments and a portfolio of business coaching clients, based globally. Michelle produces all page layout, custom graphics and ad designs for this publication. She holds professional qualifications in LEAN Six Sigma, PMI PMP, is a Practitioner in both PRINCE2 and MSP and is a leader in digital synergies linking content, the customer journey, social media Hat Trick Magazine • hattrickstrategies.com 4 • customer and care words/SEO.

Michael Hartley Associate Design Editor Michael is a British entrepreneur based in Manchester, England and is an expert in graphic design, digital artistry, branding and design management. He is a trained violinist, and brings a tremendous breath of creativity to projects. His firm, Michael Thomas Designs, are experts in brand research for target demographics, image and the production of a consistent brand identity for mid-sized companies. Michael understands how to get at the heart of a firm’s offerings and customer base and works closely with select web designers to implement a consistent look and feel across digital, print and online platforms.


Eleni Sofroniou Illustrator Eleni is an illustrator based in London and owns Fall Into London. She produces the majority of the illustrations which appear in Hat Trick Magazine (which compliment give our magazine its distinctive look and feel). She has previously created pieces for ELLE Magazine, Essex Style Magazine, and The Female Entrepreneur Association. As well as creating personalised illustration, Eleni's illustrations can be purchased from her website.

Andrea Sullenger Business & Tech Editor Andrea is a mix of “kick butt” sales / marketing coach and inspirational possible-i-tarian. She has been working with solo-entrepreneurs for the past 16 years, helping them build their own thriving transactional businesses all while creating streamlined and successful digital products to maximize and leverage their income streams. Andrea shares many of her strategies via Hat Trick Magazine, but to get the latest, subscribe to her list. Hat Trick Magazine • hattrickstrategies.com •

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Editorial Team

Sandra Cunningham Career & Learning Editor Sandra contributes to the Careers column for the Financial Times and is the owner of Outside In Coaching and Communications, where she helps mid-career women make a successful transition from a soul-sucking, dead-end job to a meaningful and fulfilling career, while creating a lifestyle they can afford and enjoy. Sandra truly believes it’s possible to be wildly successful doing work you love whilst having the work/life balance most people can only dream of. Visit her website for free articles, resources and to sign up for your free e-booklet "21 Pointers to Your Career Edge." • Hat Trick Magazine • hattrickstrategies.com 6 Sharpen

Shalanda Turner Style Editor Shasie has a B.S. Degree in Chemical Engineering and works as a Project Engineer for a Specialty Chemicals company in Houston, Texas. When Shasie is not at work, she moonlights in the Fashion Industry. She is the creative voice behind the top Fashion Blog; Live Life in Style, Founder of Houston Fashion Bloggers, Style Editor for online media site FashionMingle.net, Fashion Brand Ambassador for Monarch Magazine, Owner of Shop Shasie’s Closet and Houston Fashion Examiner for Examiner.com.


Charlene SanJenko Wellness & Lifestyle Editor Charlene SanJenko is a serial entrepreneur with a successful lifestyle and fitness practice serving Canada. She is an accomplished figure competitor and has served her community in local government. As a social entrepreneur, she believes there is an intrinsic link between physical and emotional fitness, leadership and excellence. She is a thought leader whose emphasis is in helping transform ordinary ladies into “HIP”, High Impact Performance women. powHERhouse.com

Brittany De Staedtler Beauty Editor Brittany is an entrepreneur and owner of bath, beauty and skin care brand Posh Brats and flagship store Bathery, located in Macclesfield, England. She is an advocate for career progression for women from small towns. Being from the Southern US, she overcame what could have easily been a template predefined for her, but pursued a career and degrees in Cosmetic Chemistry, leading to the successful career she has held to date. Brittany regularly shares simple beauty secrets you can make at home, as well as her thoughts and skills in business.• 7 Hat Trick Magazine • hattrickstrategies.com


Editorial Team

Tanya Jackson Food, Home & Family Editor Tanya is the author of our popular Southern recipe column and the editor for our Food & Home section. She is married to a pastor, her high school sweetheart, and is a proud Southern mother and grandmother. Tanya has lived all over the US, but wherever she has lived, she has brought her love and curiosity for local foods and flavors. Tanya believes the best aspect of having cooked in the four corners of the US, was learning to cook what grows around us; because it is our families that make a difference in our lives and sharing our love and enjoyment of good food together goes hand-in-hand. Trick Magazine • hattrickstrategies.com 8 • Hat

Karen Salmansohn Faith & Self Help Editor Karen is an ex-Senior VP, awardwinning ad writer/creative director (at age 27) who left her successful advertising career (having worked as a writer/creative director/ image consultant for numerous household names), to pursue her passion of writing. She owns notsalmon.com, is an Oprah columnist and a best selling author and book packager with over 1 million books sold. Some titles: How to Be Happy Dammit; Enough Dammit; The Bounce Back Book; – and many more. Journalists call Salmansohn “Deepak Chopra Meets Carrie Bradshaw”, merging empowering psychology/philosophy tips with edgy humor and stylish graphics.


Contributors Lorraine Hill Head of Global Planning

Michelle Holmes Business Contributor

Sorelle Amore Style Contributor

Mina Muirhead Health Editor, Lifestyle

Gina Hussar Lifestyle Contributor

Manuela Wahnon Lifestyle Contributor

Mellissa Mallaya Lifestyle Contributor

Dara Avenius Career & Learning

Suzanne Perry Faith & Self Help (Victim Support)

Katie Clifton Faith & Self Help (Christian)

Cherie DeBurger Home Contributor (Life & Family)

Sukh Pabial Career & Learning

Marina Berberyan Style Contributor

Lisa Wynter Style Contributor

Rosie Mazumder Associate Editor (Cake Masters)

Amber Hamilton Henson Associate Home Editor

Joey Phelps Cartoonist

Michael Phelps Cartoonist

Ann Pissard Graphic Artist

Nathalie de Ahna Lifestyle & Wellness

Kate Spencer Lifestyle & Wellness

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16 From the Editor

14

Business & Tech Tips

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Staying Ethical

28

Got Entrepreneurial ADD?

34

Overcome the Fear of Marketing

40

Career & Learning Will a Career Change Make You Happy

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This Day Is Always Yours Graphic Art by Ann

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Cover Story


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Faith & Self Help 50

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Style & Beauty Shasie’s Style Picks

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Sorelle From Pin Up Passion Beauty Editor Talks: Bake Away the Stress

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Cofessions of a Hollywood Stylist Funky Flair Boutique: Meet the Owner

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Karen Salmansohn

Christian Coloumnist: Truth The Latest Must Have For Life Lil Nipper Snapper Cartoon


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Lifestyle & Wellness OMG! I’m a Leader

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How to Jump Start Your Immunity Trust Your Intuition Mystic Sisters

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Food, Home & Family

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Chicken and Dumplings

100 104

Cancer Treatment Makeovers

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Cake Masters Magazine: Special Online Preview!


We Love Hearing From YOU: content@HatTrickMagazine.com

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From the Editor

Grateful For My

Beginning I’m so thankful for this opportunity. I am grateful for the food, people and things I have available to me. You’re a blessing to me and I want you to know it; thank you. As an American, these words are a part of my regular vocabulary. Granted, I’m a southern girl, so giving thanks and praise goes right alongside with church on Sundays, calling the Hogs (this is the state college football team, just so you know) and freshly painted toenails. Picturesque, huh? For all that is so good about the South, the history there and some of what many would call backward thinking (things like discrimination and extremism in many forms), makes singing “I am Southern and proud” out loud in an international forum pretty tough. A lot of years away from the area and finding myself the poster child for everyone else’s questions, and I do mean from every country and every walk of life, left me in a hole that needed filling on a spiritual level. I decided to take a look around at other belief systems and cultures, and put the work in to my own spiritual progression. One of the not-so-secret principles I studied was The Law of Attraction aka The Secret. I liked the principle of gratitude and raising your vibration. I liked affirmations. I loved that so much of who I am as a person who believes in positivity, hard work and simply doing the right thing, resonated in existing and ancient Universal Laws. I learned from shamans and teachers and healers and authors and priests and mentors. I learned of my higher self, raising my vibration, about a number of different gods and goddesses and an uncountable variety of practices in meditation, prayer, incense and crystals. I also went to church. 14 • Hat Trick Magazine • hattrickstrategies.com


Funny enough, it took taking a look around other beliefs and cultures to appreciate the values I was raised with, in the South. I also came up not only proud but able to shout out loud “I am from Arkansas and damn proud of it” because I am Southern and there is a lot of good stuff there to be proud of and to ensure that I retain as I try and “progress”. After so long being a spiritual nomad, I’ve realized that there are a lot of people trying to be spiritual but losing the plot along the way. You see, if you’re having to fake gratitude, it’s time to recognize that you are repeating mindless phrases and definitely are not only NOT raising your vibration but you’re also robbing yourself of your own spiritual progression because you aren’t connecting emotionally with the process. There is always something in your life that could be taken from you. There is always something that saves your life or gives you comfort. There is always something around you that impresses your human spirit. Say what you want about a Christian upbringing, but growing up in the South taught me that nothing is forever, everything is a gift, and that God is universal and mysterious - the alpha and the omega. It taught me that through God, all things are possible and that you’d attract a lot more flies with honey than you would with vinegar. It also reminded me constantly that as with all gifts, gratitude and thanks were in order. So far, these are the things that have held through every religious and spiritual philosophy I’ve studied this year. Ok, maybe you have to step way back and sqint at it to recognize them in some of the practicies but these were the common denominators. Most of all though, it taught me that going through the motions on anything is only a disservice. Go hard or go home. That includes feeling true gratitude for the things you have and the gifts of progress and success. So find true gratitude and if you’re struggling, start with your beginning.

By MICHELLE FITZ, Editor-In-Chief

Michelle

Letter From the Editor, Michelle Fitz •

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Cover Story

What has being in the transit lounge at the airport got to do with...

a significant life event? With Deb Lange

Deb is a passionate expert on Relationships, Life Balance and Business with Soul who helps people access a re-newed sense of who they are, by accessing their own Intuitive Body Wisdom™. She is an educator at heart; understanding human potential has captured her attention all her life. She reads constantly, has attended more retreats and gained a zillion more qualifications

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Deb Lange


than listed here. Masters Degrees in Social Ecology to Business Degrees in Human Resource Development to Graduate Diplomas in Education, Learning, the Arts and Language gave her a good foundation. But she knew there was something missing in this academic knowledge. She travelled the world to learn from ancient wisdom with people far and wide. She has had her body painted by the Himba people in Namibia; connected with nature with the bush men in the Kalahari; danced with street kids in Soweto to say no to sexual abuse; was inspired by world class violinists and artists in Slovenia; walked a song line in Australia with indigenous people; whispered with horses in Colorado, and so much more.

Mentor Deb Lange is reminiscing in Cambodia I am wandering around Kuala Lumpur airport aimlessly, filling in time, wondering what to do. I need water, I have no ringets and I don’t want to change a lot of money. I am only here briefly. It is hot, noisy and dusty. I am sweaty, getting a headache, hmm, I would love to be on that next plane to get me closer to my destination.

I am in transit. Moving from one place to another. It is happening all our life but we don’t notice the small ones, like the space between getting up in the morning and going to a workplace. Then there are the big transits, the getting married, starting work in another country, death of a spouse etc. In simple terms. We are somewhere. We want to be somewhere else. We plan to get there. We get there. And then we go back to where we came from or we settle into our new territory. And then off we go again. That all sounds comfortable and familiar but sometimes there is no 18 • Hat Trick Magazine • hattrickstrategies.com


going back, settling in and the ride is somewhat rockier than we expected. The company we worked for has gone bankrupt, or there is no going back to the husband as he has gone, no going back to the house as it was sold, no going back to our health as we have a terminal or debilitating illness, no going back to our loved one as they have died. Something has happened and we are reminded that we have no control over life, and life is not what we thought it would be. How did I get here?

“Every one of us experiences the unknown in different ways ... Do you settle into acceptance of what is and what is not, or do you fight, struggle, resist and complain about what you have no control over?�

We are in transit Out of our comfort zone, our uncertainty, anxiety and insecurities surface. We may be too upset to think about our future, too overwhelmed with grieving our loss or bubbling over with anger at being violated. In transit the future may be unfamiliar so we may make hasty choices in an attempt to create some safety, security and feel in control. Some of those choices we may later regret. We do not know the future. We can not predict a certain outcome from the choices we make. Every one of us experiences the unknown in different ways. For some it may be an adventure for others a traumatic event. Do Deb Lange: Intuitive Body Wisdom •

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you settle into acceptance of what is and what is not, or do you fight, struggle, resist and complain about what you have no control over? In the airport I decided I needed a bit of self care. I go exploring, I find the massage chairs, vegetarian food, work out how much money I need, I find the money change. That’s done. I book into a hotel room. I rest. I shower. I muse. My brother’s face is still a strong image when we waved goodbye at the airport. He has been good to me. I muse about my Mum and Dad how I miss them and wish they had lived a little longer to enjoy life. Now I am refreshed, I am ready for the next stage. It will be simple booking in to the next leg of my journey. The unknown surprises me again.

“Have you got your visa for Cambodia?” “No, I was told I could get one on entry.” “Have you got a copy of your return flight?” After rummaging through my bag for the next ten minutes she finally finds the booking that says I have a return flight to Australia.

“Your gate is number 8.” Phew! There is always something unexpected around the corner. In transit at an airport has some common elements with other transitions in life: Being in unknown territory. Heightened emotional states. Recognition of not being in control. Need for self care. Exploration. Unexpected events. Finding your self. New choices. Deb Lange: Intuitive Body Wisdom •

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This transit is just one small part of a major transit that has been going on for me since I had the rug pulled from under my feet three years ago. Suddenly single, no income, no house, parents deceased, children grown up. All I had were my assets, my attitude and a blank canvas. I am still creating on that canvas, and this transit to Cambodia for a month with my suitcase packed with my computer to write, water colours to paint, veal treats for my son’s dogs—and not much else—is just what I need. Time with my son, walking, swimming, writing, drawing, is just what I need right now. So if you are in transit, muse over these 3 questions: 1) What can you do to take care of yourself? 2) What can you do to honor the past? 3) What can you do to explore your new territory?

