New York Michael Straham Feb March 2019

Page 110

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HOLISTIC Haute Living sits down with co-founders of natural kids’ wellness line called Gryph & IvyRose—supermodel Karolina Kurkova and entrepreneur Rachel Finger. BY DEYVANSHI MASRANI

NEEDLESS TO SAY, BECOMING A PARENT IS A LIFE-CHANGING

experience. Co-founders of brand new, natural and herbal-based wellness product company for children called Gryph & IvyRose, supermodel Karolina Kurkova and Rachel Finger, witnessed this first-hand when they became mothers themselves. What they also uncovered, however, is that they were unable to find a natural product line that they felt really benefitted their children’s overall wellness and health, whilst also being more contemporary and luxurious. That’s when their venture, Gryph & IvyRose was born. Haute Living had the opportunity to sit down with the duo of supermoms to discuss the company, its background, what it provides and what we can expect from them in the future.

How did parenthood affect your desire to create this company/ product line? RF: In absolutely every way. Alternative wellness wasn’t necessarily even on my radar until I had my twins nearly three months early. They had some delays common to prematurity but I thought that there must be better and safer ways to deal with the issues we were having at the time and sought out acupuncture and herbs for the girls. After seeing incredible results in just a week, I knew that I wanted to create something to share with other parents and children and being able to partner with experts like Orion [Nevel] (the team’s co-founder/in-house herbalist), Dan [Atchison-Nevel] (the team’s in-house acupuncturist) and Stephen [Cowen] (the team’s in-house pediatrician) made it a no-brainer. 108 HAUTE LIVING totliving.com

PHOTOS COURTESY OF GRYPH & IVYROSE

Tell us a little bit about Gryph & IvyRose. Gryph & IvyRose was developed by parents who experienced life-changing results with herbal applications. We created a comprehensive and preventative wellness regimen for children that focused on supporting the immune function, both inside and out. Our proprietary herbal blends include functional ingredients that have been used over thousands of years, but with a twist to meet the demands of our modern children. The bath and body products focus on supporting the skin’s natural biome, the probiotics on the gut biome and our elixirs address specific challenges like sleep, mood, digestion and overall immune support.


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