trusthomesense.com
4 Our Story About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 A Refreshing No-Pressure, Stress-Less Experience… Guaranteed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Homesense Promise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
The Heart of Homesense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Our Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Expect More. And Get It. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Start With Why . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Happy Team = Happy Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Tech-Forward Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
11 Heating Heating Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Purchasing a Furnance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 HVAC is Complex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Furnace Tune-Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Furnance Product Line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
16 Cooling Cooling Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Purchasing an AC Solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 What Do AC Efficiency Ratings Mean? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Beat the Heat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 AC Tune-Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 AC Product Line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
21 Indoor Air Quality Indoor Air Quality Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 What is Your IAQ IQ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Boosting Your IAQ IQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Air Quality Test . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Breathe Easier: iWave and Reme Halo Air Purification Systems . . . . . . . . . 24 Homesense Recommends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Humidifier & Dehumidifier Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Duct Cleaning Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 The Homesense Duct Cleaning Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
28 Preventative Maintenance
“Integrity isn’t just a marketing tactic we put on a commercial, it’s a value that’s infused in everything we do.” Brian Schutt, Co-Founder, Homesense Heating & Cooling
Why Preventative Maintenance Matters . . . . . . . . . . . . . . . . . . 29 The Homesense Tune-Up Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 The Homesense Preventative Maintenance Program . . . . . . . . . . . . . . . . . 31 One-Time Tune-Ups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
32 Why Homesense? Customer Success Stories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
2 trusthomesense.com | 317.203.8149
Homesense Heating & Cooling 3
About Us
OUR
STORY
From the start, Homesense co-founders Brian Schutt and Jesse Cross sought to create a different kind of company, one built on timeless values. Integrity. Trust. Honesty. Empathy. Timeless — yet revolutionary. The corporate world may talk about these values; Homesense infuses them in every action and every interaction. The philosophy on which Homesense was founded in 2009 — that building a business that homeowners can trust takes precedence over chasing profits — continues to guide this Indianapolis HVAC company. Brian and Jesse met as students at Purdue’s Krannert School of Business and maintained a strong friendship. They started their careers wearing suits in corporate America, with stints at KPMG and Wells Fargo respectively. Brian’s route took him towards communications and marketing roles, while Jesse worked in the high-test world of investment real estate. Both realized that it wasn’t the path for them. They also realized that there was a need for change in the HVAC industry. Brian says, “We were different from the start… Our approach was to build a company based on timeless values, hire people we would want in our own homes, and build processes that supported our integrity promise that we believed would lead to long term client relationships.” Over a decade later, Homesense has become the reassuring voice on the other end of a frantic emergency call and the trusted solution for enhanced homeowners’ comfort, safety, and efficiency.
“We were different from the start… Our approach was to build a company based on timeless values.” Brian Shutt, Co-owner of Homesense Heating & Cooling
Brian Shutt and Jesse Cross, Co-founders of Homesense Heating & Cooling
4 trusthomesense.com | 317.203.8149
Homesense Heating & Cooling 5
A Refreshing No-Pressure, Stress-Less Experience… GUARANTEED How often does a company try to sell you the less expensive option? How often do they tell you that you don’t need all the bells and whistles? Regularly with Homesense. Homeowners rely on the expertise of HVAC companies; they must also trust these professionals to keep their needs top of mind.
The Heart of Homesense Homesense prides itself on being different, on prioritizing trust and lifelong relationships over all else. Every member of the team shares a fierce commitment to these shared beliefs. The Heart of Homesense is a promise to homeowners that they will:
BE HONEST. Integrity is paramount to us. Our yes means yes and our no means no. Always.
GO THE EXTRA MILE. Our goal is to exceed your expectations. If there’s anything more we can do, let us know.
Homeowner Courtney Pope says, “We never felt as if Homesense was pressuring us into products or services. In fact, after discussing a number of items... we were advised that certain (more expensive) models were simply unnecessary.”
TREAT YOU AS A PERSON. Relationships are the foundation
Homesense takes the time to listen, to understand and empathize with customers — and deliver solutions that fit. After an initial home visit, homeowners receive a custom interactive document detailing their options and packages so they can make an informed decision without pressure.
COMMUNICATE. Timely, clear, and aimed at setting
of our business. You’re not a widget in our process and won’t be treated like one.
appropriate expectations.
HELP. You’re not calling us because everything works. Even if the situation is challenging, we will help find the solution.
THE HOMESENSE PROMISE What if something goes wrong? It’s a common worry among homeowners who are investing in improvement projects. Homesense offers Indianapolis’ best HVAC warranty. This includes: • 12 year extended parts warranty on any new Daikin heating and cooling equipment installation. Homensese even does the paperwork for homeowners. • 12 year extended labor warranty on every new Daikin heating and cooling equipment installation. This optional upgrade provides “bumper to bumper protection.”
PRESENT OPTIONS. Our job is to give them to you — and provide you with the clear information you need to make the right choice.
REDUCE CONFUSION. Heating and cooling systems are complex. We present information in a way that makes sense.
DELIVER INDUSTRY EXPERTISE. We believe in never-ending improvement and invest in training so our technicians maintain the highest levels of technical skill and industry certifications.
BE CLEAN. We will treat your home like it’s our own. We won’t leave messes behind, spots on your floor, or lingering scents in your house.