You just never know when the story you share or a question you ask creates an insight for someone-one else. So go on be generous. 22 • Hat Trick Magazine • hattrickstrategies.com


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About Deb Lange and www.deblange.com Are you working on achieving your dreams in life and business, only something is missing? Maybe you are unhappy with your relationship, or you don’t believe in yourself, or you have had a significant life event throw up a challenge. You have dreams for your business but you feel stuck? Who do you turn to? I am a specialist in significant life and business events that leave us wondering “How on Earth did I get here?” I had a successful management consulting business, fantastic international assignments facilitating leadership programs, I loved my work, had two great kids and a wonderful, successful and supportive husband. But I took my eye off one part of the big picture, my relationship with my husband. After an amicable divorce, I travelled the world to learn from ancient wisdom with people far and wide. I combined this new wisdom with my knowledge from Masters and business degrees and my experience in my consultancy business. It is these practices that I now call Intuitive Body Wisdom™ that I share with clients so they can create the success, freedom, peaceful, soulful businesses and relationships they want to thrive. In simple terms, I guide you to access the wisdom that is already inside you, only you have forgotten how to listen. Connected to your own “Inner Guru” you have an internal navigation system that guides you to keep track of what is often invisible but is influencing our actions in the world: • The alignment of our values and principles with our actions • The consequences and unintended consequences of our actions • The surfacing of unconscious beliefs that are inadvertedly 24 • Hat Trick Magazine • hattrickstrategies.com


sabotaging your life, business and relationships • Deeply connect to the source of our emotional and spiritual wisdom Whilst my new online business is focusing on providing transformational books and ecourses I am still available for work as a consultant, speaker, and designer on topics such as:

Why do leaders do one thing and say another? Uncovering Leadership Blind Spots. How to be emotionally resilient for a life and business that adapts, not resists change. Creating soulful, heartfelt business and life Want employees to be creative at work? Are they allowed to play? Invisible conversations in business and life. Why are we all pretending? Work life balance. The reality or a hoax? I am also a Master at designing participative and creative environments for conferences and events and have been an invited keynote and community builder for many conferences. I won an Award for Coaching and Mentoring in 2010 from the Arts and Business Foundation of Australia. This is what my clients say: “I had a giant life reset; moving countries, ending relationships, and changing career direction. It was at the same time I met Deborah Lange. She was amazing. She shared simple and very,

Deb Lange: Intuitive Body Wisdom •

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very effective tools that are easy to use, and leave you feeling like you’ve got your own back, and all the good feelings with ease (that I have never felt before). The tools are practical ways to apply all the clichés we’ve heard so often, like ‘love yourself’, ‘tune in’ and ‘surrender’. She shows you HOW to do it and it feels wonderful.” Candace Loy Phd student and artist “I highly recommend Deb. I came to her not knowing what my worth is. I have never been happier in my life with my career, relationships, health and wellbeing. I can go on and on and on but the bottom line is, Deb is heaven sent to me. I would not be who I am right now without her help. Thank you Deb!” Vanessa Ilagan Business Analyst, Hawaii “Deb helped me to get straight to the core of my issues, and it was really clear to me what I needed to do next. I’ve already implemented some of the changes and am feeling centered, calm and grounded. So much gratitude.” Linzi Wilson Subscribe to my newsletter to be the first to hear of the launch of my book, “Be Your Own Guru; to create the life and business of your heart’s desire”. You can contact me at my site www.deblange.com or email me at hello@deblange.com Deb has been previously published in business texts. A study of developing a leadership team was published as “A Sense of Being¨ Chapter 9 in “Effective Change Management Processes¨. Eds: Sankaran, Dick, Passfield, Swepson, Soutmyn Cross Press, 2001. Deb was also a contributor to “The Natural Advantage of Nations: Business Opportunities, Innovation and Governance in the 21st Century” Eds: K. Hargroves & M. H. Smith of The Natural Edge Project. Earthscan 2005. 26 • Hat Trick Magazine • hattrickstrategies.com


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RE to E H K C CLI bout a e r o rm iscove y

Bod e v i t i Intu at ™ m Wisdo ge.com lan

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Business & Tech Tips

Staying

Ethical

This month’s column is a rant, by all acknowledgements. However, I also like to think that I am potentially about to drive home a key message, which needs to be heard (somewhere out there) or at least get a few virtual high-fives. So often, in my line of work, I am asked to adhere to a code of ethics. I’m sure you are, too. I have several professional qualifications and memberships that ask me to subscribe to their code of ethics - the penalty being the threat of losing them (it’s

FIND ME ONLINE HERE

By Michelle Fitz 28 • Hat Trick Magazine • hattrickstrategies.com


kind of like Miss America in that way, if you think about it). As a line manager, I have had to discipline and attend disciplinary hearings for employees who have fallen outside or exploited ethics. And let me tell you, when I have done wrong myself in the past, ethics sure as heck had something to teach me there as well. Ethics are everywhere and they are there to protect us, our companies and, in my view, keep a degree of fairness in the mix. Philosophically, there’s more to it - I mean there are laws, and for everything else, there are rules and principles and degrees of “acceptable” behaviour. It is about what is RIGHT. The totality of all of that, in my opinion, is what could be described as “ethics”. So why is it that adhering to what is considered “ethical” in the business world, so often a matter of legal loopholes and the massaging of rules? Perhaps I’m too honest, or perhaps I simply find it unpalatable, but I believe that in the world of business, honesty and integrity are the least common denominators in the recipe for a long-standing career.

“I believe that honesty and integrity is all you have to stand behind. Success is a facade, if it lacks those qualities in its foundation.” An HR business partner once told me that her role was to work with leadership to “maximise’ the rules for frameworks within their organisation. Now if you think about that, it makes sense. I mean, we are all trying to do the best with what we have and within the constraints we have as well. Businesses are no different. However, there is such a fine line between “maximising” the constraints and opportunities within a framework and simply enabling unethical behaviour. Staying Ethical •

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I am lucky to have worked with amazing clients and a host of extremely ethically-sound organisations. I remember very clearly the impression a global CEO left with me when he insisted that every one of the several thousand employees we would be making redundant should and would receive not only more than the statutory severance package but a retraining stipend as well. I remember him ensuring that processes with unions and consultation were not only adhered to, but were embraced. It’s natural to struggle with ethics, after all, it can be tricky to balance what feels “right” financially or strategically with what may feel “right” to outsiders. Corporations are psychopaths according to that film, right? Well, I don’t think that’s really fair but seriously, if you’re struggling, ask yourself what people would think if it hit the papers and you will quickly get your answer. Why is it that this has become so hard for us, and why is it that multiple complaints or some sordid scandal has to hit before we man up and do the right thing? Am I the only one who finds this offputting? Maybe I have shifted with age, but I just think more of us in business need to follow our hearts more often, and stand up for what is right - or better, stand tall when it is wrong. Be different. I don’t care who they are, the money involved, or the benefit you might have from the situation.

It takes courage to follow your heart when it’s telling you something is wrong. 30 • Hat Trick Magazine • hattrickstrategies.com


I want you to know that I understand that what I am saying is a tall ask to apply in real life. I have been there. One of the hardest decisions I have ever made was to walk away from a business/career opportunity, which would have really helped my personal life and circumstances on the basis that it violated the professional code, a few laws and my own conscience. Maybe I’m stupid. Maybe I’m too old fashioned. You call me whatever you like. I just want to be in business for the right reasons and I believe that the universe will provide for me in ways that no dodgy opportunity ever could. It always has. That’s the way I try to live my life. This isn’t a column about a particular client, it’s a column about the duty of care we have as business owners to be the change we want to see in the world. Those of you who know me will already realise that I went through a bit of a full heart/mind/spiritual transformation some time ago. I think this is the one last taboo we have to break down - everybody talks about whistle blowing and standing up for our policies and blah blah, but how many of us are doing something about it? If we are all simply a cog in the wheel, then don’t you see that if enough of us refuse to fall in line and turn our heads that the gears will simply spiral out of control instead of constantly moving in a morally wrong direction? Staying Ethical •

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Here are my top tips for following your ethics and your heart in business:

1

Always at least attempt to highlight your concerns, so that perhaps change can be made and be open to resolution instead of pulling the plug on the relationship.

2

Consider that this life is lived only once. That’s it. One opportunity. To truly grow, it is about living authentically and using every opportunity and experience as a chance to expand and reinforce your connections, awareness and knowledge. To deny or command less than authenticity, is to deprive your own growth.

3

Take legal advice and always remember that one contract or one business deal CAN be the beginning of the end of your business. Do NOT protect people simply out of a hope for future dealings or opportunities because even if it goes on for years in a harmonious way, in the digital world, you are just a few steps away from being caught out or ruined in social media in less than a New York minute. If you are a freelancer or a small business, this is suicide. Don’t risk it.

4

Remember that your values may match others who feel less powerful than you or perhaps have been exploited by

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the issues you would like to raise. Being a manager or in a position of authority carries more than just a higher salary band. Be strong enough to use your platform for the greater good. The business world is changing. More of us than ever want to stand against waste, ethical matters and injustice. In fact, some of the most respected business people in the world are holding companies of all sizes to account, even on issues that so many would previously never touch with a barge pole in previous decades. These include issues such as homophobia, kick backs, the good-old boy system, and transparency of government and corporate spending.

You would be surprised how many will stand beside you, if only you had the confidence to rise from your seat.

Staying Ethical •

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Got Entrepreneurial ADD

(Or Better Known as EADD)?

I mean, do you have it, maybe, sometimes, all the time or just—squirrel! Okay you get it. Most likely, if you are a true blue entrepreneur you have A.D.D. to some degree. E.A.D.D. (entrepreneurial a.d.d.) isn’t all bad. It is the “thang” in your head that gives you a million ideas all the time, the “thang” that makes you multi-passionate and creative in many areas, but if you don’t keep a tight leash on your E.A.D.D. it can cause mass chaos in your business and your life.

FIND ME ONLINE HERE

By Andrea Sullenger 34 • Hat Trick Magazine • hattrickstrategies.com


What is Entrepreneurial A.D.D. anyhow? It is the flood of ideas you have that bubble up to the surface of your creative brain all of the time! It is that urge to want to pursue everything and that nudge to say “yes” to all people and projects. It is what keeps you coming up with fresh ideas, solutions and perspectives on challenges you or your clients face. It is the belief that you can actually multitask all day and all night long.

How do you fix E.A.D.D.? There are several governors you can place over yourself and your business that can actually alleviate you from E.A.D.D. I don’t think you can or would want to 100% cure yourself, because like I said, it also has great gifts to offer you if you channel it in the right way. However, I also know for sure that you can not cure what one does not genuinely want to be cured. If you’re “making it” while in the chaos and you’re okay with that, then pretending that these rules and changes will have an impact is pointless. If you are not willing to rein yourself in then you can not expect your business or life to go to the next level, and to thrive, verses exist.

Here we go… Come clean about your constant multitasking! Admit it and then commit to stopping! The number one way that you can assist yourself in this area is to utilize a calendar. Block out time for everything and anything. Literally, the only thing I don’t block out is bathroom breaks, they are just a given. Time off, time playing, time investigating ideas, reading, with clients etc. It all is in my planner. If it isn’t, I am screwed and I get thrown off course. Most likely, I find myself down a rabbit hole and 180 degrees off from where I was supposed to be. Give yourself fast and hard deadlines, and back to number one; make the appropriate time to actually accomplish them. Got Entrepreneurial ADD? •

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Give it up! You can not be a ‘yes’ to all projects or people. Being a ‘yes’ just means that you are spread too thin, don’t really shine at anything, and your true path is lost on fulfilling others dreams. Have a plan before someone asks you to look at, think about, join or do one more thing. The plan can be simple. How about starting with ‘never say yes right away’, unless it’s to get into the only remaining life raft and you are on the Titanic. Give yourself permission to take twenty four hours to look at, research, and contemplate if this is really a good fit. Seriously, think about the last time you were asked something, if you said yes or no, and if you answered after a twenty four hour time-out, would/did that change anything? Was it life or death? Most likely not, so cool it. Plan to take a time-out. Get a book. Okay, not rocket science, but I swear this will make you feel better or at least more secure. Here’s what I mean; I love sticky notes probably way, way, way more than you, but sticky notes aren’t really conducive to a productive work environment, nor a clear mental status for me. What does work for me is having a “Creation Book”. See, I am a “possabilitarian”, and that means that many, many things in my world are possible. I am always getting ideas about what to create and I am always afraid I will forget them if I don’t write them down. So guess what, I write them down. What that also does for me is to clear my head and open up more space to create.

So HOW do you know what to say YES to and what to say NO to? Simple. Play a little game of connect the dots! Here’s how it works; Whenever a new idea pops into your head or someone brings a cool project or person into your life, take that twenty four hour 36 • Hat Trick Magazine • hattrickstrategies.com


window to play connect the dots. Ask yourself these questions and if the answer is overwhelmingly yes, then when the twenty four hours is up say yes, and if it’s a no or you are unclear, dig in a little bit more. If it’s still a no, say no. What is my primary bizz and vision?

Q

Does this new project, client or idea support my primary vision and business?

Q

Would this idea, project, or client bring my primary biz leverage?

Q

Will this new thing bring me more exposure as an authority?

Q

Will my primary biz do all of the same back to the new idea, project or client? (this has to be a compatible relationship, a two way street).

When you get clear and set up the boundaries and systems you need to have, to keep you on your true path and mission, your life and business thrive! You work less and you feel more fulfilled, more freer. What areas of your biz do the dots need connecting?

Here’s to your

fantastic biz and life! Got Entrepreneurial ADD? •

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38 • Hat Trick Magazine • hattrickstrategies.com


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Career & Learning

Will a Career Change

Make You Happy Many people assume that the answer to a miserable job lies in finding a new career. But is it realistic to pin all your hopes for happiness on making such a change? Will it actually make a difference to how you feel? From time to time, I meet up with friends, ex-colleagues and former clients who, just like yours truly, have made a career change (or few) over the years. For many of them it was a good move. But for some, it was a very different story. Sadly things didn’t work out at all as they’d hoped. FIND ME ONLINE HERE

By Sandra Cunningham 40 • Hat Trick Magazine • hattrickstrategies.com


On paper it might have seemed like the ideal job: a new opportunity to make a real success of their careers, taking them in a new direction, doing work that challenged them and made them excited, but once the shiny, new polish of the first few weeks wore off, they found themselves struggling, demotivated and completely uninspired in their new role. And in fact, there were many similarities with the job they’d just left.

Why Do Some People Find Career Happiness, While Others Stay Stuck? The most common reasons cited for dissatisfaction about work include problems like an unreasonable boss; feeling under/overstretched; toxic colleagues; having to work ridiculous hours; not receiving recognition, encouragement or feedback; being passed over for progression. It’s usually a combination of factors like these that people blame for their unhappiness, often leading to a decision eventually to move on, find a new job or change career altogether. These problems are real enough, and they also have a damaging knock-on effect to other areas of our lives. So they can’t be underestimated, but, unfortunately when we react to difficult and challenging circumstances like these, by effectively running away from them (ie finding an alternative job), the ‘problems’ rarely go away. Why? Because we’re barking up the wrong tree. And we’re not tackling the real cause of our unhappiness.

The Reason We Can’t Find Happiness We humans are creatures of habit. In spite of wanting to create change in our careers, we tend to seek out situations, people, jobs and organisations that bring with them an element of familiarity. Even if we consciously decide to throw ourselves into the unknown, we will respond to our new challenges and opportunities in ways that have long become second nature to us. As a result, we will re-create pretty much the same patterns and cycles as we’ve Will a Career Change Make You Happy •

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experienced before, and we’ll do it over and over again. Finally, we might realise that it’s not our career circumstances that we need to change – it’s the way we approach our career as a whole and the manner in which we respond to those circumstances. But until then, it can be a case of continual trial and error. If we are smart and self-aware, we’ll eventually work it out for ourselves. But if we don’t, our working lives will be filled with the continual, fruitless search for the elusive career that WILL make us happy, or we’ll just give it up as a waste of time.

Where to Look Instead So, if you think you might be looking in the wrong place to find your career happiness, but you know it must around here somewhere, where should you look instead? As Gretchen Rubin writes in The Happiness Project, “I can build a happy life only on the foundation of my own nature.” The more your life—and work—reflects your real interests, values, and temperament, the happier you are likely to become. Could it be time to look inside yourself—get to know YOU again before taking a leap? Okay, it’s easier said than done Finding out who we are can be a tricky one. This is partly because we are not always comfortable with that true self that lies deep

At best, nothing changes. At worst, we just get more and more unhappy, but, read on – there is hope! within us. Instead we lead our lives trying to be the person we think we ought to be, who we wish we were and who we think others want us to be, not our true selves, so we get caught in a perpetual trap that suffocates us, diminishes our self-worth and robs of us our power to deal creatively with the challenges presented by our work 42 • Hat Trick Magazine • hattrickstrategies.com


and relationships. At best, nothing changes. At worst, we just get more and more unhappy, but, read on – there is hope!

Change Your Approach Before You Change Career In his classic work ‘Flow’, on how to achieve happiness, Mihaly Csikszentmihalyi writes: “The fulfilment we all hope to get in our lives comes about when we can create from who we are. Call it full-blast living.” Full-Blast Living! I love that!!! If you want to build a successful, life-enhancing career that brings you happiness, then you have to take the courageous step of showing up as YOU more often. That means you’re going to start: • • • • • • •

Asking for what you want Saying what you mean Trusting your intuition Taking a stand for what you believe in Knowing what makes you tick (or ticked off) and acting on it Spending time with people and activities that energise you Choosing a career because you want to, not because you ought to • Playing to your strengths more of the time – stop worrying so much about your limitations • Being part of a business where you can honour your values and thrive as yourself Did you get goosebumps when you read that? A bit scary? Yes? Good. You’re ready to do the work, and I can help you! You’ll be amazed at the results. Now, once you have discovered who you are and what you really want, and you’re getting into the swing of being the new you, it’s Will a Career Change Make You Happy •

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possible that your next step is not to change career, but to ‘lean in’ to your current job. They say there is a gift in every situation, and this might be your chance to grow and develop in preparation for the bigger opportunity, that no doubt lies ahead, and you may even find that the happiness you want is available to you, right where you are. In any case, you can be sure that a new clarity will emerge.

What If It’s Time for a Change Anyway? When all is said and done, sometimes you just know it is time for a change. Apart from anything else, a new environment (chosen wisely and away from old ghosts) can be the ideal place to reinvent yourself as the new, wiser, more empowered version of you. The important thing to remember is that, in order to be successful and sustainable, the choice to change career should be made from a ‘clean’ place, so first, make a determined effort to learn from the past, learn about you and redefine your career strategy from that basis. Then be sure that from Day One onwards, you’re able to leave your old wounds and self-limiting beliefs locked away in your brief case. If you’ve been in a vicious career circle for rather too long, remember a change of career is not always going to cure your unhappiness at work.

