OUR STORY Our life-long dream has been to create a clothing company inspired by life’s great moments--the ones spent by the water or in the mountains, around a bonfire, catching waves, skiing fresh powder, or watching sunrises and sunsets. We paid our dues—Mike in design at Ralph Lauren (RRL Brand) and Alex in finance (Private Equity)—to gain the necessary experience to create the brand we always wanted. A brand that blends our love of timeless outdoor moments with our passion for designing and crafting the highest quality clothing. With an appreciation for sustainable manufacturing, we develop each fabric, pattern, and style from scratch so that each piece has a unique texture, soft hand-feel, and lived-in quality. From Native American weavings to Japanese indigo dye processes, the brand draws its inspiration and techniques from global cultures and traditions, resulting in premium clothing that survives the changing seasons.
- Mike & Alex