HBA Graphics Portfolio - PART ONE

PRIME EXAMPLES *

EVERY PICTURE tells a story * OF OUR WORK GRAPHIC & SIGNAGE

HBA Graphics Singapore ©

ENCAPSULATING BEAUTY

All graphic disciplines tread a fine line between being informative and merely decorative. The art of great design is to balance the two pillars of communication - form and function. In HBA Graphics we craft these to great effect.

We apply the results in the following applications:

• • • • • • • • • • • •

Marketing Suites Branding Brand Communication Visual Identities Naming Graphics Packaging Hotel Amenities Signage & Wayfinding Illustration Pictogram Design Photographic Art Direction

HBA Graphics Singapore ©

HBA Graphics Singapore Š

LA LUNA HOTEL SIGNAGE | BRANDING | F&B BRANDING

HBA Graphics Singapore ©

LA LUNA HOTEL SIGNAGE

Inspired by the Crescent Moon and the lunar phases, the signage makes a subtle reference to the age of Art Nouveau.

Re-imagined in a contemporary fashion, the curvilinear forms of this period are expressed in a specially adapted and cast, bronze type-face, and diagrammatic representations of the lunar cycle.

HBA Graphics Singapore Š

LA LUNA HOTEL SIGNAGE

HBA Graphics Singapore ©

LA LUNA HOTEL SIGNAGE

HBA Graphics Singapore ©

LA LUNA HOTEL SIGNAGE

HBA Graphics Singapore ©

LA LUNA HOTEL SIGNAGE

HBA Graphics Singapore ©

LA LUNA HOTEL BRANDING

The Crescent Moon, and the orbit of the planets around the sun, are the basis of the inspiration behind this scheme. Using ďŹ ne traced lines to represent the solar system, and developing patterns based on old astronomical charts, this route celebrates the beauty of repeat patterns that can be both simple and complex, depending upon how and where we choose to apply them.

HBA Graphics Singapore Š

LA LUNA HOTEL BRAND APPLICATION: PRINTED COLLATERAL

HBA Graphics Singapore ©

LA LUNA HOTEL BRAND APPLICATION: PRINTED COLLATERAL

HBA Graphics Singapore ©

LA LUNA HOTEL BRAND APPLICATION: PRINTED COLLATERAL

HBA Graphics Singapore ©

LA LUNA HOTEL BRAND APPLICATION: WRITING BOX

HBA Graphics Singapore ©

LA LUNA HOTEL BRAND APPLICATION: ICE BUCKET & WINE LABEL

HBA Graphics Singapore ©

LA LUNA HOTEL BRAND APPLICATION: ASHTRAY

HBA Graphics Singapore ©

LA LUNA HOTEL BRAND APPLICATION: BATHROOM ACCESSORIES

HBA Graphics Singapore ©

LA LUNA HOTEL BRAND APPLICATION: SINK

HBA Graphics Singapore ©

LA LUNA HOTEL BRAND APPLICATION: DOOR KNOBS & HANDLES

HBA Graphics Singapore ©

LA LUNA HOTEL BRAND APPLICATION: MIRRORS

HBA Graphics Singapore ©

CRESCENT BAY SIGNAGE | BRANDING

HBA Graphics Singapore ©

CRESCENT BAY RETAIL MALL SIGNAGE

The mall has been modelled on Nouveausim. A modern interpretation of art nouveau, for which Baku is renowned for having many ďŹ ne examples.

To create a sign system that would complement the mall we looked to the Vienna school of Art Nouveau and drew our inspiration from the grids and typography evident in the Vienna Secession movement.

This gave us a strong visual framework from which a functional and elegant sign system has been fashioned.

HBA Graphics Singapore Š

CRESCENT BAY RETAIL MALL SIGNAGE

HBA Graphics Singapore ©

CRESCENT BAY RETAIL MALL SIGNAGE

HBA Graphics Singapore ©

CRESCENT BAY RETAIL MALL SIGNAGE

HBA Graphics Singapore ©

CRESCENT BAY RETAIL MALL SIGNAGE

HBA Graphics Singapore ©

CRESCENT BAY RETAIL MALL SIGNAGE

HBA Graphics Singapore ©

CRESCENT BAY RETAIL MALL SIGNAGE

HBA Graphics Singapore ©

CRESCENT BAY BRANDING & VISUAL IDENTITY

A dramatic new development both 'on' and 'off' shore, will grace the skyline at Port Baku on the Caspian Sea. Named CRESCENT BAY, the architectural phenomenon will offer a luxury shopping experience as well as superlative 7-star hotel.

HBA Graphics Singapore Š

CRESCENT BAY BRANDING: LAUNCH CONCEPT

The theme of the moon and all its romantic associations is embodied in this halo motif, representing the CORONA as our moon eclipses even the beauty of the sun.

This device used primarily for the launch campaign nicely alludes to the notion of the moon eclipsing the sun and something dramatic and new about to be revealed.

HBA Graphics Singapore Š

CRESCENT BAY BRANDING: PRINTED COLLATERAL

HBA Graphics Singapore ©

CRESCENT BAY BRANDING: VISUAL IDENTITY GUIDELINE

HBA Graphics Singapore ©

CRESCENT BAY MARKETING BROCHURE

HBA Graphics Singapore ©

CRESCENT BAY MARKETING BROCHURE

HBA Graphics Singapore ©

CRESCENT BAY DIGITAL & SOCIAL MEDIA

HBA Graphics Singapore ©

CRESCENT BAY DIGITAL & SOCIAL MEDIA

HBA Graphics Singapore ©

CRESCENT BAY STORYBOARD FOR TELEVISON COMMERCIAL

HBA Graphics Singapore ©

CRESCENT BAY RETAIL MALL MARKETING BROCHURE

HBA Graphics Singapore ©

CRESCENT BAY RETAIL MALL MARKETING BROCHURE

HBA Graphics Singapore ©

CRESCENT BAY RETAIL MALL ADVERTISING BILLBOARD

HBA Graphics Singapore ©

MARRISLE SIGNAGE | BRANDING

HBA Graphics Singapore ©

MARRISLE SIGNAGE

Concept 1

The horse in battle, encased in armor represents a unique relationship between horse and man. We have created a signage system to celebrate this horse, in a beautiful sculptural form.

Champagne gold metal is used for both the horse sculpture and numbers, with the edge of numbers painted blue to add depth and reect accent colors in the interiors.

HBA Graphics Singapore Š

MARRISLE SIGNAGE

Concept 1

HBA Graphics Singapore ©

MARRISLE SIGNAGE

Concept 2

Inspired by the curvilinear form of stirrups transformed these Equestrian accessories into a sleek, eye-catching sculpture. Dark, smokey, stainless steel material is used for main structure, while champagne gold metal is used for the lettering.