Real happiness in life comes when you are able to enjoy being ‘you’ as you live your life – and that goes for your career too. 44 • Hat Trick Magazine • hattrickstrategies.com


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Hat Trick Magazine • hattrickstrategies.com •

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This day is Always

Yours

As chance has it, today is World Mental Health Day. I didn’t intend to write a post about this in particular but the content is supportive of this worthy awareness. One of the things I struggle with in life is when I doubt my ability to do or achieve something. I can get quite stubborn once I’ve set my mind on getting somewhere or following a certain path. There have certainly been occasions when I know I’m on the wrong path of action, but refuse to move because I have this belief that I’m on a path which I’ve crafted and therefore I must honour. What helps me a lot is the people around me. I am certainly not one to spite my face by cutting off my nose. I quite like my facial features and desire them to remain intact. Much like I quite like my

FIND ME ONLINE HERE

By Sukh Pabial 46 • Hat Trick Magazine • hattrickstrategies.com


psyche and do not care to harm it in any way. And this is where the people I have around me help, a lot. I have strength enough to know that if I voice an opinion, someone will offer theirs whom I trust and I then take this to help me decide my course of action. Because no matter what, I am responsible for my actions. No one compels me to act in a way I don’t already agree with. Which is true of everyone. No one is compelled to act in a way they don’t agree with. Yes, there are bad people in this world who can force you to act against your will, and this is mostly because they have taken away the belief that a person can act positively. We can all act, if we choose to do so. Nothing is planned in this life. We are not determined by some other being. I am, you are, we do of our own accord. Personally this still holds true to my belief in Sikhi. I believe in God, and I believe in my ability to make the right choice. Indeed this is what Sikhi teaches us. If I act in positive ways for myself and in the service of others, I am with God. There are those, though, who believe that they have no choice. That they have no way of making decisions. They are helpless to the path carved out before them. This is a nonsense. This day is yours. It is mine. Each and everyday is a chance to do great. The opportunities we seek are in abundance only if we see them. I am a believer in the power of choice. Even deciding to do nothing is an active choice. Be better. Make that positive choice.

This Day is Always Yours •

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48 • Hat Trick Magazine • hattrickstrategies.com


Digital Blessings by Ann Pissard

Positively Emotionally Mindful •

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Faith & Self Help

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Truth

T r uth h t u r T h t u Tr

“Then the Jews stirred up the influential religious women and the leaders of the city, and they incited a mob against Paul and Barnabas and ran them out of town.” Acts 13:50

We don’t always like the truth. We tend to expect others to be open and honest and truthful with us, yet when it is our turn to be truthful, little “white” lies often look prettier. We think the truth looks ugly. I have a confession: I am a liar. Scripture speaks to us about saving grace for all kinds of sinners and I read them like a check list. I compare myself to these listed sinners and tend to think I must look pretty good to God.

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By Katie Clifton, Christian Columnist 52 • Hat Trick Magazine • hattrickstrategies.com


“But cowards, unbelievers, the corrupt, murderers, the immoral, those who practice witchcraft, idol worshipers, and all liars...” (Rev 21:8) Murderer? Nope. Not me Lord. Witchcraft? Safe again. Blasphemer? No. You can add a gold star there, Jesus. Liar? Ouch. God doesn’t see these differently. John says in Revelation that all of these have fate in the lake of fire. Me being a liar does not bring God glory but thankfully Jesus came for all of us messed up people. Grace and forgiveness waits for us all. But it is time to confess our sin, die to it and walk in truth. I think if we are honest, lying plays a part in everyone’s lives. There is just no such thing as a good lie.

An earlier article of mine, Crazy Girl Rant, apparently hit

home for many. I was shocked and overwhelmed at the response, messages and words of “I am right there with you, girl”. There is a large portion of grown women who are aching for friendships and they are struggling with loneliness. Thank you all for speaking up and making me feel less alone in my rant. Several days after that article I really began to pray for all of you who shared your struggles and hurts with me. I knew there was something that the Lord was calling me to do but I was fighting it. After great encouragement and truth from a mentor, I knew God was calling me to begin a bible study in my town for women who are seeking to know “Vulnerability makes me feel the Lord better and naked. I really don’t find joy in exposing myself to others. desiring to make and I am scared to be judged. I build friendships. I am scared my secrets won’t made a status about be kept. I am scared I will be the bible study and talked about. I am scared prayed that just someone will think less of me. I maybe the Lord am scared to disappoint God.” would send a few women to join me on this journey. (I urge Christian Columnist: Truth •

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you all to pray about this is your own lives. If the Lord is leading you to step out in faith and connect with other believers, please do it). I am sharing all of this with you, to tell you this: I am scared. That is the truth. As I have begun working through the Bible study book, God has revealed to me that one of the many ways I shut people out of my life is by hiding the truth. Transparency can hurt. Vulnerability makes me feel naked. I really don’t find joy in exposing myself to others. I am scared to be judged. I am scared my secrets won’t be kept. I am scared I will be talked about. I am scared someone will think less of me. I am scared to disappoint God.

What I have failed to remember is that the Lord already

knows everything. I stand before Him fully exposed. He sees me for all that I am, good and bad. There is no where we can hide from Him. There is no place we can run where He can’t reach us. So, why do I spend time lying to God and to others? When my kids lie to me it looks so ridiculous. Our nine year old has a tale tale sign that she is lying. First she talks, then she sticks her tongue in her cheek and can’t make eye contact. She will promise she is telling the truth, but looks like she has a giant gum ball in her mouth. I can assure you, I see right through it. This is how silly we must look when we lie to God. He sees through us. As I study Acts 13:50, I can’t help but notice how it was the “religious women and the leaders of the city” who ran Paul and Barnabas out. We women can talk a good talk, build up followers to stand with us and we can trample on people all too easily and run them away and shut them out. These women may have been religious but they were not Christians. They didn’t want to accept the truth. The truth seemed ugly to them. Truth would have changed them. All too often when truth is shared with us we refuse to listen. We can even fight the truth so much and run from it, that we run so far away the truth no longer affects us.

“Jesus said to the people who believed in him, “You are truly my disciples if you remain faithful to my 54 • Hat Trick Magazine • hattrickstrategies.com


teachings. And you will know the truth, and the truth will set you free. I tell you the truth, everyone who sins is a slave of sin. A slave is not a permanent member of the family, but a son is part of the family forever. So if the Son sets you free, you are truly free.” John 8: 31-32, 34-36 Jesus tells the truth. Jesus is truth. Truth sets us free. Just saying that out loud makes me want to curl up in truth and find comfort. The religious people didn’t like the truth and unfortunately sometimes I can be more concerned with religion than love and grace. That is the truth. That truth hurts me to share it. I want to ask you:

What truth do you not want to hear from Jesus? What truth hurts you? What truths do you attempt to hide from God? What truths do you hide from those around you? As I am asking the Lord to prepare me for this study with new friends I am becoming so aware of my need to rely on the Holy Spirit. I am asking the Spirit to expose truth and open my eyes to truth. John 15: 26 says, “But I will send you the

Advocate—the Spirit of truth. He will come to you from the Father and will testify all about me.” Christian Columnist: Truth •

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I want to encourage you to cry out to God with me. I want to be on my knees begging for the hard truths that I need to hear. I want to hear and respond and be changed. Beginning a Bible study in your community may be something God is calling you to do as well. If so, let the truth of the Spirit equip you. Maybe the Lord is urging you to die to the former life of sin that you have clung to. If He is, surrender and walk in freedom.

The truth shouldn’t look ugly, friends, it is beautiful. “If we say we have no sin, we deceive ourselves, and the truth is not in us.” 1 John 1:8

“Lead me in your truth and teach me, for you are the God of my salvation; for you I wait all day long.” Psalm 25:5

“Jesus said to him, “I am the way, and the truth, and the life. No one comes to the Father except through me.” John 14:6

FIND ME ONLINE HERE 56 • Hat Trick Magazine • hattrickstrategies.com



The Latest Must-Have

For Life

Some of you know that in my former life I was the editor-in-

chief of a digital fashion magazine. That line of work does come with some occupational hazards including sticker blindness and shoe addiction. One term that came up consistently throughout the days of trend watching was “must-have.” Usually a “must-have” refers to the latest “it” bag or refers to the runway trend that you MUST take part in to avoid a worst dressed list. But for me, the term has evolved. For me, a “must-have” is a component of life or relationships that MUST be present and is non-negotiable. I encourage you to steal the term. Let’s break it down.

FIND ME ONLINE HERE

By Gina Hussar 58 • Hat Trick Magazine • hattrickstrategies.com


So often we are settling. We take the less exciting job

because it pays a bit more. We stay in the stale relationship because it isn’t abusive and is at least comfortable. We put up with the inconsiderate friend because we have known them since childhood. If you are reading this, chances are you are older than eighteen and therefore an adult. So I can’t help but ask, why? Why would you, as a fully functioning, intelligent adult, continue to settle for anything less than you deserve?

A few weeks back I held a training series called The

Peaceful Path to Your Life’s Purpose. The very first video was all about defining our non-negotiables. So many of us make decisions based on what we need to DO, when what we should be basing our decisions on is how we want to FEEL. You are free. Free to choose who you let into your life. Free to go to the party, or not go. Free to let someone get under your skin, or blow them off and go

“You have CHOICES. And the best way to honor those choices is to come up with your list of life “must-haves.” These are your non-negotiables.” on your way. You are free to leave that relationship or plug away for another ten years committed to change and growth. You are free to be bogged down by negativity in a constant state of victimhood or you can choose to never let any one person or circumstance steal your hope and vision for the future. You have CHOICES. And the best way to honor those choices is to come up with your list of life “must-haves.” These are your non-negotiables. These are the things, circumstances, feelings, people that you want to have in your life on a daily basis. It’s important to note that the space for all of this blissful must-have living must be cleared. There is no room for your must-haves if your life and spirit are cluttered wall to The Latest Must Have For Life •

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wall with “should-haves.” There is no room in your “must-have” life for “should-haves.” It’s one of the beautiful blessings of adulthood. You can weed out the toxic people. You can let go of chores and duties that suck the life out of you. You can distance yourself from relationships that drain your energy and constrict your soul. What you do you want instead? You CAN decide. You CAN and you WILL and it will be on YOUR terms, honoring YOUR must-haves.

Some helpful hints to get you started: How do you want to feel every day? List

five feelings

How do you never want to feel again? List five What kind of people do you want in your

life?

What kind of people do you want out of your life?

It really is that simple. So start your list. Clear your space. Invite the blessings in. Offer them a cozy space in a warm corner of your heart. They’ll stick around.

Gina Hussar is a Spiritual Success Coach. She specializes in Integrated Success, Inner Peace and Purpose Clarity. She is a certified Law of Attraction Practitioner and a Certified Reiki Healer.To learn more or to schedule a complimentary Strategy Session, visit www.30secondstopeace.com 60 • Hat Trick Magazine • hattrickstrategies.com


By Joey Phelps & Michael Phelps Lil Nipper Snappers Cartoon •

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Style & Beauty 1

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By Shalanda Turner 62 • Hat Trick Magazine • hattrickstrategies.com


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Alice & Olivia Kidman Open Front Box Jacket 2 3 Alice & Olivia Elana Mini Skirt Alice & Olivia 4 Arie Tie-Neck Blouse Hue Cable Knit Sweater 5 Tights Michael Kors Large Hamilton Tote 6 Michael Kors Brena Triple Buckle Bootie 1

Shasie’s Fashion Picks •

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Pin Up Bodies Pin Up Bodies

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Dressing Pin Up Is It Really That Much Effort?

As all pin-up girls would know, there are many misconceptions about us. Such as the “effort” we put into our appearance and how long it takes to complete this look. It’s therefore perceived as not practical for the everyday woman, but this is not necessarily the case. I for one have often found it to be much more effort putting on pants, boots, jackets and scarfs to give myself a “casual” appearance in comparison to dressing pin up - slipping on a dress, stockings and lipstick; and through this article I hope to shed light on the falsehoods and stereotypes around pin-up dolls and their “obsession” with appearances alone. Dressing Pin Up: Is It Really That Much Effort •

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I believe one of the biggest misconceptions about us (which is a question I am asked on a regular basis) is – “Do we spend all day doing our makeup and hair to look glamorous?” and the answer to this is absolutely not true! I believe people think this simply because we wear red lipstick and quite often, winged eye liner, which does often take practice to master. I believe this 1940s appearance to be one of the reasons we can potentially be singled out by society. Simply because we are different, have a unique style and choose to “advocate glamour every second of everyday” (- Dita Von Teese). All women have their own makeup routines that they have been repeating daily and therefore it becomes quicker to complete over time. Some women prefer a very natural appearance whilst others love that “beach babe” bronze look (often requiring much more makeup than a pin-up dolls usual routine).

It is for this reason I find it unusual for people to single out pin-up dolls and their “over formal” appearance on a day to day basis, which in reality, takes us around fifteen-twenty minutes. So for those who are unaware of our makeup routines I hope you now have a better understanding. Don’t believe that we are machines that wake up at five o’clock every morning to make our lipstick look perfect and skin as white as porcelain. It’s something we have been doing for years and therefore have the ability to complete as quickly as every other woman does. Another misconception I often find (and again am quite often asked) is how much I spend on my clothes. Many people believe pinup dolls spend hundreds 68 • Hat Trick Magazine • hattrickstrategies.com


of dollars on our dresses, lingerie, skirts and shoes (and in some cases this can be absolutely true), however, vintage clothing (when sourced from the right places) is often very affordable for those looking to gain some 1940s pieces for their wardrobe. Ebay and etsy are both fantastic sources for vintage clothing and are often very cheap. I also source clothes from local vintage stores, markets and second hand stores. Other fantastic websites are of course, pinupgirlclothing.com, stopstaring.com, berniedexter.com, and bettiepage.com. Ultimately a pin-up based style is very affordable and can be easily found. Once again I believe people who are unaware of the pin-up culture are often mis-lead due the more glamorous appearance we can have when amongst a crowd, thus, leading to stereotypes about us that are far from the reality. The truth is, that our style does not allow us to blend in due to the fact it is so different and not what is considered to be ‘in fashion,’ which does not necessarily mean we have spent a fortune on our clothes, but it certainly draws attention. Ultimately we dress glamorously because it’s how we feel our best about ourselves; it’s a way we represent ourselves in a crowd and allow ourselves to have a unique look. “Glamour is about

feeling good in your own skin” (Zoe Saldana) - as every

other woman should, regardless of dress, makeup and style.

Lots of love, Etta Envy Dressing Pin Up: Is It Really That Much Effort •

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Bake Away The Stress!

. . . m mm

mm

Most anyone that knows me even a little bit

knows that I LOVE to cook. People often wonder why I chose to make soap and bath products for a living when they know how much I love to cook and feed others. FIND ME ONLINE HERE

By Brittany De Staedtler 70 • Hat Trick Magazine • hattrickstrategies.com


Before I started Posh Brats, I was having a heck of a time finding work in the UK. For a short time I worked for my husband’s law firm but I quickly saw that it wasn’t going to work. I was too new in the country and he was too intense for me. We fought constantly and frankly, I hated the work! So I went back home and made extra money the best way I knew how... Ebay and baking! I would comb thrift stores, charity sales, estate sales, car boots—just about anywhere I could find vintage clothing. Then I would bring them home, mend what needed mending, clean, press, measure, photograph, and then write beautiful descriptions and list them on Ebay. I wasn’t going to get rich off of it, but it gave me money that was mine, ‘Mad Money’, my grandmother used to call it. Just doing that made me an extra £200-£300 per week on things that probably cost me £50.00. To do my share of household contribution, I baked. All week long I’d bake all manner of goodies. Cookies, cakes, bars, candy, bread—you name it. On the weekends I’d pack up the car, load up some folding tables with pretty tablecloths and baskets and sell my wares at church sales, flea markets and craft fairs. I developed a following and pretty soon people wanted things made for private functions. I was exhausted but it was a pretty tidy income, AND I got to stay home with my then 3 year old son. What I learned—pretty quickly—was once I was doing it full-time as a business, I didn’t enjoy it as much. Perhaps if I had an actual place I could GO to do my baking there would have been more of a separation of work and home. Having the two combined just started to stress me out. The house was too small for industrial sized sacks of ingredients. Everything felt cluttered and manic. NOT a good combination for someone like me. I don’t do well with clutter. I like my surroundings to be pristine and sparkling and I’m very houseproud. I was stressed out, depressed, anxiety-ridden and just plain fed up!

