Advertising/Public Relations Program Why Study Advertising/Public Relations at HPU? Have you ever seen an advertisement on TV and thought you could create better? Are you interested in managing the rollout of new products and working to improve the perception of those products by the media? If so, then you could be well suited for a career in advertising or public relations (PR). The core activity of advertising and public relations is to take a product, whether it be Pepsi or the latest Pirates of the Caribbean film, and construct promotional campaigns that get people excited about the product. Firms help companies, non-profits, and governments manage everything from speeches and the look of brochures to major crises. Sometimes it’s hard to tell where PR and advertising are different as new media is changing the face of advertising. This area now addresses social media marketing, as well as traditional forms. There’s no doubt that this field will continue to change, offering tremendous opportunities to someone with an interest in the area.
Why Study Advertising/ Public Relations in Hawai‘i? Hawai‘i Pacific University’s ideal location at the hub off the economically vibrant Pacific Rim means outstanding g co-operative education, internship and career opportunities. Students have found careers and internships with a wide variety of companies and organizations both in Hawai‘i and around the globe. Students studying in Hawai‘i are uniquely posed to examine emerging Asian markets.
HPU’s ideal loc ation and diverse student body pr students to live, ovides an excel work and learn lent environment as active members for of a global socie ty.
Program Overview The Advertising and Public Relations: Strategic Communication (ADPR) degree is a fresh approach to traditional, separate degrees in Advertising and Public Relations and reflects today’s integrated industry. The “strategic communication” portion of the name represents communication’s central role and our emphasis on an organization’s total and long-term communication efforts. Our bachelor of science degree is a single degree; however, students are given the flexibility of choosing two separate tracks. One track is geared more to management of integrated accounts and the other is designed more for the creative aspects of campaigns. For the account management track, we recommend concentrating elective classes (and/or a minor) in a specific discipline such as business, science, or health. This pairing allows for a more knowledgeable interaction with clients. For the creative track, we recommend concentrating elective classes (and/or a minor) in one of our arts programs such as multimedia, music, studio arts, or theater arts. The creative option orients students more toward the production of campaign materials, from classic print to the latest in multimedia productions. Both options allow students to build a marketable degree around their interests, learn traditional advertising and public relations skills, and meet industry needs – all within a single 124 credit hour degree. For students wishing to delve deeper into specific aspects of ADPR, we offer the option of additional course work or a double major; similar to more traditional, separate advertising and public relations degrees.
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www.hpu.edu/advertising
Hands-On Experience Rather than relying solely on textbooks, students in the Advertising and Public Relations program apply what they learn in the classroom to actual problems faced by organizations and businesses. In addition, eligible students are encouraged to take COM 3950 – Communication Practicum, an internship offering actual experience in a professional setting. Students select internships in any area of communication including advertising, corporate communication, journalism, public relations, speech, theater, or visual communication. Supervision is conducted both by a professional on site and by HPU faculty. Internships allow students to gain practical experience by working at an advertising or public relations agency, newspaper or television station, or in the communication department of a business such as a hospital or hotel. Many internships offer a stipend for extra spending money.
Career Options Future Outlook on Advertising and Public Relations by the U.S. Bureau of Labor Statistics: • Keen competition is expected for these highly coveted jobs. • College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. • High earnings, substantial travel, and long hours, including evenings and weekends, are common. • Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks. Career opportunities include: advertising managers, marketing managers, promotion managers, public relations managers, social media marketing specialists, advertising media planners, media traffic personnel, copywriters, illustrators, creative individuals, production managers, directors of advertising and/or public relations, public relations specialists, and account executives.