WORK AS A TEAM. No matter who you talk to at Homesense, you’re working with a team that believes in supporting one another.
CARE FOR THE COMMUNITY. We love Indianapolis and * If Extended Warranties are not purchased, all warranties are valid for 1 year from the date of purchase.
believe in supporting activities that make it an even better place to live.
DO BETTER. We believe deeply in all of these ideals; we’re also human. If we fall short in any way, we ask for grace and the opportunity to improve.
LIFETIME WORKMANSHIP WARRANTY Homesense makes it a mission to go the extra mile in every aspect of their relationship with homeowners. If their technicians touch it, they cover it. The Lifetime Workmanship Warranty is yet another layer of reassurance. “Have peace of mind that our work will be of the highest quality or that we will make it right.”
6 trusthomesense.com | 317.203.8149
INTEGRITY IN EVERYTHING. IT IS TRULY THE HEART OF HOMESENSE.
Homesense Heating & Cooling 7
Our Team Homesense general manager Brady Wilson says, “We believe that timely technical proficiency is now just the entry point of a great customer experience. Homeowners are expecting companies to go beyond those basics, and when they seek out more, we think they will find Homesense.” Every Homesense team member agrees to and signs the Heart of Homesense, affirming that they are in alignment with the company’s core values. This isn’t just a piece of paper: it is a fundamental set of beliefs that defines how they treat customers and each other. It starts with the principle of putting the customer at the center of everything. With that in mind, Homesense has invested in building a team who believes in delivering unmatched and “refreshingly different” customer service.
START WITH WHY It also starts with “Why.” Pulling from Simon Sinek’s book, Start with Why, Homesense recruits team members who “believe what they believe” in terms of ethics, integrity, and a heart for service. Co-founder Brian Schutt explains, “We believe when there is alignment around the WHY of values and the HOW of service, ultimately it’s our customers who win.”
If a customer needs their ducts cleaned, they know Chuck will be there. After the service technician drops his children off at school and jumps in his work truck, he calls the homeowner to let them know his
Whether it’s service technician Kasey Butz, technical supervisor Darren Noel, operations manager Jason Myer, marketing manager Cristina MarroquinMcCall, general manager Brady Wilson, or owners Brian Schutt and Jesse Cross, customers know that whomever they interact with is driven by a higher purpose and commitment to service.
HAPPY TEAM = HAPPY CUSTOMERS Homesense values its people in word and in action. For example, they made the intentional choice not to be 24/7. Why? “Because our team needs time with family and to rest,” says Brian. Another benefit of the values-driven company: a sabbatical program for any employee who reaches five years of service or beyond. Technical supervisor Darren Noel recently took advantage of the five week paid leave. “The sabbatical gave me time to reflect on a lot of things. I realize not too many companies offer a benefit like that, and I definitely bring that appreciation to the customer experience.” Not surprisingly, Homesense has remarkably (read: astonishingly) low turn-over and an average Net Promoter Score of 9.5/10 — as well as truly happy, lifelong customers.
T
PR
OM OTER SC
9.5
O RE
Homeowners need to trust HVAC companies to present options that fit their needs and deliver viable solutions. But on an even more fundamental level, they need to trust the people going into their homes. Homesense emails a photo and bio of each tech who will be working in the home. Another example of going the extra mile.
“sparkling personality is on the way!” Or if they need a new HVAC appliance or system, Andy is on the job. The install technician’s favorite Heart of Homesense values are helping others and giving back to the community.
NE
EXPECT MORE. AND GET IT.
OUT OF 10
“The most important element for happy customers is happy team members.” Brian Schutt, Co-Founder, Homesense Heating & Cooling
8 trusthomesense.com | 317.203.8149
Homesense Heating & Cooling 9
Tech-Forward Products Delivered By Homesense Life is comfortable when it’s 60-70° out, and the sun’s shining. Those of us who live in reality (and in Indiana) know that temperature fluctuations are a part of life. But tolerating a room that is 5-10° warmer or colder than ideal does not have to be. Homesense delivers tech-forward solutions that make sense.
inefficient and inconsistent room-to-room. Multiple indoor units can connect to one outdoor condenser, allowing customers to heat and cool an entire house. Alternatively, it can also be used for “zoning,” empowering homeowners to decide when, where, and how much to heat or cool a specific room or area.
Homesense prides itself on being a company that does things differently. This applies just as readily to the solutions they offer as it does to their values. With this in mind, they go beyond conventional options for heating and cooling. For example, upon seeing the challenges owners face in maintaining consistent temperatures throughout their homes — over and over again — the team went through extensive training to become specialists in ductless mini split systems.
Homesense takes the time to listen to customers’ needs and present effective options. One of these is the Daikin FIT. A revolutionary solution, the FIT delivers all of the benefits of ductless heating and cooling (greater controller, increased efficiency, enhanced comfort, improved air quality, etc.) with the ability to connect to existing ductwork for ultimate versatility.
An exciting advancement in HVAC technology, ductless mini splits provide homeowners with greater control and comfort compared to a conventional system, which often produces results that are wildly
HE ATING
General manager Brady Wilson says, “We’re excited about ductless because we believe it’s the future of central air. As a forwardthinking company, we’re always offering tech-based, innovative products like mini-splits.”