Bake Away the Stress •

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So what did I do about all this stress? I started a sideline of bath products to “relax” me... well, we all know what happened eventually.

Posh Brats was born! I learned my lesson about keeping home and work separate. Even if you have a workshop within your home; you NEED a place where you can close the door and step back into your real life. Baking has again become my hobby and stress-relief. I dust it off occasionally for special private clients, and every Christmas I bake for a different charity, sell the goodies, and donate the monies made. Baking is relaxing for several reasons. There is the aromatherapy. Anytime you combine ingredients such as vanilla extract, allspice, cinnamon, nutmeg, chocolate and so forth, your house is sure to be filled with a scents that remind you of your childhood, holidays, loving grandmothers, and other pleasantly nostalgic associations. Also, baking keeps your hands busy, making it nearly impossible to multitask. With your fingers covered in gooey dough, running to the computer to check your e-mail is pretty much out of the question. When you are up to your elbows in batter and chocolate, you are much more inclined to let phone calls roll over into voice mail. Simplify. Let every aspect of your life have it’s own place and you will find so much peace within that. Much Love, 72 • Hat Trick Magazine • hattrickstrategies.com

Brittany xx


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Why Your Skin Does Not Need Fancy Designer Chemicals... Kiss It! •

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Confessions

of a Hollywood

Stylist

LA Fashion

Weekend

Spring

2014

Spring and Summer beauty trends are usually predictable, where we expect to see floral prints, California beachy hair waves with natural make up on the runway. L.A. Fashion Weekend hosted by The Gallery Los Angeles with the Executive Producer, Mikey Koffman, presents each season with the most sought-after fashion

FIND ME ONLINE HERE

By Marina BerBeryan 74 • Hat Trick Magazine • hattrickstrategies.com


shows in the entire Southern California area. Between the top-notch guest list and media coverage, L.A. Fashion Weekend reaches nearly 250 million consumers a season, and continues to grow every year. This spectacular three-day fashion affair was held on the evenings of Fri October 18th through to Sun October 20th, and was held at the Sunset Gower Studios in the heart of Hollywood. The W Hotel Hollywood was the official after party location. Nobu Hotel at Ceasars Palace presented the L.A. Fashion Weekend. Furthermore, in the center of the main room, the three beautiful dressed mannequin-like models—representing Nobu Hotels Ceasar Palace—stood on top of a the 360 degree rotating pedestal. Guests enjoyed drinks from the open bar provided by Tin Roof Cellas, Monster Energy Drinks and Moscato Allegro, and make up services were supplied by the Planet Salon of Beverly Hills. Bibby Financial Services sponsored this event to raise money for the City of Hope. Additional sponsors were California Apparel News, Hollywood Weekly, 97.1 AMP Radio, California State University of Long Beach, Palm Springs Fashion Weekend, Fazio Cleaners, and Sel de Mer Showroom. Friday evening was all about sexy swimsuits showcased by The Salt Collection, Amour Luxury Swimwear, Stone Fox Swim and Mandalynn.

Photography courtesy of Kai He

Confessions of A Hollywood Stylist •

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The Saturday featured designers such as Nicole Lee, Aamber Aleyna, Nathanelle Couture, Choe Evangeline and Piper Gore. The models walking down the runway showcased some seriously flirtatious and utterly feminine styles.

76 • Hat Trick Magazine • hattrickstrategies.com


This year LA Fashion Weekend’s Haute Couture show was a sizzling affair, with models walking down the catwalk with confidence, showcasing retro-glam and Oscar’s red carpet fashion forward collections from Unique Vintage, Le Mali Designs and Shail K. The show kept me on the edge of my seat wanting to see and witness more fresh looks. See some of my favorite looks below.

Fashion buyers, stylists, and the rest of the fashionistas and fashionistos had a great opportunity to witness the upcoming trends for Spring 2014, at the Sunset Gower Studios with The Gallery LA. Needless to mention, LA Fashion Weekend featured great exposure for its designers with the local, national, and international press.

LA Fashion weekend is the BEST place to be during LA Fashion Week! Confessions of a Hollywood Stylist •

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Keep it Funky! Meet Kesha Denise of Funky Flair Boutique

If you’ve been following me for a bit now, you’ll recall that last year I hosted a fashion giveaway sponsored by Funky Flair Boutique. The sexy red dress pictured was taken directly from the ever trendy racks of Funky Flair Boutique, located in Atlanta, Georgia. Without further ado, I give you Kesha Denise, owner and fashion mastermind behind Atlanta’s Funky Flair Boutique:

When did you launch the Funky Flair Boutique?

The origin of Funky Flair Boutique began in 2005 in Los Angeles. I moved to Atlanta in 2006, and once I got adjusted to the “South” I started pounding the pavement in my stilettos by doing trunkshows and shopping parties. I launched the website in 2010 and finally opened the storefront location in February 2013. FIND ME ONLINE HERE

By Lisa Wynter 78 • Hat Trick Magazine • hattrickstrategies.com


What inspires you? Music, beautiful people and vibrant colors. What kind of woman shops Funky Flair Boutique?

Women who are fashion conscience and trendy – fashionistas and divas!

When did you decide you wanted to own your own fashion boutique?

I’ve always been around and loved fashion since the age of three, but 2005 is when I wanted to turn my passion into a career.

What’s the best and hardest part about being an entrepreneur?

The best part about an entrepreneur is you are your own boss. Your grind determines your success. The hardest part is there are never really any days off—being an entrepreneur is a 24/7 episode; well at least in my world!

What advice do you have for other women seeking to go into business for themselves? Stay prayerful, keep an awesome roster of supportive family and friends in your circle, have money saved, and always give everything you got and then some! So there you have it ladies, whether you are based in Atlanta and looking to score exclusive, yet affordable fabulousness, or you prefer to hoard—I mean, shop online— Miss Kesha’s on the job! She’ll keep you ever trendy and ever fabulous!

Keep it Funky! Meet Kesha Denise of Funky Flair Boutique •

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Lifestyle & Wellness

OMG,

I’m a Leader?! Are we doing ourselves and our communities a disservice by shying away from the spotlight?

FIND ME ONLINE HERE

By Charlene SanJenko


What would our community look like—locally and globally—if more women embraced a leadership role with unfettered conviction? What is holding us back from identifying and embracing ourselves as Leaders? Now more than ever before the world is ripe for positive change. Not Hilary, Oprah or Angelina? – so what! Let’s identify where your unique leadership potential fits in. In November, PowHERhouse will be hosting a dynamic webinar where you will gain insight and understanding on the unique aspects of Feminine Leadership and what it means to Own It, Foster It and Live It. We want to invite you to join us. You can register here. We’ll start by discussing a two key questions… • What does leadership look like in my life? • If someone was to ask me, “What is your mission or purpose in life?” What would I say in one line? Pretty big questions, I know. So where do we start? Let’s start here.

The Leader Within: Leadership Starts With Me. Here are the five personal leadership traits we’ll be exploring on our webinar. These aren’t the only ones, but they certainly are some of the most important ones.

1. Find your voice. Stephen Covey says, “One word

expresses the pathway to greatness: voice. Those on this path Charlene SanJenko: OMG! I’m a Leader •

81


find their voice and inspire others to find theirs. The rest never do.” We have something important to say, something that needs to be heard. We have a responsibility to find our voice, and our time is now.

2. Stay accountable. We’ve heard it

over and over and over again. Imminent success is ours as long as we don’t give up on ourselves. There are people in our lives who believe in us even more than we believe in ourselves. Use these people. Ask them to help you to stay accountable to want you really want and what you truly believe.

3. Walk the talk. The most powerful leaders lead by example. Actions impact us much deeper than words. “Be the change you wish to see in the world.” Gandhi encouraged us to live as if we were to die tomorrow. What does this mean to you and how would it change how you live when you wake up tomorrow?

4. Focus on what you believe. What values do you live

your life by? Do you know? What are the clearly defined guiding principles that direct your thoughts, words and actions each day? What you put your focus on expands. Ensure it’s on what you truly want and believe.

5. Practicing mindfulness. Self-

awareness, grounded in the present moment, is likely the most important personal leadership trait of powerful leaders. When we can calmly acknowledge our thoughts, feelings and bodily sensations, our mindfulness of who we are and what we believe within our environment is put into implementation. It is then we are leading by example based on our values. 82 • Hat Trick Magazine • hattrickstrategies.com


Leadership looks different in every woman’s life. The one common thread: It takes courage. PowHERhouse is the muscle behind the Julia : I think I would sayfemale I’m notleaders there yet. IÕmtoanmake unÞnished mission of high-caliber who However, are looking a product at allintimes; if I was Þnished, would dead. The problem difference their own lives and theI lives ofbe others. We believe that with achievement is determining what to do next… the stronger we are in our bodies, the stronger we are in our lives.

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Charlene SanJenko: Mommy-Mania •

83


How To Jumpstart Your Immunity With Vitamin Cures

Early this morning I went running with my dogs, and although I’m actually more of a spring fan, I was blown away by the beauty that fall has to offer. The colors of the leaves on the trees, wild mushrooms wherever I looked - it could have been perfect if the peaceful silence of my run hadn’t been disturbed by this sneezing and coughing jogger who had chosen to take the same route.

FIND ME ONLINE HERE

By Nathalie de Ahna 84 • Hat Trick Magazine • hattrickstrategies.com


I know that many people say “it’s the time of the year”, but actually, there is absolutely no reason to simply accept colds and flus just because it’s getting uncomfortable and dark outside. Actually, ever since I started using vitamin cures and food as medicine, I’m hardly ever sick, and my kids, for example, haven’t missed one day of daycare or school for more than two years now. Here are some of my favorite (vitamin) cures for super immunity.

1. Jumpstart your immunity with green smoothies I am a huge fan of green smoothies and have been drinking them twice a day for many years. Why? They are like salads in a glass, providing your body with tons of easy-to-digest nutrients, and if you make it a habit to add these “super juices” to your daily routine, your immune system will get an incredible boost.

2. Start snacking on simple and real food A little bit of fruit and veggies here and there seems sufficient to many people, but if you want super powers, you have to fill up your tank with premium quality gas several times daily, Monday to Sunday. For this reason, I always have three larger meals and two snacks every day. Firstly, this helps me to effortlessly keep my weight, and secondly, it makes sure my body and immune system are running on high speed all day long.

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Of course, snacking on regular chocolate bars does not do the trick and causes a lot more harm than good. But simply try some nuts, fruit dipped in plain nut butter, or olives, for example. There are plenty of options that are simply delicious and wildly nutritious at the same time, and they often can be prepared in a jiffy.

3. Probiotic is the way to go One of the reasons why I try to avoid sugar is that it ruins your intestinal flora. Did you know that it was once even called “white death”? Sugar has a devastating effect on the friendly bacteria in our gut but we need these bacteria because they are a vital part of our immune system. So, what can we do to make our make our intestines disease-proof? Firstly, we can reduce our sugar intake (and please do not switch to artificial sweeteners instead, they are equally bad). Secondly, we can add probiotic foods such as raw sauerkraut or plain organic yoghurt to our diet. Thirdly, we can supplement with probiotics. Probiotics are an extremely safe nutritional supplement, and friendly bacteria such as acidophilus are exactly what we need to show colds and flus the door (and get a nice and flat tummy, too). Just make sure to use a high-quality product and you are good to go!

Super hero vitamin C Vitamin C is one of my favorite nutrients because it boosts our health and looks on so many different levels. I take several grams 86 • Hat Trick Magazine • hattrickstrategies.com


of vitamin C every single day, spread in small doses. For example, I add it to my smoothies or water, which gives them a little more zing, and I always have a salt shaker filled with ascorbic acid on my table. Whatever I eat, I add a little bit of vitamin C which has proven incredibly effective in keeping me and my family happy and healthy all year long.

Vitamin D Vitamin D is another power vitamin to strengthen our immune system. Although our body is able to produce vitamin D on its own, when we spend time outside and let the sun shine onto our unprotected skin, most people are deficient in vitamin D, especially during the dark months of the year; we just don’t get enough of this vital nutrient, therefore I take 2,000 IU units in the morning and 2,000 IU in the evening. Also, I have fatty fish such as salmon on a regular basis. Of course, there are more ways to boost your immunity, but information overload is the safest way to frighten off even the most motivated health seekers among us. If you want to prepare yourself for winter, start with this list and take it one step at a time. You will see that this already will make a huge difference!

How to Jump Start Your Immunity With Vitamin Cures •

87


Trust Your Intuition

How many of us have gone against a gut feeling and lived to regret it at some point in the future? I know that I have for sure and it’s when I am at the point of kicking myself, that I promise to always honour my intuition in the future ... but then a situation comes up and I am not so sure.

FIND ME ONLINE HERE

By Kate Spencer 88 • Hat Trick Magazine • hattrickstrategies.com


So why do we have this head and heart dilemma at times? I believe that its part of the human condition. We have a logical conscious functioning mind with intelligence and reasoning, and when issues and challenges come up we think them through and come to reasonable conclusions, reasonable that is until we feel the stirrings or our intuition suggesting another way! Intuition is the little voice that whispers a different opinion, or the gut feeling that tells you to change direction, but the difficulty is that we usually have little or no proof at all that this is a good idea! This can then be compounded by the fact that you cannot explain this to the people around you; it seems unreasonable and silly to be acting in an irrational way that you cannot justify with anything other than “it doesn’t feel right.” So instead of looking like the village idiot in front of people we know, we shut down that little voice and carry on regardless. This is when things can start to unravel and you look back and wish that you had listened to that higher-self part of yourself that was trying to get through, the part that was niggling and guiding you down a different road that you chose to ignore. The problem is though that intuition can feel vague when it happens. It can easily be written off as you making things up or nonsense, a fleeting whimsical thought, an interlude that might have distracted you. But in our heart we know different. Intuition is the voice of reason without having a reason, it’s often the right thing to do, and it defies logic. Intuition is your deep knowing that there is another way, and that this other way is likely to serve you better. Even if on the surface of it you totally should get married, take the job, play small or a million other things that you feel obligated to comply with, intuition comes

Trust Your Intuition •

89


IÕm Ditching The Diets Tips for developing your intuition:

from the depths of who you are and signposts you in the direction that will be ultimately best for you. It’s a knowing and a resonance with your core self, and when you are in alignment with this and you are not afraid to trust it, amazing things can happen.

If you’d like to join Kate

• Know that when you have a gut about weight onfeeling her conscious something that this is a time to loss takejourney notice. you can get • Don’t feel that you have to justify intuition; you will involved online. never be able to. • Have faith that you are feeling this way for a reason. This ummer I am going your to ditch the diets and tand hink m yself thinner, • sTry to suspend logical mind see how youand feel. change those nega>ve self-­‐beliefs that have holding e back for far too • Look for signs and serendipity tobeen show youmthat your long. intuition I know that my heart if I can really do this, then the rest will fall into isin correct.

place for me, and that weight loss will be a natural side effect to loving myself Love Kate x and healing my past.

90 98

About A Homemade Year

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Buy Online Now!

Is Your Home Making You Sick? •

91


Mystic Sisters Mystic Sisters Mellissa and Jayshree Mallaya are a household name in South Africa with a clientele of the who’s who from Hollywood to Bollywood. Mellissa followed her heart and now lives with her husband in London where she does Skype, telephone and 1:1 sessions (in addition to planning naughty book club meetings and girls pamper parties). As Seen In Cosmo Magazine!

Write In To Get Featured! Life Or Love Question? Book Your Consultation With Mellissa Phone: +44 7720748095 Or Email Her 92 • Hat Trick Magazine • hattrickstrategies.com

FIND ME ONLINE HERE

By Mellissa Mallaya


Q

Dear Mystic Sisters, thank you for your advice in this column. I love that you are so direct! Please could you shed some light on my issue? My aunt has moved in with me. I love her to bits. The problem that I have is that she criticises me constantly about my cooking! My husband, children and friends love my cooking. I now second guess myself and don’t enjoy cooking as much as before. What should I do ? Kim Exeter

A

Dearest Kim, oh dear! This is not the most fun spot to be in. Your aunt appreciates you for your hospitality. Your cooking is fantastic. Don’t feel insecure. Your aunt struggles to make conversation and prefers to criticise as part of her conversation. She is old and unfortunately as with many old people, nagging becomes an adopted way of life. She is lonely. Do not argue with her. She is longing for her deceased partner and feels sad. Get her in the kitchen on certain days and get back into the spirit of being you. Don’t become angry or annoyed. Be honest and say your family love your meals but on certain days she is welcome to cook and share her skills with you.

