UCSU MEDIA PACK 2012
Welcome Week Guide The Welcome Week guide will be sent to all new students to let them know what we have planned for them during Welcome Week. This essential guide to getting the best out of the first two weeks at University is designed to be carried everywhere with the student and offers a fantastic advertising opportunity to local and national companies. In the guide we will include a map of the relevant city and a listing of our Welcome Week offers. We will be including all retailers who offer an NUS discount, but if you would also like to be “on the map” let us know. Adverts will be sold in tabs which are approximately the size of a business card and adverts can be site specific or cover both Lancaster and Carlisle. This is a great way to offer money off vouchers which students can cut out once Welcome Week is over.
One tab Two tabs Three tabs Fours tabs Six tabs
One site
Both sites
£99 £180 £240 £280 £420
£180 £324 £432 £504 £756
Maximum of 6 tabs per business, adverts must be supplied by 27th July 2012. 02 | 03
UCSU MEDIA PACK 2012
Welcome Fairs This is a fantastic opportunity to advertise face to face to hundreds of new and returning students. It’s pretty crazy and good fun, our advice is that you have something to offer; from our experience the students love a freebie. This year to encourage and support local companies we are giving a £100 discount to any local company or venue who would like to attend. The Carlisle Welcome Fair will be held at Fusehill Street UoC campus on 25th September 2012, 10am – 4pm The Lancaster Welcome Fair will be held at The Bowerham Road UoC campus on 26th September 2012, 10am – 4pm
Local Company National Company Distribution of Material
Single stall
Two stalls (or two sites)
£250 £350 £149
£400 £500 £240
If you are unable to attend but have leaflets, flyers, posters or other freebies which you would like us to distribute to students please let us know. Distribution of publicity material is £149.00 per site.
Welcome Bar Tour Be part of the tour The Bar Tour is a firm favourite during Welcome Week and is a fantastic opportunity to introduce your venue to the new students and show them what you have to offer. It costs £500 to book on the Lancaster or Carlisle tour. Bar Tour t-shirt sponsorship Each student that takes part in the bar tour gets a bar tour t-shirt, having your logo on these t-shirts will get you well and truly noticed during Welcome Week. Carlisle t-shirt sponsor £250 Lancaster t-shirt sponsor £250 Both sites £450
Wristband sponsorship 550 wristbands are produced for each site giving students access to the first week of events, meaning that your logo would be worn by the students all week. What better way is there to get noticed? Carlisle wristband sponsor - £220 Lancaster wristband sponsor - £220 Both sites - £400
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UCSU MEDIA PACK 2012
Summer mailing The summer mailing is sent out to all new students offering you the perfect opportunity to reach out to the new students before they even arrive. This is a chance to get students excited about what you have to offer. Lancaster mail out - £499; 1250 flyers required Carlisle mail out - £499; 1250 flyers required Mail out all sites - £800; including Carlisle, Lancaster and all other UoC locations, 3000 flyers required, flyers must fit in an A5 envelope.
Online Advert Our brand new website is currently under construction, the website is a great way to get noticed with students being able to click straight through to your company website. 1 month advert £80 6 months advert £300 12 months advert £500 Electronic newsletter Advertise your company in our student newsletter that is emailed to all students once a month, keeping them up-to-date with what’s been going on, this is a great opportunity to let students know of any special offers you are running and what you have to offer. £100 per advert.
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UCSU MEDIA PACK 2012
On Site Options Capture students directly and face to face by promoting your product or service on one or all of our campuses. We can offer flyer distribution, poster boards, Facebook shout outs or even provide a space for an on-site Stall. We can advise you when the busiest days are so that you can capture as many students as possible. Contact jeanne.gate@cumbria.ac.uk for more information.
Special offers for local companies Package one Attendance at one of the Welcome Fairs, Inclusion in one of the Bar Tours, One tab advert in the Welcome Week Guide one site. Total £700 Package two Attendance at one of the Welcome Fairs, One tab advert in the Welcome Week Guide one site, Online advert one month. Total £329 We can tailor individual sponsorship packages to suit your needs. Please contact Jeanne.gate@cumbria.ac.uk to discuss your options.
— All prices are subject to VAT where applicable.
Jeanne Gate External Sales and Events Coordinator University of Cumbria Students Union Fusehill Street, Carlisle, CA1 2HH Tel: 01228 616272 Mobile: 07917 876121 Email: Jeanne.gate@cumbria.ac.uk