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Sommer Meyer, owner of Closet Fetish, constantly credits her classes at HPU as being the origin of her business’s success. Meyer was enrolled in HPU’s Advertising/Public Relations class in which students were taskedd with drawing up a business plan. Meyer reflected on her long-standingg practice of taping photos of her shoes to shoe boxes for easy identification. n. It worked, but it bothered her that “all the boxes were different sizes and nd colors.” She decided to create standardized boxes, ordered three sample boxes es from China, and sent out a press release to see whether anyone might be interested in buying them. In one week, InStyle magazine, Oprah and nd Traditional Home all called and wanted to feature her shoe boxes. These days, she counts celebrities like Michelle Obama, Halle Berry, Kim Cattrall, and Denise Richards as her clients. She has also been on Oprah’s O list and in InStyle twice. Meyer’s business plan and press release writing
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assignments gave her the skills she needed to make a simple idea a success! – Sommer Meyer Owner of Closet Fetish BA, Advertising
www.hpu.edu/advertising
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ADVERTISING/PUBLIC RELATIONS CURRICULUM
A
B
C
Communication Skills
Global Systems
ED 2300 HIST 1717 JOUR 1100 WRI 1100, 1150
BIOL 1000, 2052 CHEM 1000 GEOG 1000 GEOL 1000 MARS 1000 PHYS 1000
COM 1000, 1200, 2500 ED 2301 Lower division modern language classes
CLST 2600 COM 1500, 2000, 2640 CSCI 1011 (DL) LAT 1100 MULT 1100 THEA 1400*
Research & Epistemology
COM 1400 WRI 1200
ECON 1010 GEOG 2000 HIST 2002 INTR 1000 MARS 1500 MULT 2060
CSCI 2611 MATH 1110, 1115, 1130, 1140, 1150, 2214, 2215 PHIL 2090
BIOL 1200,1500, 2010, 2030 CHEM 2050 CSCI 1041 (DL) ENVS 3000 HIST 2630 MULT 1050 PHYS 1020 SOC 2600
ENG 1500 HIST 2900 MATH 1123 PHIL 3731 PHYS 2030, 2050 PSY 1000 SOC 2100
Values & Choices
World Cultures
AMST 1776 CLST 1000 ENG 2201*, 2203 ENVS 1030 HUM 3000 PHIL 2500 PSCI 2000 SWRK 2000
ARTH 2000*, 2100*, 2200* ENG 2101* GEOG 1500 HIST 2001 JADM 2000 MATH 2007 REL 1000
BIOL 1300 ECON 1000, 2010 ED 2000 ENG 2202, 2204, 2301* HIST 2111 HUM 1000 JADM 1000 PSCI 2500 SOC 2000 THEA 1000*
AL 1000 ANTH 2000 COM 2300 HIST 2402 HUM 1270 MUS 2101* REL 2001 SOC 1000 STSS 2601
ECON 2015 ENG 2000* HIST 2112, 2301 NSCI 2000, 2100 PHIL 1000 PSCI 1400
AL 2000 ARTS 1000*, 2150* BIOL 2170 ENG 2510*, 2520* GEOG 2500* HIST 2113, 2401 MUS 1000* REL 2151 THEA 2320
Curriculum is periodically updated. Please visit www.hpu.edu/GenEd for the most current list of courses.
i. lower-division requirements general education common core (at least 45 semester credits) 1. Complete the general education common core consisting of one course in each of 15 common core categories. Take one course from each of the 15 boxes. If a course shown is a lower division requirement for this major, it can simultaneously fulfill both requirements. These potential overlaps are indicated parenthetically after the name of the course in the list of lower division major requirements. Extra courses from the same box in the table will apply to lower division requirements where applicable or be counted as unrestricted electives. 2. No more than two courses with the same alpha (the alphabetic prefix such as HIST or BIOL) may be applied toward the common core requirements. 3. Among courses chosen to meet these 15 requirements, choose one that meets each of the cross-theme requirements: • Digital Literacy (DL): Complete CSCI 1011 or CSCI 1041 or take the proficiency exam. • Art, Aesthetics, and Creativity: Complete any course marked with a “*” in the table.
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www.hpu.edu/advertising
ADVERTISING/PUBLIC RELATIONS CURRICULUM (CONTINUED) lower-division major requirements (15 semester credits) ADPR 2000 Introduction to Integrated Advertising and Public Relations COM 2000 Public Speaking (Communication Skills C) MULT 2460 Graphic Design For Creative track: ADPR 2500 Creativity MULT 2465 Motion Picture Production
COM 3650 Media Ethics and Law COM 3950 Communication Practicum MULT 3475 Web Interface and Design Plus 6 credits of the following: ADPR ADPR ADPR JOUR JOUR MULT
3320 3400 3910 3420 3455 3675
Consumer Behavior Media Strategies Selected Topics in Advertising/Public Relations Publication Design Photojournalism Advanced Web Design
For Account Management track: MATH 1123 Statistics (Research and Epistemology C)
ii. upper-division requirements upper-division general education (6 semester credits)
iii. unrestricted electives The number of unrestricted elective credits will vary depending on the number of credits that overlap between the general education requirements and the major requirements, but students will need to earn enough college-level credits to reach a total of 124 semester credits.