Q us?

Dearest Mellissa. My wife flirts on Facebook and recently I saw her posting fairly raunchy pics on an adult site. Is this the end of

Gary Wolverhampton

A

Hello Gary. No this is not the end. She is craving attention, from you. She feels emotionally neglected and unattractive. Your previous infidelity has created a mini attention seeking monster. You need to show her you desire her. Send her flirty, dirty emails and texts. She is not seeking a lover. Just the attention. I can see you both happy together.

Mystic Sisters •

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Q

Dear Mellissa. My boss is a dragon. Do you perhaps sell any spells that can make her go away?! I am at my wits end and cannot drag myself in to work. How do my colleagues cope? Please help me. Do you see her buggering off any time soon? Amelia Colchester

A

Sweetheart. Calm down. No I am sorry, I do not have spells for sale. I do offer intuitive motivation packages and can help you develop your strengths. First thing’s first, your boss hates her job, so she is in the same situation as you. She is emotionally fed up with various aspects and her job has become her only focus. Do not make your job your only focus. It is a part of your life. An important part as is everything else. Your colleagues are built differently and react differently. Don’t focus on that. Stooping to gossip won’t assist the situation. Gently befriend her by giving your work the best you can. Yoga is a fabulous release. It will help you to grow spiritually. Please do not hesitate to contact me for the intuitive motivation.

Q

Dear Mellissa & Jayshree, thank you for reading my letter. Please help me to understand my neighbour. Firstly, he is as hot as hell! He is giving me mixed signals. We see each other a few times a week and get on really well, in and out of bed. I have suggested he stays over for breakfast, but he goes home! What is going on? Tina Mayfair

A

My gorgeous girl. He wants no strings and you have tied a few on. Cut them. It’s not going to work. He has no plans to settle down for the next 4 years. Have fun!

94 • Hat Trick Magazine • hattrickstrategies.com


A

Hi darling, Many people keep their options open and so are you. He adores you but has become mentally lazy in this relationship. He won't walk away unless you do. I do see a new man in 2 years. Yes it is deceptive but mostly to yourself as the world sees you as an attached woman. You would never carry a dead horse about, why carry this? You are witty, loving, naughty and gorgeous. Get out there and seize the world!

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104 HatTrick TrickMagazine Magazine •¥ hattrickstrategies.com hattrickstrategies.com 96 •¥ Hat www.ninaricci.com


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Food, Home & Family

Green Bean Casserole

(Revisited)

Everyone loves the ubiquitous Green Bean Casserole for Holiday dinners. It is easy and delicious and now it’s part of every meal during family get-togethers. Even if it isn’t gobbled up, most people require it as part of traditional fall feasting; We sure do in my family and I’ve been told never to leave it out again. One of my daughters pumped it up last year with a new ingredient— it was gone before anyone could get a second helpling. You are going to love it.

By Tanya Jackson 98 • Hat Trick Magazine • hattrickstrategies.com


! d o h t e M

Ingredients

• Chop the mushroom up and sauté in 1/2 stick of butter until mushroom pieces are tender. I know it’s a lot of butter, but it’ll taste sooooo good! • Mix the soup, milk, pepper, beans, mushroom and 2/3 cup of onion rings in a 1 1/2 qt. casserole dish.

« 1-10 ¾ oz can of cream of mushroom soup « ¾ cup milk « 1/8 tsp. black pepper « 1 & 1/3 cup canned french fried onion rings « 2 cans green beans, drained (I don’t personally use frozen beans because they tend to be tough in this casserole)

« 1 Portabella mushroom (that is

right, a real Portabella mushroom. If I can find fresh Portabella mushrooms within a small town in a small state at the box store, you can find one too)

• Bake at 350 degrees for 30 minutes until hot. Top with remaining onion rings and cook for 5 minutes more to crisp the onion rings.

! ’ n i t a e d o o g s i t Now tha

99


Gameday

Edamame

FIND ME ONLINE HERE

By Amber Hamilton Henson 100 • Hat Trick Magazine • hattrickstrategies.com


In honor of Arkansas’s Soybean Month, how about a soybean recipe? We use soy products in a variety of ways throughout the year, but for this time of year perhaps it makes sense to share one of our favorite SEC football gameday snacks: “Spiced, Roasted Soybeans!

Gameday Edamame! Gameday Edamame •

101


Yep, like all of y’all, I serve wings, little sandwiches, chips & dips, and other snacky foods for the hubby while he watches football throughout the season, and I also serve spiced edamame. There are a variety of ways to season soybeans­—a.k.a. edamame— when roasting. Garlic and parmesan is pretty popular and so is this six season blend. My husband, Mitch, and our daughters LOVE the spiced, roasted edamame! Here’s how I served it today, during the Arkansas/Ole Miss game...

n i t i e k a M a few ! s p e t s y eas Ingredients • • • • • • • •

14 oz bag frozen, shelled soybeans (a.k.a. edamame) 3 Tablespoons vegetable oil (preferably soybean oil) 1/2 teaspoon black pepper 1/4 teaspoon cayenne pepper 1/2 teaspoon chili powder 1/2 teaspoon ground coriander 1/2 teaspoon ground cumin 1/2 teaspoon garlic powder

102 • Hat Trick Magazine • hattrickstrategies.com


1

Preheat oven to 375 degrees F (190 degrees C).

2

Place the thawed edamame into a mixing bowl, drizzle with the oil and salt to taste, then sprinkle with spices. Toss until the edamame are evenly coated with the oil and spices. Spread into a 9x13 inch glass baking dish or on to a baking sheet with silicon mat (as I do) in a single layer.

3

Bake uncovered in the preheated oven for 12 to 15 minutes or until the beans begin to brown. Stir once halfway through cooking and there you have it. Enjoy!

Your Friend,

Amber Hamilton Henson Gameday Edamame

103


Cancer Treatment

Makeovers

Cherie began as a weekly columnist for the main local newspaper in her area. Her articles focus on a humorous look at married life with five children and the ups and downs we can all relate to. She has won 2 international short story contests as well as being published in Our Canada magazine. Cherie is a breast cancer survivor and a huge advocate of self-exams.

By Cherie DeBurger 104 • Hat Trick Magazine • hattrickstrategies.com


As another year comes to an end I am amazed and thankful that I am still here. It was almost five short years ago I was given a devastating diagnosis, breast cancer. When I started treatment I was given a 20% chance of survival due to the aggressive type of the disease as well as the fact that it had spread to thirteen of my twenty-one lymph nodes. That is a very big and sour pill to swallow. My battle with cancer gave me a whole new outlook on life as well as a whole new look. Little did I realize my mastectomy was only the beginning of my physical transformation, like it or not I was in for a cancer makeover.

“My hair seemed to be the first thing on the list and within two weeks I was shedding more than our German Shepherd, so it was time to shave my head and say goodbye to bad hair days.” I was booked for six treatments of chemotherapy, this concoction kills all new cells growing in the body so that if any cancer was missed by the surgery or there is a rogue mutated cell lurking somewhere it would be destroyed. The other side of this coin is the chemo can not tell good cells from bad cells so it destroys ALL new cells as well as your immune system. Within two weeks of my treatments I realized I was going to learn the true meaning of the phrase “less is more”. My hair seemed to be the first thing on the list and within two weeks I was shedding more than our German Shepherd, so it was time to shave my head and say goodbye to bad hair days. I didn’t want to scare my kids by springing such a large change on them with no warning coming home to a bald mom was a bigger change than I thought they could take. We decided the best way to make this go smoothly would be to make it a family affair. I told each child they could shave a strip of hair off my head and the reaction I got

Cancer Treatment Makeovers •

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from them was equivalent to winning the lottery. Who knew they would get such a big kick out of shaving my head, I should have done that for Christmas I could have saved a lot of money. My trip to the wig shop reminded me what it was like to play dress up and we had some great laughs at hair styles that, once my hair grows back, I will know never to try. Instead of spending at least half an hour washing, drying, and styling my hair I became comparable to a quick-change artist. I would walk into the bathroom and one minute later emerge with a perfectly styled head of hair. Bed head was a thing of the past and no more worrying about my roots showing, this wasn’t all bad. I relocated all the scissors even higher because my youngest daughter was having a hard time understanding why she can’t pull her hair off at the end of the day like mommy did. I remember drawing on my eyebrows since most of them were gone and my eyelashes were deserting me faster than my kids when I say “it’s time to do homework”. At one point I had approximately five eyelashes left on each eye and I desperately coated them with mascara in an unsuccessful attempt to make them multiply. I resigned to false eyelashes not long afterwards. I have also enlisted the help of the Internet to aid me in my restocking of disappearing body parts. Surfing the Internet looking at breasts was something I thought I would catch my son doing not me. As I surfed different websites ranging from the Cancer Society to transgender sites I decided it was time to close my blinds in fear that someone would misunderstand what I was searching for. With the amount of faux items I was adorning, including fingernails, I felt I could compete with any cross dresser out there. As I take off all of my accessories at night sometimes I wonder if I will remember where to stop. 106 • Hat Trick Magazine • hattrickstrategies.com


I unintentionally caused my husband added distress when I found my interest in wardrobe accessories became very important. For reasons unbeknownst to me, I felt the need to compensate for the lose of my breast by updating my wardrobe. My shoe collection grew as did the number of my boots and purses. I discovered that the more hair I lost the bigger my earrings became. It seems the only thing I didn’t mind losing was one of the few things that I gained and that was weight. One of the medications that I was taking during my chemo treatments was an appetite enhancer since it’s well know that people usually have very little to no desire to eat. Well for some reason it worked really well on me and although I was not eating a huge amount I seemed to gain weight anyways. Who ever heard of gaining weight with cancer??? Leave it to me to defy the odds.

At the end of the day I tuck in my kids with a prayer and some hugs and kisses. That is always followed up with yelling at them at least three times to get back in bed, I know every ache, every pain, every tear is a such a small price to have paid to be with my family and watch my babies grow up.

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108 • Hat Trick Magazine • hattrickstrategies.com


ISSUE 14 NOVEMBER 2013 £3.00

MAGAZINE

4

Business Profiles Top tips for taking the

plunge and setting up in business!

Salon du Chocolat Fashion Show

FREE PREVIEW VERSION

comes to London

Buy the full 84 page magazine at www.cakemasters.co.uk

The

Exclusive Interviews with

Paul A. Young & The Chocolate Genius

CHOCOLATE EDITION

1

Afternoon Tea, Sharp Edge Cake Tutorial, Interview with Carina’s Cupcakes, Nominate Cake Masters Awards 2013, Chocolate Recipes, Interview with Wicked Goodies, Ganache, Tempering Technique, Baking Wish List, Interview with Chokolate, Pricing for ProÞt, Food Safety + more!


ISSUE 14 NOVEMBER 2013

Sharp Edge Ganache tutorial

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Pricing for PROFIT

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EXCLUSIVE INTERVIEWS

5 & 34

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Chocolate Fashion Show 2


ISSUE 14 NOVEMBER 2013 FEATURE

Contents 14 17 32 40 43 58

Afternoon Tea -­‐ One Aldwych, London Cake Masters Awards 2013 -­‐ Nominations open! Chocolate Essentials from Windsor Cake Craft Baking Wish List Sharp Edge Cake Tutorial by Way Beyond Cakes by Mayen Cake Spotlight -­‐ Masked Ball Cake -­‐ Tracey’s Cakes

5 27 30 56 68 74 76 78 80

Salon du Chocolat -­‐ Fashion Show Chocolate Tempering Technique Ganache Technique Pricing for ProJit Interview with the Food Safety Team Business ProJile: Lady B’s Cupcakery Business ProJile: Way Beyond Cakes by Mayan Business ProJile: Marzipan Moon and Sugar Dust Stars Business ProJile: Kake and Cupkakery

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EXCLUSIVE INTERVIEW: Paul Joachim The Chocolate Genius Wicked Goodies EXCLUSIVE INTERVIEW: Paul A. Young Chokolate Carina’s Cupcakes Grace Couture Cakes

Features

We are ecstatic to have interviews with two awesome chocolate revolutionaries. First we have a pioneer of taste sensations from the UK, Paul A. Young, who chats to us about his exciting projects and his fascination with Jlavour. Then international chef and Food Network Challenge winner Paul Joachim, aka The Chocolate Genius, showcases amazing chocolate ganache sculptures, which are usually created LIVE in front of audiences. Cake Masters Magazine was also lucky enough to attend Salon Du Chocolat’s Jirst mouth-­‐watering chocolate fashion show here in London! We have a selection of the sensational couture dresses from the show for you to be mesmerised by. To top it off, we have lots of chocolate inspired recipes and handy techniques for you to try.

Interviews

22 34 61 61 70

Welcome to the November issue of Cake Masters Magazine which is literally choc full of ideas! This month it’s all about tantalising chocolate creations and valuable insights on running a cake business.

Our second theme is all about the cake business; we have included stories about how people started out, some useful advice and a handful of inspirational business proJiles for you to absorb if you are having thoughts about setting up shop or taking caking to that next daunting step.

Recipes

20 Coconut & Chocolate Layer Cake -­‐ Clandestine Cake Club and The Groovy Food Company 36 Muscovado Chocolate Cakes with Cocoa Nibs and Mayan Spiced Syrup -­‐ Paul A. Young 38 Chocolate and Beer Cake -­‐ Will Torrent

Interview with Carina From Carina’s Cupcakes on CI success, business and internet trolls

We have a very special interview with Carina from Carina’s Cupcakes. We talk to her about the success of her business and the highs and lows of that journey, including the horrendous episode of trolling that shook the Facebook cake community.

November is a busy month for cakers, with the hotly anticipated Cake International at the Birmingham NEC from 8th-­‐10th November. We will be there helping to judge the PME Live Competitions and I hope to see you there too! Enjoy this issue!

Rosie x Editor

editor@cakemasters.co.uk

Front cover cake: Wicked Goodies

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Review Ceri Roberts www.creativetext.co.uk

Content editor@cakemasters.co.uk

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ADVERTISEMENTS

Salon du Chocolat’s world famous fashion show came to London for the 6irst time this year, featuring models walking the catwalk wearing couture out6its made entirely out of chocolate, created by local and international designers and chocolatiers. 5


Photography Paul Winch-Furness

Lindt EXCELLENCE has joined forces with chocolate artist Paul Wayne Gregory to create a chocolate dress entitled “Eternal Diamond” with Graduate Fashion Week 2013 winner Lauren Smith.

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Photography Paul Winch-Furness

“When designing our dress Hannah and I wanted to create a piece which would represent the colours and textures associated with chocolate. Taking symbols of Steampunk we have created a 6lowing skirt and corset which represents the femininity and passion associated with chocolates, adding delicate chocolate cameo’s, keys and cogs.” ~ Julia Wenlock, Toot Sweets Chocolates

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Photography Jen’s Just Desserts

“I wanted to celebrate Salon du Chocolat coming to the UK for the 6irst time, so I gave the dress the theme of “The English Rose” and decorated the dress with handmade chocolate roses -­‐ the English national 6lower” ~ Mark Tilling of Squires Kitchen 8


Photography Paul Winch-Furness

Artisan du Chocolat has created the “Maya” dress, a cowl neck dress embellished with sugar diamonds and chocolate pearls, sprayed with the 6inest chocolate and a chocolate bouquet. The dress is inspired by Art Deco splendour and has been transformed into the ultimate chocolate wedding dress. “

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Afternoon Tea at

One Aldwych

Charlie & The Chocolate Factory Covent Garden ~ London

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ISSUE 14 NOVEMBER 2013 AFTERNOON TEA

Travel ~ Taste ~ Try Are you looking for a 'scrumdiddlyumptious' afternoon tea? Well, this one's a really fun-­‐ themed one, courtesy of One Aldwych Hotel in Covent Garden.

They've partnered with the West End's "Charlie & The Chocolate Factory" musical to create a magical tea experience, from decadent golden eggs to blueberry brioche and playful Jlavoured candy Jloss, every item reJlects the wit and wonder of Roald Dahl's classic tale. The sweet, savoury and sandwich items are made by a team of expert chefs who use nothing but the Jinest, freshest ingredients. The teatime treats are presented with a selection of leaf teas and infusions from Covent Garden's Tea Palace, each of which has been chosen to complement the Jlavours from the kitchen. Firstly, the hotel might look fancy, but the atmosphere inside One Aldwych is very chilled. The AT is served in the bar/lobby area of the hotel. As it's near the touristy Covent Garden area, many patrons arrived quite casually dressed and the open-­‐style seating really made people-­‐watching very easy. This relaxed and chilled ambiance really made the experience more relaxing. The staff were very

helpful and friendly as well, and they totally did NOT rush us.

