BRAND USAGE GUIDE 05
BRAND USAGE GUIDE 01
Overview This guide was developed to provide the foundation for consistency of the G4 brand across all media including broadcast, web, collateral, promotions, and advertising. Consistently expressing the G4 visual identity builds a strong brand awareness, allowing G4 to become a marketplace leader. Please follow these guidelines for the most effective expression of the G4 brand.
THE G4 LOGO
02
Logo Configuration The G4 logo is the most visible component of the overall brand identity. The primary lockup consists of four parts: the "G4" wordmark, the "VIDEOGAME TV" sub head that appears directly below it, the distinct G4 holding shape and the registered trademark symbol. A secondary lockup with URL may be used for print and other off-air applications.
The G4 Media corporate logo
The logo art should not be altered in any way, but used always as supplied. The following copyright notice must be included on all materials (website, advertising, etc.). Place it at the end of documents or at the bottom of the web page. Update the year as necessary. Š2005 G4 Media, Inc. All rights reserved. The G4 Media corporate logo with URL
When using the name in text always write it in the following way: Â G4 videogame tv When describing the network always use the following language: G4 is the only 24/7 television network dedicated to all things videogames.
The G4 Media corporate logo
The G4 Media corporate logo with URL
THE G4 LOGO
03
Logo Proportions The G4 logo has been developed as a balanced whole. At no time may the shape, configuration, or proportions be altered. The correct proportions are shown here. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition. Clear Space To preserve the integrity of the logo and ensure maximum impact in environments where it appears with other elements, clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logo. It is equal to twice the X-height of the "VIDEOGAME TV" type as indicated.
G4 Media logo proportions
Minimum Size When the logo is reduced, there is a point at which it becomes ineffective. By establishing a minimum size for the logo it is ensured the logo is always prominent and readable. The G4 logo should never be reproduced smaller than .5 inches across. Clear space
Minimum size
THE G4 LOGO
04
Color Specifications The G4 logo utilizes three spot colors: black, red, and grey. This full-color version is the preferred usage for all printed materials or promotional items. PMS colors are specified here for those purposes. Yellow is also considered part of the G4 family but its usage should be limited. When 4color offset printing is used for printed materials, the logo may be reproduced in the 4-color equivalents of the Pantone colors. RGB values are provided for onscreen usage. NOTE: For accurate color matching, follow the color formulas specified. Do not attempt to visually match any of the printed swatches on this page. Monochromatic Logo When using the four G4 spot colors or their 4color equivalents is not an option on printed materials, a monochromatic version of the logo may be used. Black is the preferred option.
The G4 Media corporate logo colors
G4 BLACK Pantone BLACK C C:40 M:40 Y:30 K:100 R:7 G:0 B:4 RGB HEX - 070004
G4 RED Pantone 186 C C:2 M:100 Y:100 K:13 R:205 G:25 B:32 RGB HEX - CD1920
G4 GREY Pantone WARM GREY 5 C C:21 M:17 Y:27 K:11 R:182 G:179 B:166 RGB HEX - B6B3A6
G4 YELLOW Pantone 123 C C:0 M:19 Y:94 K:2 R:250 G:200 B:34 RGB HEX - FAC822
Monochromatic logo: Black
THE G4 LOGO
05
Color Hierarchy The adjacent diagram illustrates the color hierarchy of the G4 brand. Black, red and grey is the established primary logo palette and is preferred for use on all printed materials or promotional items. Our color system also includes a palette of secondary colors that complement the core colors.
The G4 primary logo palette
Black and white variations are available for certain 1-color print applications.
Alternate variations
The G4 secondary logo palette
The G4 B&W logo palette
THE G4 LOGO
06
Logo Application on Color Background Although the 3-color logo on a white background is the preferred usage, there will be instances when the logo must appear on a color background. To maintain the legibility of the logo and brand integrity there always must be sufficient contrast between the logo and the background it appears on. For application of the logo on a dark or black background it is acceptable use an approved color variation or remove the holding shape and reverse the logo to white for maximum legibility.
Background color must always provide sufficient contrast with the G4 colors.
Background Control The G4 logo may be printed on a color, pattern, or photographic background if there is adequate contrast with the logo. Shown here are examples of acceptable and unacceptable usage of the logo on various backgrounds. The logo must reverse to white on dark backgrounds.
Note: These rules also apply to black and white logo usage. Always maintain sufficient contrast between the logo and the background it appears on.
Photographic or patterned backgrounds must not be overly complex.
THE G4 LOGO
07
PROHIBITED LOGO USAGE A. Do not alter the proportions of the logo components B. Do not apply graphic effects C. Do not combine with other graphic elements D. Do not apply outline to the logo, or use an outline only version of the logo.
A
B
E. Do not alter the logo lockup
C
D
E
THE G4 TYPEFACES
08
PRINT USAGE The DEFUSED font family is the approved typeface for the G4 brand. DEFUSED REGULAR can be used for primary headlines online or in printed matter, and, at smaller sizes for short sidebars or captions. It should never be used for large areas of body copy. DEFUSED LIGHT should be used for body copy. It can also be used for subheads, captions or whenever type must be set smaller than eight points. Use these fonts as designed – do not artificially extend, or compress them.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 1234567890 (DEFUSED REGULAR)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 1234567890 (DEFUSED LIGHT)
THE G4 TYPEFACES
09
ON-AIR & WEB USAGE
PRIMARY ON-AIR & WEB USAGE
CUT it OUT and the AAUX PRO font family are the approved on-air and web typeface for the G4 brand.
ABCDEFGHIJKLMNOPQ RSTUVWXYZ 1234567890
CUT it OUT can be used for primary headlines on-air or the web, and, at smaller sizes for short sidebars or captions. It should never be used for large areas of body copy. AAUX PRO BOLD can be used for secondary headlines on-air or the web. It should never be used for large areas of body copy. AAUX PRO REGULAR should be used for body copy. It can also be used for subheads, captions or whenever type must be set smaller than eight points. Use these fonts as designed – do not artificially extend, or compress them.
CUT IT OUT
SECONDARY ON-AIR & WEB USAGE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 1234567890 (AAUX PRO BOLD)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 1234567890 (AAUX PRO REGULAR)