upper-division research and writing (3 credits) Any Upper-Division Research and Writing Course upper-division citizenship requirement (3 credits) Any Upper-Division Global Citizenship or Service-Learning course Note: If ADPR 3700 is chosen for both the upper-division research and writing requirement and the major elective, the student will have three additional credits of unrestricted electives.
upper-division major requirements (30-33 semester credits) Account Management track: ADPR ADPR ADPR ADPR ADPR ADPR COM COM COM MULT
3200 3250 3400 3600 3700 4900 3000 3650 3950 3475
Public Relations Writing Communication Media Research Media Strategies Media Sales Integrated Promotion Management Seminar Mass Media Media Ethics and Law Communication Practicum Web Interface and Design
Plus one of the following: ADPR ADPR ADPR COM
3320 3500 3910 3440
Consumer Behavior Creative Copywriting Selected topics in Advertising/Public Relations Interpersonal Communication
The marketing minor is recommended.
upper-division major requirements (30 semester credits) Strategic Creative track: ADPR ADPR ADPR ADPR ADPR
3200 3250 3500 3700 4900
Public Relations Writing Communication Media Research Creative Copywriting Integrated Promotion Management Seminar
www.hpu.edu/advertising
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FOUR‐YEAR PLAN FOR THE ADVERTISING/PUBLIC RELATIONS MAJOR Below is a typical fall-spring sequence for a full-time student planning to complete a B.S. in Advertising/Public Relations in four regular academic years (no summers). Summer and/or winter courses could be taken to expedite the completion of the degree process. Please take this proposed 4-year plan as only a model. Completion of the major may depend on what courses are offered during a given semester.
Freshman Year Fall ADPR ARTS COM CSCI WRI
2500 1000 1200 1041 1100
Spring
Creativity Introduction to Visual Arts Foundations of Communication Studies Digital Literacy in a Global Society Analyzing & Writing Arguments
3 3 3 3 3
ADPR COM GEOL MULT WRI
2000 2000 1000 2460 1200
Intro to Adv./Public Rel. Public Speaking Introductory Geology Graphic Design Studio Research, Argument and Writing
3 3 3 3 3
Total Credits: 15
Total Credits: 15
Sophomore Year Fall ECON GEOG MULT PHIL PSCI
2010 2000 2465 2090 2000
Spring
Principles of Microeconomics Introduction to Human Geography Motion Picture Production Principles of Logic Introduction to Politics
3 3 3 3 3
ADPR ECON ENG MUS PSY
3200 2015 2101 2101 1000
Public Relations Writing Principles of Macroeconomics Representations of Pacific Life Music in World Culture Introduction to Psychology
Total Credits: 15
3 3 3 3 3
Total Credits: 15
Junior Year Fall ADPR 3500 COM 3000 JOUR 3455 JOUR 4900 MULT 3475
Spring
Creativity & Copywriting Mass Media Photojournalism Seminar in Journalism Web Interface & Design
3 3 3 3 3
ADPR 3250 ADPR 3910 ARTH 3301 COM 2500 COM 3650 PSY 3235
Communication Media Research Selected Topics in Adv./Public Rel. Art of China Sex, Gender and Communication Media Ethics and Law Cross-Cultural Psychology
3 3 3 3 3 3
Total Credits: 15 Total Credits: 18
Senior Year Fall ADPR ADPR COM HIST JOUR JOUR
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3320 3700 3340 3302 3420 3455
Spring
Consumer Behavior 3 Integrated Promotion Mgmt. 3 Nonverbal Communication 3 History of Modern China 3 Publication Design 3 Photojournalism 3 Total Credits: 18
ADPR 3400 ADPR 4900 COM 4990 HUM 3000 THEA 1000
www.hpu.edu/advertising
Media Strategies 3 Seminar 3 Portfolio Development 3 The Contemporary Choices 3 Introduction to Theatre 3 Total Credits: 15 Total Credits: 126
SELECT COURSE DESCRIPTIONS ADVERTISING/PUBLIC RELATIONS, COMMUNICATION, JOURNALISM AND MULTIMEDIA PROGRAMS ADPR 2000 Introduction to Integrated Advertising & Public Relations: An introduction to the concept of strategic and integrated communication and provides an overview of the history, rationale and landscape of advertising, public relations related activities, illustrated by case studies and examples. The course includes a survey of integrated communication theory, techniques and applications including an exploration of specific campaigns and case studies and a basic hands-on introduction to copywriting and design. Prerequisite: WRI 1100 or WRI 1150. ADPR 2500 Creativity: This course brings to light the creative process as it lives in the advertising and public relations industry. Creativity will be explored through major theories and modern research in the field of creativity; case studies of creative individuals, organizations, and campaigns; and through creative elements of expression such as