HBA Graphics Singapore Š

MARRISLE SIGNAGE

Concept 2

HBA Graphics Singapore ©

MARRISLE SIGNAGE

Concept 2

HBA Graphics Singapore ©

MARRISLE SIGNAGE

Concept 2

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 1

Marrisle means Horse Island. The hotel, designed by HBA architecture, with interiors by HBA Singapore, will be a magnificent boutique leisure resort just two hours from Shanghai. Aiming at 7-star status and located in a mini city that celebrates the art of dressage and all things equestrian, the hotel will offer guests a chance to enjoy the finest Equestrian show outside of mainland Europe, just a few short steps from the hotel. Our branding elevates the finest aspects of the horse and horsemanship to the level of luxury, befitting of such a location.

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 1

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 1

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 2

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 2

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 2

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 2

HORSE & ARMOUR

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 3

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 3

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 3

HBA Graphics Singapore ©

MARRISLE BRANDING

Concept 3

HBA Graphics Singapore ©

NUO BEIJING SIGNAGE | BRANDING | F&B BRANDING

HBA Graphics Singapore ©

NUO BEIJING SIGNAGE

NUO, the new Art Hotel concept launched in Beijing, that offers a 'Golden Promise'.

The journey through NUO is one of discovery: of Art, Culture, Beauty, Relaxation, Pleasure.

NUO is the keyhole through which to enter and explore a modern china, paying respect to it’s rich past.

The ultimate playground where luxury and culture merge in rich and tantalizing atmosphere.

HBA Graphics Singapore ©

NUO BEIJING SIGNAGE

HBA Graphics Singapore ©

NUO BEIJING SIGNAGE

HBA Graphics Singapore ©

NUO BEIJING SIGNAGE

HBA Graphics Singapore ©

NUO BEIJING SIGNAGE

HBA Graphics Singapore ©

NUO BEIJING SIGNAGE

HBA Graphics Singapore ©

NUO BEIJING SIGNAGE

在按了之后，讯息和号数会明亮 发光（温黄色）；不按时，便会 柔和发光（Pantone 编号876C）。

纽扣是黑色钢化玻璃， 并有非反光的表面

金属铜条 (Pantone 编号876C)

Buttons to be in black tempered glass with non-reflective surface

ѝөॗՇ

Ѓ૧ਿ 31 - 38

JAPANESE RESTAURANT

MEETING ROOMS 31 - 38

Ͽಶѓ

Ӌѝ࣢ฦ

࡭ᬅ

Ћ࣢ฦ

LOBBY LOUNGE ALL DAY DINING TEA PAVILION

CHINESE RESTAURANT

ঈւЋХюֶዸᇶ HEALTH CLUB AND SWIMMING POOL

Scale 1 : 1 (A3)

HBA Graphics Singapore ©

3

25

Ѓ૧ਿ 31 - 38

JAPANESE RESTAURANT

MEETING ROOMS 31 - 38

Ͽಶѓ

Ӌѝ࣢ฦ

࡭ᬅ

Ћ࣢ฦ

TEA PAVILION

17

18

18

12

15

16

9

10

11

6

7

8

CHINESE RESTAURANT

HEALTH CLUB AND SWIMMING POOL

Scale 1 : 4 (A3)

EXECUTIVE LOUNGE

22

ঈւЋХюֶዸᇶ

B1

ӑਗ‫᥾ޞ‬

21

10mm

ѝөॗՇ

28

20

LOBBY LOUNGE ALL DAY DINING

1

27 23

30 8 mm

3.5 mm

26

Metal copper strip (Pantone 876C)

46 mm

4.5 mm

ׂ௢ቬ OVERLOAD

Message and number to glow brightly (warm yellow) when pressed and glow softly (Pantone 876C) when not pressed

3

5

1

2

B1

B

‫ޞ‬ѓ O' BAR & LOUNGE

ᛧЃฦ

Ѓ૧ਿ 21 - 25

BALLROOM

MEETING ROOMS 21 - 25

Ӟ༃ЋХ

ѹ‫ڂ‬ఋਏ

SPA

BEAUTY SALON

NUO BEIJING SIGNAGE

HBA Graphics Singapore ©

NUO BEIJING BRAND APPLICATION: PRINTED COLLATERAL

Concept 1

Room accessories and amenities for NUO Beijing: A specially commissioned book detailing the beautiful textures to be found in Chinese cultural artefacts as well as aerial photographs of the Chinese landscape.

HBA Graphics Singapore Š

NUO BEIJING BRAND APPLICATION: PRINTED COLLATERAL

Concept 1

HBA Graphics Singapore ©

NUO BEIJING BRAND APPLICATION: PACKAGING

Concept 1

HBA Graphics Singapore ©

NUO BEIJING BRAND APPLICATION: ROOM AMENITIES

Concept 2

Room accessories and amenities for NUO Beijing: Bathroom grooming set: to include shower gel and shampoo, bath salts, soap, comb, shower cap and hair bands.

HBA Graphics Singapore Š

NUO BEIJING BRAND APPLICATION: ROOM AMENITIES

Concept 2

Room accessories and amenities for NUO Beijing: Shoe care kit in a custom-made wooden box.

HBA Graphics Singapore Š

NUO BEIJING BRAND APPLICATION: ROOM AMENITIES

Concept 2

Room accessories and amenities for NUO Beijing: Tea caddies in a custom-made wooden box.

HBA Graphics Singapore Š

NUO BEIJING BRAND APPLICATION: ROOM AMENITIES

Concept 2

Room accessories and amenities for NUO Beijing: Writing set to include: folder, stationery, pen and ink and USB card.

HBA Graphics Singapore Š

NUO BEIJING BRAND APPLICATION: ROOM AMENITIES

Concept 2

Room accessories and amenities for NUO Beijing: His & Hers umbrellas.

HBA Graphics Singapore Š

NUO BEIJING BRAND APPLICATION: DIGITAL & SOCIAL MEDIA

Concept 2

The room compendium is designed to work as an i-pad application containing room-service.

HBA Graphics Singapore Š

NUO BEIJING F&B BRANDING: NUOKI

“Under the sun, sakura drifts gracefully in the air.” This logo design is inspired by the Japanese sakura and fans. Fans are both auspicious and symbols of joy.

The shape of open fans suggests prosperity and growth.

HBA Graphics Singapore ©

NUO BEIJING F&B BRANDING: NUOKI

HBA Graphics Singapore ©

NUO BEIJING F&B BRANDING: O'BAR

The bar’s name originates from a pun on the Korean phrase “obba”.

The logo design is inspired by sexy ladies’ red lips, combined with elegant English and Chinese text.

The design gives O’Bar a young and stylish sexy feel appropriate for a nightclub, suggestive of the experience and enjoyment of joviality, relaxation and sensuality here at O’Bar.

欧吧

HBA Graphics Singapore ©

NUO BEIJING F&B BRANDING: O'BAR

HBA Graphics Singapore ©

AOLUGUYA SIGNAGE | BRANDING

HBA Graphics Singapore ©

AOLUGUYA BRANDING

The Aoluguya Hotel in Harbin offers a tranquil, rustic, urban retreat.