The AT on offer is moderately priced, at around £30 per person, but of course I had to opt for the extra "Cocktail Charlie": Dalmore whisky mixed with Grand Marnier Cherry, chocolate bitters, grapefruit juice and cherry syrup, topped with Champagne. I am a sucker for dry ice effects and this one was spectacular to look at AND drink! The savoury sandwiches, tarts and quiches presented were delicious and plentiful. When we Jinished this Jirst course, we were offered 'reJills' which was much appreciated, because the quiches really were quite yummy.

Then the teas arrived, along with the "magical afternoon tea" service. It was magical, in as much as there were so many elements (chocolate and non-­‐chocolate) to look at, touch, taste, explore... The scones and jams were yummy, and we had fun guessing the Jlavours of the cotton candies. The chocolate elements were decadently chocolaty and plentiful. I mean, I left with a full and happy belly!!

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By Jennifer DeGuzman-­‐Rolfe Jen’s Just Desserts


ISSUE 14 NOVEMBER 2013 AFTERNOON TEA

12


MASTER

of Chocolate Sculptures

Paul Joachim 13


EXCLUSIVE

CAKE MASTERS INTERVIEW

The

Chocolate GENIUS

Paul Joachim, International celebrity chef and Food Network Challenge winner was the perfect star to interview in our chocolate themed issue of Cake Masters Magazine. Editor Rosie had the honour of interviewing Paul and dipped into the chocolately world of The Chocolate Genius. Describe yourself in 3 words I have two words… Artist and Chocoholic. I love chocolate, and I love sculpting in chocolate so…Passionate Chocolate Artist.

You were trained classically as a Tine artist, can you tell us how that actually evolved into food and then chocolate? I received a BFA in Studio Art, and graduated from college. I was living a good life, but I kind of lost my way in terms of being an artist.

didn’t want to be a Chef. But once again the light-­‐bulb went off and I realised I could do both art and food together. I found my passion and it was sculpting in cake and chocolate.

So why didn’t you just stop with just normal fondant covered cakes? Well that’s what I did for years and I always found using fondant a struggle. It wasn’t something that just came naturally to me as I found it difJicult to work with. As I continued to develop my cakes, I discovered ganache. When making ganache I realised that, if I thicken it up a little, I could potentially sculpt with it. It was 3 years ago when I made my Jirst life-­‐sized cake mostly using ganache.

I felt there was a big hole, and I was searching for where my passion was. Then it turned out that it was my Mom’s 60th birthday cruise ship themed party as she was going on a big cruise where I decided that I was going to go all out and make a 3D cruise ship cake. It was my Jirst fondant cake I ever made which included a sugar sea, the balconies, a pool and lots of other details. It really came out amazing, and that is when the light-­‐bulb went off, and I said “Wow! Maybe someday I could take this and turn them into actual sculptures.” That’s how this all started.

Have you had any speciTic training working with chocolate or cake decorating? No, it’s all self-­‐taught. Once I realised this was what I wanted to do, I stayed up from 10pm to 2.00am when my family were sleeping on a regular basis, practising and practising, and teaching myself the basic skills. It was extremely stressful at times but satisfying at the same time.

When you started working with chocolate for the Tirst time, how was it? In the beginning, I was having a really hard time with the cocoa butter separating from the rest of it and making it into an oily mess, and not knowing what to do. After talking to several friends in the industry that are experts in modelling chocolate, I realised that I just needed to be patient. I had the ability to be incredibly patient with it, and to learn the intricacies of how it behaves under certain circumstances. How hot or cold it is, how long has it been out -­‐ all of this matters, and now I am really in tune with that and that has really helped me succeed. How did you come up with your name ‘The Chocolate Genius’? I have a publicist I work with and I have to give her credit. She came up with the name and then I started bouncing it off people; everybody loved it.

Tell us about one of your best cakes I would say, the Yoga cake. I have been doing yoga for 11-­‐12 years now and it is something I love to do. One of the yoga studios asked me to do a life sized yoga cake for their holiday party. I was super excited about that opportunity and I worked with one of the instructors.

I have always loved food, so over the years, people asked me why I wasn’t a cook? It was always just a really strong hobby of mine, but I

Continued

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ISSUE 14 NOVEMBER 2013 EXCLUSIVE INTERVIEW

This girl was just absolutely an amazing and incredible athlete. I went down to their studio to meet with her and decide what posture I was going to do, we eventually chose the dancers pose. I never thought that somebody could hold it long enough for me to be able to sit there and to sculpt it live, but she really did.

The other challenging part of the entire piece was the engineering behind it. It was the most difJicult thing that I had done up to that point, making it so the piece could be impressively standing on one leg.

I sculpted it live in 6-­‐7 hours at the party, and then at the end, we cut the cake up and served it. It was very satisfying and was a lot of fun. I look back at the pictures now and I still say, “Wow, did I really do that?”

Is that your best creation to date for you? I have had a couple, each one has its own merits and challenges.

When I do these live events things can go wrong, not all the time, but there are things going on in the background that people don’t know which are really difJicult to manage!

For example the LeBron James cake that I did was 9.5ft tall and it was over 200lbs of chocolate. There are multiple things that went wrong, but I stayed completely calm, never freaked out and in the end it was a really good experience.

When you are doing something that size, you really want help, but my assistant had a family emergency and she wasn’t able to come down with me to Miami, so I ended up having no assistant. It was hard, but I plugged through. Then on the last day of the event, which was in a huge tent outside, I walked in and noticed that everything was wet. I hurried over to my 9.5ft tall sculpture, when the groundskeeper came in. “Oh my God, Oh my God! The sprinklers went off!” I looked down and I saw my platform; it was completely saturated with water. I mopped it up and I noticed that the sculpture was leaning. I realised that the wood was so wet from the sprinklers, that it had ruined it, and the screws that were holding down the piece were no longer attached.

I called over someone to help me and we put in some new screws, and we thought that would Jix it, but when I pushed the sculpture (and remember it’s already at 200lbs plus, 9.5ft tall) and the whole thing just shook back and forth. I really didn’t know what I was going to do, because the new screws we put in weren’t holding in the wet, ruined wood.

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We ended up putting a cinder-­‐box and sandbags on the base and covered it with fabric, and that’s how I ended up working the entire day. But the end result was really worth it, and the process makes it a signiJicant cake for me. The other piece that I would say that I really love is the Harp cake.

I did that for a sculpture museum, the Albin Polasek Sculpture Gardens and Museum here in Winter Park. It was for a new wing that they were opening at the museum and they requested me to create a replica of their Emily Fountain, which is on the grounds of the museum. The piece was so beautiful. When I look back on it now, I really cherish how it came out; even the strings in the harp where all chocolate with no supports. So how did you get it to stay like that? How did you do the strings? It was just modelling chocolate, so the delivery was a little bit hairy. I had plenty of extra modelling chocolate just in case they came off, so I could repair it when I got there. I even had to go over a mile of construction works, which was completely unexpected and nerve-­‐ racking. It was really bumpy, but on this occasion I did not have anything to repair; it was just perfect.

FREE PREVIEW VERSION

What’s been your biggest compliment? It’s hard to pinpoint one thing. Last night I sculpted at the Museum of Art, live. They don’t realise its chocolate, and they walk up and they smell it and say, “That’s chocolate?” I love it how amazed people are and also when people say it’s unique and that they have never seen anything like it. When I made the Harp, at the event some people walked in and didn’t know it was a cake.

Buy the full 84 page magazine at www.cakemasters.co.uk Continued


16


“Illusion Cake” Wicked Goodies

Cake Stand - Shannon Callahan of Grand Stands by Batter up Cakes

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INTERVIEW

FREE PREVIEW VERSION

Buy the full 84 page magazine at www.cakemasters.co.uk

Meet Kristen Coniaris

Author of the blog, Wicked Goodies and the book, Cake Decorating with Modeling Chocolate Tell us a bit about yourself I am Kristen Coniaris and I hold a Professional Chef’s Degree from the Cambridge School of Culinary Arts and have 17 years of work experience in the food industry, specialising in bakery management, product development, and cake artistry. As of 2013, I have made over 1,000 wedding cakes, three award-­‐winning gingerbread houses, and one giant rooster cake for an episode of TLC’s Fabulous Cakes. I currently live in Cambridge, Massachusetts, U.S.A.

Have you always baked and decorated professionally? My mother started teaching me baking skills early, so by age 12, I was already building elaborate gingerbread houses as a hobby. For the Jirst half of my career, I worked in restaurants and catering. For the second half, I was a pastry chef and bakery product

developer. I worked inside of some giant baking factories with conveyor belts and hallways full of ovens. Then in 2010, I broke my back in a cycling accident. While recovering, I turned to blogging, and that’s how my food writing and cookbook publishing career got started. Tell us about your business Wicked Goodies is an information resource for professional and amateur bakers. The website is loaded with tips and techniques that I learned while working in bakeries. My aim is to make commercial knowledge more open-­‐ source, for those who want it. Recently, I expanded into Jilm, so I’m incorporating all kinds of videos into upcoming ebooks. With the blog, I also aim to entertain readers, since baking can be stressful; so that’s why I sometimes blow up a cake or drop one off the roof.

Why chocolate? I’m not crazy about the starchy Jlavour and gummy mouth feel of fondant. I think modelling chocolate not only tastes better, but is a more versatile and sophisticated cake decorating medium.

How did you get into working with modelling chocolate? In 2008, I learned how to work with modelling chocolate while freelancing as a 3D cake sculptor/decorator at a boutique bakery named “Cake”, where rolled modelling chocolate is used to form exquisite bows, ribbons, roses, and wraps for upscale wedding and specialty cakes. I was instantly hooked. How easy did you Tind it initially? I found it to be tricky at Jirst, but I was lucky to have been trained by some pros, which helped. At that point in time, there was hardly any literature on the topic, so I had to solve

Continued

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ISSUE 14 NOVEMBER 2013 TECHNIQUES

Massive thanks to Cooking with Chocolate: Essential Recipes and Techniques (Book & DVD) By Frédéric Bau for sharing a preview of his book and fantastic chocolate techniques! Photography by Clay McLachlan 19


ISSUE 14 NOVEMBER 2013 TECHNIQUES

Cooking with Chocolate: Essential Recipes and Techniques (Book & DVD) By Frédéric Bau Photography by Clay McLachlan

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ISSUE 14 NOVEMBER 2013 TECHNIQUES

Cooking with Chocolate: Essential Recipes and Techniques (Book & DVD) By Frédéric Bau Photography by Clay McLachlan

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ISSUE 14 NOVEMBER 2013

Cocoform for Modelling Available in Dark, Milk and White 150g £5.55 1kg £24.75

Squires Chocolate Fondant Mix 250g £3.99

Edible Genuine Silver Leaf Transfer £7.14 (25 Sheets)

50mm Squires Chocolate Roses From £37.60 per box of 20

Cocol Metallic Gold Chocolate Colouring £4.75

Chocolate Cigarellos Available in White, Milk, Dark and Duo 500g £12.95

Holly Chocolate Transfer Sheet £2.99 22


Silicone Chocolate Melting Jug £2.85

Chocolate Cigarellos Available in White, Milk, Dark and Duo 500g £12.95

Chocolate ESSENTIALS All you need to work with chocolate!

Callebaut Callets -­‐ Ideal for melting! 2.5kg £22.19 SDI Hearts & Treats Chocolate Mould £3.72

1kg Chocolate Satin Ice £6.95

www.windsorcakecraft.co.uk 23


ISSUE 14 NOVEMBER 2013

© Chris Brock Photography

EXCLUSIVE INTERVIEW

FREE PREVIEW VERSION

EXCLUSIVE INTERVIEW

PAUL A.YOUNG A revolutionary and captivating chocolatier at the forefront of the British chocolate scene... Star of Salon Du Chocolat London 2013, Paul has a reputation for being an incredible Tlavour alchemist, developing exceptional Tlavour combinations with perfect balance. Cake Masters Magazine

interviewed Paul to Tind out more about the groundbreaking chocolatier. Describe a typical day in the life of Paul I never have a typical day…cliché I know, but I don’t. Each day brings new challenges. I work at my PC from home early in the morning before walking my dog Billi around the quiet Covent Garden streets, then head to one of my shops to catch up with the teams. I can then be developing products for upcoming seasons or private clients. Lunchtime, I'm back home to feed Billi, then back to another shop or meetings with clients. Evenings I can work very late, as I'm still a chef at heart and can't go to sleep early. Saying that, I can be in and out of TV Jilming, photo shoots, product shoots, events and managing my growing team; so each day is very different. After working your way through top restaurant kitchens, where did your fascination for chocolate come from? I have no idea at all, it took over me organically and got into my blood stream

24

Buy the full 84 page magazine at www.cakemasters.co.uk

quickly. I love working with it, eating it and being able to create some of the world's best chocolates using stunning, fresh, seasonal and British ingredients. When did you really start experimenting with Tlavours? From the day I started training to be a chef. It's always been a passion of mine to use interesting Jlavours and to be creative. It's sometimes a challenge to achieve exactly the right balance so that the chocolate tastes incredible, but that's what makes it exciting.

What is your most popular chocolate? My sea salted caramel is the biggest seller, but new interesting chocolates always sell very well, especially if they are innovative like my California prune and porter trufJle or Pizza Pilgrim Margherita trufJle. What Tlavour combinations have not worked? Thankfully I've not had anything that hasn’t worked eventually.

Continued


Chocolate and Beer Cake Taken from Patisserie at Home by Will Torrent

Ingredients 125 g salted butter 125 ml lager such as Stella Artois 125 g self-­‐raising Jlour 40 g cocoa powder 1⁄2 teaspoon bicarbonate of soda 125 g caster sugar 75 ml milk 1 egg, beaten 1 teaspoon vanilla extract 50 g dark chocolate, broken into pieces 1-­‐kg loaf pan, lined with greaseproof paper Serves 6-­‐8 Method

Preheat the oven to 180˚C (350˚F) Gas 4.

Put the butter and beer in a saucepan over low heat and heat until the butter has melted.

Sift together the Jlour, cocoa powder and bicarbonate of soda in a mixing bowl and add the sugar, milk, egg, vanilla, chocolate pieces and melted butter mixture. Mix to combine. Spoon the mixture into the prepared loaf pan and bake in the preheated oven for 50 minutes. A skewer inserted in the middle of the cake should come out clean and the top of the cake should bounce back slightly when prodded. Allow to cool slightly in the pan, then tip out and serve warm as a dessert with a chocolate sauce, or eat cold when it becomes moist and irresistible.

Recipe taken from Patisserie at Home by Will Torrent Publishers: Ryland Peters & Small, £19.99 Photography: Jonathan Gregson

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ISSUE 14 NOVEMBER 2013 BAKING WISH LIST

Baking Wish List

Silicone chocolate mould Lakeland £5.39

40 tulip milk chocolate cups chocolatetradingcompany.co.uk £39.95

Chocolate melEng pot Lakeland £3.49

Dark Chocolate Sugarflair gel cake-­‐stuff.com £1.70

5 rolls of vintage ribbon QVC £9.11

Exclusive Bain Marie Lakeland £15.99

Green chocolate curls chocolatetradingcompany.co.uk £4.95

Black candy melts HobbycraH £3.00

Spray gun planetbake.co.uk £2.80

Mason cash mixing bowl 21cm Argos £14.99

Feathers silicone mould Lakeland £7.99

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Silicone preparaEon mat John Lewis £20


ISSUE 13 OCTOBER 2013 BAKING WISH LIST

Baking Wish List

Wilton Light Cocoa Candy Dips HobbycraH £3.49

Philips HR2020/50 Blender Sainsburys £26.24

The Chocolate Maker’s Funnel Lakeland £11.99

Adventures with Chocolate by Paul A. Young Waterstones £11.99

Lollipop making kit The Works £3.99

Glass juicer & jug Garden Trading £15

The Chocolate Baking Kit greenandblacksdirect.com £19

LSA serve stand and dome occa-­‐home.co.uk £36

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Willie’s cacao Selfridges £7

Silicone chocolate spoon mould Lakeland £3.49

BuVerflies, ladybirds and bees PatchworkcuRers.co.uk £5.50

Mini giX boxes set Bake & Make £5.75


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Sharp Edge Cake Tutorial

FREE PREVIEW VERSION

By Mayen Orido

Buy the full 84 page magazine at www.cakemasters.co.uk

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ISSUE 14 NOVEMBER 2013 TUTORIAL

Sharp Edge Cake Tutorial Materials: ¥

¥ ¥ ¥ ¥ ¥ ¥ ¥

Chocolate , semi-­‐sweet in this recipe we are using 2lbs or 32oz Heavy whipping cream in this recipe we are using 1lb or 16oz Cake saw or cake leveller Heat proof measuring cup Offset spatula Digital scale Bench scraper Immersion blender

Step 1:

Measure your semi-­‐sweet chocolate and cream. The ratio of semi-­‐sweet chocolate to cream is 2:1, so here I am using 2lbs or 32oz of semi-­‐ sweet chocolate. For the cream, we will need 1lb or 16oz. of heavy whipping cream.