music, art, theatre, story, design, dance, and photography. At the end of this course students will have a foundation of ideation, creative strategy, and creative execution techniques. Prerequisite: WRI 100 or WRI 1150. ADPR 3320 Consumer Behavior: A course on consumer behavior that discusses various techniques for profiling a target market and analyzing decision-making strategies and buying behavior. The course explores demographics, psychographics, Values and Lifestyles System, PRISM, and high- and lowinvolvement decisions. It provides insight essential to marketing, public relations, and advertising campaign planning. Prerequisite: ADPR 2000, COM 3000, and WRI 1200. ADPR 3400 Media Strategies: This course introduces students to research, planning and relationship development with media outlets and their representatives who are vital to the development of effective strategic communication programs and campaigns. It includes lessons on how to analyze and evaluate both advertising and news/editorial media, how to plan a media program, and how to work with various media representatives. Prerequisite: ADPR 2000 and WRI 1200. ADPR 3700 Integrated Promotion Management: An overview of nonpersonal promotional strategies including planning, budgeting, media selection, message design, and timing. Case studies illustrate using mass media special events, in-store displays, advertising, public relations, and visual communication to affect consumer buying behavior. Industry dynamics, controversies, trends and implications are analyzed. Prerequisite: ADPR 2000 and WRI 2000. COM 1200 Foundations of Communication Studies: The course provides an introduction to the field of human communication studies and a foundation for further study within the discipline. It introduces the core concepts, essential skills, and central issues in the field. The course examines the history of the discipline, essential communication skills, key communication theories, and contexts such as intercultural, relational, group, organizational, rhetorical, and mediated communication.
are introduced, and critiques of presentations are provided. Prerequisite: WRI 1100 or WRI 1150. COM 2500 Sex, Gender, and Communication: This course examines the complexities of sex, gender, and communication in interpersonal relationships, educational environments, mass media, and the workplace. Students will study aspects of communication that influence individuals to behave in genderspecific ways, as well as sex differences in language use, conversational moves, and nonverbal behavior. Prerequisite: WRI 1100 or WRI 1150. COM 2640 Argumentation and Debate: Basic argumentation theory including burden of proof, logical analysis, research, strategies, and tactics of persuasive communication in the context of politics, business, and cultural venues; gathering and weighing evidence, reasoning, case construction, refutation; and presentation of public address and debate. Prerequisite: COM 1000 or 1200; any Communication Skills – A Course. COM 3000 Mass Media: An examination of the development of mass media and consideration of its interaction with technology. The course features specific media and considers contemporary research findings regarding the effects of media upon attitudes and behavior. Media strategies, messages, outcomes, and campaigns are all covered. Prerequisite: COM 1000 or COM 1200; WRI 1200. COM 3200 Interpersonal Communication: This course covers the theories, strategies, and outcomes of interpersonal communication. Topics include: principles and practices of communication, message development, and communication strategies. Contemporary research findings that contribute to an understanding of interpersonal communication are also covered, and opportunities to practice effective communication techniques are provided. Prerequisite: ADPR 2000, COM 1000, COM 1200, COM 2500, or JOUR 3000; any Communication Skills – A Course. COM 3250 Communication Research: This course is an introduction to the logic, concepts, process, and methods of quantitative and qualitative research. This course provides both theory and application. Basic statistics and data analysis are also covered. Emphasis is on primary research frequently used in the communication field. Prerequisite: Any Research & Epistemology – A Course. COM 3300 Intercultural Communication: An exploration of how culture influences the way we think, value, behave and view the world; and therefore, how culture both facilitates and impedes communication. Special emphasis is placed upon cross-cultural communiction. Prerequisite: Any Communication Skills – A Course.