A place that exudes a respect for nature yet with luxurious and sophisticated charm. Natural materials are beautifully balanced with artworks and furnishings that celebrate the life of the people who are the custodians of our unspoilt natural world. For the hunters or herdsmen returning from the hunt, their home in the forest offers a warm and safe retreat from the natural elements.

The Aolugoya is your natural home in the city. A hidden refuge and retreat that advocates nature and a return to simplicity.

HBA Graphics Singapore Š

AOLUGUYA SIGNAGE

The inspiration for this hotel in Harbin reflects the lives of the Evenki reindeer herders in Inner Mongolia. They map their way through the forests by inscribing on birch trees. Branches of the birch tree were our starting point for a framing device for the wayfinding system.

HBA Graphics Singapore ©

AOLUGUYA SIGNAGE

HBA Graphics Singapore ©

AOLUGUYA SIGNAGE

Inspired by the mysterious nature of the forest, its image is subtly mapped onto the perforated metal screen, while the logo stands in contrast against the background.

HBA Graphics Singapore Š

AOLUGUYA WELCOME

BRAND APPLICATION:

欢迎入住

PRINTED COLLATERAL

COMPENDIUM

LOREM IPSUM DOLOR SIT AMET 㣡㊹ⰽ㔘 㣡㊹ⰽ㔘 㣡㊹ⰽ㔘

㣡㊹ⰽ㔘 㣡㊹ⰽ㔘 㣡㊹ⰽ㔘

V E N I A M , Q U I S N O S T R U D E X E R C I TAT I O N

㣡㊹ⰽ㔘 㣡㊹ⰽ㔘 㣡㊹ⰽ㔘

A D I P I S C I N G E L I T, S E D D I A M N O N U M M Y N I B H A L I Q U A M E R AT V O L U T PAT. U T W I S I E N I M A D M I N I M

LOREM IPSUM DOLOR SIT AMET

LOREM IPSUM DOLOR SIT AMET

L O R E M I P S U M D O L O R S I T A M E T, C O N S E C T E T U E R EUISMOD TINCIDUNT UT LAOREET DOLORE MAGNA

酒店指南

ULLAMCORPER SUSCIPIT LOBORTIS NISL UT ALIQUIP E X E A C O M M O D O C O N S E Q U AT.

ㅰ㎲⌏ያᮣҍ‫ڭ‬姤㺲㝢⏥㱊■ᱨ່㩌㑉ᱨ㑉㮥⥗㺉ᱨ䱑㮔ⓞ㯞㮥 ᱨ㺺㋨㐢㖷ㅰ㙦㺲㻙㓹⏯⭆⬰ᱝ㵀㝢㱘㮥㩂㑥ᱨ፶✚ㅍ⏯㠯㑥㗁 ⼗䛭ⴹ⒒㔈ຌ౬㽶ㅴツ➈⧝㎠䔐⢅㣄㑉⢄㝎㣄㎒㣩亗ᱨ㽴⏥㣄⡖ ᮣ⡽㋄᝟㗊▙㽴⯼㮔㶷౱ᩔᱨ㮻㺝㺣㨲㾗㾃¬¬☏☨ኚ䓭⻲ᱷㆪ 㣄⏥⾟ᮣ☨‫ڭ‬㺓㲺⭨䷽⅐ᱨ㖺䎅ㇲ≐ֺᱨↂ㯐㓹䐾㩂倰㊳ギ☬ᱝ ⨌⦽⌝ᱻ๘ 奋㚅⭨ᱨ෥㨻傱ᱨ㴣Օ奋ᨏ⨌〉奋㐩⭩⌝ᝊ⪇㨾‫ץ‬ ᜐ㸡⤀㸡⢆☨⯎ᝊ⯎ⶄ⏥㽴Ӟ䱤䷱㯁㾅㦡ಝฝ☨஘ᱨ⨌㎥丂╱⼗ ࣔ፶‫گ‬㶋⧶☨☾ᱝ☨‫࠷ٻ‬Ⓘ㾅ᱷ㽳⏩✚ⲽㅖ㊳㦛㺨⭩⥗咥㗁৅㎥ 䓰⼗⒱ᖴ⡮㓧⯯ᮣ

RESTAURANT&BAR

HBA Graphics Singapore ©

餐厅和酒吧

GUEST SERVICES

客房服务

BUSINESS CENTRE

商务中心

BRAND APPLICATION:

㣡㊹ⰽ㔘 㣡㊹ⰽ㔘 㣡㊹ⰽ㔘 㣡㊹ⰽ㔘 㣡㊹ⰽ㔘 㣡㊹ⰽ㔘 㣡㊹ⰽ 㣡㊹ⰽ㔘 㣡㊹ⰽ㔘 㔘

PRINTED COLLATERAL

LOREM IPSUM DOLOR SIT AMET

AOLUGUYA

甜点、小食 D ESSERTS & SN ACK S

甜点｜DE S S E R T S Re Reserve eservve Saint Sa aint Vincent Viincent Sauvignon Blanc ᫂‫ב‬ ‫ߓב‬峅䯿 䯿 ᫂‫ߓב‬峅䯿

88

Pin not Grigio Grigiio Delle Dellle Benezie Ben Pinot ᫂‫ב‬ ‫ߓב‬峅䯿 䯿 ᫂‫ߓב‬峅䯿

88

Pu uenta a Del De el Inca Chardonnay Chard Puenta ᫂‫ב‬ ‫ߓב‬峅䯿 䯿 ᫂‫ߓב‬峅䯿

88

小食｜S N A C K S

HBA Graphics Singapore ©

Reserve Re eservve Saint Sa aint Vincent Viincent Sauvignon Blanc ㈰᳊夞圁砂ࡰ ㈰᳊ ᳊夞圁砂 砂ࡰ

68

Pinot Pin not Grigio Grigiio Delle Dellle Benezie Ben ㈰᳊夞圁砂ࡰ ㈰᳊ ᳊夞圁砂 砂ࡰ

68

Puenta Pu uenta a Del De el Inca Chardonnay Chard ㈰᳊夞圁砂ࡰ ㈰᳊ ᳊夞圁砂 砂ࡰ

68

Reserve Re eservve Saint Sa aint Vincent Viincent Sauvignon Blanc ㈰᳊夞圁砂ࡰ ㈰᳊ ᳊夞圁砂 砂ࡰ

68

Pinot Grigio Pin not G rigiio Delle Dellle Benezie Ben ㈰᳊夞圁砂ࡰ ㈰᳊ ᳊夞圁砂 砂ࡰ

68

Puenta Del Pu uenta a De el Inca Chardonnay Chard ㈰᳊夞圁砂ࡰ ㈰᳊ ᳊夞圁砂 砂ࡰ

68

Re eservve Saint Sa aint Vincent Viincent Sauvignon Blanc Reserve ㈰᳊ ᳊夞圁砂 砂ࡰ ㈰᳊夞圁砂ࡰ

68

Pin not G rigiio Delle Dellle Benezie Ben Pinot Grigio ㈰᳊ ᳊夞圁砂 砂ࡰ ㈰᳊夞圁砂ࡰ

68

Pu uenta a De el Inca Chardonnay Chard Puenta Del ㈰᳊ ᳊夞圁砂 砂ࡰ ㈰᳊夞圁砂ࡰ

68

YOUR NATURAL URBAN SANCTUARY 大隐隐于市

AOLUGUYA BRAND APPLICATION: STAFF UNIFORM

HBA Graphics Singapore ©

AOLUGUYA BRAND APPLICATION: ROOM AMENITIES

Room accessories and amenities for Aoluguya: Bathroom grooming set: to include soap, shower gel, body lotion, razor cream comb, toothbrush, nail care, sewing kit and first aid kit.