We need to melt the chocolate using the microwave, in 20-­‐30 second bursts. We are melting the chocolate separately, with no cream in it. Be careful when you are at the point where almost all the chocolate is melted and do shorter bursts in the microwave, so you avoid burning your chocolate. Melting the chocolate separately and boiling the cream separately, makes it easier for the ganache to come together. The chocolate working temp is 83-­‐86°F.

FREE PREVIEW VERSION Buy the full 84 page magazine at www.cakemasters.co.uk 30


ISSUE 13 OCTOBER 2013

Interview with Nadia from SPOTLIGHT

ChokoLate

Beautifully handcrafted from modelling “Nat%re of Love” ~ Sugar Pot, Aust6alia chocolate...

CAKE SPOTLIGHT

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ISSUE 14 NOVEMBER 2013 INTERVIEW

Nadia is well known in cake world as an expert in the art of modelling with chocolate. Her mystical and magical creations are beautifully created with careful and precise attentional to detail. Cake Masters Magazine interviewed Nadia to Tind out more. Tell us about your background I’m Spanish, based and born in Belgium. I grew up moving back and forth from Brussels to Gijon (Asturias, Spain). I’m the proud mum of two daughters (3 and 6 years old, my two treasures). I have a master degree in translation, but I have actually worked as a legal and software training assistant in an American International Law Jirm since 2002 (this is my full-­‐time job).

As a self-­‐taught hobbyist, I always loved handicraft art, even if I had really never had the opportunity to follow any courses. My mom said Fine Arts was not a job, and that I should think about my future. So I left it aside for more

than 20 years, but always sought the opportunity to be creative…

I loved baking desserts since I was a child, I started when I was 12 making some “choux à la crème” and always asked (well I should say "obliged") my mom to bake her own cakes…as I hated the ones we found in the bakery shops in Spain! I discovered the world of cake design almost 3 years ago, when I wanted to bake and decorate my daughters cakes in November 2011. At that time, I noticed that 90% of the market was exclusively devoted to sugarpaste and only a tiny percentage to modelling chocolate and marzipan.

In the winter season of 2011, I decided to make a cake for my colleagues birthday and try my hand at 3D Jigurines. I was so in love with the result and blown away by the encouragement from my friends, that I decided to launch my page “ChokoLate” in February 2012.

I tried desperately to Jind books about cake design in French; nothing existed on the market

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and the English books available didn’t match my style. So, as I love to teach and share my knowledge, I decided to write a book about modelling chocolate with the French Publishing Editor Vitrac & Son, entitled “Découvrez la pate à Chocolat”. It contains 6 very detailed step-­‐by-­‐ step tutorials for animals from the 6 continents. It was published this year in March 2013, and I’m still looking for an English publisher willing to buy the rights to make the English version. Why chocolate? I love chocolate, couldn’t live without it! I always eat a piece of chocolate every day… I’m an addict!

How did you get into decorating with chocolate? My obsession with modelling chocolate started when my junior daughter was turning 2 years old. I had a very bad experience with sugarpaste (and marzipan) a couple of weeks before, during the birthday of my eldest one who was turning 4. They are both born the same month as me, in November. So I started browsing alternatives to marzipan and sugarpaste and noticed that modelling Continued

FREE PREVIEW VERSION

Buy the full 84 page magazine at www.cakemasters.co.uk


ISSUE 14 NOVEMBER 2013 BUSINESS FEATURE

Pricing For Profit by The Cake Makery Introduction by Sarah Jones

The very Tirst celebration cake that I made was wrapped in 33 chocolate Tlake bars. Having only made cupcakes until that point, I remember saying to the customer ‘I’m afraid I’m going to have to charge £25.00 for that’. The chocolate alone cost £14.00 and I hadn’t even turned the oven on. What was I thinking? I was probably thinking what most people think when they start a new business: ¥ ¥ ¥ ¥ ¥

¥

I must get this business I must make the price reasonable You can buy a bigger cake in the supermarket for £10.00 I’ll probably get a deal on the ingredients I need to get a good reputation; it’s worth putting in the extra at the beginning. I don’t mind not taking a wage whilst I get established. You have to make a name for yourself.

The problem with this approach is that your order book quickly Jills with low-­‐cost bookings and it’s very hard to raise prices once you have started charging too little. You must value your time from the very beginning, just as you would do if you worked for someone else. You also need to be realistic about your costs, because they won’t go away whilst you are pretending that they aren’t there. The sad truth is whether you are highly trained in Sugarcraft or someone learning as they go, usually a year or two into running your own business you realise that you are still undercharging and you are exhausted.

It’s at this point that the business you set-­‐up and loved can become an unbearable weight on your shoulders and with the order book is still Jilling, you start to feel trapped. It doesn’t have to be like that.

The following article is a very useful reminder of all the hidden costs, so that you can PRICE FOR PROFIT and ENJOY your work. Knowing what to charge for a project can be quite a daunting for the new freelancer. You need to think about the value of what you do. If you have previously been employed, your employer was the one who knew the price to charge for services, and how much your contribution was worth to them. People will often call a business up and ask ‘what do you charge?’, it may be a straightforward question, but the answer for custom made cakes is not so simple. Cake decorators will charge enormously different rates. We all have different skill levels and we tackle different types of cake projects. We also have different expectations of our earnings and differing overheads to cover, so it’s understandable that rates will vary.

Hence, it can be hard to have a set rate. Clients will however, often need a rough Jigure to work from, so it is wise to do some research into how much you are going to charge and what your local market can bear. Pricing cakes can be particularly difJicult – especially if you are starting from scratch. Most people undercharge for their cakes for a long time before gaining conJidence to command more reasonable prices. Cakes are often very detailed and intricate, many taking hours to complete. Sugarcraft processes are labour-­‐intensive, you might have to spend several days on the details for one wedding

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Include in your calculations: The cost of your basic cake ingredients The cost of the cake filling Sugarpaste for covering Modelling/flower paste for decorations Cake boards Dowels if the cake is tiered Cake box Baking paper or cupcake cases Ribbon Oven usage Your time for everything! Think of all the tasks that you will have to do to complete the clients cake from start to finish. Designing the cake for the client Shopping for ingredients Lining your tins Weigh, mix, bake and wash up Level, fill and cover the cake Modelling and making flowers Piping and lettering Boxing up and delivery if required

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ISSUE 14 NOVEMBER 2013 BUSINESS FEATURE

cake, and that is inevitably going to be very expensive, you have to be realistic and if that is what it costs, that IS what it costs.

You must also consider including in your fees everything from baking paper to line the cake tins, boards and boxes, to design time, weighing, mixing and baking, shopping and more -­‐ you will never make a proJit if you do not account for all of these things and include them in your quotes.

In today’s modern world we have technology to help, so it can now be relatively simple to cost individual cakes, if you are using an app like Cost-­‐a-­‐Cake Pro. Your hourly rate can also be incorporated into the App to make calculations simple. Cost A Cake Pro is available for iPhone, iPad, Android and Kindle Fire devices, and can save you a great deal of time when it comes to

working out what your cakes cost to make.

You can add all the ingredients that you use regularly into the built-­‐in pantry, including their cost and weight as you buy them. You can add anything including all the things you use when baking from basics like Jlour, eggs and butter to odd things like brandy for your fruitcakes, or apples for the apple pie you are baking for your family!

The pantry also has a separate section called extras, where you can include any additional and non edible items such as cake boards, boxes, ribbon and dowels, and use this area to calculate your oven times, delivery times and anything that else that needs to be charged for as part of your regular orders. When your pantry is bursting with ingredients, you can begin to add in your recipes. With Cost A Cake Pro you can create a recipe for anything -­‐ as long as the ingredients

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are listed in your pantry. Fill your recipes with different tier sizes that you bake regularly, so creating quotes for wedding cakes that have multiple tiers becomes a quick and easy process. Once you have your basic set of recipes, you can quickly create quotes to price up any cake order; from novelty cakes to cupcakes and wedding cakes. If you don’t have a smart phone or device that runs such an app, you can do the same calculations for all of your ingredients and extras using a software program like Microsoft Excel, or look on Google for free spreadsheet software such as: www.kingsoftstore.co.uk/spreadsheets-­‐ free.html ____________________ For more information on Cost A Cake Pro search your app store or visit www.thecakemakery.co.uk/apps


ISSUE 13 OCTOBER 2013 SPOTLIGHT

CAKE SPOTLIGHT

“Masked Ball Cake” ~ Tracey’s Cakes

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ISSUE 14 NOVEMBER 2013 TECHNIQUES

Carina

INTERVIEW WITH

Carina’s Cupcakes 37


ISSUE 14 NOVEMBER 2013 INTERVIEW

Carina from Carina’s cupcakes is recognised for her vintage, highly decorated cupcakes. Over a short period of time she has built her business into a strong brand opening doors to some amazing opportunities, but it hasn’t been easy. Carina tells us her business story and shares the elating highs and the desperately rock bottom lows, covering how she started in business, to winning at Cake International and how she coped with internet trolls. Tell us about your earliest baking memory? My Nan taught me all about baking from about the age of 3. As soon as I could reach the mixing bowl, every Friday we would make Scones or Victoria Sponges, or some other sort of traditional English bake that would involve us getting very messy. I really only got back into baking with my own daughter when she was about 10, and caught the bug for it again.

How did Carina’s Cupcakes start? I have a medical background and was a nurse in the cosmetic surgery industry for about 6 years. Baking started to become my passion and I remember making cup-­‐cakes for my Sister’s birthday in June 2010. Cupcakes were all the rage in the UK, within about 3 weeks I had lots of people asking me to make cupcakes for them so by the end of that month, I decided that I was going to set up a business and do it.

I slipped a disc in my back and had to have 16 weeks off work. I spent a lot of time laying down Jlat, reading tutorials, watching ‘YouTube’ videos, reading magazines and sort of swatting up on different aspects of cake decorating. At the time they were all generic, piped swirl cupcakes, so I spent a long time trying to pipe, and I just couldn’t do it. I still cannot use a piping bag to this day. If somebody asked me to pipe a buttercream rose I would crumble in the corner and cry.

and detailed they were. I have always had a bit of an obsession with miniatures. I love dolls houses and all the little furniture that goes inside. When did you ofTicially start the business? I ofJicially set the business up on 22nd June 2010

Did you ever think that your business would grow to what it is now? Absolutely not, not in a million years. I was quite adamant that I didn’t want to create a big business, what I wanted to do was bake and create, I never wanted to have the headache of tax, employees and managing a big business that comes with scaling up. I was really adamant about that, but over time it developed with such speed and force, I kind of fell into it. How did you expand? It really expanded was when I realised that I could actually post cupcakes. I realised quite quickly that my local area didn’t have the money or the market for a highly decorated cupcakes, they were only interested in buttercream cupcakes. I knew that if I was going to realise my dream of having something decorative, ornate and beautiful, I had to expand my market and my customer database. The only way I could do that was by posting cupcakes out.

I searched literally everywhere trying to Jind information on posting cupcakes and there was nothing at all. I decided to investigate myself and, after lots of posting and many squashed, crushed cupcakes at the other end, I found a way. The Jirst time I posted a buttercream cupcake successfully (before the pods were out there) I actually used a cake pop stick in the centre of the cupcake, so it stopped them from tipping upside

I had this vision that I wanted to create these beautiful, highly decorated, boutique cupcakes, but I didn’t have any of the skills required to create them. I started to play around with tools and sort of came up with my own ideas, and my own style that looked quite different to what was out there already. A lot of it was trial and error to be honest, a lot of mistakes and accidents. These accidents fortunately turned into something that people really liked. You said that your vision was to have a very decorated cupcake. What inspired you to have that style and design? I was inspired by the beautiful wedding cakes that were out there and seeing how intricate

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down. You would have a small hole in the middle, but I would send a pack of Jlowers so they could stick a Jlower over the top of the hole. That’s how unsophisticated it was. Ultimately, it worked very well and the fondant cupcakes posted perfectly. I Jigured out that they really did stay absolutely perfect and it was minimum fuss. When people realised I could do it, I was Jlooded with emails and contacts asking me how to do it. I initially thought “No, I am going to keep all of this business for myself, and I am going to service the whole of the UK with my cupcakes, it’s going to be great and I’m going to be rich!” But you quickly realise that actually you can’t possibly service the whole of the UK with your cupcakes -­‐ it’s not a realistic expectation and that’s when I wrote my Jirst PDF tutorial for posting. It was just huge. That was the very start of it and that’s what really propelled it into being widely known, particularly on the Facebook circuit.

So that was really what started it off for you, your Tirst PDF tutorial? Absolutely, yes. How do you feel about people copying your style? Now? I Jind it fantastic; it’s the nature of my business. At Jirst, before I did couture cake tutorials, when people used to copy my cakes that weren’t made into a tutorial, I used to get really upset about copying. It used to really stress me out, and it used to really annoy me. I had many run-­‐ins with people that I felt aggrieved by. What I have quickly learned, and the reason that I started to do couture cake tutorials, is that people were going to copy me whether I cried, screamed, shouted or not. I had no choice, so that’s why I started to develop collections purely for tutorial purposes, because I knew that people wanted to copy what I was doing.

Continued


ISSUE 14 NOVEMBER 2013 INTERVIEW

When you look at it in a different way, and you create cakes that are there to be copied, it becomes a different avenue for your business. I don’t post the private wedding cakes that we do now, unless I’ve got the Bride’s outright written consent. We don’t share any of them on our page, we always advise our brides that if they go out on the page, they will be copied. I still regularly get people messaging me to say “so and so has copied your work”, and I have had conversations with people and they will say, “I have never even seen your work”. They have seen it through somebody else that has used my tutorials and it’s 3rd, 4th, 5thhand inspiration. It is a really great feeling to know that you can inspire people all across the world. I don’t get that upset about it anymore.

People copying designs is always going to be a touchy subject and there are always going to be people who feel very strongly about it, or feel resentful towards it; but as I say, the only way that I could deal with it in the end was to ensure the cakes I didn’t want copied aren’t put into the public domain. It’s the only way to Jix it. Is it hard to stick to your vision and not just do the thing that makes the most money? The money has been great and the business growth has been fantastic, but for me the bottom line doesn’t come down to how much money I make from it. I could probably go back into cosmetic surgery nursing and earn more money than I earn now. It’s not about the money; it’s about the passion of creating something. How did you market your business? The only marketing that I have ever really done is through Facebook. I have never done wedding fairs, expensive events, exhibitions or anything like that. Obviously, I have done Cake International in terms of competition cakes, but the entirety of my marketing has gone through Facebook.

of it down to a sort of Jluke and some of my best creations have come out of trial and error. I think that’s what made me stand out from other people; I did things my own way. I think the marketing side of it came down to constantly trying to inspire people, putting stuff out there and allowing people to see it and spread the word about it.

So you went from making cupcakes, to posting cupcakes and then to having tutorials. What was next? Next for me was the website. The website came along because I had been selling cakes, the posting tutorial and a small line of posting equipment through my Vista Print website. As I wrote more tutorials, I realised that people also wanted to buy the tools and equipment that I had used and I saw a gap in the market. So I added various products through my little website, but I started to think about developing the business to hold more stock and sell useful items on a larger scale. I had paid £1,000 for my Jirst bulk order, which was a terrifying experience! I had never spent £1,000 on anything, ever. At the time I was considering going live with my new site and newly acquired stock just before Christmas, when I was pregnant with baby number 5, Elvis.

I had decided after my daughter was born, that I deJinitely wasn’t going to have any more babies. Finding that out I was pregnant just as I was about to launch into pushing my business hard, was really quite frightening. It completely plunged me into despair; I just didn’t know what to do with myself. It was a real up and down time for me.

Yes, absolutely. I think it’s something that people know me for and it’s something that people are quite familiar with. One of the things I was criticised quite heavily for was being so personal on my page and letting my followers know that I was pregnant. I see hundreds of other Facebook pages announcing when they are pregnant, it’s a really common thing.

