FA N TA S Y S P O R T S
A Fantasy Engine for Decision-Making
A real-time & responsive fantasy engine that brings value to every second of the player, is what matters when it comes to being a trustworthy and fulling gaming platform OpenPlay Tech just happen to have the right ingredients to be a real differentiator in the market.
By Manthra Koliyer
O
ne of the industries that have progressed massively during the COVID-19 pandemic would be the fantasy sports sector. By conducting league tournaments worth lakhs and lakhs every day, fantasy sports have grown from a humble beginning into a big industry today. Cricket is a religion in India, and fantasy sports proved to be a way to capitalise on the same massively. Gutshot has always been intrigued about what went into making the perfect fantasy sports platform that has the strength to see the soaring IPL days and function even. We got in touch with Karan S Kumar, Leadership at InnoPark Pvt. Ltd, to know more about OpenPlay Tech, a leading skill gaming company that offers fantasy sports. OpenPlay Tech uses technology at every step of the way for user retention on their platform. Kumar mentioned, “We use an automated customer success platform to understand our user
Karan S Kumar, Leadership at InnoPark Pvt. Ltd. behaviour and to analyse all their interactions with the platform. With the insights, we build out user journeys that are fulfilling for the users and remove any roadblocks that we find through the data. We further quizzed him to understand the process of how OpenPlay Tech uses technological advancements.
tric platform itself, where technology is used as a tool to provide a great gaming experience, helps.
How does the platform utilise tech to differentiate itself as a fantasy sports platform? Our fantasy engine is one of the most responsive and real-time engines around. Being a fantaDo technological advancements sy product based on live sports, in fantasy gaming reduce the every second count, and getting cost of user retention? it as close to real-time as possible Having a solid customer success provides a unique edge to our platform, understanding the users in terms of decision making. issues and roadblocks that users The other area where technology face, and addressing them to pro- makes a difference is security. vide a superior user experience Being a real money wagering impact the cost of user retention. platform, our users’ informaBuilding a strong customer-cen- tion and money must be always GUTSHOT
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2021
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