“We’re excited about ductless because we believe it’s the future of central air.” Brady Wilson, General Manager, Homesense Heating & Cooling
10 trusthomesense.com | 317.203.8149
Homesense Heating & Cooling 11
Heating Basics PURCHASING A FURNACE The worst time to make a decision is during… the worst time. Homesense co-founder Jesse Cross says, “When it’s below freezing, and your heat goes out, you make quick decisions that you may regret since you have little time to research and know all the options available.” One of the company’s core values is presenting options and providing the information necessary to make sound choices. Ideally, you do this in the summer! When you are facing a crisis in the dead of winter, though, speed is of the essence. Still, Homesenses’s commitment to a no-pressure, stress-less process ensures you make an informed decision — and stay warm.
WHEN PURCHASING A NEW SYSTEM, HOMESENSE RECOMMEND HOMEOWNERS FOCUS ON:
CHOOSING QUALIFIED HVAC PROFESSIONALS. Is the company licensed to do the work?
WEIGHING YOUR OPTIONS. Furnaces are not one-sizefits-all; there are myriad efficiencies and capabilities available. A reputable company will provide you with options — and let you make the call without pressure.
GETTING TO KNOW THE TECHNICIANS. The salesperson who sold you on a new system is likely not going to be the one installing it. Ask for details about the install technician or team. What experience and training do they have?
ASKING ABOUT QUALITY CONTROL. There should be a process in place to double and triple check that the install technicians have lived up to the promises given by the salesperson.
WHETHER YOU HAVE PLENTY OF TIME TO CHOOSE A FURNACE OR A STORM IS ON ITS WAY, HOMESENSE ENSURES YOU HAVE THE RIGHT HEATING SOLUTION FOR YOUR HOME.
12 trusthomesense.com | 317.203.8149
HVAC IS COMPLEX. Presenting information in a way that is clear, understandable, and actionable is so important that it is one of Homesense’s core values. Their team strives to answer any and all of your questions, such as: What is a heat pump? In short: it is a more efficient way to heat and cool your home. Running on electricity, much like your refrigerator, a heat pump pulls heat from a cool space into a warm space. So, in winter, it moves heat from the outdoors into your home. In summer, it moves heat from your house into the outdoors. This allows for enhanced comfort and efficiency year-round. What do efficiency ratings mean? Oil and propane furnaces generate heat. That’s the point! But they also produce carbon monoxide in the process, so they need to be properly vented. This allows some of the heat to escape. Efficiency is a rating of the heat
output divided by the energy the unit consumes. This is called the Average Fuel Utilization Efficiency (AFUE), and it must be at least 80%, per the Department of Energy. Simple enough. But it gets more complex when we consider ductless systems, which do not generate heat but use often have a backup heat source, and fully electric systems which have no AFUE rating. Confused? Homesense helps customers make sense of it and choose the most efficient option possible. What are some heating tips I can put into action now? Homesense’s goal is to serve customers to the fullest, even if that means they see less of them! Some of the best steps homeowners can take is to change their air filters regularly, make sure doors and windows are properly weather-stripped, service HVAC systems annually or as indicated, and ensure insulation is adequate for the home.
When homeowners have questions, Homesense delivers realistic, easy to understand answers. Homesense Heating & Cooling 13
FURNACE TUNE-UP
FURNACE PRODUCT LINE
Homesense prides itself on unparalleled customer service and relationships. But even they know that the last call homeowners want to make on a frigid winter day is to them. When the sun’s shining and the temperatures are in the 60s, 70s, 80s, or beyond, no one wants to think about ice, snow, and turning up the thermostat. But this is exactly the right time to schedule your furnace tune-up to ensure a cozy cold season.
Installing a new furnace is a major investment in a home’s comfort, convenience, and efficiency. The Homesense team is determined to help homeowners find the right solution for their needs and budget. Their furnace product line includes high-efficiency models from industry leader Daikin.
AFUE efficiency ratings between 92% and 98%
If you want to keep your vehicle in top operating shape, you get the oil changed, make sure your fluids are clear and topped off, and address any emerging issues before you end up stranded on the side of the road. The same is true for your furnace. It is a system with a multitude of moving parts, and they need to be inspected, cleaned, adjusted, and, if necessary, replaced to ensure that it continues to run smoothly and safely.
ComfortNet™ Communication
Variable-speed ECM blower mower
Self-diagnostic control board
Secondary stainless-steel heat exchanger
Durable silicon nitride ignition
Modulating technology for ultra-efficient, consistent operation
A TUNE-UP:
PREVENTS PROBLEMS DOWN THE ROAD. And by “down the road,” we mean the coldest night of the year.
REDUCES ENERGY CONSUMPTION AND
DEPENDING ON THE SPECIFIC MODEL, HOMEOWNERS CAN ACCESS EXCEPTIONAL FEATURES, SUCH AS:
HEA A
The optimal option depends on a number of factors, such as the size of the home, existing construction and insulation levels, comfort goals, and budget. Homesense’s heating and cooling experts guide customers in making the right choice for their needs.
COSTS. A well-maintained furnace doesn’t have to work as hard. It’s that simple. A tuneup can boost efficiency by up to 30%.
MAINTAINS YOUR WARRANTY. Most warranty agreements require that the furnace be installed and maintained by a licensed HVAC company. Stay compliant, comfortable, and safe.