HBA Graphics Singapore ©

AOLUGUYA BRAND APPLICATION: ROOM AMENITIES

In-room collaterals set: to include Do not disturb and Please clean sign, welcome card, compliments slip and breakfast menu.

DO NOT DISTURB

请勿打扰

PLEASE CLEAN

请整理

PLEASE FILL OUT THIS FORM AND HANG IT OUTSIDE YOUR DOOR BEFORE 2 AM.

PLEASE INDICATE THE TIME FRAME FOR DELIVERY.

ROOM NUMBER OF PERSONS

05:30

07:00

08:30

10:00

DATE

06:00

07:30

09:00

10:30

GUEST INITIALS

06:30

08:00

09:30

Others __________

CONTINENTAL BREAKFAST

RMB 590

Fresh Juices / Seasonal Fruits (Choice of 1)

Orange Juice Grapefruit Juice

Seasonal Fruits

Basket of Freshly Baked Bakeries (Choice of 4)

Croissants

Rolls

Danish Pastries

敬赠

ㅰ㎲⌏㖫ᮣ⹂⛑⽆㺲㝢⏥㱊■ᱨ╹㩌㑉ᱨ㑉㮥⥗㺉ᱨろ㮔ⓞ㯞

WITH COMPLIMENTS

㮥ᱨ㺺㋨㐢㖷ㅰ㙦㺲㻙㓹⏯⭆㥨ᱝ㵀㝢㱘㮥㩂㑥ᱨ⪹✚ㅍ⏯㠯 㑥㗁⼗⨍㦈⒒㔈㷩⯿㽶ㅴツ➈⧝㎠⪑⢅㣄㑉⢄㝎㣄㎒㣩⼵ᱨ㽴

Earl Gray Tea

Decaffeinated Coffee

Green Tea

Darjeeling Tea

Oolong Tea

Served with (Choice of 1)

Milk

Lemon

㾎⧝☨㽃⡁ 㲈⤿㺩

邮件 E: SERVICES@AOLUGUYA.COM WWW.AOLUGUYAHOTEL.COM

Orange Juice

Basket of Freshly Baked Bakeries (Choice of 4)

Croissants

Rolls

Danish Pastries

White Toast

Muffins

Whole Wheat Toast

Boiled __ Minutes

Omelette

Watermelon Juice

Grapefruit Juice

Fried

Cheese

Poached

Ham

Scrambled

Mushrooms

Served with (Choice of 1)

Bacon

Pork Sausages

Ham

Veal Sausages

Beverages (Choice of 1)

Coffee

Earl Gray Tea

Decaffeinated Coffee

Green Tea

Darjeeling Tea

Oolong Tea

Milk

Lemon

Served with (Choice of 1)

㽼⭶

TAIWANESE BREAKFAST

Dear Welcome back to AOLUGUYA Hotel. We appreciate your support as being one of our loyal guests.

I hope that you will have a most productive and enjoyable stay.

Please do not hesitate to let us know if there is anything we can do to make you more comfortable during your stay.

HBA Graphics Singapore ©

Bacon

Pork Sausages

Ham

Veal Sausages

Cheese

Mushrooms

Ham

Tomatoes

Oatmeal

Hot Oatmeal with Milk

RMB 590

RMB 590

RMB 590

Bircher Muesli with Berries

RMB 590

Cereals

Corn Flakes

Fruit Bran

RMB 590

Frosted Flakes

Granola

Served with (Choice of 1)

Milk

Plain Yoghurt

Basket of Freshly Baked Bakeries (Choice of 4)

Croissants

Rolls

Danish Pastries

White Toast

Served with Honey & Jam

Muffins

Whole Wheat Toast

Rice Congee

Yoghurt

RMB 590

Century Egg with Pork Rice Congee with Condiments

RMB 590

Plain Rice Congee with Condiments

RMB 590

Eggs Bennedict, Poached Eggs with Smoked Ham & Hollandise Sauce

RMB 590

Blueberry Pancakes with Berrry Compote

RMB 590

Traditional Waffles with Maple Syrup

RMB 590

French Toast with Maple Syrup & Chantilly Cream

RMB 590

Plain

Blueberry

RMB 590

Watermelon Juice

RMB 590

Low Fat

RMB 590

Freshly Squeezed Juices

Orange Juice

Coffee

Fresh Ground Coffee (Pot)

Grapefruit Juice

Fresh Juices / Seasonal Fruits (Choice of 1)

Orange Juice

Watermelon Juice

Fresh Ground Decaf Coffee (Pot)

Grapefruit Juice

Seasonal Fruits

Illy Coffee (Cup . Regular/Espresso/Cappuccino/Latte)

Rice Congees (Choice of 1)

Plain Rice Congee

Fermented Cabbage, Chicken & Mushroom Rice Congee

Served with

Preserved Turnip Omelette, Braised Pork in Rock Sugar & Soy Sauce Wok Fried Seasonal Vegetables, Oolong Tea

JAPANESE BREAKFAST

YU GUANGZHI CEO

WELCOME

Mushrooms

Tea

Darjeeling Tea

Green Tea

Earl Gray Tea

Oolong Tea

RMB 590 RMB 590 RMB 590

RMB 590

English Breakfast Tea

Best Regards,

欢迎入住

Ham

Scrambled

Omelette (Choice of All)

Tomatoes __

中国黑龙江省哈尔滨市松北区科技一街800号 NO. 800 SONGBEI DISTRICT KEJI STREET 1 HEILONGJIANG PROVINCE, HARBIN CHINA

Cheese

Poached

Served with (Choice of 1)

RMB 590

Fresh Juices (Choice of 1) & Seasonal Fruits

㝘㊳ギ☬ᱝ⨌⦽⌝ᱻ

电话 T:+86 21 3454678 传真 F:+86 21 3454678

Omelette

Fried

Tomatoes __

Whole Wheat Toast

Coffee

㴱⻲ᱷⳫ㣄⏥㔵ᮣ☨⛑㺓㩛⭨㴬␤ᱨ㖺㎡ㇲ≐㱭ᱨ☕㯐㓹⊚㩂

Boiled __ Minutes

White Toast

Muffins Beverages (Choice of 1)

Two Eggs Cooked Any Style (Choice of 1)

