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Pan Pacific Serviced Suites Orchard
What is your property’s current biggest challenge & how do you manage this challenge in a highly competitive industry?
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Takashimaya, Tang’s and ION Orchard making it a popular choice for long staying tourists and business travellers alike.
The biggest challenges are having the right business mix of clients and growing our rates without pricing ourselves out of the market. As some industries face uncertainty, we need to be able to fill in these gaps. At the same time we want to grow our rates, yet remain competitive for those industries that are growing. This is a delicate balance that requires constant monitoring and analysis of our own data, competitor rates and market changes. We need to remain nimble and wherever possible, be prepared to adapt quickly to change.
What makes the hotel really special?
Pan Pacific Serviced Suites Orchard is a premier luxury serviced apartment located in the heart of Singapore’s premier shopping district. It is 10 minutes walking distance to other major shopping malls such as
Our luxury serviced suites and facilities are designed with a focus on wellness. Each suite has fully equipped kitchenettes with modern appliances, including washer dryers and a filtered drinking water faucet. Residents can enjoy the 24hr fitness centre equipped with Technogym machines or take a refreshing swim in our outdoor ionised water pool that also has Hydro-Rider Aqua Fitness Equipment. Guests can relax and make the most of our state-of-the-art hydrotherapeutic, steam room and water jets. There are also outdoor sky gardens on four different levels for residents to enjoy the view of Somerset Road below. The Living Room is an exclusive residents’ space comprising a meeting room with video conferencing capability, a TV lounge with X-box Kinect, a pool table, two OSIM massage chairs, coffee and tea making facilities, and a library with comfortable lounge chairs.
How do you prepare now to remain relevant and in-demand in future?
Pan Pacific Serviced Suites Orchard is constantly exploring new ways to enhance its offerings and stay ahead of the competition. The hotel is investing in technology to improve the guest experience, such as replacing paper printed collaterals, newspapers and periodicals with electronic versions. The property engages residents regularly for fun activities such as spin class and coffee appreciation and celebrates major holidays such as the Lunar New Year and Christmas to create memorable and meaningful experiences. The property is also focused on sustainability and environmental responsibility and is committed to reducing its carbon footprint and minimizing waste. The property has implemented a range of sustainability initiatives, such as using energy-efficient lighting and reducing single-use plastics. In addition, the property is continually training and developing its staff to ensure that they provide sincere and gracious service and experiences to guests and places a strong emphasis on employee engagement and empowerment, recognizing that happy employees are more likely to provide exceptional service to guests.
How do you expect the association with Haute Grandeur will benefit your brand in the medium/long run?
By being associated with Haute Grandeur, Pan Pacific Serviced Suites Orchard will benefit from increased visibility and recognition within the industry. Winning a Haute Grandeur award will help to establish Pan Pacific Serviced Suites Orchard as a premier luxury serviced apartment in Singapore, enhancing its reputation and attracting more discerning guests.