HELPS PREVENT CARBON MONOXIDE LEAKS. CO leaks can be deadly. A cracked heat exchanger is a common culprit, and they can be discovered — and remedied — during a routine tune-up.
CALL HOMESENSE BEFORE THE COLD SEASON FOR A FURNACE TUNE-UP; IT’S BETTER THAN CALLING DURING THE COLD SEASON FOR AN EMERGENCY REPAIR!
317.203.8149 14 trusthomesense.com | 317.203.8149
Homesense Heating & Cooling 15
Cooling Basics PURCHASING AN AC SOLUTION
COOLING
When choosing an air conditioning solution, Homesense helps homeowners keep their cool. When it comes to replacing an AC system, Brian Schutt says, “If you’re like most of our customers, you don’t think about this everyday. But we do think about it everyday, and we have a specific process that we go through to make sure you make the best decision possible for you and your family.”
THE PROCESS IN A NUTSHELL:
YOU. As always, it starts with you. The Homesense team talks with homeowners to learn about any comfort concerns, health and safety issues, and budget guidelines.
YOUR SYSTEM. The Homesense team conducts a thorough review of your existing system, including all components.
US. They tell the Homesense story, and explain the role that technicians, processes, and equipment play in delivering a viable AC system.
SOLUTION. After learning about the homeowner, as well as their unique needs and goals, Homesense develops targeted recommendations that take efficiency, home size, and budget into account.
WHAT DO AC EFFICIENCY RATINGS MEAN? Many heating systems have AFUE ratings. When it comes to cooling, homeowners need to get familiar with another acronym: SEER. This is Seasonal Energy Efficiency Ratio, or the ratio of an AC system’s cooling output divided by the energy it uses in watthours. Unlike the temperature in your home, you want a higher SEER rating. The minimum standard is 13 in the north and 14 in the southeast and southwest, but today’s advanced technology boosts that to as high as 23.
16 trusthomesense.com | 317.203.8149
Here’s where Homesense’s patented no-nonsense, no-pressure guidance comes in. Just because a system is rated at 13 or 14 does not necessarily mean it is inefficient; it is certainly more efficient than an older model rated at 8 or 9. Homeowners may not need to spend more in order to achieve the results they want. If a system with a SEER rating of 16 will fit the bill for your household, for example, why bust the budget? Again, it goes back to Homesense’s core value of presenting options and empowering customers to make the best possible decision for their household.
Homesense Heating & Cooling 17
AC TUNE-UP When the calendar flips to March, many homeowners start tackling their spring cleaning to-do lists. One critical item to include: tuning up the air conditioner before the weather gets too warm. As Homesense’s Brian Schutt says, “Like anything mechanical, it breaks down over time. For a fraction of the cost of a repair, getting a spring tune-up on an AC unit will reduce the likelihood of an emergency and provide insight into the parts that may be at risk.”
A ROUTINE AC TUNE-UP INCLUDES:
CLEANING CONDENSER COILS REPLACING DAMAGED OR FAULTY ELECTRICAL COMPONENTS
FLUSHING THE DRAIN REPLACING AIR FILTERS
“If you’re like most of our customers, you don’t think about this everyday. But we do think about it everyday, and we have a specific process that we go through to make sure you make the best decision possible for you and your family.” Brian Shutt, Co-owner of Homesense Heating & Cooling
INSPECTING, CLEANING, AND REPLACING (IF NECESSARY) PARTS ACCORDING TO THE HOMEOWNER’S SPECIFIC SYSTEM
Brian likens the process to going to the doctor for a physical. “By getting a holistic analysis of our machine, our body, we’re informed on what our health really is – and can make more responsible decisions to maximize our longevity. The same concept holds true with your air conditioner.”
BEAT THE HEAT Choosing the right AC system is integral in maintaining comfortable indoor conditions. In addition, homeowners can maximize their benefits by taking easy steps to stay cool, such as:
Investing in a programmable or smart thermostat Cleaning and/or replacing filters regularly Utilizing mini split systems to strategically cool specific areas of the home
Closing blinds and shades during the peak of summer days
Homesense cares about homeowners’ comfort, quality of life, safety, and budget — not about selling this AC system or that AC system. There is a fit for your home; they will ensure you find it.
Even on the most routine of jobs, the Homesense team is guided by the company vision of establishing lifelong client relationships that are built on a foundation of trust. When a service technician arrives for a tune-up appointment, they will provide a thorough inspection and cleaning of the AC system — without using the opportunity to try to sell homeowners something. Too often, this is the case, and too often, it is a pressurized situation. “Not our team,” asserts Brian. “We hire for integrity and reward for client experience, not selling.”
Grilling and cooking outdoors to avoid over-taxing the AC system
Running heat-generating appliances (e.g. dryers) during cooler parts of the day
Scheduling an annual AC tune-up in early spring
CALL HOMESENSE BEFORE THE SUMMER HEAT HITS FOR AN AC TUNE-UP; IT’S BETTER THAN CALLING DURING A HEAT WAVE FOR AN EMERGENCY REPAIR!