COM 2000 Public Speaking: Instruction and practice in the principal modes of public speaking: interpretive reading, informational speech, persuasive speech, debate, and formal presentation with use of aids. Theories of oral communication
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SELECT COURSE DESCRIPTIONS (CONTINUED) COM 3650 Media Ethics and Law: A course designed to give students a basic understanding of what is legal and what is ethical when communicating through the media. Prerequisite: COM 3000 or JOUR 2000; WRI 1200. COM 3670 Legal Communication: This course brings the legal trial to the classroom, providing students an opportunity to incorporate an array of communication principles and skills with the experience of trial practice. Students are introduced progressively to key aspects of communication and litigation and participate in exercises that culminate in mock trials before a jury. Prerequisite: Any Research & Epistemology – A Course. COM 3680: Rhetorical Theory: This course provides a survey of major rhetorical themes and theories, including classical, symbolic, argumentation, critical, and non-Western approaches to rhetoric. Students will explore the relationship between rhetorical theory and practice, the contributions of rhetorical theory to the social world, and the potential for rhetorical studies to inform issues surrounding democratic governance, marginalized groups, social justice, and technology in society. Prerequisite: COM 1000 or 1200; COM 2000. COM 3900 Communication Theory: A course designed to give students a practical understanding of theories of the communication process from interpersonal relationships to mass media and advertising. Through hands-on projects and discussion, students apply theoretical constructs to media effects, advertising, persuasion, and motivation. Prerequisite: Senior standing; COM 3000, COM 3250, COM 3680 or COM 3900. COM 4900 Seminar in Communication Criticism: This course serves as a “capstone” course that allows senior communication students to use acquired skills on a longer in-depth paper. This course gives students the chance to use their chosen area of communication to create a portfolio-quality paper for graduate school and the job market. Prerequisite: COM 3000, COM 3250, and COM 3680; any Research and Epistemology – A Course. JOUR 3420 Publication Design: An introduction to the theory and practice of design for print publication. The course provides practical hands-on production experience in writing and editing copy and integrating it with graphics, photography, typography, and page formats. Students learn to create inviting and readable newspaper articles, pages, and sections that balance unity and variety and create reader interest and excitement. Prerequisite: JOUR 3000 and WRI 1200. JOUR 3455 Photojournalism: In this course, students learn the principles of photojournalism and how to accurately and meaningfully produce quality photos. Students use Adobe Photoshop software as they learn how to prepare photos digi-
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tally for journalistic display in print and online. To better learn photography principles and skills, students use “through-thelens” 35 mm cameras that allow manual exposure to control and scan their film, and convert their photos into digital form. Prerequisite: WRI 1200. MULT 1100 Foundations of Multimedia Production: This course introduces foundational software tools and writing systems used in modern multimedia communication and design. Instruction provides students with the technical know-how and context necessary to proceed in the multimedia program through software tutorials as well as the creation of physical and webbased portfolio material. The use of static image, composition, color, fonts and motion graphics will be explored through inclass instruction and home-based experimentation. MULT 2460 Graphic Design Studio: In this course, students learn graphic design principles and desktop publishing concepts design materials for their portfolio. Materials include advertisements, letterheads, logos, brochures, flyers, newsletters, posters, and pamphlets. Students receive instruction on the use of Adobe InDesign, Adobe Photoshop and Illustrator software, and other pertinent programs to complete class projects. Principles of good design (emphasis, sequence, proportion, balance, and unity) will be taught, as well as principles for the use of typography, color, and photography, in publishing. Prerequisite: MULT 1100, CSCI 1011 or CSCI 1041. MULT 2465 Motion Picture Production: This course provides an