Student Competition Guidebook by Ha Vu

Student Competition Guidebook Your ultimate guide to navigating the competitive world of communication

CONTENTS How to use this book 01 ASEAN Youth Social Journalism 02 CMO Think and Action 03 D&AD New Blood Award 04 Marketing Aren 05 Marketing On Air 06 Nielsen Case Competition 07 The Valiant Marketer (Bản lĩnh Marketer 08 Vietnam Young Lion 09 Young Marketer Annual Contest

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10 Young Stars Ad competition

How to use this book This competition guidebook was created to provide key information to students who are interested in competitions in the elds of communication, advertising, market research, public relations

You can nd key information on these local and international competitions including eligibility criteria, how to succeed, and registration details. Some students from our Professional Communication program who have excelled in these competitions have been kind enough to provide re ections of their experience and useful tips to help you prepare

Read though this resource and determine which of competitions best suits your strengths and your skills. Ask your lecturers for assistance to brainstorm and begin your emergence as an expert Professional Communication practitioner.

01 ASEAN Youth Social Journalism Contest Organised by

The ASEAN Youth Social Journalism Contest (AYSJ) with ASEAN Secretariat, Irish Embassy, and ASEAN-USAID PROSPECT, is a joint project of the U.S. Agency for International Development (USAID) and U.S. State Department.

Competition structure Late Dec: Contest launc

Late Feb the following year: Application deadlin

Mid March: Shortlisted participants announced, interviewed and veri ed for their eligibilit

Mid April: Top 20 announce

End of April: Virtual worksho

May - June: 20 nalists execute their campaign proposa

Aug: Top 3 announced & prizes awarded

Eligibility Existing or aspiring social journalist that holds an ASEAN Member States passport and resides in the country of citizenship

Must form a team of two from the same nationalities. The applicants must be between 18 and 30 years of age. Selected nalists must have active Facebook and Gmail accounts for ease of communication with the trainer and other participants.

Submission requirements Write a TEAM’s essay (max 500 words) and its summary inclusive of the campaign ideas (max 300 words) on the selected theme, explaining the theme, why it is important for youth in ASEAN, how it is relevant in your own life. The summary must answer the following enquiries: What is the problem you are trying to solve with your campaign

What evidence do you have that there is a problem

What is your target audience

What quali es you to be listened to by the target audience

How will your campaign contribute to solving the problem

What will be the expected tangible results of the campaign?

Contact https://www.aseanfoundation.org/ 2nd_asean_youth_social_journalism_contest_2021

Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

02 CMO Think and Action Organised by

CMO Think and Action is a student-run competition organised by MARGROUP - a group of Marketing researching students from University of Economics Ho Chi Minh City.

Competition structure Late May - Early June: 1st round (Research & Initiative)

Mid June - Late June: 2nd round (Battle Day)

Late June: Training workshops

Late June - Early July: Final round (Practical Product & Pitching)

Eligibility Team of 3.

18-23 year-old students or working professional with less than 1 year of experience (must be Vietnamese passport holder).

Contestants of previous seasons, members of the Organising Committee or students of MARGROUP are not allowed to enter.

Submission requirements Presentation slides in PDF & must be written in Vietnamese

Video under 2 minutes

Contact https://cmothinkandaction.com/

https://www.facebook.com/cmoforum

https://www.facebook.com/margroup.ueh

cmothinkandaction@margroup.edu.vn Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

03 D&AD New Blood Awards Organised by

New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide.

Competition structure Mid Oct: Briefs announced

Mid March of the following year: Entry deadline

Late May: Winners announced

Summer: Ceremony

Eligibility New and emerging creatives aged 18 or over without signi cant experience in a paid creative role (< 1 year of experience).

Submission requirements Each brief has di erent submission requirements. They will be a combination of the following: video, JPEG, interactive and PDF.

Participants can respond to as many briefs as they like. They can also submit more than one response per brief.

Contact https://www.dandad.org/en/d-ad-new-blood-awards/

newblood@dandad.org

Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

04 Marketing Arena

Organised by

Marketing Arena is a competition for all students interested in Marketing, organised by Foreign Trade University, Creatio Club and Vietnamese Students' Association.

Competition structure Mid May - Early June: Round 1 (Kick-start) & Information Day & Top 20 announced

Early June - Mid June: Round 2 (Speed up) & Top 4 announced

Mid June - End of June: Round 3 (Top o ) & Mentoring

Late June: Gala Night

Eligibility Team of 3 Vietnamese students (must be Vietnamese passport holders).

18-24 year-old full-time students at an accredited college/university, not yet graduated or have graduated university within 6 months.

Individual candidates will be assigned in a team by the organising committee.

20 rst registered teams can choose their brief. Other teams must follow the brief assigned by the organising committee.

Submission requirements Video kick-start (details will be communicated directly to participants)

Contact http://marketingarena2021.com/

https://www.facebook.com/creatioftu2/

Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

05 Marketing On Air

Organised by

Marketing On Air is a Marketing competition organised by NEU Marketing MGC Club with 4 complete seasons so far.

Competition structure Mid Sept - Early Oct: Round 1 (Research, insight & big idea)

Mid Oct - Late Oct: Round 2 (IMC plan)

Late Oct - Early Nov: Round 3 (Gami cation)

End of Nov: Finale

Eligibility Team of 3 Vietnamese students (must be Vietnamese passport holders).

18-23 year-old full-time students at an accredited college/university, not yet graduated or have graduated university within 1 year.

Previous winners are not allowed to enter.

Submission requirements Presentation slides (max 20 slides, excluding titles, thank-you and appendices) (<10mb).

Appendices are given max 3 slides.

