Hotel Victory Therme Erding

Jens Bernitzky

General Manager

“The international awareness and

reputation of Haute Grandeur Global Awards was one of the key factors to participate in this association. ”

What is your current biggest challenge competing on a global scale in a highly competitive industry?

Currently, our biggest challenge is to cope with all the COVID Restrictions that limits us in generating revenue – especially in the F&B sector – that we used to have in the past. A small advantage for us is that we are not as dependent on guests from overseas, as many other Holiday Resorts are, but we do see a gap in the bookings from Asian-/American Guests this year compared to 2020, as the restrictions for immigration to Germany will remain strict at least until the end of the year. I think one major task for the hospitality branch is to keep its staff-/their employees: quite a number of my colleagues reported that up to 30% of their employees quit their jobs and looked for new opportunities outside our branch.

I am very happy that I have a very good HR Department and our Company has a strong Employer Branding - so were able to bound our crew to our resort. We have only lost one of our employees during the lockdown period. Employer Branding-/” New Work” will be a major task for us General Managers. We need to find new payment methods, offer more benefits and to increase work-/ life balance.

What differentiate the hotel from others in your opinion?

Our USP is the combination of the Uniqueness how the Victory Resort Therme Erding was built (we are a luxury Theme Hotel which is a copy of the famous Warship “HMS Victory” of Admiral Nelson and Venetian Palazzo´s) plus the fact that we are part of World´s largest Spa- and Waterfunparc “Therme Erding” with more than 185.000m² of Space, 30 Saunas, over 30 Waterslides (highest amount of Waterslides in a European Waterpark), Spa, several Food Outlets, a decorated Fine Dining Restaurant and many more attractions.

How do you remain competitive within your region in terms of the hotel’s offerings?

We´re always improving our product and services: during the last Lockdown, we made a total investment of over 6 million Euro to build new attractions for our guests, we also built additional rooms and invested in digital infrastructure to not only improve and optimise hotel operations, but also to handle Covid restrictions. The implementation of a new guest reputation- and Revenue Management System also had a big impact of increasing the average room rate plus to learn more about the guest’s demands and expectations.

How do you expect will the association with Haute Grandeur benefit your brand in the medium/ longrun?

The international awareness and reputation of Haute Grandeur Global Awards was one of the key factors to participate in this association. The cross marketing mix in several key source markets was also one reason for being part of this collection of some of the best hotels and resorts in the world. We see huge potential in getting more attention worldwide for our resort through this engagement.

Which market segment do you cater for?

Our key source markets are of course Germany, Austria and Switzerland. Due to the very good infrastructure (e.g., only 15 Minutes to Munich International Airport and 30 Minutes to Downtown Munich) we also have numerous Guests from Asia, USA, UK and Middle East.