introduction to digital video and audio production concepts and techniques. Theory is integrated with practical applications in motion picture analysis, video capture, lighting, audio production, and nonlinear editing. The course focuses on developing visual storytelling skills and fosters individual responsibility for course projects and deliverables in a collaborative environment. Prerequisite: WRI 1200. MULT 3475 Web Interface and Design: This lecture-lab combined course explores the theories of design and provides a basic introduction to the production and publication of multimedia Web content. Students will incorporate theory, interface design and advertising consideration to create projects ready for Web publication. Prerequisite: MULT 2460. MULT 3651 Game Design: Students review the design and theory behind classic games such as Tetris and Space Invaders, genre creators such as SimCity and Civilization; as well as modern techniques behind sophisticated games such as Quake, Grand Theft Auto and Red Dead Redemption. Students receive hands-on experience designing 2-D games in JavaScript/ HTML5 and 3-D games in systems such as the Unreal Engine. This course also briefly covers interactive narrative text adventures, mobile games and game artificial intelligence. Prerequisite: MULT 3475. MULT 3750 Motion Graphics and Compositing: Motion graphics are responsible for many effects found in movie trailers, opening film credits, television commercials, animated network identities and advertising of all types. This course instructs students on how to use one’s creativity to produce attention-grabbing designs and communication for film, television, and the Web using Adobe After Effects and other related software. Prerequisite: MULT 3750.
Faculty John Barnum, Ph.D. Associate Professor, Communication
Natalie Lewis, M.A. Visiting Instructor, Communication
Teaching and research fields: public relations, journalism, communication research.
Teaching and research fields: multimedia, graphic design, and web design.
Peter Britos, Ph.D. Director of Media Arts/Associate Professor, Communication
Marianne Luken, M.A. Instructor, Communication
Teaching and research fields: multimedia literacy, screenwriting, film and narrative theory.
Teaching and research fields: intercultural and interpersonal communication studies.
Dale Burke, D.Min. Assistant Professor, Communication, and University Chaplain
AnnMarie Manzulli, M.A. Visiting Instructor, Communication
Teaching and research fields: speech, interpersonal communication and religious studies.
Teaching and research fields: advertising and public relations.
Brian Cannon, Ph.D. Assistant Professor, Communication Teaching and research fields: photojournalism and graphic design. Steven C. Combs, Ph.D. Professor, College of Humanities and Social Sciences Teaching and research fields: rhetoric, qualitative methods, mediation. Thomas Dowd, M.A. Visiting Instructor, Communication Teaching and research fields: debate and communication theory.
Daryl Orris, Ph.D. Associate Professor, Advertising and Public Relations Teaching and research fields: advertising, public relations, and integrated brand promotion. Malia Smith, Ed.D. Assistant Dean of General Education/Assistant Professor, Communication Teaching and research fields: public relations and advertising. Lewis Trusty, M.B.A., M.A. Instructor, Communication Teaching and research fields: photojournalism, video production and documentary filmmaking.
Matthew George, Ph.D. Assistant Professor, Communication Teaching and research fields: cultural studies, gender studies and rhetoric. John Hart, Ph.D. Department Chair, Professor of Communication Teaching and research fields: media criticism, persuasion, rhetoric, argumentation, and debate.
Helen Varner, Ph.D. Professor Emerita, Communication James D. Whitfield, Ed.D. Professor, Communication Teaching and research fields: public relations, organizational communication, and journalism. John Windrow, M.A. Faculty Advisor/Instructor, Journalism
Serena Hashimoto, Ph.D. Associate Professor, Communication Teaching and research fields: psychoanalytic theory, cultural studies, and film studies.
Teaching and research fields: journalism, media law and ethics.
Larry LeDoux, Ph.D. Assistant Professor, Communication Teaching and research fields: journalism and professional writing. JongHwa Lee, Ph.D. Associate Professor, Communication Teaching and research ďŹ elds: intercultural and international communication.
www.hpu.edu/communication/faculty
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Undergraduate Programs
Value: Extraordinary.
