Your step-by-step guide for
listing exclusively
A common misconception in the Dubai market is the idea that listing ones property through many brokers in a non-exclusive strategy will generate the best price or the quickest sale.
Nothing is further from the truth.
Contents 4.
Welcome to haus & haus
17.
Listing on our Website
5.
The haus & haus difference and how we market your property
18.
Promotion Banner on our Website
19.
Featured Property on our Blog
6.
Philosophy of ‘The haus’
20.
TV-Presentation/ Window Cards on our Stands
96% Positive Reviews
21.
Listing in our Newspaper
7.
haus & haus are independently owned
22.
Flyers
8.
haus & haus Team
23.
Property Boards
9.
haus & haus Broker Network
24.
E-mail Marketing
10.
CRM & Marketing
25.
Mobile Marketing
11.
Maximizing Online Coverage
26.
Social Media
12.
Feedback & Communication
27.
Blackbook
13.
Professional Photography & Videos
28.
Property Platforms
14.
First Impressions
29.
Property Magazines
15.
We know presentation counts
30.
Final Word
16.
Our Range of Exclusive Options
31.
Contact Details
Welcome to haus & haus Since our inception in 2013, haus & haus has gone from strength to strength. The three Directors were buoyed by the fact of offering unrivalled customer service and
haus & haus
professionalism, and this is how the business was built
Taking the sour taste out of property transactions since 2013.
By treating our clients with the utmost respect and
from day one – with these exact values at the core. maintaining high levels of professionalism, we have a huge influx of referral business which is a by-product of the trust clients gift us. The team has grown significantly from our first office in Business Bay and we currently employ approximately 70 staff (and growing!). By selecting the right people we have quickly established ourselves as a true market leader in the areas we represent. With unique marketing both visually and the way we interact with clients, we have a fantastic platform which has resulted in getting the highest amount of leads month-in, month-out in our many areas of specialization.
The haus & haus difference and how we market your property What makes us different? In brief: • Our network, which is far-reaching • 9am - 10pm business hours, 365 days per year • We reach more buyers than even the strongest competition • Online tools • 360 degree property tours • Highly trained, professional team and dedicated negotiators • Ethical stance • State of the art website and CRM
All of our listings are correctly marketed so that they
• Maximized online coverage
are given an open and fair chance to receive the best possible
• Honesty
price from the whole market, with the quickest rental or sale
• Retail stands in prime locations with maximum visibility
possible – so that you maximize the return on your investment.
• Transparency of our services • A true market leader in the way we present your property • Feedback and communication
Philosophy of ‘The haus’ Whatever the price, whatever the location, whatever the condition – we understand that your property – whether an investment or your family home – needs the care and attention it deserves. The same care and attention you gave when initially looking to put your hard earned money.
96% Positive Reviews Our business is built on onward recommendations. We have a Client Relation Manager that meticulously tracks our broker’s performance with our clients – to make sure we deliver on our promises. Not only this, but when we make a mistake we endeavor to put it right.
4.7
/5
Customer Experience*
4.9
/5
Agent Rating*
Winner of Gold Trusted Service Award 2018
haus & haus are independently owned There are no external investors, no silent partners and nobody without the expertise we expect of ourselves. We are passionate about property and every team member has been meticulously recruited in line with our culture and mindset. Therefore, you can be assured that you are in the best hands every step of the way.
Click here to view all our team members
haus & haus Team Customer service is close to our hearts. Each haus & haus agent lives
Local knowledge is maximized and clients know that they can and will
and breathes our values and practices our culture each and every
be shown a range of property within their budget.
day. We hand select the best of the best – those rare diamonds that will go the extra mile for our clients.
This means our customers receive professional advice from people in the know – it makes a difference. We have a number of foreign
We have a fantastic team of professionals who all focus on sales or
speakers and are proud to have completed transactions with over 70
leasing. Each RERA approved broker specializes in a specific area.
different nationalities.
haus & haus Broker Network We work harder on your behalf. When listing a property with
We have a strong emphasis on team work and each month we do a
haus & haus you are opening the catchment from not just your
huge amount of deals in our company where more than one broker
own personal broker, but a whole team of RERA approved, area
is involved. We link clients to properties using our state of the art
specialists. This ensures that all clients who match your properties
CRM system – REAPIT, and by having a number of team meetings
requirements will be taken to view.
where client suitability is discussed for each individual property. The experience of our brokers shines through here to make sure we do not miss out on opportunities.
