FA N TA S Y S P O R T S
An AI-powered fantasy game time! A conversation with Mihir Sanchala of PlayersPot will take you on a journey filled with stories of how technology and adoption of AI results in a world class gaming experience of players.
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By Mrinal Gujare On a scale of 1-10 (10 highest), how crucial is the design element in fantasy sports? We cannot rate the design element solely and its importance for fantasy sports platforms. Design elements and research on user journeys play an integral part in any application design process. We can’t rely solely on a design that will never benefit if the system is not designed to be scalable. We need to take care of the scalability and roll out new features quickly, which will keep users’ interest in our platform and enhance their experience overall.
t is undeniable that tech innovations can sphere head the victory lap for the Indian Fantasy Sports industry. Fantasy Sports brands are racing towards Artificial Intelligence (AI) to squeeze all the pulp of their respective platforms. Many fantasy sports operators have employed AI-powered customer chat box to assist the gamers. AI is also employed for automated segmentation. We spoke to Mihir Sanchala, Assistant Vice President Technology, PlayerzPot to get deeper insights into tech innovations leading to fantasy sports. When it comes to technology, what kind of advancement could boost the Indian fantasy sports industry? People spend most of their time on smartphones, which is also a significant reason why the mobile gaming industry is booming. The same things can be devoted to the fantasy sports industry as a whole. That’s because the majority of gaming sites are mobile-friendly. Furthermore, some operators provide mobile apps for users as well. The Indian fantasy gaming
Mihir Sanchala, Assistant Vice President Technology, PlayerzPot industry has adapted well to technology. When it comes to technology, the adoption of AI can be a big game-changer to create better game experiences for users. Altogether, behavioral analysis of users through data can be done to enhance user experience. By being present online and being a mobile-friendly application, these platforms will connect people and engage them at the same time.
How can advance technology aid in user acquisition? The advanced technology helps in varied ways, be it user acquisition, retention or engagement. The usage of newer technologies such as big data, Hadoop, and AI opens the gate for cross-functional analysis. It helps take a deep dive into aiding acquisition - be it past campaign analysis or future projection; technology comes in handy. How can AR & VR be implemented in fantasy sports to enhance the user experience? AR and VR technologies provide GUTSHOT
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