Music Video Production Treatment Velvet Cafe

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Music Video Production Treatment The Plastic Dots - Velvet Cafe

Hayley McCarthy
 A2 Media Studies
 City College Norwich


Velvet Cafe - The Plastic Dots

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I stood beneath the floating waves At the old velvet cafe I thought you might come back that way So I stayed.

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[Chorus] I don’t want To waste your time I just want to go wherever you go tonight

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She drinks purple lemonade That I wanted just to taste All the trouble that you’ve made When you stayed

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She put on her favourite memory and as she wears it everyday stood in the entrance to the velvet cafe

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[Chorus] [x3] I don’t want To waste your time I just want to go wherever you go tonight

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Where you go tonight [x2]


Each using double exposure between background shot and performer unless stated otherwise Audio: Music and Lyrics

Time

Images

[Intro]

0:00-0:14

• 4 repeats of the melody, 4 possible cuts as to keep with pace of song. • Cut between two characters, performer and person which narrative is about. • Set tone for video - first two shots of performer (main focus), then cut to character, then two shot of them both - background relaxed, summery scene

I stood beneath the floating waves

0:15-0:19

• Time lapse of seaside/waves, motion added afterwards (similar to Ken Burns effect w/still images)
 • Literal illustration of lyrics, high angle of sea, preferably choppy • LS - waves enter from above

At the old velvet cafe

0:20-0:23

• MS of performer, LS character walking inwards • Play with upside down shot - rooftops w/white sky flipped vertically over MS of performer
 • 90º turn close up rooftops

I thought you might come back that way

0:24-0:27

• LS zoom out of back of female walking away from camera, deserted road

So I stayed

0:28 - 0:30 • Time lapse of sunset, preferably with something silhouetted in foreground (e.g. building, tree)

I don’t want To waste your time I just want to go wherever you go tonight

0:31 - 0:43 1:31-0:45 2:02-2:16 2:17-2:31

• Performer spinning one direction matched with (overlaid image) pan in opposite direction, cut to character spinning in same direction and performer in landscape continuing lip-syncing
 • Time lapse of clouds passing
 • Footage of tree branches + over exposed sky • Performer and character placed back to back, footage of travel behind (tracking shot)
 •

She drinks purple lemonade That I wanted just to taste

1:01-1:09

• Body of water
 • Tank of water, purple ink dropped in, ink clouds (overlaid onto character who looks upwards to ink drop) • Action match to performer, move head upwards as mouth opens for ‘taste’ enveloped by ink cloud.

All the trouble that you’ve made When you stayed

1:10-1:16

• Fast moving tracking shot (e.g. in car) paired with worried performance (use of hands) • Two shot - character walking towards performer

She puts on her favourite memory And she wears it everyday

1:17-1:25

• LS Character, upside down tree to form dress structure, cut between CU and MS of various trees

Stood in the entrance to the velvet cafe

1:26-1:30

• Multiple shots of performer in same clip - two CU and one MS in middle, performer and character together in cityscape, zoom out.

Where you go tonight

1:07-1:11 2:32-2:35 2:36-2:39

• Idea of character walking away and leaving performer


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