CRM & Marketing We know how and where to find a buyer or tenant for a property, which in its exact location, is a perfect fit. We like to think of ourselves as matchmakers. In maintaining the streamlined approach haus & haus have partnered with REAPIT, a UK based provider who are monopolizing the market with their CRM systems. This means that our clients are kept up to date with new stock that comes available in the quickest possible time and new properties are automatically uploaded to Dubai’s major and most prominent property portals automatically – and with quality representation. Additional marketing includes our social media channels,
The CRM is a tool which we input our properties and clients on the system ready to be pushed to the property websites which we subscribe. It’s functionality also allows for us to link existing clients to properties which fit their requirements.
online magazines, for sale/rent boards, SMS, e-mail campaigns, pay-per-click campaigns, leaflet drops and International advertising.
Maximizing Online Coverage • Top packages on the portals Propertyfinder.ae, Bayut, Dubizzle and JustProperty • A whole host of UAE property specific secondary
tier portals are subscribed to, for complete exposure • Photographs shot with professional SLR camera to capture your properties best attributes
• A deep understanding of how each and every portal works so that our exposure and presence is the best it can possibly be
• Exclusive listings are promoted as a priority in property specific social media campaigns
Feedback & Communication • Your own personal broker • 100% accompanied viewings • Viewing feedback within 24 hours (maximum) • Regular marketing updates and
personalized renting/ selling strategy • All clients vetted properly for their suitability and financial standing
• All offers verified • After sales care • 70% recommendation and repeat business • 96% positive feedback (feefo reviews)
Professional Photography & Videos We have a whole host of professional quality cameras and equipment which ensures that your property is shown in the most attractive way. All of our brokers have photography training and by taking the photos themselves, this ensures that they have a deep understanding of each listing prior to going to market. Aside from high quality photos, haus & haus are able to provide an in-house videographer who can compose short walk-through videos of your property. These listings have higher activity and have proven to entice significantly more customers to view, with a faster rate to contract signing. To keep abreast of the latest trends we have a 360 degree camera at our disposal which shows such listings in a more dynamic manner. By utilizing this technology the user can mimic walking through the property as if they were there themselves.
100 100 75
First Impressions 70
50 50
45
25
0 Week 1
Week 2
Week 3
Week 4
Statistical evidence shows that the optimum interest is at its highest level when a property is first listed and significantly decreases as each week passes. It is imperative we get it right from day 1 across a number of key points.
We know presentation counts So we make sure your property has the correct information, gets the maximum visibility, and is shown in its best light through all the channels that matter.
Insight about the Property
Quality Photography
Detailed Floorplans
High Quality Brochures
Property Tours
haus Channels Listing on our Website Promotion Banner on our Website (pop up window on different pages) Featured Property on our Blog (published on the website/ promoted via social media) TV-Presentation/ Window Cards on our Stands (Emaar properties only) Listing in our Newspaper (3 different sizes available: full, 1/2 & 1/4 page)
Our Range of Exclusive Options
Flyers Property Boards (for sale/ rent, sold/ rented) E-mail Marketing (part of newsletter, special offer campaign, hot deals listing etc.) Mobile Marketing (such as WhatsApp campaigns) Social Media Blackbook (discreet, non-online marketing)
Partnership Channels Prominent Property Platforms such as Propertyfinder.ae, Bayut, Dubizzle, etc. Prominent Property Magazines such as Prestige by Propertyfinder
Listing on our Website As a market leader, haus & haus enjoys a large amount of direct leads from our own website – which was built by the best in the business. We also spend considerable sums on our monthly SEO and website optimization which maintains that we are extremely visible on search engines such as google, who are our main target due to having 96% market share in the UAE. For our exclusive listings we can promote these on the front pages of the website and make them prominent in the eyes of the user. With continually increasing traffic to the site, this is an excellent way of advertising you property.
www.hausandhaus.com
IT’S USER-FRIENDLY HARD-WORKING & FAST
Promotion Banner on our Website We have the ability to promote your property on a unique ‘pop-up’ banner on our website which means that any users of the site will automatically see your property. With more than 1,000 daily users you can have peace of mind knowing that we are driving traffic to your exclusive listing in the most comprehensive manner.
Featured Property on our Blog For exclusive listings we can, and do go the extra mile. To gain further exposure we offer the possibility of featuring your property on our blog. The content varies dependent upon the desired impact and we can tailor the information with your insight to make it consumer friendly. These blogs can be featured and shared via Facebook, Twitter, Linkedin, Instagram as well as e-mail. By providing such articles we can reach other audiences who were not initially open to the area or property type. We have had excellent response from such campaigns in the past with direct leads from such blogs leading to a rental or sale. Be involved!
TV-Presentation/ Window Cards on our Stands We have unrivaled visibility at our retail stands in The Arabian Ranches and Town Centre at Emirates Living. With footfall of up to 6,000 people per day and with a position directly in the entrance of both shopping centres, we have the ‘crème de la crème’ perspective to attract a client’s attention. We have the option of A3 and A4 window cards (Emaar properties only) to display your property, or we can show it on our large TV screen which is a tangible platform to catch people’s eye. We have a fantastic strike rate of selling properties in this manner.
