Surface zone: 2 012m²
Location SITE
Location: Heilige Hartlaan 38 (Aalst)
Province: East Flanders Township: Aalst Street: Sacred Heart Avenue
Persona Vanessa
Description VanessaExperimenterIntellectualFriendlyTrendySportiveOut-goingSocialis17-year-old
Description
InnovativeDeterminedPersevereLoyalHard-working
42-years-old Belgian who lives in Aalst. She is a mar ried housewife who works as a part time writer from home. Becca looks after her two children, Luca and Vanessa, besides buying groceries, cook ing for the family, cleaning and maintaining the home. Becca is well educated as she studied management sciences and she is now pursuing her dream of being a journal ist and working as a passionate part timer writer.
PERSONAS
Characteristics
Description Family Person Becca,LovesLovesBusyWriterMotherOrganisedDetailLovingOrientedoftwoScheduleExploringMusicisa
Characteristics
Mid-Jury
He would like to have a perpetual overview of his ongoing projects. Steve wants to illustrate the plans and projects on a bigger screen during meetings with his em ployees. He is likely to be a heavy-user of devices that makes his life easier. Steve is willing to spend money if he thinks it is worth it. He is an innovator and is not afraid to take any risks.
Therefore, she wants her own laptop. Having her own laptop with a screenpad will be easier and more convenient to write essays, do researches, attend online classes etc. In her free time, she wants to watch movies or use the screenpad during her fitness activities.
Persona Becca
living with her family in Dendermonde. She has a little brother, Luca, who is the age of 11. She just graduated from high school and will go to the University of Gent to study a Bachelor in Bio Engineering.
As a selfmade business owner, he learned that time is of high importance. He is a strong believer that technology plays a significant role in growth and succes.
Recap
Becca prefers cooking healthy dishes with healthy ingredients daily. She helps her chil dren with their homework and tries to maintain having a family dinner everyday with her husband and children. She is usually busy in the morning between doing the house chores and doing her writings. She loves exploring new places for entertainment with her family on the weekends and she loves listening to music in the house all the time.
Steve is a 46-year-old owner of a growing financial company. He is married with Becca and is the father of two lovely children, Vanessa & Luca. He lives in a nice open, rural house in Dendermonde.
Moreover, she is constantly using Facebook and Instagram on her Samsung Galaxy S20 smartphone. She likes to upload pictures and videos from places that she has been to with her friends. The most important thing to her on a phone is to keep con tact with them.
Characteristics
She loves sporting. She likes to differ in her recreation. Sometimes she goes running and another time she likes to go swimming or go to the gym. Overall, she always wants to try something new. Vanessa would like to keep track on the progress of her physical activities in order to stay motivated. She wants to push herself to the limit to achieve her goals.
Vanessa always wants to follow the newest trends. She does not like to be an outsider.
Steve
Persona
Furthermore, Steve relies a lot on his phone to respond to emails and to have te leconferences with clients for his work. He also reads the daily newspaper and arranges appointments on his smartphone.
He likes to spend time with his family in his free time. Unfortunately, Steve puts a lot of his time in making his company succesful. He is fond of problem-solving and is very driven by accomplishments. Steve still tries his best to attend his son’s soccer games in the weekend. However, he is a loving father and a good husband.
BRAND PRISM
Mid-Jury Recap
SKETCHES
Pre-concept
BUBBLE PLANS
Concept
Entrance first impression
WOW EFFECT
Moodboard
References
LAYOUT
Ground Floor Plan 1_200
Ground Floor Plan 1_200
LAYOUT WITH MEASUREMENTS
LAYOUT
First Floor Plan
1_200
Lift
INTERIORS
Translucent Blue Plexi 12 mmBlue Paint Perforated Metal Mesh Stairs Lighting
Polished AluminiumWalls Ceiling
MATERIALS & FINISHES
Product
Solid Surface 2mm
Seamless Cement - Blue groovesBlack Satin Gypsum Flooring Displays BodySignage Integration & Details StairsProduct Display Surface SAMSUNG
Interiors
Overall section 1_200 SECTION 435 315 605 285 1670 750690750 1100 5215 92 750 320 ADJUSTABLE
Scenario two “Event View”
Scenarion one “Store View”
92 350 750 92 750 320 ADJUSTABLE Detailed section 1_100 SECTION
Study Section 3D SECTION CUT
ENTRANCE HOLLOGRAM
Perspective Views
FIRST IMPRESSION
SMART WATCH EXPERIENCE
SMART WATCH EXPERIENCE
Perspective Views
SERVICES ZONE
Perspective Views SERVICES ZONE
Perspective Views
AUDIO REST ZONE
AUDIO REST ZONE
GAMINGPROJECTORZONE
GAMING EXPERIENCE
Perspective Views
Scale 1_150 LIGHTING PLAN 475 LIFT STORAGE SECTION AA WASHROOMSSERVICE CORRIDOR = LED- lights = floor spots main lightambiance light SECTION AA = track light = ceiling spots 316 346150150 190 75 109 169 150 H=750cm H=450cm ERCO Parscan InTrack white LED light. - different angles ERCO - Build in spots Gimbal White LED light flexible luminair- different angles H=450cm Bleu LED light strips Vectorworks Educational Version Vectorworks Educational Version
Concept Board
FACADE BRANDING
Elevation 1_200 FACADE DESIGN
BrandingSAMSUNG Back Window Light 366 SECTION CC 8282 Plan and Section 1_100 Plan 1_100 BRANDING DETAIL CC
FACADE DESIGN Elevation 1_200 Curtain Wall 1_100 Section 1700 Out In 420 420 420 420 420 420 420 267 1700
EXTERIOR DESIGN
New Intervention
Detail Design PRODUCT DISPLAY A A123BB Snede BB Snede AA 275 42,3 42,34 182,4 4 26,4 247,5 26,4 11220280101,2 9454,447,4 13,8 70,5 13,8 VAZ ZAZ solid surface white 12mm Blue translucent plexi 12mm metal profile 40x40mm metal profile 40x40mm Blue translucent plexi 12mmspots metal plate 5mmclear plexi metal bolt magnet magnet magnet electricalforpower magnetsCeiling Vectorworks Educational Version Vectorworks Educational Version Scale 1_20 Scale 1_50
Detail Design Scale 1_25 SERVICES UNIT
WALL SECTION
Detail Design Scale 1_10
3D VIEW Main shot
3D VIEW
Store with displays
3D VIEW
Product feature event
3D VIEW
Entrance first impression