317.203.8149 18 trusthomesense.com | 317.203.8149
Homesense Heating & Cooling 19
AC PRODUCT LINE Heating and air conditioning systems cost more than any other system in the average home, accounting for 48% of the utility bill. Choosing an energy-efficient AC unit helps contain costs and increase comfort. Homesense carries Daikin models with the maximum SEER ratings on the market. Offering efficient cooling options saves Indianapolis homeowners money each month and may qualify them for tax credits and rebates from the government and local energy providers. As with heating systems, the right choice when it comes to air conditioning depends on the size of the home, construction and insulation factors, comfort goals, and budget.
FOR SMALLER HOMES, DAIKIN OFFERS MODELS THAT FEATURE:
MODELS THAT ACCOMMODATE LARGER HOMES ADD:
SEER ratings of between 16 and 18
SEER ratings of up to 23
Slim, discrete profiles for terrace walls, roofs, and zero limit lots
Advanced inverter technology
Double heat exchanger
Variable-speed compatible blower motor
Self-diagnostic control board
High-efficiency scroll compressor
Variable-speed swing and scroll compressors or twostage scroll compressor
UV protection
ComfortNet™ Communicating System compatibility
Single-speed condenser fan motor
Acoustic control blanket to reduce noise
Whisper-quiet operation
INDOOR AIR QUALIT Y
As with heating systems, navigating the ins and outs, weighing the pros and cons, and choosing the right option can be challenging. Homesense provides customers with the information and education they need to make the right call.
20 trusthomesense.com | 317.203.8149
Homesense Heating & Cooling 21
BOOSTING YOUR IAQ IQ In addition to installing an air purification system, homeowners can take other steps to achieve good IAQ in their homes:
CHOOSE LOW-VOC PRODUCTS. When undertaking home renovation projects, such as painting or installing flooring, look for products that contain low levels of VOCs, or volatile organic compounds, which are harmful to your health over time.
LET THE FRESH AIR IN. Don’t be afraid to open a window, even in the winter. Most heating and cooling systems are not designed to allow fresh air into the home, and yet it is essential for maintaining good IAQ.
USE KITCHEN AND BATHROOM FANS. These remove humidity from the parts of your home most prone to warm, moistureladen conditions. In some cases, a dehumidifier may also be advisable.
CHANGE AIR FILTERS REGULARLY. The filters on your furnace and air conditioning units can quickly become saturated with dust, dander, and other household debris. To avoid breathing this in, and spreading it throughout the home, replace filters according to manufacturers’ recommendations (or more frequently if you have pets).
Indoor Air Quality Basics WHAT’S YOUR IAQ IQ? The average American spends approximately 90% of their time inside. Between work and trying to stay warm or cool in extreme temperatures, it is a statistic with which most of us are all too well aware. The air indoors, though, is typically two to three times more polluted than the air outdoors. And people with allergies and other respiratory issues tend to spend even more time inside in an effort to stave off troublesome symptoms. IAQ, or indoor air quality, is a critical factor in our health, safety, and comfort. And there is nothing that Homesense cares about more. Investing in an air purification system provides peace of mind that the environment in which you spend most of your time is conducive to a healthy life.
22 trusthomesense.com | 317.203.8149
When it comes to air purification, the go-to for the Homesense team is the REME HALO by RGF. They trust it so much that they installed it in their own office. Treating your home like it is their own? Another Homesense core value.
Homesense helps you take the bigger steps, such as installing air purification solutions and ensuring your HVAC systems are in top running shape, so the smaller steps are much more manageable and effective.
The REME HALO takes aim against allergens, bacteria, mold, and orders by sending out safe ionized oxidizers. They break down and destroy pollutants at the source — and before they can reach your family. The system is discrete, easily mounted inside your HVAC system’s air duct, boosting the natural circulation of air. Homesense prioritizes safety and health for all customers; offering advanced, tech-forward solutions like the REME HALO, enable homeowners to breathe a big (clean) sigh of relief.
Homesense prioritizes safety and health for all customers; offering advanced, tech-forward solutions. Homesense Heating & Cooling 23
AIR QUALITY TEST Homeowners are increasingly aware of and concerned by indoor air quality, and they are turning to Homesense for help. Co-founder Brian Schutt says, “Knowing that Central Indiana is in the Top 10 for airborne particulate pollution, with indoor air being up to five times more polluted than outdoor air, health conscious homeowners are demanding to know the details about their air quality in the same way they’d get a blood test during an annual physical.” The average person spends the vast majority of their time inside (and many are spending even more time in their own homes these days); increased indoor air quality is essential for health and safety. Brian adds, “More clients are asking us about how we can help solve things like allergy issues and airborne illnesses. It’s exciting that we have real solutions to offer.” A simple 30-60 minute test can identify air quality issues that are largely undetectable otherwise. With advanced systems like
Air Advice Indoor Air Analysis, the Homesense team can access realtime information about particulates and pollutants that may be present in the home. Prior to this technology, identifying problems came down to guesswork by both homeowners and air quality professionals.
AIR QUALITY TESTS IDENTIFY:
Volatile Organic Compounds (VOCs)
Airborne particulates and pollens that contribute to allergies and asthma
Home cleaning products and other common household items that pollute indoor air
With accurate identification, Homesense can recommend effective courses of action to address indoor pollutants and ensure heating and cooling systems are integral parts of the solution.
