Haute
TIME
+Celebrating 10 Years
of Hublot Loves Art Hublot reveals limited-edition timepieces during Miami Art Basel.
TO CELEBRATE A DECADE OF ITS LOVE OF ART, HUBLOT
hosted an evening like no other at the luxurious Faena Forum Miami Beach during Art Basel this year. It was an unforgettable star-studded party and unique immersive art exhibition for VIP guests to enter — and celebrate — the dynamic world that is Hublot. For the first time ever in Hublot Loves Art history, Hublot brought together six of its famed art and design ambassadors, including Samuel Ross, Shepard Fairey, Maxime Plescia-Buchi, Marc Ferrero, Richard Orlinski, and Hublot Design Prize 2021-winner Mohammed Iman Fayaz to unveil limited-edition timepieces. “Hublot has been showing its love of art for 10 years now, and how rich our art collaborations have been! We are thrilled to get the chance to be back in Miami to celebrate this milestone with our artist and ambassador family,” says Ricardo Guadalupe, CEO of Hublot. “With Hublot Loves Art and our five artist partners, this 10th anniversary is also an expression of gratitude for the work we’ve accomplished together — a tribute to their multiple perspectives on time, with timepieces and creations reflecting how they have fused their creativity with ours through art.” Staged in the iconic amphitheater of the Faena Forum, the circular room was the perfect canvas to bring to life the art of fusion — Hublot’s distinctive philosophy — and showcase the new, stunning timepieces created by the artists. Each new timepiece embodied both the brand’s impeccable craftsmanship and DNA, and the artist’s vision of the piece. 34 HAUTE LIVING hautetime.com
As a Hublot Art Family Member since 2018, Shepard Fairey designed the Hublot Classic Fusion Chronograph Shepard Fairey. “My most recent Hublot collaboration features a mandala, which is a symbol of harmony, unity, and wholeness in many different cultures,” explains Fairey. “Art is about problem-solving on many levels: making an appealing visual, working to overcome technical challenges, and conveying a message powerfully. I was very happy that the Hublot team was motivated to help me achieve all of those things the way I envisioned.” Maxime Plescia-Buchi, a Hublot Art Family Member since 2016, created a full retrospective showing the design evolution of pieces from the Sang Bleu collection. “Seven years of collaboration, and it’s still a rich learning and sharing process,” admits Plescia-Buchi. “Every time, [we] go beyond what is expected, by our fans and by ourselves, too. Each release proves to be greater than the sum of its parts. That is the magic of true collaboration on a vision. It feels we’re still only getting started!” For the last two years, Marc Ferrero has been part of the Hublot Art Family. He created The Big Bang Marc Ferrero One Click: “It’s like fusing different artistic inspirations, different graphic styles (cubism, impressionism, surrealism, figurative) and merging them into a moment in time where they would never have met otherwise,” he says. “The same goes for the work we do together with Hublot; being part of this Hublot Art Family is a great source of inspiration and pride in itself.” And Richard Orlinski, a Hublot Art Family Member since 2017, designed the full Classic Fusion retrospective, including
PHOTOS COURTESY OF HUBLOT
BY ADRIENNE FAUROTE
