Music Video Production Treatment

Page 1

Music Video Production Treatment Jungle Doctors - Dry

Hayley McCarthy
 A2 Media Studies
 City College Norwich



Audio: Music and Lyrics

Time

Images

Separate the light from the dark

0:16 - 0:18 • Contrast of pairs, light and dark
 • Transition from day to night; time-lapse - sunset, cityscape (lights) • Lightbulb turned on/off

It’s begun but you just can’t start

0:19 - 0:21 • Traffic light - green to red - pull focus between them
 • Cross/don’t cross walking symbol - “ “

And all you think about is what to do, the next time

0:22 - 0:27 • CU of face leaning on hand concentrated expression - head moves upwards matched with tilt upwards

Separate the truth from the lies

0:28 - 0:30 • Newspaper on table high angle - Sun with headline ‘The Truth’ (memorable/famous headline) - then sped up clip of being burnt from bottom right corner (social issues connoted)

Take a jump and you might just find 0:31 - 0:38 • Tracking shot of person jumping side on:
 That all you’ve got to do is take a chance, the next time either: action match to landing on other side or: 4 pans, person A confused > pan > person B jumps > pan back > person A jumps (start) > pan back > person A lands somewhere else w/chair
 • Monopoly chance card sitting on chair (popular culture) shot-reverse- shot between object and character As you fall back off your chair

0:39 - 0:41 1:22 - 0:24 1:34 - 1:36 2:29 - 2:31 2:40 - 2:42 2:51 - 2:53

• Cut to protagonist sitting on chair holding chance card
 • Action match seamless editing falling off chair start in one scenery end in another - location, time of day • Camera tracks fall - front on falling backwards, action match, side on falling, front on landing.

Feel like you could be anywhere
 Is your mouth dry, your eyes wide

0:42 - 0:46
 - action match from chair to different location linked 1:23 - 1:27
 • Scared expression - ECU mouth & eyes
 1:35 - 1:39
 • Split screen - different eyes/mouths 2:30 - 2:34
 2:41 - 2:45
 2:52 - 2:56

You go up and up and up and up

0:47 - 0:52
 1:28 - 1:33
 1:40 - 1:45
 2:35 - 2:40 2:46 - 2:51
 2:57 - 3:02

Separate the men from the boys
 Grow up, get rid of your toys

1:01 - 1:06 • CU of two figures - green plastic army men, two groups (painted different colours = contrast) - two hands playing with them
 • Foot/boot comes from above stamps on figures

And all you think about is how you lost, the last time

1:07-1:11

• 4 jump cuts - location left in from previous lines, protagonist moves in zig zag fashion away from camera, the same pattern as the 4 pans (left to right or vice versa)
 • 2:57 - 3:02 - person moves towards camera rather than away

• 3rd place trophy/wooden spoon given - continuity editing spoon thrusted to camera, reverse shot, spoon taken, only shows torso.
 • Enter flashback -or- also present with copy of The Last Time


Audio: Music and Lyrics

Time

Images

Separate the in’s and the out’s

1:12 - 1:14 • Relevance to flashback - POV door opened then closed - continuity editing, contrast each side of door

What goes up must always come down

1:15 - 1:17 • Illusion - ball thrown, cuts to clip reversed and flipped, ball enters from below. Dream world(?)

And all you think about is how to win, the next time

1:18 - 1:22 • 1st place trophy same continuity editing as 1:07-1:11 - jump cut to no trophy as disappeared next time means event hasn’t happened yet.

And you can’t stop smiling
 No you won’t stop smiling

1:55 - 2:00
 • Split screen of multiple mouths smiling - lip-syncing 2:07 - 2:13
 to song
 2:20 - 2:25 • Distractions/things thrown at person/multiple people (3, as 3 repeats) in an attempt to distract

As you bat your eyelids
 As you bat your eyelids

2:01 - 2:06
 • Deterioration - literally bat with eyelid, 6 repeats 2:14 - 2:19
 total, each repeat person could appear more bruised 2:26 - 2:31 (SFX makeup)


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