BREATHE EASIER: iWAVE AND REME HALO AIR PURIFICATION SYSTEMS Poor indoor air quality can affect anyone, including Brian Schutt. His family has dealt with allergies and illness, and he says, “We’ve tried just about everything on the market to clean our air. With two young kids regularly in the petri dish of public schools, we’ve seen a measurable change in their health this winter.” The reason behind the improvement? Advanced indoor air purifiers. Brian personally tried system after system to find the best solution for his family — and for his customers’ families.
A SIMPLE 30-60 MINUTE TEST CAN IDENTIFY AIR QUALITY ISSUES THAT ARE LARGELY UNDETECTABLE OTHERWISE. CALL TO SCHEDULE YOUR AIR ADVICE INDOOR AIR ANALYSIS.
317.203.8149 24 trusthomesense.com | 317.203.8149
HOMESENSE RECOMMENDS: The REME HALO This is the system that Brian installed in his own home and at Homesense’s office. The awardwinning wholehome purifier kills up to 99% of bacteria and viruses, reduces airborne particulates, such as mold spores, dust, dander, pollen, and odors. The REME HALO is installed in a home’s ductwork, providing purified air to every cubic inch that the central HVAC system reaches.
iWAVE iWave also gets the nod of approval from the Homesense team. The system uses carbon fiber brushes to create a targeted electrical charge that clears the air. By creating equal amounts of positive and negative ions, iWave reacts to and reduces viruses and bacteria. In independent lab tests, it “inactivated” 99.4% of the COVID-19 virus in just 30 minutes. It also reduces particulates, smoke, VOCs, and odors. Like the REME HALO, the iWave is professionally installed in a heating or air conditioning system for whole-home use.
Homesense Heating & Cooling 25
HUMIDIFIER & DEHUMIDIFIER PRODUCTS
THE HOMESENSE DUCT CLEANING PROCESS FOLLOWS FOUR TYPICAL STEPS:
Effective whole-home humidifier and dehumidifier products are safe, effective ways to improve indoor air quality and comfort. Homesense offers a number of industry-leading solutions that deliver the comfort, convenience, and efficiency homeowners need. Aprilaire models provide a number of crucial benefits to homes of all sizes. Depending on the specific model, expect:
Moisture removal of between 70 and 135 pints per day for optimal humidity levels
1. The service technician starts with an inspection of all the air ducts in the home.
Before
After
Connectivity with the home’s existing ductwork and water supply
DUCT CLEANING SERVICE
Dual sensors to monitor and respond to outdoor temperatures and indoor relative humidity for maximum consistency
Convenient digital control 40% - 60% reduction in the formation of bacteria, fungi, dust mites, and viruses
Freestanding/non-ducted and ducted options Homesense is committed to enhancing your comfort, health, and wellbeing; they offer solutions that will work for your home.
We live most of our lives in temperature-controlled environments, much of that inside our own homes. Over time, ducts get dirty and dust, grease, dander, grease, and other “gunk” accumulates. This not only impacts the efficiency of our heating and cooling systems, it negatively impacts the air we breath. Homesense provides the tools and expertise homeowners need for clean ducts — and cleaner air.
2. After taking a good look at the ducts, the service technicians connect a high powered blower and HEPA filter to the home’s duct system. 3. Using air duct cleaning tools, the service technician agitates and dislodges any dirt or debris clinging to the ducts. It is sucked out through the vacuum hose and out of the home. 4. The service technician cleans all of the air vents and returns. The Homesense process is thorough and effective, ensuring air quality is improved and homeowners’ can breathe easy.
HOMESENSE IS COMMITTED TO ENHANCING YOUR COMFORT, HEALTH, AND WELLBEING; THEY OFFER SOLUTIONS THAT WILL WORK FOR YOUR HOME.
WE ALL BENEFIT FROM CLEANER AIR, BUT IT IS EVEN MORE CRITICAL FOR:
CHILDREN. Because they spend a significant amount of time on or near the floor, they are more susceptible to dust and other pollutants.
THOSE WITH MEDICAL ISSUES. Children and adults with conditions such as allergies, asthma, cystic fibrosis, COPD, etc., and those receiving treatments, including chemotherapy and immunosuppressants, can experience worsening symptoms when indoor air quality is poor. Clean air is imperative.
PETS. Like small children, pets are also vulnerable to allergens. Air duct cleaning reduces particulates and eliminates dander and pet hair circulating through HVAC systems.
“We believe that it’s the duty of any heating and cooling provider to go beyond boxes that make hot and cold, to truly look out for homeowners’ health and safety when it comes to indoor air.” Brian Schutt, Co-owner, Homesense Heating & Cooling
26 trusthomesense.com | 317.203.8149
Homesense Heating & Cooling 27
PRE V ENTATIV E MAINTENANCE
Why Preventative Maintenance Matters An ounce of prevention is worth a pound of cure, as the old saying goes. As Homesens’s Griff Housemeyer puts it, “A tune-up, like an oil change for your car, can help ensure that your systems run longer and smoother. This saves you time, money, and (hopefully) stress. If you choose not to get tune-ups, there’s a very good chance you’ll run into more expensive repairs sooner.” Homesense strongly encourages customers to take part in preventative maintenance to optimize performance and avoid problems down the road. Some of these steps are straightforward DIY tasks homeowners can complete, while others are more complex jobs for trained technicians.