• Accounting • Advertising/Public Relations • Anthropology • Asian Studies • Biochemistry • Biology - General Biology - Human and Health Science • Business (General) • Business Economics • Chemistry • Communication • Computer Information Systems • Computer Science • Diplomacy and Military Studies • Economics • Elementary Education • English • Entrepreneurial Studies • Environmental Science • Environmental Studies • Finance • Health Science • History • Human Resource Development • Human Resource Management • Humanities - Art History - Classical Studies - Philosophy - Religious Studies • International Business • International Studies - Globalization and Social Change - International Relations and Security - International Political Economy & Development
With tuition costs almost half the U.S. average for private universities, HPU is among the most affordable private universities in the nation. In fact, Bloomberg Businessweek states that HPU has the “Best Undergraduate Return on Investment” among Hawai‘i colleges and universities.
• • • • •
Hawai‘i Pacific University at a glance... Reputation: Outstanding. Outstanding A private, not-for-profit, coeducational, nonsectarian, postsecondary institution founded in 1965, HPU is consistently ranked among the best educational institutions in the nation. It is accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC). The Nursing Program is accredited by the National League for Nursing Accrediting Commission (NLNAC), and the Commission on Collegiate Nursing Education (CCNE) and is approved by the Hawai‘i Board of Nursing. The Social Work program is accredited by the Council on Social Work Education (CSWE). The University is recognized by the Hawai‘i Commission on Postsecondary Education.
Location: Stunning. Strategically located in the center of the Pacific Rim—the region with the fastest growing economies in the world—HPU provides an American education in an international setting. Cosmopolitan, culturally vibrant, and ethnically diverse, Hawai‘i is famous for its clean air and water and a population that enjoys the longest average life expectancy among the 50 states in the nation. In fact, Honolulu was recently ranked one of the safest and cleanest large cities in the United States.
Campus: Distinctive. Hawai‘i Pacific University combines the excitement of an urban downtown campus with the serenity of a residential campus set in the green foothills of O‘ahu’s Ko‘olau Mountains. The urban campus is located in downtown Honolulu, the business and financial center of the Pacific. Eight miles away, located in – Kane‘ohe, the Hawai‘i Loa campus is the site of the College of Nursing and Health Sciences and the College of Natural and Computational
Sciences Sc e HP es PU iiss also af ffiliated t d with w h th thee Sciences. HPU affiliated Oceanic Institute, an aquaculture research facility at Makapu‘u Point, that offers students research and hands-on opportunities. These three distinctive sites are conveniently linked by shuttle.
Student Body: Incredible. More than 7,000 undergraduate and 1,200 graduate students from all 50 U.S. states and more than 100 countries make HPU one of the most culturally diverse universities in the world. HPU’s unique vision is to maintain a student profile that is one-third from the mainland U.S., one-third from Hawai‘i, and one-third from around the globe.
Academic Programs: Comprehensive. HPU offers more than 50 undergraduate and 14 graduate degree programs in the areas of business administration, communication, liberal arts, and science, including several pre-professional programs.
Faculty: Accessible. Multicultural, diverse in their interests, and passionate about teaching, HPU faculty are renowned for the personal interest they take in each and every one of their students. HPU boasts more than 500 full- and part-time faculty from around the world with outstanding academic and professional credentials, ensuring that HPU students can easily access a world’s worth of knowledge and experiences. A vast majority of HPU faculty hold the highest degrees in their fields. The student/faculty ratio is 15:1, and the average class size is less than 25.
Hawai‘i Pacific University is an equal opportunity/affirmative action institution that prohibits discrimination against, and harassment of, any person on the basis of race, color, national origin, religion, sex, sexual orientation, age, ancestry, marital status, disability, arrest and court record, or veteran status. Sex discrimination includes sexual harassment and sexual assault. For more information on how to report discrimination or harassment to HPU, please go to www.hpu.edu/studentlife and click on the link to the HPU Student Handbook.
• Journalism Justice Administration Management Marine Biology Marketing Mathematics - Applied Math - Engineering (3-2)
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Graduate Programs • Master of Arts in - Clinical Mental Health Counseling - Communication - Diplomacy and Military Studies - Global Leadership and Sustainable Development - Human Resource Management - Organizational Change - Teaching English to Speakers of Other Languages • Master of Business Administration • Master of Education in - Elementary Education - Secondary Education • Master of Science in - Information Systems - Marine Science - Nursing • Master of Social Work
Hawai‘i Pacific University
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