Listing in our Newspaper Have you already seen our newspaper? With 20,000+ copies being printed bi-monthly and distributed via different channels the answer may be, yes! You may find them on our retail stands, at restaurants, at many 4 and 5* hotels and luxury outlets, as well as several beach and leisure venues within Dubai. They can also be found in numerous premium airport lounges at DXB. If you shop online at Choithrams. We have an exclusive agreement with this supermarket chain whereby our newspaper is given with every online order delivery! This printed medium means your property showcased by literally thousand of people in Dubai, should you sign up to our services exclusively.
Each property comes with a QR code that leads to our website listing for further images and information
Flyers We produce, print and distribute fun, informative and quirky flyers to the masses for our exclusive listings. We can and have made these specific to a particular property, a particular area or with a particular result in mind, previously. With targeted distribution for the correct demographic this form of marketing has paid huge dividends for our clients on past campaigns.
Property Boards We have bold, bright, custom made boards that don’t flap in the wind or look disheveled after 1 week in the sun! Erecting outside villas ensures clients who roam the areas looking for available properties cannot fail to spot your exclusive property! We have sold hundreds of villas in this manner. See if you can spot our boards in your local community and see what all the buzz is about!
E-mail Marketing At haus & haus we understand that using professionals gets the best results. That is why we are not afraid to outsource our e-mail campaigns to the best company in the UK. This ensures we provide this form of marketing in the correct manner (ensuring correct compliance with International and local regulation such as GDPR) and garnering the best results. Our campaigns cover a whole host of informative topics and are very targeted so receivers genuinely only receive what they want to. Nothing more, nothing less. Talk to your haus & haus broker today to see how we can put your property to the front of client’s minds.
Mobile Marketing Everybody has a mobile! This extremely powerful tool is the now and is the future. There is no quicker way to put your property in front of the people that matter in the quickest possible timescale. We can provide a number of ways to deliver our exclusive properties to each mobile device with the best results achieved from targeted SMS, e-mail and WhatsApp campaigns. With our existing client databases into the hundreds of thousands this is impact marketing at it’s finest. We have sold numerous exclusive properties as a direct result of mobile marketing.
Social Media haus & haus have a legion of fans on our social media platforms – Instagram, Facebook and Twitter – now in the tens of thousands. Our posts, as well as giving an overall view of the company, feature our brokers, clients and factual information; we also use this medium as a way of promoting our exclusive listings. Our social media team can tailor the posts so that your property gains not only the right exposure, but at the right time and with the desired effect. We can provide detailed feedback on the success rate of such campaigns as part of the overall marketing approach.
Blackbook Should you wish to market your property discretely we have the ideal platform. Blackbook is our way of showcasing exclusive properties without putting them on the open market. How? By our most experienced brokers qualifying, vetting and selecting only the most genuine buyers who have the right background, the financial capability, and with the exact requirements to view. This type of marketing has been used successfully for sensitive divorce proceedings, for VIP clients and those bespoke properties that rarely come to market. Speak to your haus & haus representative today on how we can make this work for you.
Property Platforms There has been a shift in the way agents market properties in recent years. The fact remains that property portals still offer fantastic lead generation if used in the correct manner and with the correct spend. You need considerable expertise to know how to make the perfect advert in-line with the specific portals requests, and the packages vary in cost depending of the amount of properties you have, or exposure wanted. We have the best. You can be safe in the knowledge that haus & haus are in the top 0.1% of Dubai companies in terms of lead generation on the top-3 websites (Propertyfinder.ae, Dubizzle, Bayut) which is a direct result of the combined focus we have implemented into this strategy. For many of the areas that we operate, we are the No.1 agent in terms of amount of listings online as well as lead generation. With fantastic branding, quality photographs and an innate understanding of how to achieve the best results on each individual portal, haus & haus delivers every time.
Property Magazines This conventional form of advertising is still a winner. haus & haus subscribes to a number of Dubai’s most prominent, independent and high-end printed journals such as Prestige Magazine. This large-format lifestyle and real estate publication is produced every two months and distributed in high-end locations such as Airports lounges, news-stands, and 5* luxury hotels across the Emirate. We use this medium as a way of showing our very best, exclusive properties as well as writing individual articles and market commentary.
By choosing a pro-active company who has a clear strategy to make sure your property is visible, listing exclusively is the most effective and efficient way to market and sell a property, whilst also generating the best price. Speak to your haus & haus broker today to give you further understanding on this topic.
You may get in touch via: +971 4 302 5800 info@hausandhaus.com www.hausandhaus.com
haus & haus Real Estate Broker Office 3111, 1st Floor, Building 3 | Gold & Diamond Park | Dubai, UAE P.O. Box 128793 | ORN. 12357 | RERA Permit ID: 19334
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