Unfortunately, after a lot of complications, I lost my son. People knew that I was pregnant, they saw that I was in hospital for 9 weeks on complete bed rest. In hindsight now, Facebook and the contact that I made with people during that time was probably a mistake; maybe I let people in too much. It was a really difJicult and shocking time. Can you tell us what happened? It was 5th January and I was almost 16 weeks pregnant I woke up in the middle of the night and I was haemorrhaging badly and went straight to the hospital where they said that they thought I was going to lose Elvis. They kept me in for 2 days and when the bleeding stopped and they sent me home.

Two days later they rushed me back into hospital where they kept me in then on bed rest. They still felt there was a chance of losing him as I had Placenta Previa and a blood clot same size of the baby. They kept me in for almost 9 weeks altogether. I had 4 blood transfusions and they kept telling me that I shouldn’t still be pregnant, but I was getting through with the support of my family and people on Facebook. Everybody kept telling me “stay positive… stay strong… it’s going to be Jine… you have come so far”.

One of the things I was criticised quite heavily for was being so personal on my page and letting my followers know that I was pregnant. I see hundreds of other Facebook pages announcing when they are pregnant, it’s a really common thing.

I think I owe a large proportion of my success to luck; that’s honestly and genuinely how I feel. I have a lucky gift in terms of creating my cakes and I do see it genuinely as a gift, because up until the age of 30 I had never even decorated a cake; so there is no other way that I can see it. I have fears sometimes that I will wake up and my creative luck will have run out and I won’t be able to make cakes any more. I do have nightmares about it quite regularly! I put a lot

I successfully got through that December, and then in January I started to have major problems with my baby and I ended up in hospital for a long time. That must have been a hard time for you. Do you want to talk about Elvis as part of this interview?

When I had the 21 week scan, and they said he was absolutely perfect, but the huge clot was a constant threat the whole time I was in hospital. They decided they would deliver him on March 8th, but on February 17th I woke up at 4 am and I knew that I was in labour.

He was delivered at about 11.45pm that afternoon, but he wasn’t breathing. It was awful, because he was a perfect little baby, he was just a tiny baby, and you just go through many emotions. I had so much guilt and felt so much pressure; I just didn’t know what I was supposed to do and how I was supposed to deal with it. At the time both myself and my partner were self-­‐employed, and he had been off for 9 weeks caring for the kids, so we were struggling to make ends meet. I remember

Continued

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ISSUE 13 OCTOBER 2013 SPOTLIGHT

CAKE SPOTLIGHT © Nathan Pask

“Nat%re of Love” ~ Sugar Pot, Aust6alia

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ISSUE 14 NOVEMBER 2013 INTERVIEW

Susan, one of my best friends at the time, had taken over the running of my Facebook page for me to help me keep the business going. During that time, one lovely lady from Canada put a post on saying that she felt that if people just donated £1 it would make a massive difference to me and my family, and that was how all the donations started. It was amazing. It was the togetherness that really helped my days pass; knowing that people cared and that they were thinking of me, it really helped.

Elvis’ auction, which continued to fund for a little while, but then a huge amount of negativity came our way and people were saying that we were keeping this money and that it was being used to further my business. I decided not to do it at all from then on,

all together. The Jirst cakes that I put on the framed boards, I just put one on each side, and I was just amazed at the effect that it had. Even when I had imagined it in my head, and even when sketched it out, I couldn’t imagine that it would have that kind of effect. I took them into Cake International not ever for one minute thinking that I would get Gold for them, I just wanted to enter.

“I tried to defend myself online, but the more I tried to argue with them, the worse it got. It just seemed to snowball. I went through and I blocked them, when I saw one particular post which said, “I am looking forward to seeing you at Cake International tomorrow, our paths will cross, and you will see me.”

The donations initially went to the cost of my baby’s funeral. As much as the state provides funerals for babies, the cofJins that they provide are for children and are quite big, so when you put a tiny baby in they get lost in there. I wanted to have, a special crib for him and fortunately because of the donations that people had made, I was able to do that.

We got to a point where we realised that actually people were donating more money than we could have possibly have needed. Although the money was being donated to my family, I felt we could do more with it to help other people; so with all the extra money that we had left over we set up ‘Dreams of Elvis’.

‘Dreams of Elvis’, which was a closed group on Facebook, allowed lots of women and men to come forward who had experienced something similar and had lost babies. This group formed a network of support, not just for me, but for lots of other families out there as well. With the funds we provided memory boxes and caskets for parents who had lost their children. For those parents who had lost their children in the past, we funded memory bracelets. Somebody had sent me a silver locket which I wear all the time. It’s got little footprints and it’s got his name engraved on the back of it. It is something that brings me great comfort and I knew that having something like that, a piece of jewellery that you wear all the time, goes a long way to remembering your baby without it being open and obvious to people. So the memory bracelets we sent people would have little trinkets that they would have remembered their babies by; maybe a name bead, a coloured bead or just something personal that would remind them of their baby. We continued to do that for a long time and only stopped when the money ran out. We did one last fund raising push, the ‘Dreams of

because it was opening up a can of worms.

So when did the negativity start, and where did it come from? There was a little bit of initial negativity when we lost him. There were a few instances on a few pages where they were saying that they felt it was distasteful that I was being public about it, they didn’t like the way that I was dealing with it. It wasn’t anything that bad and it wasn’t like the attacks were towards me, about money or anything else, it was just purely just people showing their distaste and everyone is entitled to their opinion. When it really got nasty was after Cake International.

What happened at Cake International? I had never entered a competition and I really wanted to have a go. Obviously, I was always going to do the cupcakes class. I had just done the Giltee Candee collection, which was actually the Jirst collection I did after losing Elvis; it was like my coming back collection. I had done a tutorial for it and I had this idea that I wanted to do Giltee Candee for my entry.

When I told my mum what I wanted to do, she had her doubts and said, “Well you have done a tutorial for it, what if other people make them and submit them as well? It would be like looking in a mirror.” Obviously I knew that people wouldn’t be able to, as the rules state quite clearly that they have to be your own designs and your own work. She had stirred something in my mind by saying that it would be like a mirror, that’s where the initial idea came from and I put it 41

So, how did it feel when you realised you had actually won the Gold? It was amazing, it was the best feeling! I was completely elated to see the Gold Award card on it. I was just absolutely thrilled, even more so when I later found out that I had also got ‘Best in Class’!

Sadly though, after posting on my page that I had won gold at Cake International and how excited I was, there were suddenly lots of horrible, nasty comments and lots of nasty images being plastered all over the place online. This was the start of the same group of women who went on and on to torment me for a very long time. They had a problem with m and said my cupcakes were “samey and unoriginal”. I can’t even begin to tell you the evil and wild stuff that they said, but one example was that I had only won because I had been giving sexual favours to the Judges and I didn’t deserve to win anything. It was jealousy, I know it was, but they really ruined my win for me, and it really took the shine off of me getting my Gold award.

I tried to defend myself online, but the more I tried to argue with them, the worse it got. It just seemed to snowball. I went through and I blocked them, when I saw one particular post which said, “I am looking forward to seeing you at Cake International tomorrow, our paths will cross, and you will see me.” Being quite the naturally defensive person that I am, my initial reaction was not good. All my friends told me to rise above it, ignore, block, delete. They were right and at this point I just wanted to go home.

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During the journey home it had kicked off again on my page, a different set of women this time -­‐ it was just absolute craziness. They were just being horrible and vile. It started off by them saying that I was ripping people off with the products I was selling, that I had imported them from China for pennies and I was just trying to extract money from people like I had after the death of my son.

Buy the full 84 page magazine at www.cakemasters.co.uk Continued


ISSUE 14 NOVEMBER 2013 BUSINESS FEATURE

Interview with The Food Safety Team The Forest of Dean District Council Gloucestershire By Sarah Jones from The Chocolate Strawberry

None of my family had been allowed a cooked meal for the last three days. The dishwasher Tilter had been cleaned with a toothbrush. I couldn’t sleep properly, because I once heard that food safety ofTicers had inspected a Take-­‐Away in Nottingham and found a bucket of ‘unidentiTiable meat products’ at the back of the kitchen. What if my children had hidden a similar bucket somewhere in the house? I wouldn’t put it past them. Yes, it was time for my Jirst Food Safety Inspection and suddenly I could see nothing in my kitchen except dirt and faults. It was clear they would shut me down that afternoon. When Dennis and Beth from The Forest of Dean ofJice arrived they tried to lull me into a false sense of security by smiling. They drank from one of my mugs without looking at it for an extended period of time. They didn’t even enquire where I had purchased my tea or how old the milk was. It soon became clear that actually their role was to support local businesses and advise them, rather than close them down. We went through everything from how to Jill in my diary properly, to food storage and the packaging of products ready for sale. By the time they left, I felt that I had a place to go if I ever needed advice and could safely ring them without fear of having the contents of my fridge seized immediately. So, when Cake Masters Magazine wanted to run a piece on food safety I knew just the people to turn to. The same questions are always being asked on cake making forums and hear-­‐say all too easily becomes fact.

Here are the answers to your most popular questions from The Forest of Dean District Council in Gloucestershire. They even sent us a photo. You see, they’re not scary at all.

Tell us a little about your team The Forest of Dean D.C Food and Safety Team consists of 5 OfJicers and one part time admin support, who deliver a broad range of services, including Food Safety, Private Water Supply monitoring, Infection Control and Health and Safety at Work. We deal with all types of food businesses, from small home caterers to large multi-­‐national companies. Between us we have a wealth of experience in food safety enforcement, and the ofJicers can give advice and guidance on many specialist subjects.

I remember you said that you preferred to see that someone had done a practical Level 2 Award in Food Safety, rather than the on-­‐line version. On-­‐line can be cheaper, so what is the beneTit of a practical course? The law requires people running food businesses to be suitably supervised, instructed and/or trained. Environmental Health teams will want to ensure that staff have enough training in food safety which is relevant to their role. One of the beneJits of taught courses is that you get to meet other like-­‐minded people on the course. Continued

When someone wants to start a cake making business from home, where is the Tirst place that they should look for details on set-­‐up and safety requirements? Contact their local authority food safety team for free advice and a food business registration form. Most authorities can also provide a list of food hygiene trainers in their area. Some authorities offer advice visits or business start-­‐up packs, so call your local authority to start the process. For advice on starting your food business and help Jinding your local authority go to: http:// www.food.gov.uk/business-­‐industry/ caterers/startingup/

Can you open a business without having been rated? You should register your food business at least 28 days before opening. This allows the local authority the time to enter your business details into their system and integrate your business into the inspection programme. The business will be risk rated at the Jirst food inspection and it’s this rating that generates the National Food Hygiene Rating.

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FREE PREVIEW VERSION Buy the full 84 page magazine at www.cakemasters.co.uk


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ISSUE 14 NOVEMBER 2013 INTERVIEW

FREE PREVIEW VERSION Buy the full 84 page magazine at www.cakemasters.co.uk

Meet Alina From Grace Couture Cakes Cake Masters has been intrigued to Tind out more about Grace Couture Cakes ever since seeing news about Alina baking for HRH Prince Paul and Princess Lia of Romania. We spoke to Alina to Tind out more about her cakes, her business and of course baking for Royalty! Tell us a bit about you I am an economist with a Masters Degree in Marketing. Prior to opening Grace Couture Cakes, I worked in real estate.

What is your earliest baking memory? I remember my mother baking traditional Romanian cakes for every birthday or holiday. I remember that magical smell of cocoa and cinnamon. Looking back now, I think I probably loved the smell more than the cake itself. It still brings back great memories. What do you like to bake the most? To be honest, I am terrible at baking cakes, but

I love baking macarons. Making the perfect macaron was our biggest challenge; so in the process I have learned to love making them, just as much as I loved the result. Describe your cake style Our style is classy, simple and romantic.

What made you decide to set up your own business? After our daughter, Ana Grace, was born last year, I knew that I also need a new start in my career. The idea came before that, while planning our wedding, and noticing that it was a challenge to Jind the perfect cake caterer, one that would be able to transform my wish into reality.

How did you go about establishing it? It is a family business and I had the support of my Continued 44


ISSUE 14 NOVEMBER 2013 BUSINESS PROFILE

Business Profile

Lady B’s Cupcakery ~ Mablethorpe UK By June Brett, Owner of Lady B’s Cupcakery ~Mablethorpe UK “I am 47, married to Andy for 9 years and have 4 amazing children: Craig 23, Jake 20, Tom 13 and Daisy who is 9.

We moved to Mablethorpe 6 years ago, and it was Daisy's 7th Birthday 2 years ago that inspired me to renew my love for baking. We were holding a Hawaiian themed party for her and I wanted something different for her cake so made a pair of Jlip Jlops, it turned out ok and had amazing feedback. That was it, I was hooked. I soon discovered that Facebook held the key to my obsession with everything cake. Every night after work I would come home and, when the kids were settled in bed, I would search the pages and throw myself into learning. As a child I loved baking with my Nan, I often said to her my dream would be to own a Teashop… little did I know.

I started to buy basic equipment, colours, cutters and experiment in the evenings, taking cakey treats to my colleagues as gifts, as I just loved creating. Soon word got out that I made cakes and slowly orders started to roll in, slowly at Jirst and then then they increased to the point that it was almost a full time job.

My job was a seasonal one and, in the winter of 2011, I had such a busy Christmas that I decided to take the plunge and not return to my full time job. Lady B's became my full time job in January 2012.

Lots of hard work, networking and Facebook advertising soon saw my orders come Jlooding in and Lady B's Jlat out with orders. It wasn't until Dec 2012, when I decided to make chocolate houses and orders went

through the roof, that I actually realised there was a massive market for what I did.

Andy, my husband, had seen our shop become vacant just before Christmas and on Boxing day we rang the number in the window. A few days later were holding the keys, it literally was as quick as that.

We decided to go for it and my childhood dream was in touching distance. With the help of my amazing family we worked solid for weeks, researching, sourcing products, furniture and decorating the very tired shop we had made a 6 year commitment to, and transformed her into the beautiful, elegant shop she is today.

To say it has been hard work is an absolute understatement, we knew it would be hard but no one can prepare you for just how much. It truly is 24/7. Juggling life between work and home is the hardest thing ever. It’s so demanding and there are days I struggle. I Jind it hard to say no, although I have lately, as the hours had spiralled out of control and were affecting my health. We have just survived our Jirst summer and it has been insane. We have opened 6 days a week and baked 1000s upon 1000s of cupcakes and orders for my amazing customers, who have allowed my dream to become a reality.

The hardest part for me is the balance between work and family. Some days I feel so, so guilty for working so hard and hope that the kids don’t just remember Mum was always making cakes ... I am working to build a future for them and hope that I make them proud. Anyone that is considering opening a shop 1) Work from home Jirst and build a good client base. 2) Research your area and know your products will sell. 3) Choose the shop location carefully, make sure there is footfall , bus routes and a market for your product.

4) Don't overspend, set a budget and stick to it, with lots of research and careful buying you can create amazing things on a very small budget. We had a budget of £5k, we did go over slightly and have since re invested, but we have done so when we have had the money, buying more equipment and widening our product range. 5) Full Jlexibility, never say never. I was adamant that I would only sell cake when we opened. After the honeymoon period and the novelty wears off, you have to be prepared to accept that you may need to diversify. We now do sandwiches, high teas and children’s parties too. I have no regrets. I admit to having lots of lows, but also some incredible highs too. Think the low point has to be the sacriJices I have made spending time with my family. I had major guilt over summer as we worked 6 days a week and had very little precious time with the children... BUT we snatched some amazing days to do some fab things together, sometimes it’s really about quality time.

We have grown as a family and all pull our weight. The kids are involved and Thomas, our son, worked through summer and has become a demon charmer. The old ladies love him, I feel so very proud of him.

Andy is my ROCK, without him I really couldn't do all I do. He is the glue that holds us together. He runs the shop; I Jloat between the shop and home, where I still do all the baking, as the shop has limited space for baking. I constantly worry about money, even though we are always so busy and we are making a fab living. I worry that it won't last, orders will dry up, and the dream will end.

Nothing is easy I guess and my motto has become NO pain, NO gain. We will soon be almost a year old and I am already looking forward to new adventures in the shop. Next year will be different. I have learnt that BALANCE is the key to success and value your worth.”

“ I have learnt that BALANCE is the key to success” 45


ISSUE 14 NOVEMBER 2013 BUSINESS PROFILE

FREE PREVIEW VERSION Buy the full 84 page magazine at www.cakemasters.co.uk 46


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