28 trusthomesense.com | 317.203.8149
Preventative maintenance helps avoid those middle-of-the-night, middle-of-frigid-winter or scorching-summer emergency calls. Qualified service technicians go through the heating and cooling systems with a fine-toothed comb, so to speak, to ensure all components are operating as intended and smoothly. They can also spot signs of trouble and address them proactively rather than reactively. Regular maintenance also ensures that HVAC systems run as safely and efficiently as possible while maximizing the lifespan of the equipment, improving indoor air quality, and lowering monthly utility bills. Not bad for a process that takes just 45-90 minutes. Preventative maintenance is a small investment that ensures your larger HVAC investment delivers the best returns.
Homesense Heating & Cooling 29
THE HOMESENSE PREVENTATIVE MAINTENANCE PROGRAM
THE HOMESENSE TUNE-UP PROCESS Homesense’s service technicians are EPA-certified and armed with a comprehensive tune-up checklist to ensure ultimate quality and value for homeowners.
HOMESENSE FURNACE TUNE-UP CHECKLIST:
HOMESENSE AIR CONDITIONING TUNE-UP CHECKLIST:
CHECK THERMOSTAT
CHECK THERMOSTAT
CHECK FILTER
CHECK FILTER
CHECK AMP AND VOLT DRAW ON MOTORS
CHECK AMP AND VOLT DRAW ON MOTORS
CHECK ELECTRICAL CONNECTIONS
CHECK ELECTRICAL CONNECTIONS
CHECK FOR GAS LEAKS
CHECK FOR TEMPERATURE DROP
CHECK FOR TEMPERATURE RISE
TEST CYCLE FOR PROPER OPERATION
TEST CYCLE FOR PROPER OPERATIONS
CHECK AND CLEAN OUTDOOR COIL
VISUALLY INSPECT HEAT EXCHANGER FOR CRACKS
CHECK AND ADJUST AIR FLOW
CHECK FAN CONTROL
CHECK CONDENSER DRAIN LINE
CHECK FURNACE SAFETY CONTROLS
CHECK ALL CAPACITORS
CHECK AND CLEAN BURNERS
CHECK CONTRACTOR AND ELECTRICAL CONTROLS
CHECK IGNITION SYSTEM
CHECK COMPRESSOR TERMINALS
CHECK GAS VALVE OPERATION AND PRESSURE
CHECK DISCONNECT POWER BOX
CHECK SEQUENCER OPERATION
INSPECT EVAPORATOR COIL WHEN ACCESSIBLE
CHECK BREAKER AND SSU SAFETY SHUT OFF
PROVIDE REPAIR RECOMMENDATIONS
CHECK REVERSING VALVE OPERATION CHECK DEFROST CONTROL PROVIDE REPAIR RECOMMENDATIONS
After the service technician completes the tune-up, they provide customers with a quick summary of their work, as well as any repair recommendations, if necessary. But with regular preventative maintenance, homeowners shouldn’t encounter many surprises!
PREVENTATIVE MAINTENANCE CAN AVOID PROBLEMS DOWN THE ROAD. CALL HOMESENSE TO SCHEDULE YOUR FURNACE OR AN AC TUNE-UP.
317.203.8149 30 trusthomesense.com | 317.203.8149
With busy schedules and on-the-run lives, it is easy to let preventative maintenance fall through the cracks. Homesense has a solution for this as well: the Preventative Maintenance Program. It ensures homeowners receive consistent and timely HVAC tune-ups — and that they enjoy greater comfort, convenience, and peace of mind. Homesense provides a tiered system of membership so homeowners can select the plan that works for them. For example, a home with one furnace and one AC unit may choose from:
ONE-TIME TUNE-UP: Homeowners secure one service appointment per year for either their furnace or air conditioning system. They receive the standard tune-up. This is a budget-friendly option that will prepare homeowners for rough winters or long summers.
COMFORT: The Comfort plan allows homeowners to secure two service appointments annually, typically in spring and fall. In addition to the standard tune-up, this option allows customers to maintain their factory parts warranty and receive a 10% discount on repairs and indoor air quality products and a one-year warranty on parts and labor for all repairs.
COMFORT PLUS: Comfort Plus members receive all of the benefits of the Comfort plan, as well as humidifier servicing. One-Time Tune-Up, Comfort, and Comfort Plus plans are also available for homes with two furnaces and two AC units, as well as those with more (pricing is adjusted based on the amount of HVAC equipment).
ONE-TIME TUNE-UPS
Homesense reminds members when it is time to schedule an appointment (knowing it is all too easy to forget!), and homeowners can renew right on-site each year through their service technician. It couldn’t be easier, and that’s exactly what Homesense had in mind.
Homeowners do not have to become Preventative Maintenance Program members in order to access Homesense’s thorough, customer-centric services. They can simply schedule a one-time tune-up appointment with us at any time. (Keep in mind that schedules book up fast during peak seasons, so plan ahead if possible.)
“A tune-up, like an oil change for your car, can help ensure that your systems run longer and smoother. This saves you time, money, and (hopefully) stress.”