⏥㣄⡖ᮣ⡽㋄ⷆ㗊▙㽴⯼㮔⿥☠㣐ᱨ㮻㺝㺣㨲㾗㾃¬¬☏☨⛱

Two Eggs Cooked Any Style (Choice of 1)

Watermelon Juice

AMERICAN BREAKFAST

㾐Ⳇ☨⶝⩿

BREAKFAST SPECIALITIES

Orange Juice

Watermelon Juice

Grapefruit Juice

Seasonal Fruits

Served with

Spinach in Bonito Flake & Light Soya Sauce, Japanese Pickle Platter, Pan-Fried Salmon Fillet with Turnip Puree & Lemon, Miso Soup & Steamed Rice, Japanese Tea

Low Fat

Whole Milk

RMB 590

Skin Milk

JEAN-GEORGES SIGNATURE BREAKFAST Goat Cheese Gruyere Custard with Black Olive & Dill

RMB 590

Espresson Steamed Egg

RMB 590

Spice Irish Oatmeal Souffle & Fresh Berries

RMB 590

Croque Madame

RMB 590

Smoked Salmon with Steamed Silk Tofu & Fresh Rasberry Vinaigrette

RMB 590

Buckwheat Crepe with Spinach & Herb

RMB 590

The origin of the beef used in this menu is from : A Australian | N New Zealand | U U.S. | V Vegetarian

YOUR NATURAL URBAN SANCTUARY 大隐隐于市

RMB 590

Fresh Juices / Seasonal Fruits (Choice of 1)

Milk

YOUR NATURAL URBAN SANCTUARY 大隐隐于市

All prices are in RMB and subject to 10% service charge.

Please inform one of our associates if you have any food allergies.

T: +86 21 3454678 WWW.AOLUGUYAHOTEL.COM

NO. 800 SONGBEI DISTRICT KEJI STREET 1 HEILONGJIANG PROVINCE, HARBIN CHINA

AOLUGUYA BRAND APPLICATION: ROOM AMENITIES

HBA Graphics Singapore ©

AOLUGUYA BRAND APPLICATION: VEHICLES

HBA Graphics Singapore ©

AOLUGUYA BRAND APPLICATION: DIGITAL & SOCIAL MEDIA

HBA Graphics Singapore ©

MEDI TERRE SIGNAGE | BRANDING

HBA Graphics Singapore ©

MEDI TERRE

HBA Graphics Singapore ©

MEDI TERRE

HBA Graphics Singapore ©

MEDI TERRE BRANDING

A Nautical monogram forms the basis for this design for a luxury boutique hotel on the Mediterranean.

HBA Graphics Singapore Š

MEDI TERRE BRANDING: PRINTED COLLATERAL

HBA Graphics Singapore ©

MEDI TERRE BRANDING: PRINTED COLLATERAL

HBA Graphics Singapore ©

MEDI TERRE DIGITAL & SOCIAL MEDIA

HBA Graphics Singapore ©

FAIRMONT JAKARTA SIGNAGE | F&B BRANDING

HBA Graphics Singapore ©

FAIRMONT JAKARTA SIGNAGE

Indonesian headdresses inspired our thinking when creating a motif for signs and graphics for the new hotel in Jakarta.

HBA Graphics Singapore Š

FAIRMONT JAKARTA SIGNAGE

HBA Graphics Singapore ©

FAIRMONT JAKARTA SIGNAGE

HBA Graphics Singapore ©

FAIRMONT JAKARTA SIGNAGE

CAR PARKING

HBA Graphics Singapore ©

FAIRMONT JAKARTA SIGNAGE

HBA Graphics Singapore ©

FAIRMONT JAKARTA F&B BRANDING: PEACOCK LOUNGE

Lounge bar restaurant signage and visual identity

HBA Graphics Singapore Š

FAIRMONT JAKARTA F&B BRANDING: SPECTRUM DINING

All day dining restaurant signage and visual identity

HBA Graphics Singapore Š

FAIRMONT JAKARTA F&B BRANDING: VIEW BAR

HBA Graphics Singapore ©

XUHUI ASE RETAIL MALL SIGNAGE | BRANDING

HBA Graphics Singapore ©

XUHUI ASE RETAIL MALL SIGNAGE

The neon light scape of the night is the main source of inspiration for this proposal.

To complement the architectural and interior design, the signage and environmental graphics employs the linear elements, from which a series of abstract graphics is developed (including super graphics on wall, level numbers and pictograms).

The signs utilise a seven colour gradient system, with a different colour representing individual levels.

HBA Graphics Singapore Š

XUHUI ASE RETAIL MALL SIGNAGE

HBA Graphics Singapore ©

XUHUI ASE RETAIL MALL SIGNAGE

HBA Graphics Singapore ©

XUHUI ASE RETAIL MALL BRANDING

Carrying through with the “neon in the night” concept, and making use of varied interior and signage color schemes for each level, forming new dimensions of colors. The two design styles are lively, dazzling, full of life and youthful, which brings out the uniqueness of the “ASE MALL” brand and makes it striking and attractive to the masses.

HBA Graphics Singapore ©

XUHUI ASE RETAIL MALL BRANDING: PRINTED COLLATERAL

HBA Graphics Singapore ©

XUHUI ASE RETAIL MALL BRANDING: PRINTED COLLATERAL

HBA Graphics Singapore ©

HBA Graphics Singapore Š

THE ART OF MAKING SIGNS

We design signs but not just 'any old' signs, we only settle for the very best - 'great' signs that are beautiful as well as functional.

Close attention to detail, close working relationships with contractors and clients, and close afďŹ liation with our interior design and lighting teams, means results that exceed expectations each and every time.

HBA Graphics Singapore Š

HBA Graphics Singapore Š

ROSEWOOD BALI SIGNAGE

Rosewood's style is elegant, classical and understated.

For this resort in Bali the client wanted something contemporary but with a hint of Balinese culture. Our explorations take traditional Balinese ornament and weave them into unique and beautiful sign systems.

HBA Graphics Singapore Š

ROSEWOOD BALI

HBA Graphics Singapore ©

ROSEWOOD BALI

HBA Graphics Singapore ©

ROSEWOOD BALI

HBA Graphics Singapore ©

ROSEWOOD BALI

HBA Graphics Singapore ©

ROSEWOOD BALI

HBA Graphics Singapore ©

ROSEWOOD BALI

HBA Graphics Singapore ©

KEMPINSKI XI'AN SIGNAGE

The Chrysanthemum design was the inspiration for the pattern that was hand-drawn then engraved in bronze employing different techniques and ďŹ nishes to create the variety of textures.

HBA Graphics Singapore Š

KEMPINSKI XI'AN

HBA Graphics Singapore ©

YANQI VILLA SIGNAGE / GRAPHICS

Chinese papercuts have a beauty unique to them, in their fine intricate silhouetted details. They lend a whimsical character to the sign system created for a set of three villas in Yanqi, China.

