Sabine Brantl: The “Haus der Deutschen Kunst” [House of German Art] as a Commercial Enterprise

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Sabine Brantl The “Haus der Deutschen Kunst” [House of German Art] as a Commercial Enterprise Lecture given on October 20, 2010, in Haus der Kunst on the occasion of the activation of the GDK Research database

Stiftung Haus der Kunst München, gemeinnützige Betriebsgesellschaft mbH PrinzregentenstraSSe 1 80538 Munich, Germany +49 89 21127 113 mail @ hausderkunst.de www.hausderkunst.de Director and Managing Director: Okwui Enwezor Financial Director: Marco Graf von Matuschka Chairman of Supervisory Board: Minister of State Dr. Wolfgang Heubisch

The House of German Art (Haus der Deutschen Kunst) was designed by Adolf Hitler’s favorite architect, Paul Ludwig Troost, for the presentation of contemporary “German” art and was the first architectural showpiece project of Nazi propaganda. With its annual staging of the Great German Art Exhibitions [Grosse Deutsche Kunstausstellungen] the building became the central stage and symbol of official, state-directed art in the Third Reich. The exhibitions themselves were regarded as the most important showcases of German art. These aspects – the building’s history and the functional determination of the House of German Art, as well as art and culture in the Nazi system in general – have already been the focus of research and more or less adequately explored. Largely ignored, however, has been the question of how the House of German Art was structured until the end of the Second World War. How did the exhibition operation function organizationally and economically behind the facade of art, power, and propaganda? Before we present the GDK Research database, which focuses on the Great German Art Exhibitions, we will first take a look at the House of German Art’s organizational form, its advertising strategies and economic circumstances, as well as at its accounting records. This is because my statements are based on the House of German Art’s annual reports, accounts, and accounting records. The accounting records for the years 1938 to 1944 can also be found in the database. Based on these sources, the Great German Art Exhibitions can be examined and analyzed for the first time in their entirety under the aspect of the art market.

Organization On June 19, 1933, under the aegis of the then-interior minister and Gauleiter (regional National Socialist party leader) Adolf Wagner, an institution was established under public law and was called the House of German Art – in parentheses “New Glass Palace”. As a public institution, the House of German Art fulfilled one of its legally stipulated public duties, but was organized as an independent economic operation. It had its own assets and budget and the right to hire its own employees. A statute passed in mid-July 1933 defined the purpose and goals of the institution, which were essentially “the establishment

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