Contact https://marketingonair2021.site/

https://www.facebook.com/marketingonair.mgc/

marketingonair.mgc@gmail.com

Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

06 Nielsen Case Competition Organised by

Nielsen Case Competition (NCC) is the rst annual solving realistic business circumstances competition for students organised by Nielsen Vietnam.

Competition structure Early Oct: 1st round (48 hours to solve)

Mid/Late Oct: Semi- nal round (48 hours to solve)

Late Oct: Final round (30 hours to solve)

Eligibility Team of 4 students from any university who meet the following criteria: GPA above 6.5/10

3rd year / 4th year students

TOEIC 700+ or IELTS 6.0+ (no band below 6.0) or University English score 7+/10 (preferred)

Experience in social activities (preferred)

Submission requirements Presentation slides (PDF).

Contact https://www.facebook.com/vietnamnielsen

ncc.Vietnam@nielsen.com

Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

07 The Valiant Marketer (Bản lĩnh Marketer) Organised by

The Valiant Marketer (Bản lĩnh Marketer) is the best Marketing competition hosted by university students, with 9 seasons so far.

Competition structure For groups: Mid June: Registration & Work submission closed

Late July: Pitching Day

Late July: Finale For individual contestants: Mid June: Registration & Work submission closed

Late July: Pitching Day

End of July: Finale

Eligibility For team category: team of 3 members.

Students from universities and colleges nationwide.

Overseas students currently staying in Vietnam.

Fresh graduates with less than 2 years of full-time work experience

Final Round contestants in previous seasons and members of the organising committee are not allowed to enter.

Submission requirements Presentation slides in either English or Vietnamese (~ 15 slides)

1 video depending on the brief (could be TikTok video, summary video, etc.)

Contact https://blm.macftu.com

https://www.facebook.com/BanLinhMarketer

banlinhmarketer.macftu@gmail.com

Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

08 Vietnam Young Lions

Organised by

Vietnam Young Lions is the biggest and most prestigious national competition in the eld of marketing and communication. They search for the best young professionals under 30 to represent Vietnam in the Young Lions competitions in Cannes, France and for The Young Spikes competitions in Singapore.

Competition structure Jan - Oct: Registration

Oct: Inspiring Day & Brief Day Livestream

Late Oct: Submission deadline

Nov: Shortlist announcement

End of Nov: Grand nale

The following year: Cannes Lions & Spikes Asia

Eligibility Team of 2 Vietnamese students (must be Vietnamese passport holders).

32 years old or younger as of time of application receipt.

Current full-time students at an accredited college/university, not yet graduated, not yet exposed to the industry.

Previous gold-winning teams are not allowed to enter.

Conditions of entry Entry must fall under one of the following categories: Marketers, Digital, Film & Integrated, and PR.

Submission requirements Presentation slides (~ 10 slides)

Explanation video

Contact https://www.vietnamyounglions.net

https://www.facebook.com/groups/VietnamYoungLions

Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

09 Young Marketers

Young Marketers Annual Contest targets students and entry level jobbers from 18 to 25 to nd out the right candidates (10-15 students per year) for Young Marketers Elite Development Program.

Competition structure Mid Sept - Mid Oct: Preliminary Round

Late Oct - Mid Nov: Private Pitch

Mid Nov - Mid Dec: Finale

Eligibility 18-27 year-old marketer (must be Vietnamese passport holder).

Contestants of previous seasons and previous Young Marketers Elite Development students are not allowed to enter.

Submission requirements Contestants are free to choose how to present their submissions (PDF, video, image, etc.)

Entries need to be uploaded to storage platforms (Google Drive, Slideshare...)

01 professional photo (headshot)

Contact http://youngmarketers.vn/

https://www.facebook.com/youngmarketersvn/

contact@youngmarketers.vn

Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

10 Young Stars Ad competition Organised by

Competition structure Mid - Late July: Application process

Late Aug: Winners announced

Eligibility University students from all over the world including students on a leave of absence, graduated students except Ph.D, students of advertising, marketing, design, communications, art direction or a related degree.

Participants may compete as an individual or a team of up to 04 people.

Conditions of entry Entry must fall under one of the following categories: Film, Print, Outdoor, Online, Creative Solution, Planning Paper.

Submission requirements Film category: Video (1280*720, max 2 minutes) OR storyboard (< 15 cuts, PDF le)

Print category: Print ad OR presentation board (max 3000*2000, JPG le)

Outdoor, Online and Creative Solution category: Presentation board (max 3000*2000, JPG le)

Planning Paper category: Planning paper (< 35 pages, PDF le)

Contact https://www.adstars.org/

https://www.facebook.com/ADSTARS.Eng/

Guidelines and deadlines are subject to change so please check the website/FB page of the competition regularly for updates.

Young Stars Ad competition is the world’s rst college student advertising competition and aims to nd and support promising future creatives around the world.

_ Advice from pass winners “Have a good story and be VERY structured. I think a structure is very important to a story, a campaign, anything. Write out the nuances and the moods of a key message and be very speci c about how you want your campaign to ow, what the journey would be like for the audiences”.

Nhu Huong Tra

Gold PR Category 2019

Nguyen Minh Thy Gold Digital Category 2020

The hardest thing would be to wrap up your work and hit the submit button. It might be frustrating, you might feel like you haven't tried your best, you feel like going to the battle unarmed and the others would beat you up, you wish there was more time to polish your work, etc. But I came to realize later on that we were given only 48 hours to pull a presentation with excellent insight, excellent execution and beautiful slides. Very demanding, indeed.

Everyone has the same problem you do, there is a limit to 48-hour works so I think it's okay to have some aws here and there, just try to focus on things that matter "

GOOD LUCK!

SCHOOL OF COMMUNICATION & DESIGN school.communication.design@rmit.edu.vn www.facebook.com/rmitvnscd/ www.rmit.edu.vn