Regardless of the Preventative Maintenance Program plan, and regardless of whether a customer chooses to enroll or not, Homesense delivers exceptional service without fail. EPA-certified technicians are highly trained and experienced with a wide variety of heating and cooling systems. But as general manager Brady Wilson says, this is “just the entry point of a great customer experience.” Homesense goes beyond the basics, and each technician embodies the company’s values.
Griff Housemeyer, Homesense Heating & Cooling
Homesense Heating & Cooling 31
Customer Success Stories Homesense is committed to — obsessed with — providing a “refreshingly different” customer experience. So let’s hear what their customers have to say.
WHY HOMESENSE?
Homesense is exceptionally discerning when it comes to hiring. They know that technical skill is just the starting point; any team member also has to align with the company’s values. Homeowners need to trust that their HVAC needs will be met — and that they will be safe and comfortable inviting these people into their homes. This was a big concern for one of Homesense’s customers. During her first winter in Indiana, she needed furnace maintenance. Being new to the area, she turned online for help, and without the benefit of customer reviews, essentially just chose someone. “To be perfectly honest, the randomly selected repair person that showed up that day ended up being a tardy, sloppy, creepy man that made me feel uncomfortable having him in my home without my husband present. It was after that visit I told my husband, ‘When this happens again, please be home when the repair person comes. It was too creepy for me.’” Since finding Homesense, however, she feels completely comfortable having an HVAC specialist come in. “In fact, that’s one of the major reasons I recommend them to my other girlfriends. They put me at ease.” Recently field manager Darren Noel came for her Fall Preventative Maintenance appointment. He called to let her know his anticipated arrival time and had everything, including shoe covers, ready to go. Darren is a technical expert but he is also “bright-eyed and extremely kind.” He chatted with the homeowner’s son, who was enthralled with his “cool backpack and yellow vroomer” and wanted to hear all about Darren’s “toys.” The homeowner says, “It was definitely like welcoming a friend into our home, and not just another repairman.” The feeling of being safe in one’s home is invaluable. This is why Homesense is so exacting when it comes to the people they hire. One of Homesense’s core values is continual improvement. This means taking criticism with grace — and using it to create an even better customer experience. Kelly Griese is a long-time Homesense customer, won over by the team’s professionalism, responsiveness, and values. But as she says: Perfection isn’t easy. And sometimes even the best in the business slip up. In 2018 I had a less than perfect experience with Homesense. There was a mixup with scheduling an appointment, and it left me feeling frustrated. I worried that perhaps Homesense was slipping in its customer service.
32 trusthomesense.com | 317.203.8149
So I emailed Brian and told him everything that happened. I made it clear that I was disappointed but that I still trusted him and Homesense due to previous exceptional service, and that’s why I was writing to him. Brian was so very receptive to my criticism. He thanked me for bringing it to his attention and promised to address my concerns with staff. Homesense wants to do it right, and make it right if necessary. It shows good character when you can take feedback like Brian did and make changes to regain trust. Again, no business is perfect all the time, but Homesense is nearly perfect. Brian and the rest of the team have a commitment to excellence. There’s no home service company I recommend higher. I even go to Brian when I need suggestions for other home service providers, such as roof repairs and plumbing work! Their availability and quality of service is outstanding. Turning a negative situation into a positive opportunity for growth and improvement makes this a Homesense success story.
“It was definitely like welcoming a friend into our home, and not just another repairman.” Homsense Customer
Homesense Heating & Cooling 33
Testimonials “Professional. Courteous. Responsive. Just three words I would use to describe my experience with Homesense. I arrived home from work one evening during the extreme cold and snow storm and found that our heating system was not functioning. I made several calls to previous providers and a few others, but most companies were several days out on scheduling due to the extreme cold. When I called Homesense the person answering the phone was very courteous and took all of my info and had someone call me back a short time later. They took the time to ask questions and understand what was going on and were very empathetic. I was then called the following morning regarding scheduling and someone was there within 30 minutes. My service tech was very knowledgeable and professional. I was very pleased with the service and will make Homesense my first call going forward!” Reggie Lyons INDIANAPOLIS HOMEOWNER
“Homesense was by far the most professional, respectful and seasoned HVAC company I have ever worked with. After our first call, we never looked back.” Kyle Lacy INDIANAPOLIS HOMEOWNER
“Homesense graciously hosted Winter Warmers, a beer tasting and education event, for Girls Pint Out in January, 2015. Homesense provided honest and easy-to-understand answers to a room full of women who wanted to know everything from “how cool can I keep my house in the winter without the pipes freezing?” to “what’s this thing attached to my heater?” It was a great learning experience for every attendee!” Amanda Wishin GIRLS PINT OUT INC. PRESIDENT
“I’m a fan of spectacular – Homesense is changing how the Indianapolis community views HVAC companies. Positive customer relationships and experiences are the cornerstone of their business.” Chuck Gose BROWNSBURG HOMEOWNER
34 trusthomesense.com | 317.203.8149
“We believe when there is alignment around the WHY of values and the HOW of service, ultimately it’s our customers who win.” Brian Schutt, Co-Founder, Homesense Heating & Cooling
A refreshing approach to heating & cooling. No gimmicks. No games. Just honest advice and reliable service from experienced EPA certified technicians.
2201 E. 46th St, Suite 200 | Indianapolis, IN 46205 8100 E. 106th Street, Suite 260 | Fishers, IN 46038 317.203.8149
trusthomesense.com