Media Pack
HATCH MAGAZI N E HAS BECOM E ON E OF TH E MOST TALKED ABOUT TITLE LAUNCH ES TH IS YEAR I N TH E UK. Covering a wide breadth of conversation from brand and marketing, to social, experiential and retail experiences, HATCH provides valuable insight into these increasingly debated discussions with the publication drawing critical acclaim from industry leaders and design specialists. Created and produced by creative agency Breed and its parent company, print house SMP Group, HATCH is a reflection of the ethos held by the two – create, capture, share. HATCH can be found in print and online as well as in the inspiring series of live events HATCH LIVE. With adept opinion from retail leaders, cutting edge brands and industry experts, HATCH provides readers with forward thinking content that stirs emotion and brings reader engagement to new heightened levels.
H AT C H AU D I E N C E
Reader Gender: Male – 55% Female – 45% 64% are technology enthusiasts
68% are online shoppers
Average salary - £40,000 Average Age Under 21 – 8% 21 – 25 – 24% 26-30 – 29% 31 – 35 – 38% Over 36 – 23%
85% have a strong interest in the latest experiential and event marketing news
55% earn over £70,000
70%
have a keen interest in fashion, lifestyle and music
90% are interested to find out about the latest developments and news in the retail world
82% read HATCH online weekly for the latest opinion on brand, marketing and retail
76% are interested to learn about consumer behaviour
HATCH IS TH E EXCITI NG N EW QUARTERLY MAGAZI N E THAT REPRESENTS TH E CONTI N UALLY CHANGI NG LAN DSCAPES OF MARKETI NG, BRAN D, SOCIAL AN D RETAI L. Retail Working with a number of retail brands the likes of Footlocker, Benefit Cosmetics and Levi’s, we’ve gained a strong understanding of what brands are trying to achieve in today’s retail experiences and understand their consumers more. Brand HATCH features opinions from brands that share our ethos of Create, Capture, Share, and are fully invested in seeing where tomorrow’s retail experiences are heading. ASICS, Shore Projects, Benefit Cosmetics and Whirlpool are just some of the brands that have contributed to HATCH Magazine. Experience Today’s consumers are looking for more today from their retail
experiences. They’re excited by technology yet growing impatient at the lack of immediacy and excitement in their journey as shoppers. The changing consumer and their needs is having a disruptive impact on shopper experiences and HATCH delves deeper into the changes spearheading this movement of experience. Social Social has become more than just a pastime; it’s become what we regard today as The Social Economy. More brands today are tapping into the power of social and utlising its influence in new and innovative ways. Working on brand campaigns that embrace social’s share ability, the future of social and what potential it holds in marketing, is a great topic of debate in HATCH Magazine.
C I R C U L AT I O N
Stocked in American Airways Airport Lounges, Virgin Airways Airport Lounges and Swissport Airport Lounges. Stocked in a range of Corporate Buildings, Health Clubs, Private Member Clubs and Hotels. Opportunities: Display Advertising, Inserts, Issue Sponsorship, Advertorial and Polywrapping
ISSUE
SCH EDULE
ISSUE
RELEASE DATE COPY DEADLINE
January
1st February
4th January
April
4th May
4th April
July
3rd August
6th July
October
2nd November
3rd October
C R E AT I V E
AN D PRODUCTION
HATCH Magazine is a collaborative manifestation of creative agency Breed and its parent company SMP Group. Both Breed and SMP Group have had extensive experience of delivering campaigns that cover a breadth of mediums such as Social, Experiential, Out-of-Home, Digital and more. With a multi-disciplined team, Breed and SMP Group are able to develop and create campaigns tailored to brand’s needs. Opportunities: Social Strategy/Film Production/Live Event/OOH/PoS/ Brand Strategy/Experiential/Social Technology/Build and Manufacture
H AT C H L I V E
HATCH Live is a bi-annual event that brings together brands, marketers and thought leaders to discuss tomorrow’s world in retail and brand. Attended by over 250 guests, HATCH LIVE is an immersive live event experience that features cutting edge technology, expert opinion and thought provoking discussion. Past speakers include TESCO, Lab Digital UK, Visual Voice, CloudTags and POPAI. Opportunities: 15 minute speaking slots Delegate passes Sponsorship packages
R AT E
S U M M A RY
PRINT Inside Front Cover - £7,000 Outside Back Cover - £7,000 Inside Back Cover - £3,000 DPS - £4,000 Full Page - £2,500 Half Page horizontal - £1,500 Half Page Vertical - £1,500 Quarter Page - £800 Insert £50 CPM Gatefold - £9,000
12.7mm
PRI NT TECH SPECS
Hatch Magazine Ad Spec: Finsihed dimensions - Height: 280 mm x Width:235mm Please supply with 3mm bleed
Colour Mode: Always CMYK / Never RGB, Duotone or indexed
Type + graphic safety area:
15mm
Top: 12.7mm Bottom: 12.7mm
10mm
Inside: 15mm Outside: 10mm
Full bleed images: Height: 286 mm Width:241mm (inc. bleed)
Resolution: 300DPI minimum
Please supply all ads as .pdf - no trim marks with full bleed.
File Format: Press ready PDF www.pass4press.com for correct export settings Submission: Please Email or FTP transfer the files to Chris@breedcommunications.com
12.7mm
12.7mm
12.7mm
Hatch Magazine Ad Spec: Finsihed dimensions - Height: 280 mm x Width: 470mm Please supply with 3mm bleed Type + graphic safety area:
15mm
Top: 12.7mm Bottom: 12.7mm
10mm
Inside: 15mm Outside: 10mm
Full bleed images: Height: 286 mm Width:476mm (inc. bleed) Please supply all ads as .pdf - no trim marks with full bleed.
12.7mm
12.7mm
Brought to you by Breed Creative SMP Group HQ 2 Swan Road London SE18 5TT For all editorial enquiries: Chris Henry - chris@breedcommunications.com T.+44(0)208 855 5535 M.+44(0)7581 336319 For all commercial enquiries; Ian Irving - ian@breedcommunications.com T.+44(0)208 855 5535 M.+44(0)7775 716661 Follow Hatch Magazine on twitter @hatch_mag Follow Hatch Magazine on instagram instagram.com/hatchmag