HBA Graphics Singapore ©

YANQI VILLA

HBA Graphics Singapore ©

HYATT REGENCY CHUANSHA SIGNAGE

For the Hyatt Regency the traditional Qipao was the inspiration for both the interiors as well as the signage. The mystic knot is a twisted sheet of bronze with etched letters and an engraved traditional Chinese pattern reminiscent of the embroidery on the Qipao.

HBA Graphics Singapore Š

HYATT REGENCY CHUANSHA

HBA Graphics Singapore ©

WESTIN HOTEL JAKARTA SIGNAGE

While our design is generally bespoke, we are more than capable of adhering to operator guidelines if required and even go beyond them.

Based on the project requirements, we are able to instill a local flavor into the brand guidelines or create an upscale version of the guideline signage. In the example shown for the Westin in Jakarta, Indonesia, the basic painted aluminium panel with green acrylic was replaced with a titanium coated black bead blasted stainless steel with a botanical image taken from the Westin brand library engraved in the panel, and a green tinted glass added for a more elegant appearance. Our design services are fine-tuned to balance the needs of the operator’s brand as well as the owner’s requirements.

HBA Graphics Singapore ©

WESTIN HOTEL JAKARTA

HBA Graphics Singapore ©

RADISSON BLU HANGZHOU SIGNAGE

Intrigued by the use of geometric angles and bold colours in the interior design, the signage design extends the play of the geometry and colours to be integrated with the overall hotel design.

Materials selected are sympathetic to the existing ďŹ nishes in the hotel.

Attention to construction details adds a touch of elegance and luxury.

HBA Graphics Singapore Š

RADISSON BLU HANGZHOU

HBA Graphics Singapore ©

RADISSON BLU HANGZHOU

HBA Graphics Singapore ©

RADISSON BLU HANGZHOU

HBA Graphics Singapore ©

KEMPINSKI SERVICE APARTMENTS GUANGZHOU SIGNAGE

HBA Graphics Singapore ©

KEMPINSKI SERVICE APARTMENTS GUANGZHOU SIGNAGE

Taking cues from vertical lines present throughout the interior to create a multi-layered, visually enticing signage and wayfinding system.

Signage system will utilise 2-3 contrasting materials to create an eye catching design. One main material will act as the base whilst another will act as the ‘lines’ to create shadows and depth.

HBA Graphics Singapore ©

KEMPINSKI SERVICE APARTMENTS GUANGZHOU

HBA Graphics Singapore ©

KEMPINSKI SERVICE APARTMENTS GUANGZHOU

HBA Graphics Singapore ©

KEMPINSKI SERVICE APARTMENTS GUANGZHOU

CL

3

EQ

1600

EQ

1

Plan 平面图 Scale 比例 N.T.S 无

2

Guestroom Corridor Elevation 客房走廊立面图 Scale 比例 1:25

598

45 3

178

30

Matte black anodized aluminium box 黑色雾面铝盒

5mm thick copper frame with numbers in polished finish pin mounted on the matte black anodized aluminium box 抛光面铜框架连数字符号安装在黑色雾 面铝盒

3

Front View 前视图

3mm thick acrylic spacer painted to match existing wall colour 3毫米厚亚克力隔板涂色于背景墙颜色统一

Scale 比例 1:4

5

4

Side View 侧视图 Scale 比例 1:4

376

57 6

48

Matte black anodized aluminium box 黑色雾面铝盒

12 21

5mm thick copper frame with numbers in polished finish pin mounted on the matte black anodized aluminium box 抛光面铜框架连数字符号安装在黑色雾面铝盒

1mm deep acid etched text and paint filled copper colour 文字琢刻1毫米深并填入铜色

5

6mm thick acrylic spacer painted to match existing wall colour 6毫米厚亚克力隔板涂色于背景墙颜色统一

3

HBA Graphics Singapore ©

Front View 前视图 Scale 比例 1:4

4

Side View 侧视图 Scale 比例 1:4

HBA Graphics Singapore Š

HIGHLAND RESORT SIGNAGE / GRAPHICS / BRANDING

HBA Graphics Singapore ©

HIGHLAND RESORT

HBA Graphics Singapore ©

HIGHLAND RESORT

HBA Graphics Singapore ©

HIGHLAND RESORT

HBA Graphics Singapore ©

JUE YUE FU GRAPHICS / BRANDING

The JUE YUE FU hotel represents a ‘new brand’ for Chinese 5-Star hospitality luxury accommodation, with cultural and musical associations. The FIRST HOTEL is being built within a music academy campus and will be a centre for music, art and culture. A suite of logos has been designed to accommodate the brand as it expands to other locations.

HBA Graphics Singapore ©

JUE YUE FU

HBA Graphics Singapore Š

HBA REBRANDING

5.1

6.8

Brand Style Guide

Namecards - letterpress 8

We have simplified and updated many of the core elements, making them easier to use and to apply with consistency.

Format: 55mm x 90mm Paper Stock: Crane Lettra 300gsm

2

8

HBA BRAND STYLE GUIDE v.2

5. Address - English The address and contact details are set in Bodoni Six ITC TT Book in 8pt. All elements of the address are printed in Pantone® 7405U and 440U and positioned as indicated.

Adrress can be set a maximum of five text lines.

6. Address - Arabic The address and contact details are set in Adobe Arabic.

All elements of the address are printed in Pantone® 7405U and 440U and positioned as indicated.

Powerpoint presentation

new

HBA Graphics Singapore ©

EXCEPTIONAL

14

TIMELESS HOSPITALIT Y DESIGN

‫سني سكجارلوند‬

SIGNE SKJAERLUND

4

‫مدير مرشوع‬ ‫هريش بدنر أسوشياتس‬

PROJECT DIRECTOR

HIRSCH BEDNER ASSOCIATES

2.2

I-Rise Tower, Suite -30E1, 30th Floor, Al Thanyah First St. P.O. Box 390053, Tecom Dubai, United Arab Emirates

،‫برج أي رايز‬ ‫ شارع الثنيه االول‬،٣٠ ‫الطابق‬ ‫ تيكوم‬،٣٩٠٠٥٣ :.‫ب‬.‫ص‬ ‫ديب اإلمارات العربية املتحدة‬ +٩٧١ ٤ ٤٤٥ ٨٣٧٧ ‫ت‬ +٩٧١ ٤ ٤٤٥ ٨٣٧٦ ‫ف‬ +٩٧١ ٤ ٢٧٨ ١٢٤١ ‫د‬

T + 971 4 445 8377 F + 971 4 445 8376 D + 971 4 278 1241

3.5

HBA.COM SIGNE.SKJAERLUND@HBA.COM

HBA.COM SIGNE.SKJAERLUND@HBA.COM

8 5

6

3. Subtitle ‘TIMELESS HOSPITALITY DESIGN’ The subtitle is set in Avenir LT 45 Book in 24pt.

4. Portfolio name Portfolio name is set in Bauer Bodoni Std in 42pt 4

Note: This covers are examples only and demonstrate the different ways the masthead and title work.

