VISUAL ORDER

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visual principle goes here a reasonably concise definition of the visual principle goes over here in this area

OR DE R


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figure/ground

similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance


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aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

principles of grouping


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v v

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figure/ground : Law of perception which alows us to “read� imagery made thru contrast

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similarity : Objects with similar shape, size, and color will be seen together in groups

IIII I I I I I

I I I I I


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$$$ $$ $

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proximity : Groupings formed according to how close objects are to one another

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U

U U

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closure : The natural tendency to complete and unfinished form

U U

U


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A A

A

A

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continuance : Organizations of objects that leads the eye to continue beyond a straight line or curve

15


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symmetric operations

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

symmetry


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19

translation: An equal one to one correspondence of points

L L L L L


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O OOO


rotation : The action of rotating around an axis or center

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RR

reflection : a transformation of a figure in which each point is replaced by a point symmetric with respect to a line or plane

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DDDD

D D D D D

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D D D D D DD

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glide reflection : symmetry operation that rotates the figure image out of the 180 degree plane

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dilation : Creates a change in size of compostional elements

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E E

E


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aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

compositional balance


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symmetric balance : Compositional elements arranged around a center axis by regularity or stability

r

31

r


1

1

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1

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asymmetric balance : irregular or unequal balance of compostional elements

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ambigous balance : Compostional elements with an unclear or vague relationship

4 4

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4 4 4

4 4 4


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nuetral balance : Compositional elements with an arrangement that is lacking in emphasis or contrast

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Hayveyah McGowan

desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.

This book is my visual represntation for the priniciples of VISUAL ORDER


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