Covers can and should be adapted to suit your own needs within these parameters.

Before opening or sending power point presenation templates please install the following fonts: - Linotype - Avenir LT 45 Book.ttf - Linotype - Avenir LT 65 Medium.ttf - Linotype - Avenir LT 85 Heavy.ttf - Linotype - BauerBodoniStd-Roman.otf - Bitstream - BauerBodni BT Italic.ttf

RESORTS

EXCEPTIONAL

EXCEPTIONAL

URBAN HOTELS

RESIDENTIAL

TIMELESS HOSPITALIT Y DESIGN

Dimensions are all in millimetres (mm).

18% of actual size

Dimensions are all in millimetres (mm).

36 HBA | Brand Style Guide v.2 | March 2015

old

2 3

* Paper stocks will vary from region to region so we recommend using MARCH 2015

1

2. Title ‘EXCEPTIONAL’ The title is set in Bauer Bodoni Std in 78pt.

3. Emblem Emblem printed one colour 440U with a width of 30mm.

4. Name and Position The name is set in Bodoni Six ITC TT Book in 8/8pt and title in 6/8pt.

External communications

1. Brand marque Use brand marque with a width of 70mm.

1. Brand Marque Use full colour brand marque with a width of 30mm.

2. Type not to be extend beyond this margin line - 8mm

Brand Style Guide

3

8

14.5

3.5

The refreshed identity reinforces the brand and helps to express the world class creativity.

1

something locally available but of a high quality and substantial weight

70 HBA | Brand Style Guide v.2 | March 2015

TIMELESS HOSPITALIT Y DESIGN

HBA 50 YEARS EVENT VISUAL IDENTITY & PRINTED COLLATERAL

HBA celebrated 50 years of designing the future, in 2015. As part of the celebrations we designed a campaign logo, a book, a movie looking back to the future and a dramatic poster predicting the future of hospitality design in the next 50 years.

HBA Graphics Singapore Š

HBA 50 YEARS EVENT DIGITAL & SOCIAL MEDIA

HBA Graphics Singapore ©

HBA 50 YEARS EVENT PRINTED COLLATERAL

HBA Graphics Singapore ©

HBA 50 YEARS EVENT COMMEMORATIVE BOOK

HBA Graphics Singapore ©

HBA 50 YEARS EVENT ANIMATED REVIEW OF 50 YEARS' ACHIEVEMENTS

HBA Graphics Singapore ©

HBA Graphics Singapore Š

BAR & GRILL GRAPHICS / BRANDING

The clouds of the logo (as referenced in the Chinese name) combine with the vertical lines of the interior design to present an illusion of layered and overlapping clouds, as well as reminding one of barbeque grill racks.

HBA Graphics Singapore Š

BAR & GRILL

HBA Graphics Singapore Š

BAR & GRILL

HBA Graphics Singapore Š

LA CUCINA GRAPHICS / BRANDING

Elegant decorative fonts with strong contrasting strokes are trendy, as well as evoking a romantic atmosphere, expressing the fun, interesting side of the Italian restaurant.

HBA Graphics Singapore Š

LA CUCINA

HBA Graphics Singapore Š

MARKET CAFÉ GRAPHICS / BRANDING

Design inspiration comes from the interior design, responding to the concept of nature, a fresh floral fragrance lightly wafting through the space. The café’s floral shaped logo façade reminds visitors of nature, as well as latte art.

HBA Graphics Singapore ©

MARKET CAFÉ

HBA Graphics Singapore ©

THE LOUNGE GRAPHICS / BRANDING

The curvy lines of the wine glass shows the perfect silhouette of the wine that is poured into the glass.

The placement of the English letters are inspired from the wine bottles stacked in the wine rack.

HBA Graphics Singapore Š

THE LOUNGE

HBA Graphics Singapore ©

THE LOUNGE

HBA Graphics Singapore ©

MEI WEI GRAPHICS / BRANDING

The Chinese restaurant’s logo design concept continues with the Earth Building concept of the interior design. The rounded pattern combines the Earth Building’s façade and structure.

Whether it’s the façade or the colours, the scheme’s design expresses the simplicity and warmth of the Putien people.

HBA Graphics Singapore ©

MEI WEI

HBA Graphics Singapore Š

HENSHIN GRAPHICS / BRANDING

Henshin is a stylish and upmarket japanese restaurant -a contemporary dining experience with an edge.

HBA Graphics Singapore Š

HENSHIN

HBA Graphics Singapore Š

HENSHIN

HBA Graphics Singapore Š

HENSHIN

HBA Graphics Singapore Š

HENSHIN

HBA Graphics Singapore Š

DIPLOMAT CAFE LOUNGE GRAPHICS / BRANDING

Evoking a sense of prestige and place, the logo both incorporates both the private seals of a diplomatic bag, as well as the idea of coffee in a cup.

HBA Graphics Singapore Š

DIPLOMAT CAFE LOUNGE

HBA Graphics Singapore ©

ATRIUM GRAPHICS / BRANDING

Atrium is the all-day dining restaurant at the resort hotel Summerland Kempinski in Beirut.

The logo suggests the pool of light that spills into the interior through the glass atrium.

HBA Graphics Singapore Š

STARDUST GRAPHICS / BRANDING

Stardust is the fine dining outlet at the resort hotel, Summerland Kempinski, in Beirut. With both an à la carte offer as well as a Chef's table we created two distinct logos with a common linking theme.

HBA Graphics Singapore ©

STARDUST

HBA Graphics Singapore ©

1897 CIGAR BAR GRAPHICS / BRANDING

The Cigar Bar at the Summerland Kempinski, in Beirut utilises typographic detail to create flourish and a whiff of smoke with gentlemanly appeal.

HBA Graphics Singapore ©

1897 CIGAR BAR

HBA Graphics Singapore Š

HBA Graphics Singapore Š

SIGNAGE Aloft Hotel & Elements Service Apartments KSA

JW Marriott St Moritz Village Jakarta

ASE Retail Mall Xuhui Shanghai

Kempinski Service Apartments Guangzhou

Aoluguya Hotel Harbin

Kempinski Hotel Xian

Bay La Sun Service Apartments KSA

Kempinski Hotel & Resort Beirut

Crescent Retail Mall Baku

La Luna Hotel Baku

Crowne Plaze Jinan

Langham Place Dubai

Doubletree by Hilton Ahmedabad

Marriott Xiamen

Fairmont Jakarta

Marrisle Boutique Leisure Resort Jiangyin

Fairmont Singapore

NUO Beijing

Fairmont Suzhou

Radisson Blu Plaza Mumbai

Grand Bay Hill Spring Hotel & Resort Beijing

Rosewood Resort Bali

Hard Rock Hotel Dubai

Radisson Blu Hangzhou

Hilton Jeddah

Sedona Hotel Myanmar

Howard Johnson Shenyang

Singha Complex Bangkok

Hyatt Regency Fuzhou

Vanzhong OfďŹ ce Tower Xian

Indigo Tokyo

Westin Jakarta

Intercontinental Hanoi

Paramount Global Signage Guidelines

Jue Yue Fu Xian

GRAPHICS & BRANDING Aoluguya Hotel Harbin

Le Parc Residences Jakarta

ASE Retail Mall Xuhui Shanghai

Marrisle Boutique Leisure Resort Jiangyin

Fairmont Jakarta

Mangkuluhur City Jakarta

Four Seasons Goa

Marriott Xiamen

Hilton Jeddah

Medi Terre Netanya

Hyatt Regency Fuzhou

MNC Lido Lakes Bogor

Jue Yue Fu Xian

NUO Beijing

Kempinski Hotel & Resort Beirut

Westin Jakarta

HBA Graphics Singapore Š

CV & TEAM STRUCTURES

AUBREY KURLANSKY

MARC CHENG

NICO YIFEI XU

ANGELA LU ZHANG

ALIAH HANIM

THENG THENG SOO

Director Of Graphics, Asia

Project Director

Project Director

Senior Designer

Senior designer

Designer

Aubrey has recently joined HBA in January 2013, after a very successful career in London, England. Having run his own businesses since 1991 he has a great wealth of experience managing projects both large and small, and for a variety of clients. As a highly creative and strategic thinker Aubrey was trained in the traditional graphic arts which included print-making, drawing and letterpress type-setting. His experience as an artist/illustrator and keen fine-art photographer, contribute greatly to his original and varied approach to design.

Marc has over 8 years of experience in delivering and managing complex and large scale wayfinding projects in Asia. Marc’s extensive experience in the design of wayfinding systems has enabled him to understand that successful projects are not only anchored in careful attention to detail, exceptional and functional design, but also achieving the unseen balance between maintaining the unique experience of each development and the important role that brand engagement has in all developments. With his strong understanding in managing complex wayfinding projects and technical knowledge, Marc is a valuable team member of HBA Graphics ensuring stronger understanding and delivery on our clients’ needs.

Yifei Xu is a Project Director originally from Shanghai China. Yifei began her career working for renowned branding & design companies in Shanghai. After her BA in Graphic Design in Newcastle, UK, she completed a MA of design and branding strategy at London Brunel University in 2011. Within over 10 years of experience in Design and Branding, she is currently a Project Director at HBA Graphics. Offering experience in visual graphic design, signage/wayfinding and strategic branding across the multiple HBA projects within Asia.

Having graduated with a first class honours degree from a renowned design university, Aliah embarked on her creative career at a leading strategic brand and identity consultant. She conceptualises, develops and oversees the strategic branding process for clients to ensure that a solid foundation is laid down, upon which to build durable, award winning brands and design solutions. At HBA, she cherishes the opportunity to showcase her talent and to impart her creative knowledge to fresh designers. Aliah is constantly open to new ideas, inspirations and people.

Theng Theng is trained in architecture and possesses a Masters of Architecture degree from the National University of Singapore. Upon graduation, she worked in architecture firms in New York and Shanghai, during which she was involved in projects ranging from master-planning of business school and cultural parks, to interior design of residence, retail and office.

Presently, Theng Theng strives to bring a different angle of design perspective to HBA Graphics and to share her design experience with other designers.

HBA Graphics Singapore ©

Since graduating in 2006, Angela has worked for top global design agencies including: GREY group Shanghai, MiLK X magazine, MRKT and Campbell Rigg design UK. Her design work for AQUA, women’s bags, has been recognised by the prestigious China Design Professionals. Currently she is engaged in many varied projects for HBA Graphics, specifically visual graphic design, signage, wayfinding and packaging for luxury hospitality clients. Angela’s approach is to listen, observe, understand, and then create original and effective design solutions.

CV & TEAM STRUCTURES

AGATA DWORACZEK

CHRISTINE NATALIA

JÉRÔME MIGNOT

MARUT SAISOMBUT

WARIYA CHEERSIRIKUL

NATHA TANASUKMAHADECHA

Designer

Designer

Designer

Graphics Director

Designer

Designer

HBA Bangkok

HBA Bangkok

HBA Bangkok

Marut has a master’s degree in New Media Design in USA and a Bachelor of Communication Design in Thailand.

He began his career in some of the global leading advertising agencies where he worked on print materials and marketing campaigns for commercial products. After which he moved across to work on large-scale environmental graphics/way finding signage in international design firms. His experience has encompassed a wide range of projects throughout Asia and Middle East.He is also a regular guest instructor in university in Bangkok.

Before joining HBA, Wariya had been trained and worked as an architect. She has extensively gained work experience in environmental graphic design at the firm with various specialties. She has experiences in wayfinding analysis, strategy and system, architectural signing, environmental graphics and visual communications for the building environment for several projects in Thailand ranging from renowned hospitalities projects to small cafés.

She is also competent in three-dimensional works, materials and details of signage. She firmly believes that environmental design creates a sense of place with meaning and storytelling with a result of aesthetic visuals to improvise with branding strategy.

Natha is a passionate and ambitious young graphic designer from Bangkok. Having creative parents in the field of environmental graphic and visual communication arts, Natha grew up destined for creativity with fresh and clear concepts. After graduating, Natha went on to work in wayfinding, signage and environmental graphic design for 6 years.

She has worked on major signage and wayfinding for department stores in Thailand to international hotels.

She has vast experience in this field and continues to learn. Her experience, creativity and strong client relationships have seen projects go from concept to production with great ease.

Agata worked on a number of significant projects contributing specialized graphic design solutions to wayfinding and signage projects in Europe (Berlin and London) and Australia prior to joining HBA in 2014.

Agata is creative thinker who possesses a passion for designing innovative and unique work. Her experience on projects includes print, brand identity and wayfinding as well as interactive projects for screens, devices and spaces. She is constantly engaged in developing and refining the best possible solutions for design problems.

HBA Graphics Singapore ©

Christine has 4 years experience in environmental graphics, user interface design, brand identity, and wayfinding design for several projects in Singapore and Brunei, ranging from museums to hospital, prior to joining HBA in 2015 as Graphic Designer.

Upon graduation with Bachelor of Art (Visual Communication Design) degree, Christine interned at a well known advertising agency where she gained experiences in advertising and marketing campaign for international brands. From developing brand identity to user interface design, her work is based on smart strategic thinking and creative problem solving.

It's always fresh, informed, and distinctly different.

Jérôme is a french environmental graphic designer with extensive professional experience in the fields of signage and wayfinding. He has worked previously in Paris and London with several internationally recognized offices and architecture companies. He has lead significant projects in the signage industry such as information schemes for city centers, hospitality and museums.

With over 15 years experience and diverse background, Marut leads the talented HBA graphics team in Bangkok to ensure all aspects of the project design achieve the highest aesthetic and functional standards.

The Herencia, #01/10 46, Kim Yam Road Singapore 239351 P +65 6337.2511 F +65 6337. 2460 E Aubrey.Kurlansky@HBAdesign.com

*

Pure Genius

HBA Graphics Singapore Š